National Foods Marketing Information. Marketing Mix

1. National Foods Limited.
Share Food, Share Love.
Introduction: National foods Limited Is a Pakistan food product company founded in
1970, which started out as a spice company and now is a major food product company in
Pakistan. Today, National Foods provides a complete food experience to its customers in 33
countries around the world. The current CEO of National Foods is Abrar Hassan.
Total No. Shares: 103.61
Avg Volume: (12M)
Products: Chinese sauces, James and Jellies, Ketchup, Pickles, Snacks, Salt, Ginger and
Garlic Paste, Sauces etc.
Marketing Mix.
Product:
 Design and Physical Characteristics: National Foods have different Product Lines and
have a unique design of their products.
 Quality: National Foods give good quality to their customers, as they always give value
to customers.
 Classification: Demonstrate product and service benefits.
Price:
 Pricing objective.
 Determining demand.
 Competitor’s Price.
 Pricing method.
Place: Their product is a consumer good. So, distribution chain used:
Karachi is: Producers – Wholesalers – Retailer – Consumers.
Other City: Producers – Agents – Wholesalers – Retailer – Consumers.
Promotion: By adopting the promotional method National Food want to inform the
market about their new product, with the hope that it will influence the customer feelings and
buying behaviour.
 Push strategy.
 Pull Strategy.
 Promotional Campaign.
 Sales Promotion.
 Newspapers.
 Television.

2. Marketing Strategies of National Foods:
 Promotional activities
 Diversification
 Social marketing
 Relationship Marketing
Swot Analysis:
Strengths:
 Broad Product line
 Broad market coverage
 Manufacturing competence
 Good marketing skills
 Enhanced research and development
 Brand name reputation
 Appropriate Organizational structure
 Good finance management
Weakness: Currently NAF is operating with its full capabilities and the company’s sales
manager does not think that there I any internal weakness in the organization. Because the
company have good repute in the market and working with the full concentration to improve
its image in the minds of people.
Opportunities:
Expending into foreign Markets: The biggest opportunity for National Food Currently is
expending into foreign markets segments. After achieving good market coverage all over
Pakistan, National Food is now trying to expand its business in middle East and Central Asia
states.
Threats:
New Entrants: The biggest threat for NFL the entry of new competitors in the market.
No Barriers on Entry.
New Form of industry competition.
Government Legislation.