In this presentation, Shawn shares some of the most important strategies for building a successful membership site, including lessons he learned the hard way while building WP101.com, his popular community for WordPress beginners. Or, as he puts it, “Things I wish I’d known before I built my first membership site.”
15. Q: How much should I charge?
✓ Lead with the value of your content.
✓ What would it cost someone to get this otherwise?
✓ How much will it cost to support each member?
✓ Other staff? Operational costs?
16. Q: How much should I charge?
✓ LTV (Lifetime Value)?
✓ Tiered Memberships?
✓ Free Trials or Samples?