Do you need a blog? Many marketers will say absolutely. If you’re not sure investing in one will pay off, take a look and see what a blog can do for your organization…

1. Sharing helpful information on your website
through a blog inspires trust and likability
with your visitors. And people want to do
business with those they trust and like.
IF YOU
NEED A
Will a blog help you
attract and keep
customers?
© 2017 Sharon Brodin • www.sharonbrodin.com
What do
you think?
How to Know
BLOG
Do you KNOW THINGS that will
help your target audience?
Your target audience is looking
for answers to their questions
and problems. Can you help
them? If you have things to
teach them, a great way is
through a blog.
Does your target audience
SEARCH for information online?
Are your prospects & customers
going online to ask questions?
Look for answers? Do you want
them to get their answers
from you or your competitors?
Do you want your
readers to TRUST
you and LIKE you?
Do you have COMPETITORS?
Do you want to STAND OUT?
Be the blaze orange in a sea of
camouflage. If your competitors
don’t have a blog, you can stand
out by having a great one. If
they do, can yours be better?
Do you want GOOGLE
to find you?
500 pages of blog posts gives the
search engine spiders a lot more
content to crawl than 10 core
company pages. Give those
engines something to
find!
Do you want MATERIAL for
your SOCIAL MEDIA platforms?
Are you on Facebook?
Link to your latest blog post.
Twitter? Tweet the best 2-3 lines.
LinkedIn? Share your post with
your connections.
You get the idea.
Do you want OTHER SITES to link to you?
Links coming to your site from other good websites is great for
SEO, too. But they have to have something to link to.
Valuable content is that something.
An Effective
BLOG is
Relevant, helpful content
Aimed at your target audience
From your angle
Added at least weekly
Over the long haul