2. Today’s Agenda
1. Welcome & Introductions – (Garlen Capita, WRT)
2. Overview of Choice Neighborhoods Program – (Brian Traylor, WRT)
3. Project Background – (Garlen Capita, WRT)
4. Role and Responsibilities of Community Leaders – (Lorna
Peterson, TECDC)
5. Requirements to participate in the training program – (Garlen
Capita, WRT)
6. Overview of Multi-day training – ( Lorna Peterson, TECDC)
• Schedule - (3 hrs.) 5:00pm-8:30pm with dinner or lunch by Center for
Culinary Enterprises
• Location:TBD
• Food: Center for Culinary Enterprises
• Need 15-30 community leaders to sign-up
7. Sign-up & Intake Sheet
Sharswood/Blumberg Choice
Neighborhoods
Community Leaders Orientation
3. Welcome & Introductions
• Choice NeighborhoodsTeam
• PHA – CNI Grantee & Responsible for Housing Implementation
• WRT – Planning Coordinator,Architects, Planners, Urban Designers
• Partnering Agencies & Organizations
• Residents of Blumberg and Sharswood
• Neighborhood-based organizations
• The Enterprise Center – leading community leaders training
5. Choice Neighborhoods Program Goals
1. Housing - Transform distressed public housing into energy efficient, mixed-
income, and affordable housing
2. Neighborhood - Transform neighborhoods of poverty into viable, safe, well-
functioning communities with access to high quality public schools, services, public
assets, transportation, and improved access to jobs
3. People - Ensure that families within the target developments and surrounding
neighborhood have opportunities for improved health, safety, employment, and
education
6. Planning Grant
Implementation
Grant
Up to $500,000 competitive grants to
develop a comprehensive
neighborhood revitalization strategy, or
Transformation Plan
FY 2010-2013 HUD has awarded
56 grants totaling
$16,924,000
Up to $30million competitive grants to
support transformation activities:
Development, rehab, new construction
Neighborhood
Supportive Services
FY 2010-2012 HUD has awarded
9 grants totaling
$231,250,000
Choice Neighborhoods Grant
7. Potential Partners and Focus Areas
People Plan Neighborhood PlanHousing Plan
• Blumberg Resident Council
• Haven Peniel Development Corporation
• Michaels Development Company
• Office of Housing & Community Development
• Philadelphia Housing Authority
• Philadelphia Housing Development Corporation
• Brewerytown/Sharswood Community Civic Association
• Brown’s Super Stores
• Commerce Dept
• Enterprise Center Community Development Corporation
• Girard College
• Mayor’s Office of Grants
• Mayor’s Office of Sustainability
• Mayor’s Office of Transportation and Utilities
• Philadelphia Commerce Department
• Philadelphia Horticultural Society
• Beech Companies/Beech Interplex
• Blumberg Resident Council
• Marathon Farms
• Philadelphia Corporation for Aging
• Philadelphia Department of Public Health
• Philadelphia Health Management Corporation (PHMC)
• Philadelphia Police Department
• Philadelphia Works Inc.
• Philadelphia Youth Network
• Philadelphia Youth Violence Prevention Collaborative
• Philly SEEDS Inc.
• Project HOME
• Resident Advisory Board
• School District of Philadelphia
9. Sharswood/Blumberg Choice Big Picture
Process
1. Analysis & Needs Assessment (Spring 2014)
2. Stakeholder Engagement & Capacity Building (Entire 2 years)
3. Develop Strategies/Solutions working with Task Force (Spring and Summer 2014)
4. Develop Draft Transformation Plan (Fall 2014)
5. Develop Final Transformation Plan (Spring 2015)
6. Seek Funding for Implementation
7. Start Implementing Strategies – Measure Progress
Schedule
• 2-year planning process
10. Capacity Building
Strengthen ability for residents and stakeholders to lead neighborhood
revitalization activities and benefit from neighborhood transformation.
Transformation Planning Process
◦ Direct investments
◦ Demonstrate partnership commitment to address challenges
◦ Utilize data to set and monitor progress toward implementation goals
◦ Engage community stakeholders and residents in meaningful decision-making roles
11. Housing
◦ The redevelopment of the Norman Blumberg is essential to the overall
revitalization of the neighborhood
◦ The abundance of vacant lots provides an opportunity for infill housing to
rebuild the neighborhood fabric and create additional amenities
Neighborhood
◦ Opportunity to leverage existing (Girard College) and new assets (Cecil B.
Moore Homeownership Zone ,Project Home Wellness Center) to attract new
investment and rebuild the Ridge Avenue Commercial Corridor
People
◦ Build on the City’s Shared Prosperity, Place Based focus on 22nd Police
District
13. Planning Area: Demographic Snapshot
Population
• 5,173 residents (1,310 are at Blumberg site)
• 1,887 households
Households
• Homeowners = 25.81% (487)
• Rental =74.19%
0
10
20
30
40
50
60
70
Sharswood/
Blumberg
City
Percent Households by Income
14. Planning Area: Demographic Snapshot
Ethnicity: 2.47% Hispanic
88.09%
6.94%
3.05% 1.2%
Race
African American
White
Two or More Races
Others
(Asian, American Indian,
Alaskan Native)
0
10
20
30
40
50
60
Percent of People in Age Group
Percent of
People in Age
Group
• 45% Single Female with Children
(Compared to 20% Citywide)
• 38% Youth population
18. NormanBlumbergApartments
8-acre site
510 Total units
482 Occupied Units
Senior
Tower
(96)
Low-rise
Apartments
(108 units)
Judson
Tower Hemberger
Tower
Existing
Church
Basketball
Courts
Towers= 306
Units
19. Community Leaders
How will the model work here:
•Identify 15‐20
neighborhood residents
to participate in the first
Group. This includes
current and emerging
leaders.
•Identify 1‐2 on the
ground Team Captains
•Short application
•Confirm Availability
Identify Community
Leaders: Group 1
•10 modules:
1)Effective Communication
2) Customer Service
3) Problem Solving
4) Community Awareness and
5) Service Leadership.
June‐July 2014
Conduct Training
•Summer 2014
•Community Surveys
•Lead small group “Community
Conversations” to provide
input into planning process
•Present community interests at
public meetings
Conduct Service
Project: Community‐
Surveys
•First group of leaders to
help identify additional
community leaders
Training of
Community Leaders
Group 2
•Lead community
cleanups, gardens,
festivals, block parties,
lunch & learns, field trips
and other activities that
build social cohesion
Lead Summer and
Fall Service Projects
