Shawn Nutley discusses the dangers of fast business growth.

1. 5/9/22, 8:52 AM The Dangers of Fast Business Growth - Shawn Nutley | Entrepreneurship
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The Dangers of Fast Business Growth
Every small business owner has a goal of seeing their business grow into a multi-million
business. They fail to understand that growth comes with its own challenges, and a simple
mistake can send everything crumbling down. For any business person looking forward to
rapid business growth, here are some dangers they should understand before they
proceed.
Cash Flow Mistakes
Once a business starts to grow rapidly, it will be hard to understand how money enters
and exits. Unfortunately, this is one of the dangers of fast business growth that can kill
even the most promising business if not mitigated on time.
As business sales grow, the expenses also grow, and it might be more than the revenue
generated. Well, it’s still possible to save the business if the owner manages to make
collections on time. However, if the collections are delayed, the business might not survive.
Operational Inefficiency
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2. 5/9/22, 8:52 AM The Dangers of Fast Business Growth - Shawn Nutley | Entrepreneurship
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Managing a fast-growing business with a small staff is next to impossible. If the managers
don’t improvise and hire new people, the existing staff will be overwhelmed. However,
hiring new staff also comes with its own set of challenges.
It can be difficult to redesign the new work plan to accommodate the growing staff. Or
worse, it can be even harder to hire experienced staff without experience in the hiring
process. Not forgetting that new employees also mean increased expenses that the newly
expanded business may not be able to accommodate.
Unhappy Customers
When a business grows too fast, it might not have enough time to adjust itself and meet
customer expectations. The business will lack enough personnel to handle customer
service, or it might not have enough staff to handle the growing number of customers.
If the customers start giving negative feedback, it’s a clear indication that your business is
failing in meeting market expectations. A good business should have enough time and
people to handle both negative and positive feedback.
Overvaluing Sales
It’s important for a business to make sales and generate good revenue. But it’s not just the
numbers that matter for business growth. Apart from just looking at what the business
brings in in terms of revenue, it’s also important to consider other aspects. A business
should have a wider look at the economy, its competitors, and stay on top of the trends.
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