Budgets & timings - Ale Lariu

1. Budgets. timings, teams
12.09.11

2. (ALE)SSANDRA LARIU
@ALELARIU

3. INSPIRATION
across...

5. Today is about Today is not about
LIGHT side of digital HEAVY side of digital
production production
• Banners - standard and RM • Big build sites
• Microsites - up to 10 pages • E-commerce
• Mobile • UX (user experience)
• Games • Systems integration
• Twitter • Software build
• Augmented reality • MEDIA!

6. METHODOLOGY
overview of
BUDGET
TEAM
TIMINGS

7. 1. INTEGRATED PRICELESS PICKS

8. 1. INTEGRATED PRICELESS PICKS
OVERALL BUDGET: 2M - APP:400K - TV:1.2 - CONTENT & MODERATION:150K

9. 2. SITE GOLDEN GRANT

10. 2. SITE 20 PAGES GOLDEN GRANT -
BUDGET: 700K FOR 20 PAGE FLASH SITE WITH MODERATION, CONTENT SYNDICATION, DAILY ANIMATIONS

11. 3. MOBILE SCORETONES
BUDGET: 20K FOR APP

12. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL

13. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL
BUDGET: 50K FOR 10 PAGE WORDPRESS SITE WITH VIDEO COMPONENT, VOTING AND MODERATION

14. 5. AUGMENTED REALITY GOLDRUN
BUDGET: 400K FOR APP
http://www.goldrungo.com/

15. 6. BANNERS IGNITE THE NIGHT (2ST + 2RM) + resizes
BUDGET: 20K
Text

16. 7. TABLET D7000 CLOSER TO PERFECTION
BUDGET: 260K STILLS AND VIDEO SHOOT, 60-80K WIRED MAG TO PUT THE AD TOGETHER, 5K CAMERA 360
http://vimeo.com/20922434

17. 8. KINECT SOBRIETY TEST
BUDGET: 20K FOR FREELANCE DEVELOPER, 13K DIGITAL STUDIO TO MAKE THE GRAPHICS

18. 9. FACEBOOK GET CHARGED
BUDGET: 75K FOR FB APP

19. UNDER ARMOUR - GET CHARGED
Facebook Application
• 1 month Development
• Approx. $75K
• Team of 3 Developers, Interaction Designer, Flash Developer, Coder
• Under

22. Solutions
•Digital Systems/Platforms
Resources
•Microsites/Flash
•Microsites/NOFLASH
•Tablet apps
•OS widgets/apps •Mobile apps
•Digital Installations
•Banners/Rich
•Banners/Stnd
Time: 6 weeks 6 months and up
Cost: $5-40K $20-200K $100K - $250K $200 and up
Scope [time & cost]

24. HOW YOU CAN DO GREAT
now you know roughly how much stuff costs
but there’s no rigid way to do it

25. HOW YOU CAN DO GREAT
now you know roughly how much stuff costs
and altough there’s no rigid way to do it
NEXT TIME YOU KNOW
WHAT CAN BE DONE

26. QUESTIONS?