1. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
WE WANT TO KNOW WHO IS PARTICIPATING TODAY-
PLACE A DOT WHERE YOU LIVE
0
STATION

2. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
1,451
0
STATION
POPULATION CHANGE SINCE 2000
5,173
1,514,456
0.3%
OF THE CITY’S
POPULATION
2010 SHARSWOOD-
BLUMBERG
2011 CITY OF
PHILADELPHIA
AFRICAN
AMERICAN
WHITE ASIAN SOME
OTHER RACE
TWO OR
MORE RACES
0% 20% 40% 60% 80% 100%
41.5%
6.9%
43.7%
88.1%
Aggregated Data by 2011 Census Block Groups
Aggregated Data by 2011 Census Block Groups
2000
4,489
2010
5,825
2011
5,173
SHARSWOOD-BLUMBERG NEIGHBORHOOD
POPULATION
RACIAL CHARACTERISTICS
$28,061 $33,852
MEDIAN HOUSEHOLD INCOME
SHARS-BLUM
NEIGHBORHOOD
CITY OF
PHILADELPHIA
17.4%
IN THE NEIGHBORHOOD
UNEMPLOYED
vs
9.60%
IN PHILADELPHIA
UNEMPLOYED
1,968
RESIDENTS IN THE
LABOR FORCE
Aggregated Data by 2010 CensusTracts ;Aggregated
Data by 2007-2011ACS Estimates;2011,LEHD
Based on aggregated
census tract data which
includes parts of other
neighborhoods.
ECONOMY
3%
BIKED
45%
PUBLIC
TRANSPORTATIONPORTATION
39%
DROVE ALONE
5%
WORKED AT HOME
8%
WALKED
%
COLLEGE DEGREE
(ASSOCIATE OR
HIGHER)
HIGH SCHOOL
DIPLOMA ONLY
NO HIGH SCHOOL
DIPLOMA
32%37%31%
EDUCATIONAL ATTAINMENT
Aggregated Data by 2010 CensusTracts ;Aggregated Data by 2007-2011ACS Estimates
COMMUTING TO WORK
46.9% 53.1%
22
463Employed In
Neighborhood,
Live Outside
Live in the
Neighborhood,
Employed
Outside
Live & Work in the
Neighborhood
INFLOW & OUTFLOW OF JOBS
26% OWN
HOMES
1,887HOUSEHOLDS 74% RENT
VS. 45% IN PHILLY
NEIGHBORHOOD DEMOGRAPHICS
AGE COHORTS
18-2410%
25-5437%
55+
24%
UNDER 1829%
PHILADELPHIA

3. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
MIXED INCOME
L
ONG-TERM AFFOR
DABILITY
ENERGY EFFICIENT
PHYSICALLY VIABLE
HOUSING
Transform distressed public and assisted
housing into energy efficient, mixed-income
housing that is physically and financially viable
over the long-term
GOAL
KEY OBJECTIVES
Housing Choice Opportunities for Returning Tenants
One-for-One Replacement of Public Housing Units
Access to Opportunity
Resident access to economic opportunities and public
transportation, enhancing access to high-quality social,
recreational, educational, commercial (including fresh
foodgroceryretailers),andhealthfacilitiesandservices,
and other high-quality municipal services and facilities.
ORGANIZE HOUSING TASK FORCE
DOCUMENT EXISTING CONDITIONS
CONDUCT NEEDS ASSESSMENT
INTERVIEW STAKEHOLDERS
ANALYZE FINDINGS
DEVELOP STRATEGIES
DRAFT TRANSFORMATION PLAN
1
2
3
4
5
6
7
1
STATION
Process
Photo Credits: Norris Apartments, Blackney Hayes; WRT

4. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
ENERGY-SAVING FEATURES
FRONT YARD OR BACK YARD
FRONT PORCH / STOOP
LARGE WINDOWS / NATURAL LIGHT
CONTEMPORARYDESIGNOR TRADTIONALDESIGN
OTHERS?
?
Credit: WRT
WHAT ELEMENTS OF HOUSING
WOULD YOU LIKE TO SEE IN THIS NEIGHBORHOOD?
1
STATION

5. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
PUBLIC SCHOOLS
2
STATION
NEIGHBORHOOD
Transformdistressed,high-povertyneighborhoods
into viable, mixed-income and sustainable
neighborhoods with access to well-functioning
services, high quality public schools and
education programs, high quality early learning
programs and services, public assets, public
transportation, and improved access to jobs.
GOAL
KEY OBJECTIVES
Alignment with Existing Efforts
Anchor Institution Engagement
Access to Amenities
Resident access to fresh food, community-serving
retail, services (banks, gyms, hair care, etc), civic and
community facilities (senior care, community center,
family entertainment, medical clinics, etc)
Process
NEIGHBORHOOD
HOUSING
SERVICES
EDUCATIONPR
OGRAMS
ORGANIZE NEIGHBORHOOD TASK FORCE
DOCUMENT EXISTING CONDITIONS
CONDUCT NEEDS ASSESSMENT
INTERVIEW STAKEHOLDERS
ANALYZE FINDINGS
DEVELOP STRATEGIES
DRAFT TRANSFORMATION PLAN
1
2
3
4
5
6
7
PU
BLICASSETS
T
RANSPORTATIO
N ALTERNATIVE
S
JO
BACCESS
Photo Credits: CHOP, Architizer; WRT

6. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
- Laundry Mat
- Community Center
- Bookstore / Internet Cafe for High School & College
Students
- Weekend and Post-Work Day Programs
- Food Bank & Clothing Bank
- Community Gardens
- Playground or Sports Fields on Vacant Land
- Mothers in Charge Program
- Art League Classes
- Mural Arts Program Involvement
- Hair Salon
- Computer Lab
- Transportation
HERE’S WHAT WE’VE HEARD FROM YOU
2
STATION
NEIGHBORHOOD
POSITIVE ASPECTS AREAS FOR IMPROVEMENT
Cleanliness & Safety
Variety of Goods &
Services Available
Access to Public
Transportation
Access to
Employment
Quality of Homes
TELL US ABOUT EACH OF THE FOLLOWING ASPECTS OF YOUR NEIGHBORHOOD
WHAT HAVE WE MISSED? DO YOU HAVE ADDITIONAL CONCERNS OR SUGGESTIONS?

7. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
3
STATION
PEOPLE - SAFETY
Support positive outcomes for families who live
in the target development(s) and the surrounding
neighborhood, particularly outcomes related to
residents’ health, safety, employment, mobility,
andeducation.
GOAL
KEY OBJECTIVES
Residents Live in a Safer Environment
Lower Crime Rate
Strategies that Increase Safety
Safety measures can include more law enforcement
presence, community-based partnerships, and spaces
designed for safety (defensible space)
ORGANIZE SAFETY TASK FORCE
RESEARCH EXISTING PUBLIC SAFETY
CONDUCT NEEDS ASSESSMENT
INTERVIEW STAKEHOLDERS
ANALYZE FINDINGS
DEVELOP STRATEGIES
DRAFT TRANSFORMATION PLAN
1
2
3
4
5
6
7
COMMUNITY BUILDIN
G
CR
IME PREVENTIONT
HROUGHDESIGN
REDU
CE VIOLENT CRIME
DRUGS/GANGPREVENTION
Process
Photo Credits: Drugs/Gang Prevention - Police Athletic League; Philly
PAL; Reduce Violent Crime - Safegrowth Blogspot; WRT

8. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
- Swipe & ID Cards to Enter the Building
- Drug Activity in Halls & Stairwells
- Urine & Defecation in the Hallways
- Enforce Curfew for the Courtyards / Hallways
- Implement Floor Captain Suggestions for Fines
- Police Enforcement on Site to Reduce Drug Dealing
- Clean up the Site
- Attendance by PHA / PD at Resident Meetings
- GREAT & DARE Programs On-Site
- Promote Partnership with PHA & PD
- Participation by PHA & PD at Proposed Community Day
- Kids Playing in the Halls all Hours of the Night
- Programs to Keep Kids out of Trouble
HERE’S WHAT WE’VE HEARD FROM YOU
3
STATION
PEOPLE - SAFETY
VERY POOR POOR FAIR GOOD VERY GOOD
Safety Programs in
Place to Reduce Crime
Resident Involvement in
Crime & Safety Issues
Street Lights, Security
Cameras
Response from Police
Department (PD)
Safety of Parks &
Recreation Spaces
RATE EACH OF THE FOLLOWING ASPECTS OF YOUR SAFETY IN YOUR NEIGHBORHOOD
WHAT HAVE WE MISSED? DO YOU HAVE ADDITIONAL CONCERNS OR SUGGESTIONS?

9. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
3
STATION
PEOPLE - EDUCATION
Support positive outcomes for families who live
in the target development(s) and the surrounding
neighborhood, particularly outcomes related to
residents’ health, safety, employment, mobility,
andeducation.
GOAL
KEY OBJECTIVES
Access to High-Quality Early Learning Programs
Significant Improvement in Neighborhood Schools
Growth in Educational Outcomes
Includes the number of public school children prepared
to graduate from high school college and career ready
andthepercentageofstudentswithimprovedtestscores
compared to the state average
ORGANIZE EDUCATION TASK FORCE
RESEARCH EXISTING INSTITUTIONS
CONDUCT NEEDS ASSESSMENT
INTERVIEW STAKEHOLDERS
ANALYZE FINDINGS
DEVELOP STRATEGIES
DRAFT TRANSFORMATION PLAN
1
2
3
4
5
6
7
IMPROVE SCHOOLS
EARLY LEARNING
EDUCATION STRATEGY
AF
TERSCHOOL & TU
TORINGPROGRAM
S
Process
Photo Credits: Early Learning - First 5 Association; Improve Schools - Philly Watersheds; After-
school & Tutoring - Hampton Roads Afterschool; WRT

10. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
- Truancy Officers / Need to Enforce Truancy Rules
- Afterschool & Anti-Bullying Programs
- Tutoring and Workshops on Site
- Education for Parents to Motivate & Empower
- Graduation Coaches for High Schoolers
- Guest Speakers for Parents and Youth
- School Uniform Clothing Drive
- Off-site Programs for Neighborhood Youth
- Information about Education Programs Offered by the
City (Music, Philabundance, Bookmobile, etc)
- Pre-K and Day Care
- Financial Literacy Classes
- Summer Work Ready Programs
- Sex Education / Planned Parenthood
HERE’S WHAT WE’VE HEARD FROM YOU
3
STATION
PEOPLE - EDUCATION
VERY POOR POOR FAIR GOOD VERY GOOD
Quality of Schools
Availability of Early
Childhood Education
Safe Transportation /
Walking Routes to School
Availability of Afterschool
Programs / Activities
Preparation of Students for
the Workforce or College
RATE EACH OF THE FOLLOWING ASPECTS OF SCHOOLS IN YOUR NEIGHBORHOOD
WHAT HAVE WE MISSED? DO YOU HAVE ADDITIONAL CONCERNS OR SUGGESTIONS?

11. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
3
STATION
PEOPLE - HEALTH & SUPPORTIVE SERVICES
Support positive outcomes for families who live
in the target development(s) and the surrounding
neighborhood, particularly outcomes related to
residents’ health, safety, employment, mobility,
andeducation.
GOAL
KEY OBJECTIVES
Improve Overall Resident Health
Leverage Outside Funding Sources & Support
Increase Average Income of Existing Households
Access to Services
Primary care, preventive care, dental and wellness
screenings, opportunities for recreation / exercise,
access to job training,
ORGANIZE TASK FORCES
RESEARCH EXISTING HEALTH/SERVICES
CONDUCT NEEDS ASSESSMENT
INTERVIEW STAKEHOLDERS
ANALYZE FINDINGS
DEVELOP STRATEGIES
DRAFT TRANSFORMATION PLAN
1
2
3
4
5
6
7
HEALTH & WELLNESS
E
NROLLMENT IN AID
PROGRAMS
JOB TRAINING
ENVIRONMENTAL EQUITY
Process
Photo Credits: Job Training - Coalition for the Homeless; Health & Wellness - The White
House Farm; Enrollment in Aid - The Nation, San Antonio; Environmental Equity - PWD

12. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
3
STATION
PEOPLE - HEALTH & SUPPORTIVE SERVICES
- Access to healthcare
- Day Care Center
- Elementary School
- A Fitness Center
- Healthy Cooking / Eating Classes
- Smoke Free Environment
- Programs for Seniors
- Supermarket with Fresh Produce
- Therapy for Youth
- Wellness Center on Site
- Anger Management Classes
- Self-Defense Classes for Women
- Business Development & Workforce Training Center
- Adult Education / Literacy Programs
HERE’S WHAT WE’VE HEARD FROM YOU
VERY POOR POOR FAIR GOOD VERY GOOD
Access to Healthcare
Availability of Information
about Services (Medicaid,
CHIP, EBT, etc)
Availability of Drug /
Alcohol Rehabilitation
Services
Access to Job Training
Programs
Availability of Healthy Food
at Affordable Prices
RATE EACH OF THE FOLLOWING ASPECTS OF HEALTH & SERVICES IN YOUR NEIGHBORHOOD
WHAT HAVE WE MISSED? DO YOU HAVE ADDITIONAL CONCERNS OR SUGGESTIONS?

13. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
WHAT ARE THE STRENGTHS WE NEED TO
BUILD ON?
WHAT ARE 3 WORDS THAT DESCRIBE YOUR
NEIGHBORHOOD?
HOW DO YOU DEFINE YOUR NEIGHBORHOOD?
4
STATION
WHAT DO YOU WANT SHARSWOOD TO BE
KNOWN AS IN THE FUTURE?

14. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
WHERE DO YOU SHOP FOR GROCERIES? WHERE DO YOUR CHILDREN GO TO SCHOOL?
WHAT SERVICES DO YOU USE IN YOUR NEIGHBORHOOD?
4
STATION

15. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
A SUCCESSFUL TRANSFORMATION PLAN ENGAGEMENT PROCESS
WILL INCLUDE...
ENGAGING YOUTH
ENGAGING SENIORS
ENGAGING DIVERSE NEIGHBORHOOD GROUPS
COMMUNITY PROJECTS (GARDENS, PLANTINGS)
ENGAGINGLOCALINSTITUTIONS (PROJECTHOME,ETC)
OTHERS?
?
4
STATION
Credit: WRT
Credit: WRT
Credit: WRT
Credit: Project HOME

16. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
COMMUNITY ORGANIZING - WHAT EVENTS WOULD YOU BE
INTERESTED IN SEEING IN YOUR COMMUNITY?
4
STATION
POP-UP GARDEN
CLEAN UP DAYS
PARKLET
YARD SALES / SIDEWALK SALES
COMMUNITYGARDEN/BUTTERFLYGARDEN
OTHERS?
?
Credit: Temple News
Credit: W Rockland Street Project
Credit: Logan CDC
Credit: South Jersey Sun News

17. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
SUMMARY:
THE LOWER NORTH DISTRICT PLAN
5
STATION
BSL
AmericanStreet
°01 ,000 2,000500
Feet
1
2 35Philadelphia City Planning Commission
Lower
Northeast
Lower South
West
Park
Uni-SW
Central
South
Lower
Southwest
West
Riverwards
North
Upper
Northwest
Upper
North
Central
Northeast
North
Delaware
Lower Far
Northeast
Upper Far
Northeast
Lower
Northwest
st
kk
Lower North
Underway
Completed
Future Phases
Fortifyresidentialblockswherehomeownershipisdominantwith
infill development on publicly owned lands, home improvement
support, and downzoning to single family districts.
Commission a study to determine what impacts, if any, rising
property values on current renters and homeowners.
Encourage business and job growth on the Germantown and
Lehigh Commercial Corridors through a corridor management
program and streetscape improvements.
Install signal controls at selected Fire Department facilities.
Implement infrastructure changes along high-volume bus routes
7, 32, and 48 to meet transit demand and reduce travel times.
Improve and expand Route 15 trolley service through a new
turn-around near Girard College, piloting stop consolidation,
elimination of left turn lanes where feasible, and more.
Implement priority recommendations of the Pedestrian and
Bicycle Plan including bike lane installation on 2nd and 5th
Streets, safety improvements at the Strawberry Mansion and
Girard Street bridges, and more.
Build a new Martin Luther King, Jr. Older Adult Center at 21st Street and
Cecil B Moore Avenue.
Bring the Cecil B Moore Recreation Center into a state of good repair.
Pursue nomination of sites to the Philadelphia Register of Historic Places
including the Pyramid Club, the Legendary Blue Horizon, Church of the
GESU, The Salvation Army Worship and Service Center, Teatro Puerto
Rico/ Diamond Theatre, and the Townhomes at 1416-32 Girard Avenue
Downzoning
to single family
districts.
7, 48
32

18. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
SUMMARY:
THE RIDGE AVENUE FOCUS AREA
5
STATION
61
15
33
3
Cecil B Moore Library
Existing Commercial
MLK Rec Center
Vacant Schools
Blumberg Apartments
Girard College
St. Joe’s Prep
Athletic Square
Vacant Land
Concentration
Vacant Land
Concentration
Vacant Land
Concentration
Vacant Land
Concentration
Vacant Land
Concentration
Cecil B. Moore
20th
21st
22nd
23rd
24th
25th
Oxford
Jefferson
Master
ThompsonN. College
Girard
Existing Land Use
Existing Zoning
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Residential Medium Density
Residential High Density
Commercial Consumer
Commercial Business/Professional
Commercial Mixed Residential
Industrial
Transportation
Culture/Amusement
Civic/Institutional
Park/Open Space
Vacant Land
Vacant Building
Partially Vacant Building
Residential Multifamily RM-1, RM-2
Neighborhood Commercial Mixed-Use CMX-2
Medium Industrial I-2
2 35Philadelphia City Planning Commission
Redevelop the Norman Blumberg Apartments
Repurpose vacant land with infill development
Identify re-use opportunities for closed schools
Create a new passive open space for the community
Support existing businesses where the corridor is
strong
Transition away from commercial uses where the
corridor is weak
Repurpose vacant land with comtemporary
retail space and green stormwater management
infrastructure
Beautify the corridor to enhance its role as an
important gateway

19. Sharswood - Blumberg Choice Neighborhoods Transformation Plan | KICK-OFF MEETING
SUMMARY:
THE RIDGE AVENUE FOCUS AREA
5
STATION
Infill Housing
> Redevelop blocks with high vacancy,
city ownership, and tax delinquency
with a mix of 750 subsidized and
market-rate housing units. A mix of
units will ensure against recreating
concentrations of poverty.
> Emphasize rehabiliating existing
units, minimal displacement,
context sensitive design, a slight
reduction in traditional density,
and the conversion of narrow side
streets into rear parking areas
N
Sharswood Park
> Build a park on a centrally located plot
of land characterized by high vacancy,
city ownership, and tax delinquency.
This recommendation is a placeholder
for some type of green space within the
redevelopment. If the park is not built, the
plan does not fail.
> Frame the park with repurposed buildings
to activate it.
Adaptive Reuse of Schools
> Encourage the reuse of Vaux and Reynolds
schools for community services and senior
housing.
Blumberg Apartments
> Redevelop the Blumberg Apartments into lower density
housing that matches the traditional neighborhood context
> 150 replacement units should be occupied by mixed-income,
mixed-tenure households (the target is at least 40 percent
homeowner)
> The senior housing tower should remain
> 23rd Street should be reintroduced to provide greater
connectivty within the neighborhood
Support Businesses
> Support businesses on Ridge
Avenue through streetscape
improvements, facade
improvements, and corridor
cleaning.
Mixed-Use Larger-Format
Retail with Residential Above
> Reposition concentrations of vacant land
along Ridge Avenue to allow for retail
uses such as a modern grocery store or
pharmacy.
> Require the buildings to hold the street
wall and to be oriented towards Ridge
Avenue, with parking located to the side
or rear.
> Encourage residential or commercial uses
on the upper floors.
“Right Sizing” Ridge Avenue
> Rezone sections of Ridge Avenue where commercial
uses are no longer viable. The zoning should allow for
only multi-family uses.
20th
Cecil B. Moore
Oxford
Master
Jefferson
Thompson
N. College
23rd
24th
25th
22nd
21st
Neighborhood Greening
> Explore using irregularly shaped land at
prominent corners along Ridge Avenue
for green stormwater infrastructure
projects. These projects could become
placemaking elements in the larger
redevelopment scheme.
Image source: Google Streets
Create new
pedestrian
crossing to link
open space to
new development
Activate open
spaces with
multi-family
deveopment (new
construction and
rehabilitations)
Rehabilitate
building and
retain Pearl
Bailey Mural as
backdrop for
open space
Encourage taller,
mixed-use buildings
at corners to take
advantage of
sightlines for stores
and to create
gateway
JEFFERSON STREET
OXFORD STREET
RIDGEAVENUE
21STSTREET
Place commercial
parking areas behind
development but
create visible entries
from major streets
Restore street wall and maintain
consistent cornice line with setbacks
Place retail at
prominent gateway/
intersection
p
i
Add pedestrian crossingAdd d tProvide gathering
spaces
ggaat
21st Street and Ridge Avenue
RIDGEAVENUE
21ST STREET
Create gateway
with buildings