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MEMBERSHIPSITES 101
WHAT I WISH I’D KNOWN
BEFORE I BUILT MY FIRST MEMBERSHIP SITE
YOU DOWN WIT’ O.P.E.?
Q: How do you validate an idea
for a membership site?
“Don’t waste time answering questions
that aren’t being asked.”
Q: How do I actually build a membership site?
✓ WordPress
✓ Membership Plugin
✓ Payment Gateway
✓ Email List
✓ Members-Only Forum
The 6th Ingredient: Segmentation
Where everybody knows your name.
Q: How do I protect content for members?
Q: How much should I charge?
✓ Lead with the value of your content.
✓ What would it cost someone to get this otherwise?
✓ How much will it cost to support each member?
✓ Other staff? Operational costs?
Q: How much should I charge?
✓ LTV (Lifetime Value)?
✓ Tiered Memberships?
✓ Free Trials or Samples?
Q: How do I keep members engaged?
Never say…
Q: How do you say goodbye?
Top 3 Tips for Growing Your Membership Site
✓ No-Brainer Pricing
✓ Make them say, “Wow!”
✓ Give them the tools to spread the word.
It’s all about people.
SHAWN & KAY HESKETH
AT WORDCAMP AUSTIN, 2013
ABOUT THE PRESENTER
SHAWN HESKETH

Creator of WP101.com
!
twitter: @leftlane
blog: shawnhesketh.com

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Membership Sites 101

  • 1. MEMBERSHIPSITES 101 WHAT I WISH I’D KNOWN BEFORE I BUILT MY FIRST MEMBERSHIP SITE
  • 2. YOU DOWN WIT’ O.P.E.?
  • 3. Q: How do you validate an idea for a membership site?
  • 4. “Don’t waste time answering questions that aren’t being asked.”
  • 5.
  • 6. Q: How do I actually build a membership site? ✓ WordPress ✓ Membership Plugin ✓ Payment Gateway ✓ Email List ✓ Members-Only Forum
  • 7.
  • 8. The 6th Ingredient: Segmentation
  • 10. Q: How do I protect content for members?
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Q: How much should I charge? ✓ Lead with the value of your content. ✓ What would it cost someone to get this otherwise? ✓ How much will it cost to support each member? ✓ Other staff? Operational costs?
  • 16. Q: How much should I charge? ✓ LTV (Lifetime Value)? ✓ Tiered Memberships? ✓ Free Trials or Samples?
  • 17. Q: How do I keep members engaged?
  • 19. Q: How do you say goodbye?
  • 20. Top 3 Tips for Growing Your Membership Site ✓ No-Brainer Pricing ✓ Make them say, “Wow!” ✓ Give them the tools to spread the word.
  • 21. It’s all about people.
  • 22. SHAWN & KAY HESKETH AT WORDCAMP AUSTIN, 2013 ABOUT THE PRESENTER SHAWN HESKETH
 Creator of WP101.com ! twitter: @leftlane blog: shawnhesketh.com