1. Build your SharePoint Internet
presence with PowerShell
RYAN DENNIS

2. About The Speaker
Ryan Dennis, MCTS, MCPD, MCITP
Senior SharePoint Engineer @ ICC
Microsoft Virtual Technology Specialist (vTSP)
www.SharePointRyan.com
@SharePointRyan
linkedin.com/in/sharepointryan
ryan@sharepointryan.com

3. What is a VTS?
The Microsoft Virtual Technology Specialist Program
(VTSP) is…
 a select group chosen from the elite in Microsoft’s partner community
 their primary role is to communicate the value of Microsoft Solutions to customers and to
provide architectural guidance for Enterprise Integration solutions
VTSPs also:
 have guest access to information on the Microsoft corporate network such as knowledge
bases, technical articles, training materials, and other resources
 guest access to Microsoft facilities
 priority for participating in Microsoft marketing events

4. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing with SharePoint in mind (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to automate the
provisioning of complete, branded sites
 Q&A

5. What is SharePoint 2010 FIS?
 FIS = For Internet Sites
 The license which allows you to build public-
facing sites without paying for lots of CALs 
 Fundamentally it is no different than the
standard SharePoint version, it’s all about the
licensing…
 For license specific questions, ask someone
smarter than me…

6. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
 Q&A

7. Intro to Windows PowerShell
PowerShell
…is a task-based command-line shell and scripting language
designed especially for Windows system administration
…has a task-based scripting language
…includes powerful object manipulation capabilities
…is built on the .NET Framework

8. Verb-Noun
PowerShell uses a Verb-Noun syntax for its Cmdlets
 Get-Something
 Set-Something
 New-Something
 Remove-Something

9. SharePoint 2010 Cmdlets
 500+ Cmdlets…
 MUCH better than STSADM.exe…
 Can automate complete installations and
configurations…
 Still doesn’t answer every scenario, leaving gaps in
functionality…
 Example: Get, New and Remove SharePoint Groups – no cmdlet, easy
to write a custom function though…

10. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
 Q&A

11. Search Engine Optimization
 Follow SEO Best Practices/Tips
 Use meaningful site & page names
 Great page titles
 Accurate Meta Elements
 Up-to-date Sitemap and Robots
 Search-friendly redirects
 Search-friendly menus/navigation
 Faster response times
 Better anchor text
 Provide text content for rich media
 Use Webmaster Tools to submit
sitemap and monitor Analytics

12. Search Engine Optimization
 SharePoint 2010 does not include SEO tools out of the box, but
there are good options…
 Mavention (http://mavention.nl)
 Meta Fields
 Robots
 Page Not Found
 Site Map XML Generator
 IIS 7.0 SEO Toolkit
 Custom…

13. Implementing
DEMONSTRATION
SEO Tagging

14. Demo Recap
 We looked at the Mavention Meta Fields
feature…
 Edited some meta tags…
 Viewed the page source to see them in
action…
 Had some fun?!

15. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
 Q&A

17. Designing for SharePoint
 Design teams should…
 know enough about SharePoint to design
around it’s strengths (and weaknesses)…
 build list-based solutions so that content
authors can easily and efficiently update
and manage content…
 work with development teams to ensure
that their ideas can be implemented…

19. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
 Q&A

20. Developing the solution
 By working with design teams, development teams can
produce accurate, “pixel perfect” solutions in
SharePoint 2010
 SharePoint doesn’t have to look like SharePoint
 By leveraging the SharePoint list model, content authors
can easily populate data which can be leveraged in
custom branded web parts
 SharePoint CAN be a best-in-class Web Content
Management (WCM) solution

21. How WCM sites are MUCH
improved in SP2013
 SP2013 will include native SEO capabilities including:
 Meta Fields
 Title
 Browser Title
 Meta Description
 Keywords
 Sitemap Priority
 Sitemap Change Frequency
 Exclude from Internet Search Engines
 XML Sitemap
 Friendly URLs
 No longer have to include /Pages or .ASPX in the page URL!!!

22. How PowerShell makes it all
happen
 Using PowerShell, we can automate:
 Creating the Web Application
 Creating the Site Collection(s)
 Configuring Caching
 Activating Features for Branding, SEO Tagging, etc.
 Creating the Enterprise Search Center
 Configuring Search Scopes and Target Results Page
 Creating Subsites
 Creating Pages
 Adding Content to Pages
 Making Dinner (OK, maybe not – but I’m sure V3 will)

23. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to automate the provisioning of
complete, branded sites
 Q&A

24. Using a spectacular set
of PowerShell code to
automate the DEMONSTRATION
provisioning of
complete, branded
sites

25. Demo Recap
 Used PowerShell to automate:
 Creation of the Web Application
 Creation of the Site Collection(s)
 Configuration of caching (BLOB, Output)
 Feature activation
 Application of custom branding
 Search configuration
 Subsite creation
 Page creation
 Content addition
 SEO Meta Tag creation
 Creation of custom footer list from list template
 Warming up/caching of the sites for our viewing pleasure

26. Presentation Recap
 SharePoint CAN be pretty
 Designers and Developers should work together
throughout the entire project lifecycle to ensure
success
 PowerShell is an awesome way to automate
the building of entire, content filled, branded,
SharePoint-based websites

27. Got-Questions?
Ryan Dennis, MCTS, MCPD, MCITP
Senior SharePoint Engineer @ ICC
Microsoft Virtual Technology Specialist (vTSP)
www.SharePointRyan.com
@SharePointRyan
linkedin.com/in/sharepointryan
ryan@sharepointryan.com