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Best Hour of Learning?


           Twitter Chats!
           Sheila Scarborough
         AWC National Board of Directors
     Founder, #awcchat & @SheilaS on Twitter
@SheilaS
@AWCchat
What We'll Cover
 ● What IS a chat? A few Twitter basics
 ● Finding Twitter chats for

   communications professionals
 ● How to participate in a chat


 ● Starting a Twitter chat yourself


 ● Q & A at the end



@SheilaS
@AWCchat
Twitter ….
 Not about
what you had
 for lunch
@SheilaS
@AWCchat
Let's review
 some Twitter
  terminology
@SheilaS
@AWCchat
@SheilaS
@AWCchat
           @
@ = A Twitter name, or
     Twitter handle

            @AWCchat
            @SheilaS
           @AWCconnect
@SheilaS
@AWCchat
@SheilaS
@AWCchat
@SheilaS
@AWCchat
           #
# = hashtags for Twitter chats,
or a hashtagged word on Twitter
            #awcchat
            #assnchat
           #tourismchat
             #agchat
@SheilaS
@AWCchat
@SheilaS
@AWCchat
Interest-based hashtags may or
     may not also be a chat.

     #eventprofs ( demo later at
        http://is.gd/r43kTR )
               #TBEX
              #FriFotos
@SheilaS
@AWCchat
@SheilaS
@AWCchat
Twitter Chat
    How-To
     Basics
@SheilaS
@AWCchat
Twitter Chat Basics
 ●   Most chats last one hour (goes by fast!)
 ●   Consistent time & day
 ●   Most have a series of discussion items:
     host tweets have Q1, Q2, etc.
 ●   Answer tweets usually have A1, A2, etc.
 ●   Host has associated chat blog, Facebook
     Page or website
@SheilaS
@AWCchat
Finding
 a chat
@SheilaS
@AWCchat
Finding relevant chats
 ●   Do a search string
        ●   "Gardening + chat OR hashtag"
        ●   "Birding Twitter chat"
        ●   "Muscle car chat on Twitter"

 ●   There used to be a big Google Doc
     with chat info, but appears defunct
@SheilaS
@AWCchat
@SheilaS
@AWCchat
Some chats for communicators
●   #journchat – journalism – follow @journchat
       ●   Mondays, 8 – 9 pm EST

●   #wjchat – web journalists – follow @wjchat
       ●   Wednesdays, 5 – 6 pm PST

●   #commschat – communications – follow
    @CommsChat
       ●   Mondays, 8 – 9 pm GMT (UK-based chat)
@SheilaS
@AWCchat
Some chats for communicators
●   #PR20chat – modern PR – follow @pr20chat
       ●   Tuesdays, 8 – 9 pm EST

●   #SoloPR – solo PR folks – follow @SoloPR
       ●   Wednesdays, 1 – 2 pm EST

●   #brandchat – brand managers – follow
    @brandchat
       ●   Wednesdays, 11am – 12pm EST
@SheilaS
@AWCchat
Some chats for communicators
●   #blogchat – bloggers – follow @MackCollier
       ●   Sundays, 8 – 9 pm CST

●   #nptalk – nonprofits – follow @NPtalk
       ●
           1st & 3rd Wednesdays, 2 – 3 pm CST

●   #designchat – creatives – follow @designchat
       ●   Wednesdays, 8 – 9 pm CST

@SheilaS
@AWCchat
Participating in
 a Twitter chat
@SheilaS
@AWCchat
Show
@SheilaS
@AWCchat
        up!
Getting Started on Twitter
 ● Open a Twitter account
 ● Thoroughly fill out your profile/bio


 ● Do link to your

   website/blog/something
 ● Have a photo – no one trusts the

   Egg People!
@SheilaS
@AWCchat
@SheilaS
@AWCchat
@SheilaS
@AWCchat
Chat Etiquette
 ●   Lurking is fine at first
 ●   Contributions & participation are MUCH
     appreciated by chat hosts
 ●   Stay on topic
 ●   Don't be all about you & your links
 ●   Help bring people to the chat & later, to
     the transcript
@SheilaS
@AWCchat
@SheilaS
@AWCchat
Twitter Chat Tools
 ●   Twitter Search: search.twitter.com
 ●   Dashboards like TweetDeck &
     HootSuite
 ●   TweetChat: tweetchat.com/@TweetChat
 ●   Twitter smartphone apps
 ●   Transcript tools like Chirpstory (demo
     later of AWCchat's channel)
@SheilaS
@AWCchat
Starting Your Own Chat
 ●   Thought leadership
 ●   It's crowded out there!
 ●   Give it a home (website, blog like
     awcchat.wordpress.com, Facebook
     Page)
 ●   Pick a time that works for you
 ●   Pick topics for at least 8 – 10 chats
 ●   Participation can be tough nut
@SheilaS
@AWCchat
Photo Credits
 ●   What's for lunch          ●   Two-rocket launch
     (JohnSeb Flickr)              (jurvetson Flickr)
 ●   Chats on anything         ●   Tools
     (Colorful pencils via         (InvernoDreaming
     Rilind Hoxha Flickr)          Flickr)
 ●   Sheila & phone
     (courtesy Hawaii Social
     Media Summit & Justin
     R. Dotson on Facebook)

@SheilaS
@AWCchat
Thanks     @SheilaS
           @AWCchat
 Very
Much!

  Demo
       &
   Q&A
@SheilaS
@AWCchat

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Best Hour of Learning You'll Ever Spend: Twitter Chats

  • 1. Best Hour of Learning? Twitter Chats! Sheila Scarborough AWC National Board of Directors Founder, #awcchat & @SheilaS on Twitter @SheilaS @AWCchat
  • 2. What We'll Cover ● What IS a chat? A few Twitter basics ● Finding Twitter chats for communications professionals ● How to participate in a chat ● Starting a Twitter chat yourself ● Q & A at the end @SheilaS @AWCchat
  • 3. Twitter …. Not about what you had for lunch @SheilaS @AWCchat
  • 4. Let's review some Twitter terminology @SheilaS @AWCchat
  • 6. @ = A Twitter name, or Twitter handle @AWCchat @SheilaS @AWCconnect @SheilaS @AWCchat
  • 9. # = hashtags for Twitter chats, or a hashtagged word on Twitter #awcchat #assnchat #tourismchat #agchat @SheilaS @AWCchat
  • 11. Interest-based hashtags may or may not also be a chat. #eventprofs ( demo later at http://is.gd/r43kTR ) #TBEX #FriFotos @SheilaS @AWCchat
  • 13. Twitter Chat How-To Basics @SheilaS @AWCchat
  • 14. Twitter Chat Basics ● Most chats last one hour (goes by fast!) ● Consistent time & day ● Most have a series of discussion items: host tweets have Q1, Q2, etc. ● Answer tweets usually have A1, A2, etc. ● Host has associated chat blog, Facebook Page or website @SheilaS @AWCchat
  • 16. Finding relevant chats ● Do a search string ● "Gardening + chat OR hashtag" ● "Birding Twitter chat" ● "Muscle car chat on Twitter" ● There used to be a big Google Doc with chat info, but appears defunct @SheilaS @AWCchat
  • 18. Some chats for communicators ● #journchat – journalism – follow @journchat ● Mondays, 8 – 9 pm EST ● #wjchat – web journalists – follow @wjchat ● Wednesdays, 5 – 6 pm PST ● #commschat – communications – follow @CommsChat ● Mondays, 8 – 9 pm GMT (UK-based chat) @SheilaS @AWCchat
  • 19. Some chats for communicators ● #PR20chat – modern PR – follow @pr20chat ● Tuesdays, 8 – 9 pm EST ● #SoloPR – solo PR folks – follow @SoloPR ● Wednesdays, 1 – 2 pm EST ● #brandchat – brand managers – follow @brandchat ● Wednesdays, 11am – 12pm EST @SheilaS @AWCchat
  • 20. Some chats for communicators ● #blogchat – bloggers – follow @MackCollier ● Sundays, 8 – 9 pm CST ● #nptalk – nonprofits – follow @NPtalk ● 1st & 3rd Wednesdays, 2 – 3 pm CST ● #designchat – creatives – follow @designchat ● Wednesdays, 8 – 9 pm CST @SheilaS @AWCchat
  • 21. Participating in a Twitter chat @SheilaS @AWCchat
  • 23. Getting Started on Twitter ● Open a Twitter account ● Thoroughly fill out your profile/bio ● Do link to your website/blog/something ● Have a photo – no one trusts the Egg People! @SheilaS @AWCchat
  • 26. Chat Etiquette ● Lurking is fine at first ● Contributions & participation are MUCH appreciated by chat hosts ● Stay on topic ● Don't be all about you & your links ● Help bring people to the chat & later, to the transcript @SheilaS @AWCchat
  • 28. Twitter Chat Tools ● Twitter Search: search.twitter.com ● Dashboards like TweetDeck & HootSuite ● TweetChat: tweetchat.com/@TweetChat ● Twitter smartphone apps ● Transcript tools like Chirpstory (demo later of AWCchat's channel) @SheilaS @AWCchat
  • 29. Starting Your Own Chat ● Thought leadership ● It's crowded out there! ● Give it a home (website, blog like awcchat.wordpress.com, Facebook Page) ● Pick a time that works for you ● Pick topics for at least 8 – 10 chats ● Participation can be tough nut @SheilaS @AWCchat
  • 30. Photo Credits ● What's for lunch ● Two-rocket launch (JohnSeb Flickr) (jurvetson Flickr) ● Chats on anything ● Tools (Colorful pencils via (InvernoDreaming Rilind Hoxha Flickr) Flickr) ● Sheila & phone (courtesy Hawaii Social Media Summit & Justin R. Dotson on Facebook) @SheilaS @AWCchat
  • 31. Thanks @SheilaS @AWCchat Very Much! Demo & Q&A @SheilaS @AWCchat

Notas do Editor

  1. Insert photo here to emphasize Power Hour aspect of chats, or a great sandwich photo Twitter has been around since 2005 and is no longer about what you had for lunch (unless you suck at Twitter)
  2. Not case-sensitive
  3. Anyone can create a hashtag. Anyone can start a scheduled chat. Do a search first, though, to confirm that someone isn't already using that hashtag