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Social photography: visual social media

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Sheila Scarborough
Sheila Scarborough

A presentation on visual social media like Instagram and Pinterest, for the Michigan state tourism conference 2015. At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com

Marketing
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@SheilaS @TourismCurrents Social Photography Visual Storytelling Sheila Scarborough Tourism Currents #pmgct2015 @SheilaS
@SheilaS @TourismCurrents What's In This For You? ● Better storytelling that connects with visitors & guests ● Universal language & emotion of visual sharing ● More content in less time ● SEO (Search Engine Optimization) boost #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents Disclaimer …. I'm self-taught #NotAnExpert You can do this, too! D #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents Why Photos?#smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents Surfing: A boy balances on a surfboard & catches his very first wave, near Diamond Head#smshi
@SheilaS @TourismCurrents
Of U.S. online adults surveyed: 71% use Facebook 28% use LinkedIn 23% use Twitter 28% use Pinterest 26% use Instagram Source: Pew Social Networking Fact Sheet @SheilaS #pmgct2015
How could social photography help YOUR overall strategic goals?
Strategy.... Get One @SheilaS #pmgct2015
Strategy Down to Each Social Post Overall goals for your town, attraction, or hotel Marketing communications to support goals Social media that supports your marketing Instagram Instagram post to reach particular visitor type
Strategy to Social Post Example Increase fall arts festival attendance Marketing goal to support - reach crafters Social media to support crafter outreach Instagram account Instagram photos of #quilting & #FiberArt
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents Visual social media #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents Instagram is.... A Micro Art Gallery #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents “Using Instagram to tell stories about themselves, with Michigan as the backdrop....“ Seth Starner, New North Center 23 March 2015 @SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents Making an impact on Instagram Post great photos! #duh Interact, get re-grammed Smart use of hashtags @SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents How does Instagram fit into YOUR marketing strategy? @SheilaS #pmgct2015
@SheilaS @TourismCurrents Free Instagram analytics - Iconosquare @SheilaS #pmgct2015
@SheilaS @TourismCurrents New on Instagram as of yesterday “Layout“ for iOS
@SheilaS @TourismCurrents Tips for Instagram ● Square cropping drives composition ● It's a mobile-first platform – Use Iconosquare for desktop work ● Put “hashtag pile“ into a comment ● Brand hashtags allow sharing ● Read Instagram for Business blog ** Bought by Facebook @SheilaS #pmgct2015
@SheilaS @TourismCurrents Pinterest is.... A Digital Inspiration Board #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents How does Pinterest fit into YOUR marketing strategy? @SheilaS #pmgct2015
@SheilaS @TourismCurrents Google is not the only game in town; search is big on Pinterest @SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents For analytics, set up a Pinterest Business Account @SheilaS #pmgct2015
@SheilaS @TourismCurrents Tips for Pinterest ● Huge popularity spike ● Some legal concerns with pins ● It's a discovery platform ● Can drive a lot of traffic, so pay attention to your analytics ● Interact with pinners, say thanks ● Read Pinterest for Business blog #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents Untappd is.... A social app for craft beer #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents What about Snapchat?@SheilaS #pmgct2015
@SheilaS @TourismCurrents Don't Forget Old School ● Photos to Twitter – Easy from your phone – Hashtags, incl. #FriFotos & #tbt ● Photos to Facebook Pages – Easy from your phone – Photos usually do well for engagement – Change out header photos – Photos as comments #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents
40 more photos shared below this!
@SheilaS @TourismCurrents No time for all this? Create once, use over and over
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents Lots of photos? Create an Animoto video out of them #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents Photos + Music = Animoto Video @SheilaS #pmgct2015
@SheilaS @TourismCurrents Even MORE Old School: Go offline with photo walks #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents Use snail mail for your pics #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents Now that you're a photographer, learn to think like one #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents #smshi
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents Your last move before shooting with a phone? Wipe off the lens. #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents Big social photography benefit: SEO #smshi @SheilaS #pmgct2015
@SheilaS @TourismCurrents
@SheilaS @TourismCurrents Tip! Use a cheat sheet - like this one from Visual.ly - to keep up with various social media image sizes #smshi@SheilaS #pmgct2015
@SheilaS @TourismCurrents Takeaways ● Have a plan, goals, a direction ● Photo = self-contained story ● Your phone = publishing machine ● Create once, use many times ● Think like a photographer ● Use descriptive text/ALT tag for SEO #smshi @SheilaS #pmgct2015
@SheilaS @TourismCurrents Photo Credits ● All photos my own except.... ● Me with camera: BJMcCray on Flickr CC ● Boy surfing: Waikiki Beach Services ● Screaming woman: kandyjaxx on Flickr CC #smshi @SheilaS #pmgct2015
Thanks very much! Find these at Slideshare.net/sheilas Sheila Scarborough Tourism Currents @SheilaS @TourismCurrents

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