Here's my personal Brand Story

1. PERSONAL BRAND EXPLORATION
Sharon Moody
Project & Portfolio I: Week 1
September 19th, 2021

2. Growing up, I loved playing sports; I played
softball and basketball for many years, hockey
and soccer for just a year, but I loved every
second of it. When I realized that I wasn’t going
to do it professionally I was upset because I love
the game and I loved watching the game. After I
started my podcast, I found out what Sports
Marketing was and realized that I could do that. I
market my podcast, which is about sports, so
why not make this a profession in the sports
industry.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Media Programming Director
s
• Public Relations Specialist
• Marketing Manager
s
BRAND ARCHETYPE - Whenever I
go into a job, I am always prepared. In
almost all of my jobs I have had to have
tough mindset because it is known that
women have had to
fi
ght for the top spot
which turns the Hero into the Maverick. I
have boldly asked questions to authority
with the power to challenge the status
quo. I want to be the best in whatever I do
and will ask whatever questions I need to
to get there.
Marketing and Media Manager for Sports Industry
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers at the WWE, NBA and MLB
TARGET AUDIENCE
Shannon Burghardt
Outreach Plan
:
• I will make sure to study what they are looking for in the
position and do research on the company itself.
• Through LinkedIn.
• I will set a time and date with her for a follow-up.
PROFILE
PICTURE
Recruiting Specialist at WWE
Nicholas Bishop
Outreach Plan
:
• I will reach out to my friend that works at NBA and have
her help me prepare for the questions they might ask
.
• I would reach out through LinkedIn or
fi
nd him on
Instagra
m
• I would ask for a one week update follow - up to see
where things are at.
Talent Acquisition Recruiter at
National Basketball Association
Patrick Gallager Outreach Plan
:
• I will look up reviews on Glassdoor and see what
questions I could ask to better understand the negative
.
• I would reach out through LinkedIn.
• I would ask for a two week follow up at the latest.
PROFILE
PICTURE Human Resources Business
Partner at Major League
Baseball

5. GOALS
Short Term: (2023)
‣ I would like to be hired by either the WWE,
MLB, or NBA within 3 months of graduatio
n
Mid Term: (2024
)
‣ By Summer of 2024 I would like build my
LinkedIn followers from 53 connections to 200
with people in the industry.
Long Term: (2025
)
• By 2025,I will have 8,000 followers on
Instagram from multiple people in the industry,
and will have over 1,000 on LinkedIn from
people reaching out to me to ask for advice.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Management CRM software
SOFT
HARD
Novice
Graphics or photo imaging software Novice
Communication Adept
Compassion Expert
Of
fi
ce suite software
SOFT
HARD
Adept
Web platform development software Adept
Instructing Adept
Social Perceptiveness Adept

7. I will pay close attention to all of the
technology that is up and coming to improve
marketing strategies to improve the
connection between fans and franchises.
PROMISE

8. CREDENTIALS
Work Experience
:
• Supervisor at Walmart for 10+ years
• Manager at SunRun Solar for 2 years
Education:
• NCSC at Full Sail University from 2021
• Sports Marketing and Media, A.D., Full Sail University (2023)
Leadership Roles:
• Manager at Wal-Mart and SunRun Solar
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Industry Experience
:
• 2012-2017
Education
:
• B.S Sports Marketing and Media at Full Sail University
Leadership Experience
:
• Event Planner at Melbourne Heath and Reha
b
• Social Media and Marketing Team Member at Student
Initative
Skills and Pro
fi
ciencies
:
• Customer Service - 10 endorsements
• Sales - 8 endorsements
• Social Networking - 8 endorsements
Sharon Moody
Overall Online Presence
:
• Sel
fi
e taken in the bathroom but in a professional
manner. Plan background over 500 connections.
• Grade: Average, 51 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• Currently in school
Education
:
• High School Diploma
Leadership Experience
:
• Supervisor in Retai
l
• Manager for a Solar Company
Skills and Pro
fi
ciencies
:
• Communication - 0 endorsements
• Customer Service - 2 endorsements
• Sales- 1 endorsements
Overall Online Presence
:
• Currently 53 connections, not a professional headshot
and no banner. Active on Instagram, Twitter, and
TikTok
.
• Grade: Poor,18 out of 100

10. COMPETITION
Noteworthy Experience
:
• Marketing Coordinator For the Tampa Bay Buc
s
• Media Partnerships, Supervisor for Optimum Sports
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience
:
• 2011-Present
Education
:
• M.B.A in Marketin
g
• B.B.A in Marketing
Skills and Pro
fi
ciencies
:
• Event Planning - 13 endorsement
s
• Marketing - 16 endorsements
• Social Media - 19 endorsements
Overall Online Presence
:
• 500+ connections, banner is of Spotify that is her
current job. Headshot looks like it was taken at an
event.
• Grade: Average?, 76 out of 100
Industry Experience
:
• 2021-Presen
Education
:
• Associates Degree in Sports Marketing and Media
Leadership Experience
:
• Marketing Coordinator for The New York Yankee
s
• Media Specialist for WWE
Skills and Pro
fi
ciencies
:
• Marketing - 27 endorsements
• Social Media - 21 endorsements
• Leadership - 19 endorsements
Overall Online Presence
:
• Over 500 connections, the banner is the New York
Yankees Logo, there is a professional headshot?, no
published articles, but every accomplishment is listed
and still active on Instagram, TikTok, and Twitter URL is
customize
d
• Grade: Average, 80 out of 100
Dana Sheedy

11. As an aspiring sports marketer, I hope to use my 12+ years of experience
as a supervisor, along with my skilled use of multiple social media
platforms, and ability to use Google Sheets, Excel, and develop others,
to help deliver projects on time, with high quality, in support of the sports
industry.
For those who want to make a difference to what sports
fans need, I provide questioning and pushing the status
quo because it’s time for US to make that difference.

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Name of event or professional organization
‣ All-Star Game MLB in 2023 as an marketer inter
n
• Name of event or professional organization
‣ Super Bowl in 2024 as a Sports Marketer for the NF
L
‣ NFL Draft in 2024 as a markete
r
‣ Name of event or professional organization
Digital Marketing
• Primary Content: I will create videos and reactions to games
and go live on Instagram to interact with more people.
• Primary Tools: De
fi
nitely Instagram and every time I can;
whenever there’s a game, no matter the sport. I will also post
on TikTok a few times a week to get followers.
• Website: I will use it to encourage women to talk about the
sports they love and not care about what men say and allow
them to speak and talk about what they love.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will look for someone who is well known in the industry
and that is willing to teach. 12, 2023
Formal Education
• Associate in Sports Marketing and
Media at Full Sail University
Technical Skills
• Power Point, 12, 2021
• Facebooke 12,202
1
• Microsoft Excel 12,2021
Soft Skills
• Public Speaking 12, 2021
• Communications Planning 5, 2022
• Brand Management 12, 2022

14. Sharon Moody
Having been a fan of sports my entire life I have brought my knowledge to
the next level. I have learned and listened to what the fans like and I know
what brings them in. Whether it be from commercials, drinks, or clothing, I
know that I can be a asset to any organization.

15. REFERENCES
Agency. (n.d.). Retrieved September 19, 2021, from https://www.sportsmedia.net/.
Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist. (2019, May 22). https://www.kayeputnam.com/brandality-quiz/.
Can i specialize a marketing degree in sports marketing? Sports Management Degree Guide. (2014, April 27). Retrieved September 19, 2021, from https://www.sports-management-
degrees.com/faq/can-i-specialize-a-marketing-degree-in-sports-marketing/.
Dana Sheedy.(n.d).Home.LinkedIn.Retrieved September 19,2021 from https://www.linkedin.com/in/danasheedy/
Nicholas Bishop.(n.d).Home.LinkedIn.Retrieved September 19,2021 from https://www.linkedin.com/in/nicholas-bishop-152089a9/
Patrick Gallagher.(n.d).Home.LinkedIn.Retrieved September 19,2021 from https://www.linkedin.com/in/patrickgallagher49/
Perrish, M. (2019, May 14). The New Era of marketing strategy. Forbes. https://www.forbes.com/sites/forrester/2019/05/14/the-new-era-of-marketing-strategy/?sh=3e2937e25ddb.
Shannon Burghardt(n.d).Home.LinkedIn.Retrieved September 19,2021 from https://www.linkedin.com/in/shannon-burghardt-42b94a129/
Sports advertising; any sports, any VENUE, any time marketing AGENCY & INOVATION LEADER. SportsMedia.net a Sports Brand Advertisng
Summary report for: 27-2022.00 - coaches and Scouts. O
*
NET OnLine. (n.d.). https://www.onetonline.org/link/summary/27-2022.00.
Summary report for: 11-2021.00 - marketing managers. O
*
NET OnLine. (n.d.). https://www.onetonline.org/link/summary/11-2021.00.
Summary report for: 27-3031.00 - public relations specialists. O
*
NET OnLine. (n.d.). https://www.onetonline.org/link/summary/27-3031.00.
What does a job in sports marketing entail? Sports Management Degree Guide. (2020, June 19). https://www.sports-management-degrees.com/faq/what-does-a-job-in-sports-
marketing-entail/.