DIGITAL MARKETING
Data-Driven marketing

WHAT IS DIGITAL MARKETING:-
Digital marketing (also
known as data-
driven marketing) is an
umbrella term for
the marketing of
products or services
using digital technologi
es, mainly on the
Internet, but also
including mobile phones,
display advertising, and
any
other digital medium.

Digital marketing is the
promotion of products
brands via one or more
forms of electronic
and differs from
traditional marketing in
that it involves the use of
channels and methods
that enable an
organization to
analyze marketing camp
aigns and understand
what is working and
isn't – typically in real
time.

WHAT IS THE NEED OF DIGITAL
MARKETING
• Digital Marketing Levels the Online Playing Field
• Digital Marketing Is More Cost-Effective than Traditional
Marketing
• Digital Marketing Delivers Conversion
• Digital Marketing Helps Generate Better Revenues
• Digital Marketing Facilitates Interaction with Targeted
Audiences
• Digital Marketing Caters to the Mobile Consumer

• Digital Marketing Builds Brand Reputation
• Digital Marketing Provides better ROI for Your Marketing
Investments
• Digital Marketing Earns People’s Trust
• Digital Marketing Entices People to Take Favorable
Action
• Digital Marketing Makes You Ready for the Internet of
Things
• Digital Marketing Ensures Business Survival Online

BENEFITS OF DIGITAL MARKETING:-
• Connects you with consumers on the internet
• Generates higher conversion rates
• Saves you money
• Enables real-time customer service
• Connects you with the mobile consumer
• Helps generate higher revenues
• Delivers higher ROI from your campaigns
• Keeps you at par with competitors
• Can help you compete with large corporations
• Prepares you for the internet of things

TOOLS OF DIGITAL
MARKETING:-

TOOLS OF DIGITAL MARKETING:-
SEO
 SEO is a technique which
helps search engines find
and rank your site higher
than the millions of other
sites in response to a
search query.
 SEO thus helps you get
traffic from search
engines.
SMO
 Social Media
Optimization (SMO) is the
way to fetch traffics on
websites from Social
Media like Facebook,
Twitter, LinkedIn, Pinterest
.
 To fetch more traffics on
your websites you need
perfect way to optimize
your website on social
media.
SEM
 SEM is a type of Internet
marketing associated
with the researching,
submitting and
positioning of
a website within search
engines to achieve
maximum visibility and
increase your share of
paid
and/or organic traffic
referrals from search
engines.

EMAIL MARKETING
Email marketing is the act of
sending a commercial message,
typically to a group of people,
using email. In its broadest sense,
every email sent to a potential or
current customer could be
considered email marketing.
CONTENT MARKETING
A type of marketing that involves
the creation and sharing of online
material (such as videos, blogs, and
social media posts) that does not
explicitly promote a brand but is
intended to stimulate interest in its
products or services.