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Introductory Presentation
September 2012
Problem
The smartphone has become the primary
device used by 1/3 of all Americans. These
devices are entirely wireless in terms of syncing
data, connecting to data networks, and
communications. The issue is battery life.
Everyone is always looking to find a power
outlet to recharge their devices. Zeus sets out
to eliminate this issue by providing products
and a service to combat against devices with
low battery.
Understanding the Smartphone Market
Purpose
1. To provide existing phones with the ability
to wirelessly charge
2. Offer a wireless charging solutions to
public facilities
3. Create home products for everyday use
Goals
Short Term: Create a low-cost wireless
charging solution for consumer use that
creates market penetration into our
advertising/charging station revenue stream.
Mid Term: Outfit major public hubs with
wireless infrastructure and offer new
revenue streams to those hubs
Long Term: Kill the charging cable.
Potential Revenue Streams
● Consumer Products
○ Handset Units
○ Home Charging Pads
● Commercial Products
○ Charging Stations
● Advertising Revenue
○ Revenue from patrons using free charging
services in hubs
● Qi is the standard created by the Wireless
Power Consortium (WPC)
● WPC has more than 100 members including
Samsung, LG, HTC, Motorola, etc.
● Qi's objective is to standardize wireless
charging so that all phones are compatible
with any charging station built by any
manufacturer
Consumer Products
● Engineer a device for
major smartphones that
allow them to charge
wirelessly through
inductive charging - a
technology that has been
standardized by the
Wireless Power
Consortium.
Inductive charging case for
iPhone built by Energizer
(MSRP $20)
Major Connectors
Apple Lightning Apple 30-Pin Micro-USB
iPhone 5 iPhone 4S
iPhone 4
iPhone 3GS
iPad
RIM Blackberry
Samsung
Nokia
Motorola
LG
HTC
DEVICES
TOTAL
MARKET
SHARE
N/A 34%* 63.9%
*Figure does not include iPad.
Potential POIs
Business Plan
● Phase One: Manufacture and distribute
charging devices for most popular
smartphones
● Phase Two: Create an advertising platform
that allows charging stations to be used
after ad viewing
● Phase Three: Manufacture charging
stations and contact major hubs for
execution
Phase One
● Design and model an extremely
portable Qi compliant receiver for the
most popular smartphones
● Discover any possible patents and
apply for them
● Determine necessary funds and build
a product to market analysis, choose
distribution method
● Find a manufacturer to manufacture
final prototype
● Hire a sales forces base on
distribution method
Most Popular
Smartphones in July
2012
1. Samsung Galaxy S III
2. HTC One S
3. HTC One X
4. Nokia Lumia 900
5. Samsung Focus 2
6. Blackberry Bold 9930
7. Samsung Galaxy S
8. Samsung Galaxy
Nexus
9. Apple iPhone 4S
10. Apple iPhone 4
Phase Two
Phase Three

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Zeus

  • 2. Problem The smartphone has become the primary device used by 1/3 of all Americans. These devices are entirely wireless in terms of syncing data, connecting to data networks, and communications. The issue is battery life. Everyone is always looking to find a power outlet to recharge their devices. Zeus sets out to eliminate this issue by providing products and a service to combat against devices with low battery.
  • 4. Purpose 1. To provide existing phones with the ability to wirelessly charge 2. Offer a wireless charging solutions to public facilities 3. Create home products for everyday use
  • 5. Goals Short Term: Create a low-cost wireless charging solution for consumer use that creates market penetration into our advertising/charging station revenue stream. Mid Term: Outfit major public hubs with wireless infrastructure and offer new revenue streams to those hubs Long Term: Kill the charging cable.
  • 6. Potential Revenue Streams ● Consumer Products ○ Handset Units ○ Home Charging Pads ● Commercial Products ○ Charging Stations ● Advertising Revenue ○ Revenue from patrons using free charging services in hubs
  • 7. ● Qi is the standard created by the Wireless Power Consortium (WPC) ● WPC has more than 100 members including Samsung, LG, HTC, Motorola, etc. ● Qi's objective is to standardize wireless charging so that all phones are compatible with any charging station built by any manufacturer
  • 8. Consumer Products ● Engineer a device for major smartphones that allow them to charge wirelessly through inductive charging - a technology that has been standardized by the Wireless Power Consortium. Inductive charging case for iPhone built by Energizer (MSRP $20)
  • 9. Major Connectors Apple Lightning Apple 30-Pin Micro-USB iPhone 5 iPhone 4S iPhone 4 iPhone 3GS iPad RIM Blackberry Samsung Nokia Motorola LG HTC DEVICES TOTAL MARKET SHARE N/A 34%* 63.9% *Figure does not include iPad.
  • 11. Business Plan ● Phase One: Manufacture and distribute charging devices for most popular smartphones ● Phase Two: Create an advertising platform that allows charging stations to be used after ad viewing ● Phase Three: Manufacture charging stations and contact major hubs for execution
  • 12. Phase One ● Design and model an extremely portable Qi compliant receiver for the most popular smartphones ● Discover any possible patents and apply for them ● Determine necessary funds and build a product to market analysis, choose distribution method ● Find a manufacturer to manufacture final prototype ● Hire a sales forces base on distribution method Most Popular Smartphones in July 2012 1. Samsung Galaxy S III 2. HTC One S 3. HTC One X 4. Nokia Lumia 900 5. Samsung Focus 2 6. Blackberry Bold 9930 7. Samsung Galaxy S 8. Samsung Galaxy Nexus 9. Apple iPhone 4S 10. Apple iPhone 4