Best tips on using Facebook for business. Want to achieve success in social media marketing? That's the way to go! SharpBiz

1. HOWTO USE FACEBOOKFOR
BUSINESS?

2. WHAT ARE WE GOING TO DO?
We already talked about effectively
using Twitter and Medium in your social marketing. I decided,
that now is the time for the biggest fish in this pond –
Facebook. In the article below we will go through all of the
best hints, concerning usage of this social media platform.
Buckle up, Facebook for business tips!

3. FORGET ABOUT HARDSELL
First things first – the hard sell doesn’t work online. Be of
service to others, demonstrate value, and build relationships.
That’s a proven formula for web “marketing”.
People usually come to Facebook for entertainment, chatting
with friends, checking out some new photos or even just
chilling.

4. What should we do then? Be active! Engage with
communities, join discussions and so on. This way you will
become part of the pack, and people will be more eager to
buy your services or simply visit your fan page or blog.

5. Remember, by brute force advertising – repeatedly posting
your slogans and advertisements, you might do more bad
than good for your reputation and in the end make you lose
followers. Forget about hard selling!

6. INTERACT, INTERACT ANDTHEN…
INTERACT
Now that you know hard selling is bad, I should say few
words about interacting with people. First things first – your
Facebook page is not an advertisement billboard. Period.
You want your followers to interact with you, to comment and
discuss, not just read ads.

7. In other words – post funny photos, interesting videos and
articles not always just selling your services. This way you
might just make yourself a loyal fanbase, which nowadays is
priceless thing to have.
You are interacting with people, not just clients.

8. BE A HUMAN
This hint is strongly related to the previous one. We already
agreed, that you are interacting with living human beings and
should treat them accordingly. There is still second side of
this coin though – YOU.

9. While managing Facebook, don’t be a machine advertising
your company. People must hear your voice, human voice.
Sound real, sound likeable and followers will come to stay.
Act like one of them.

10. POST CONSISTENTLY
Some people use Facebook for nearly 12 hours a day (even
more hardcore examples happen), and when they are not
using it, mobile apps remind them of it with notifications.
Frequency of your posts will be crucial in achieving success
on this social media platform.

11. The main rule is – post whenever you have something
interesting to share with your followers. While this might
sound reasonable, I don’t think it’s really enough.
At least one post a day, while trying to make it as good as
possible – in my opinion this should be better solution.

12. EVEN MORE INTERACTION
Let’s say that you already managed to get yourself some
loyal follower’s base.
Loyalty has its limits too, you know.
How to make those people stay with you? There are many
ways of doing so.

13. One of them would definitely be rewarding the best, most
active fans. Whether you choose to just write a ‘thank you’
post for them, or send them some prize, it’s up to you – just
don’t forget about letting the best followers know, that you
really appreciate them.
As some smart man said – “Not content, but client is the
king. Long live the king.”

14. HAVE A PLAN!
Managing Facebook works the same as other aspects of life
– running blind without a plan very rarely will get you
anywhere.
Before really getting involved in social media marketing, you
should prepare yourself to do so. Have a precise goal and
strategy how to reach it.

15. If you don’t know what you want to achieve, there is no way
of measuring success, therefore adjusting phase is
impossible. Good plan and dedication can really get you a
long way on the road to immortal fame and Facebook
success.
How often do you want to post, how many followers do you
want to get in a given time, how many sales do you want to
have etc. Sometimes numbers are a must.

16. PROMOTION!
Well, while good content should eventually bring followers to
your business, it might take a little longer, than you actually
want. In this case – promote, promote and once again
promote.
There are many ways of doing so, for example:

17. Social media marketing:
•Using other Big4 platforms – Twitter (check out article on how to
successfully use it here, Instagram and Pinterest)
•Using some of the underused social media platforms like Quora,
Medium etc.
•Making Facebook contests and giveaways – offer an attractive
prize and people will follow

18. Classical marketing:
•Make sure your business cards, brochures etc. all have your
website’s address on them
•Use classic advertisements
•Get a help from other medias (press, TV etc.)

19. DON’T SAVE ON GRAPHICS!
• EVERYBODY judges people by their looks. Same goes for
websites, Facebook pages etc. If you want to be successful, find
a freelancer graphic designer, who will project a custom made
looks for your site and install them (usually you can get all of
that, for no more than 60$. Personally I advise using for
example Fiverr).
• Unique logo, personalized bar, custom graphics, all those things
might make the difference between success and failure. Don’t
hesitate to invest in your dreams!

20. METRICS!
As I said before – measuring the extent in which your plans
have been achieved is definitely one of the most important
things while engaging in social media marketing, small
businesses etc.
Great content, graphics etc. are great, but you also need
some numbers, to know if they worked.

21. IS THIS THE END?
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