1. Creating a Strong Public
Narrative
Sharon Davidson : Aresko
07932 641313
Aresko: You stand out when we step in

2. Turning values into action
• Discursive process for
– Individuals
– Communities
– Nations
• Three stage process:
– Construct identity
– Formulate choices
– Motivate action
Aresko: You stand out when we step in

3. Leadership Art
• Includes
– Story of self
– Story of us
– Story of now
Aresko: You stand out when we step in

4. Story of Self
• Who am I?
– Values
– Experience
– Why I do what I do
Aresko: You stand out when we step in

5. Story of Us
• Who we are:
– Shared values
– Shared experience
– Why we do what we do
Aresko: You stand out when we step in

6. Story of Now
• Articulates the present as a moment of:
– Challenge
– Choice
– Hope
Aresko: You stand out when we step in

7. Head, Heart and Hands
• Head
– Instruct
• Heart
– Inspire
• Hands
– The “how”
– Motivates us to act
Aresko: You stand out when we step in

8. Has this worked?
Aresko: You stand out when we step in
Yes they did ….. In 2008
Senator Obama + Marshall Ganz = The Presidency of the United States of America

9. Contact us for all your OD needs
Aresko: You stand out when we step in