1. How to build your personal
brand on LinkedIn?
Amrita Angappa
2. WHY LINKEDIN FOR YOUR BUSINESS AND PERSONAL BRAND BUILDING
ACTIVITIES?
● 575 MILLION MEMBERS ACROSS THE GLOBE. 40% OF THEM ARE ACTIVE ON
A DAILY BASIS- NEIL PATEL
● 30 MILLION COMPANIES HAVE A LINKEDIN PAGE- HOOTSUITE
● AN AD ON LINKEDIN CAN REACH 12% OF THE POPULATION ON THE WORLD-
HOOTSUITE
● 92% OF FORTUNE 500 COMPANIES USE LINKEDIN- 99FIRMS
● 77% OF RECRUITERS ARE ON LINKEDIN- 99FIRMS
7. HOW TO ENCOURAGE YOUR EMPLOYEES TO BUILD THEIR OWN PERSONAL BRAND?
8. ADVANTAGES OF HAVING YOUR PERSONAL
BRAND FOR BUSINESS?
● PEOPLE TRUST PEOPLE
● CHANCES ARE MORE LIKELY FOR PEOPLE TO TAKE AN ACTION ON THE
PRODUCT OR SERVICE IF THE CEO HAS A STRONG PERSONAL BRAND
● EMPLOYEE’S VOICE IS CONSIDERED IMPORTANT
● TOP CEOs LIKE ELON MUSK, BILL GATES, STEVE JOBS AND JEFF
WEINER
ARE KNOWN FOR THEIR IMPECCABLE PERSONAL BRAND
● PEOPLE MAKE BUSINESS DECISIONS BASED ON INSTINCTS AND
EMOTIONS. HENCE YOU SHOULD CONNECT WITH THEM LIKE AN
INDIVIDUAL WHOM THEY CAN RELATE.