2. Facebook Pixel Helper-Tool Purpose
• To verify the facebook Ad’s pixels were found on the page, and
whether they have loaded successfully.
• It works in the background to review the websites code that looks
like a Facebook marketing pixel.
• Pixel Helper reports common errors and give troubleshoot
suggestion to improve performance.
3. Installation of Facebook Pixel Helper
• Install the Facebook Pixel Helper from the Google Chrome web
store.
• Ensure the extension is enabled by selecting tools -> Extensions,
and verify the Facebook Pixel Helper is enabled.
• Once the Pixel Helper is installed a small icon </> will appear next
to your address bar.
4. How to use Facebook Pixel Helper
• If a website has a facebook pixel installed the icon </> will turn
blue.
• A small badge indicating the number of pixels on the page.
• If the icon does not turn blue then there are no Facebook pixels
installed on this page.
5. How to use Facebook Pixel Helper cntd..
• Click the </> icon and a popup will appear with useful information
for debugging pixel implementation.
• The popup will tell what pixels were found on the page
6. How to use Facebook Pixel Helper cntd..
• Click on “View Event Log” to find the pixel ID, URL called, Pixel
location and Load time.
7. Some common errors
• The Facebook Pixel Helper reports common errors.
• These indicates that needs to fix something in order to use the pixel
product properly.
• The below shows the common errors which can be found using this tool:
1. Pixel Did Not Load.
2. Encoded Characters.
3. Resembles a Standard Event.
4. Pixel Activated Multiple Times.
5. Invalid Pixel ID
8. Some common errors cntd..
1. Pixel did not load
• This error means that similar Facebook pixel code is found on site,
but the actual HTTP call was never made.
9. Some common errors cntd..
2. Encoded characters
• This error means that double-encoded characters are found.
10. Some common errors cntd..
3. Resembles a standard event
• This warning means that an event similar to a facebook standard
event is found.
11. Some common errors cntd..
4. Pixel’s activated multiple times
• This error means that a pixel with the same ID and event name was
sent multiple times to facebook.
12. Some common errors cntd..
5. Invalid pixel ID
• This error means that the sent ID for the pixel did not match a
known pixel ID in our system.
13. Advantages
• Facebook Ad’s pixel’s ID can be found easily.
• Error’s with respect to facebook Ad’s pixel on the site can be easily
found.
