What is life if not lived to the fullest? And how will you live it to the fullest if not healthy? Having realized the perks of being healthy, the world is going fitter and we haven’t seen a better trend than this. Health is real wealth that that a person can retain for lifetime.

1. Nitrro FitnessNitrro FitnessA Way towards Healthy Lifestyle
Prabodh Davkhare
MD
August-2019
VOL 08
ISSUE 11
T
H
E
10 MOST PROMINENT
CORPORATE
WELLNESSWELLNESS
COMPANIESCOMPANIES
WELLNESS
COMPANIES

4. “A healthy outside starts from inside”
ealth is a vital aspect of any human being on the
Hplanet. When we are young we compromise our
health a lot because of the busy corporate schedule
and when we are old we will gladly sacrifice all of our wealth
for just a little bit of health. Too often, employees associate
their jobs with pain, stress, and overall unhealthiness. As every
individual is spending a minimum of forty hours of a week in
work, it has become important for companies to promote
healthiness, both physically and mentally.
Conducting health programs is an effective way to maintain a
healthy lifestyle for the employee. It creates a more efficient
and dynamic working culture and environment. It promotes
positive behavioural patterns, improves dietary habits, and
reduces absenteeism levels and helps in improving one’s
productivity. Many chronic diseases are preventable and
conducting such corporate wellness programs is the nation is
an influential way to educate employees on the importance of
creating healthy habits and the benefits of sticking to wellness
goal. Conducting a workplace health program creates a
strategic advantage for both employer and employee. A
healthy work environment results in long-lasting positive
attitude and behaviors that enhance their commitment to their
work output and work environment.
On-site fitness centers, smoking cessation programs, transit
options, paramedical services, yoga classes, lunch and healthy
snacks, employee assistance programs, naps, wellness
challenges, and wellness adventures are some of the ways in
which corporate conducts healthy programs for employees.
However, incorporating wellness programs in an organization
comes with a lot of challenges. Most of the organization’s
primary focus is on profit. Companies often tighten their belts
for employees and looking to cut cost and do more with less.
But today, companies have realized that employees are its
number one asset and started investing in wellness programs.
The Need for
Wellness
Programs in the
Corporate World
From the
Editor

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Circulation Manager Tanaji
Digital Marketing Manager Prashant Chevale
Technical Specialist Amar, Pratiksha
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6. Cover
Story
08

7. CONTENTS
AktivHealth
Simplifying Healthcare
ETPA
Delivering Excellence
in Wellness Programs
Stepathlon
Motivating people
to lead a Healthy
Lifestyle
22
18
14

8. Wellness Programs: A Way
towards Healthy Life
aving healthy lifestyle in this busy world is an important aspect of human being. With each
Hpassing day, the nation is realizing the perks of wellness sector and what can be a better way than
recognizing the industry leaders who are contributing distinctively in transforming the lives of
people around the globe.
In this edition, we introduce “The 10 Most Prominent Corporate Wellness Companies”, in order to
assist businesses to choose the right wellness partner. Assessing the scenario in versatile perceptions, our
magazine has brought light onto the companies, who are providing excellent wellness services to its
clients. This list showcases the best wellness companies that are bench-marking their presence in this
sector.
In this issue, we have featured Nitrro Fitness as the cover story. Nitrro is one of the premium fitness
destinations of India.
AktivHealth (formerly known as AktivOrtho) is India’s first-of-its-kind chain of advanced Physiotherapy
and Rehabilitation clinics for providing comprehensive orthopaedic (aktivortho), neurological
(aktivneuro), gynaecological (aktivwomen) and geriatric (aktivseniors) rehabilitative physical therapy, as
well as for sports medicine, pain management, preventive healthcare, medical training therapy (MTT) and
weight management solutions. ERICSON Insurance TPA Pvt. Ltd is providing exceptional wellness
services to its clients. Stepathlon was established in 2012, as a B2B wellness program catering to
corporate globally, with the vision of providing a holistic health and wellness ecosystem and changing
lives for the better.
Now,it’s timetoflipthepages and gettoknowaboutexceptionalcompanieswitha readingpleasure!
THE
1010PROMINENTCORPORATE
C O M P A N I E S
WELLNESSWELLNESS
MOST

10. Prabodh Davkhare
MD

11. OUR
WORLD-CLASS
FACILITY
WITH OPULENT
AMBIANCE IS
SECOND TO
NONE
Cover Story

12. hat is life if not lived to the fullest? And how
Wwill you live it to the fullest if not healthy?
Having realized the perks of being healthy, the
world is going fitter and we haven’t seen a better trend than
this. Health is real wealth that that a person can retain for
lifetime. The wellness industry is one of the fastest
growing industries in India, today. Increasing emphasis on a
healthy and wholesome lifestyle has been a springboard for
this industry.
On the other side, lack of proper training and unskilled
manpower are hurting this industry like never before. There
is dire need of skilled and smart manpower that can help to
scale up this industry.
Driven by a passion for Fitness, Nitrro Fitness is one such
club that imparting holistic training by offering serious
fitness in a fun atmosphere. Widely recognized as one of
India’s premium fitness destinations, Nitrro is not just a
gym, it’s a way of life. It believes that passion and smart
work are the two key factors to attain a healthy lifestyle.
Here, acronym SMART stands for S – Specific,
M – Measurable goals and actions, A – Achievable goals
need to be set, R– Realistic, and T– Time-bound.
Nitrro Fitness offers tailor-made world-class equipment to
patrons. All its equipment is selected by its experts from
training and fitness department. The same types of
equipment are used in American Military and the
Manchester United &German Football Teams. The club is
equipped with facilities such as dedicated strength area with
crystal ball DJ console, functional tanning zone, group
activity studio, swimming pool, aqua aerobics, aqua
Zumba, professional MMA and kickboxing ring, Pilates,
Arial & Power Yoga, Queenax Training and a spinning
studio with a skyline view. It is a one-stop destination for
all the Fitness activities.
A Fitness Freak
Young and energetic Prabodh Davkhare is the Managing
Director of Nitrro. Passion for fitness drives him to help
others in achieving their fitness goals. Nitrro is not just a
gym but emotion-motto that he always carries with him. He
is a fitness freak who prefers to train the members four days
a week.
On account of his innovative ideas and passion to drive
change, Nitrro has emerged as a successful Brand in the
Fitness world. He is a self-motivated entrepreneur who
believes in hard work to achieve excellence.
Prabodh comes from a reputed political and real estate
background. He has completed his post-graduation in
Hospitality Management from IMI International
Management Institute, Switzerland. During his stint at
Michelin Star restaurant in Geneva, he realized that his true
calling was in the business of bespoke wellness. Later, he
spent some fruitful time in Switzerland at ‘Swiss fitness
chain Silhouette’. This motivated him to start a gym in
India - a podium which stands tall in driving change across
the Indian fitness industry.
OUR
INTERNATIONALLY
CERTIFIED TRAINERS
HELPS YOU TO
ACHIEVE YOUR
FITNESS GOALS
IT IS NOT
JUST A
GYM;IT'S A
WAY OF
LIFE

13. Driving Change in the Wellness World
For most of the people, the dynamics of health keeps on
changing because of changing lifestyle.
Whether it is eating healthy, sleeping early or just taking a
simple walk, the awareness among the people encourages
them to experiment with different things. Also, sometimes
people lack the proper knowledge of exercise and diet to
achieve healthy lifestyle.
Nitrro offers holistic solutions comprising all facilities
backed by personalized trainers who are certified from the
best institutes. Club’s equipment and facilities are certified
by reputed organizations like US military and sports teams.
Nitrro is not only about losing or gaining muscle but also it
helps its members to achieve the desired level of fitness and
lifestyle.
Nitrro is committed to being the torchbearer in the fitness
industry. It is an companyISO certified 9001-2008
endorsed by some of the top Bollywood stars and
international athletes. The company has achieved many
milestones and won numerous awards such as Top 10 Iconic
Global Fitness Center Best- Destination Luxury, LA;
luxury gym Fitness Icon award ÜBER; Times of India - ;
LUXE (over & beyond) category award from FEA (fitness
WE'VE
CUSTOMIZED
WORLD-CLASS
FITNESS
EQUIPMENT FOR OUR
PATRONS

14. excellence award), Exemplary Work in The Health and
Fitness Sector- ,2nd Entertainment Trade Awards 2018
Nutrition Wellness award (Best Gym in India) and
Emerging Brand of the Year- World Health & Wellness -
Congress & Awards.
From Bollywood to Olympia
Let’s see Nitrro from celebrity desk -
“Such fabulous trainers! Nitrro is here to push yourself
slightly harder” - Neil Nitin Mukesh
“Nitrro Bespoke Fitness! It absolutely rocks! One of the
best gyms I’ve seen” – Suniel Shetty
“There is definitely no doubt that no gym is better than
Nitrro. Not Only in Mumbai, But all-over India”
- Salman Khan
“This place is amazing! Nitrro will inspire anyone to work
out that comes here with the mindset of getting it done”
- Kai Greene
Converting challenges into Opportunities
Nitrro is facing the challenges in terms of competitive
pricing, staff retention, and government taxes & education.
It is putting its step forward to retain the staff by offering
ample incentives along with salaries and bonus rewards. It
retains its staff by offering a certified training program. The
fitness club offers competitive pricing to its customers
without compromising on the quality. It has become the first
choice of the customers by striving to create a fitter world.
The club does not violet any location-specific restrictions at
the time of evaluation. Whether it is statutory or
administrative, the Nitrro ensures that club has obtained all
necessary clearances. The application for service tax
registration is done as per the guidelines mentioned by the
service tax department. The organization’s CMD is
dedicated to creating unique gym that standout in the fitness
world. It is continuously growing with its franchisees in
India.
Standing out in the Wellness World
The club offers complete assistance and excellent training
to all age group members.
Internationally certified fitness experts are dedicated to
helping them to achieve their fitness goals. With different
training zones such as Weight-Training, Functional
Training, Yoga, MMA, and various others international
level Group X classes the club’s fitness programs are
tailored according to every gym member. After doing their
Body Composition Analysis to understand their fitness
level, Nitrro’s professionals help its members to become the
best version of them.
Everything from types of equipment’s to services, the club
is unique in each and every way. The club is dedicated to
revolutionizing the fitness industry and perception of what
gym can be. Nitrro is India’s first oxygenated gym which
has tailor-made packages of consumers. Its Interior, exterior
as well as in house equipment are fully customized and
imported from the world’s best centers.
The Road Ahead
Nitrro has its presence in Thane, Pune, and South Mumbai
Breach Candy. The club is all set to mark its presence in
Bangalore, and Delhi with four new gyms in the coming
time. The first international chain will be opening in Dubai
in the near future. The club also plans to tap the
international market by merging with brands that have
deeper market penetration.
Entering the digital age with newer technology, Nitrro will
continue to grow, improvise and create a “Nitrro
Experience” for its clientele.
Marching forward with a positive approach, Nitrro will
continue to grow and expand its footprint in India on
account of its state-of-the-art technology. The Fitness club
will be dedicated to spread awareness on international
fitness standards and be the torch bearer of making India a
healthy nation.
WE OFFER COMPLETE
ASSISTANCE AND
EXCELLENT TRAINING
TO ALL AGE
GROUP MEMBERS

16. AktivHealth
Simplifying Healthcare
August 2019|14
In a candid conversation with Insights Success, ,Dr.
Gerd Mueller, Co-founder and Director of
AktivHealth gave some insightful answers
highlighting the influences made by the company to take
wellness industry to next level.
1. Kindly brief us about your company and what kind
of wellness programs does the company provide to their
customers.
AktivHealth (formerly known as AktivOrtho) is India’s
first-of-its-kind chain of advanced Physiotherapy and
Rehabilitation clinics for providing comprehensive
orthopaedic (aktivortho), neurological (aktivneuro), gynaecological (aktivwomen) and geriatric (aktivseniors) rehabilitative
physical therapy, as well as for sports medicine, pain management, preventive healthcare, medical training therapy (MTT)
and weight management solutions.
Founded by a leading German orthopaedic surgeon and Rehabilitation expert, Dr. Gerd Mueller, MD, AktivHealth focuses
on the non-invasive treatment and prevention of all types of acute and chronic musculoskeletal problems, neurological and
associated disorders, and functional impairments. Our ideology is that in most cases body has necessary resources to address
the challenges it faces and wherever possible one must try to conservatively manage problems, instead of surgical
interventions, many of which are premature.
With our state-of-the-art, German-designed rehabilitation equipment, modern medical technology, combined with our
experienced team of specialized medical professionals led by Dr. Mueller, we are committed to providing our patients with
European standard medical care, personalized one-to-one treatment and leading expertise in the field of non-surgical
treatment.
2. Tell us something about the CEO/founder/MD of the company?
Dr. Gerd Mueller, Co-founder and Director of AktivHealth, is passionately committed to raising the bar in India in the field
of orthopaedic-neurology rehabilitation, sports medicine and medical training therapy (MTT). As a renowned European
orthopaedic specialist with several established centres Germany, Dr. Mueller’s goal is to apply the best of European
standards, expertise and experience to the field of Indian orthopaedic rehabilitation.
Dr. Mueller has been trained as an orthopaedic surgeon; in addition to which, he gained certified specialization in manual
Dr. Gerd Mueller
Co-founder & Director

17. August 2019| 15
therapy and sports medicine. After his orthopaedic training, he was appointed as the Deputy Chairman of Hamburg’s largest
orthopaedic hospital. After 15 years of surgical orthopaedic specialization, including spine surgery (discectomies, spinal
decompressions, fusions), arthroscopies (knee, shoulder, elbow, ankle) and joint replacements, Dr. Mueller identified an
increasingly prevalent need for effective rehabilitation and pain management and since then has devoted himself to the non-
invasive treatment of orthopaedic ailments.
Dr. Mueller has also served as a Vice – Chairman of the Management Committee of the European Commission (2000-2005)
tasked with providing guidelines intended to develop a realistic approach to improving the treatment of back pain in Europe.
He also chaired the European Commission Committee (“Prevention of Back Pain”) and served as a founding member of the
Federal Work Group “Management of chronic back pain” in Germany (2001-2006).
Dr. Mueller has co-edited the German Textbook, “The Lumbar Spine” in 2004 and has also authored a number of research
papers related to sports medicine and the management of lower back and neck pain.
3. How has wellness programs proven to be an excellent way to ‘change’ and lifestyle enhancement of people?
Dr. Mueller brought the approach of combining both active and passive therapy enabling people to function better in their
daily lives. Thus, with the expertise of hands-on/ manual therapy, our trained therapist encourage the clients to be
independent and have a better quality of life.
We now have the ability to provide the same quality of care at our centres in NCR and virtually to people all over the world
Our centre not only deals in pre and post-surgical musculoskeletal rehabilitation but also physiotherapy for neurological
issues ( Stroke/ Parkinson’s, etc), developmental delays in children, sports medicine and performance enhancement,
prevention of osteoporosis, wellness incorporates reducing the loss of days due to muscular & bone pains and aches etc.
We have other specialised diagnostics & treatments like Neuro equilibrium to help people with balance issues. We do
customized insoles with the best of German material.
Dr Mueller is also the country license holder for the German nutrition program- Metabolic Balance in India. This Haward
award-winning program is running successfully in 38 countries around the world with over 8 million happy clients. This
program not only helps clients to manage weight but helps in correcting and managing their metabolic balance disorders
4. What are the biggest challenges or opportunities in this sector and how are you dealing with them?
This sector has huge opportunities as this is less explored in our community. People are yet to realize the importance of how
manual therapy can help them reduce pains and aches and improve quality of life. As they become aware of this and how it
helps them become more active, how can they help their loved ones who have suffered some severe medical adversities such
as Multiple sclerosis etc lead a good and independent life- they will give this sector more value.
Thanks to the success in AktivHealth, other entrepreneurs and medical professionals are seeing the opportunity and have
launched similar chains. We are happy to operate in this ecosystem where patient awareness and higher quality of treatment
helps the patients, the therapists, the medical profession and the educational institutions helping to provide the right talent.
Finding highly qualified committed and skilled therapist will always remain a challenge and hence AktivHealth has created a
unique training program spread over the years to enhance skills and knowledge of its associates. Our associates and
therapists are the gold standard in this industry and we are proud to have them work with us.
5. What steps do you take to increase your client bookings and retentions? Kindly brief us about the most satisfactory
experience with a client.
Our services and one on one client care is our USP. Our team of doctors and therapists make sure that the best treatment is

18. delivered to our clients and help them be independent and active as soon as possible. Understanding our client’s concerns and
customizing their medical treatment plans according to their specific medical issues is what makes our clients stay with us for
long. With individualized care and attention, we get the benefit of our client referrals of their friends and family. We have
become a trusted name when it comes to advanced physiotherapy. According to a PricewaterhouseCoopers study, our
customer retention was 25x the industry average as a result of our highly patient-centric treatment and excellent long term
results
6. What are the benefits gained by your clients through your membership?
The best thing our clients have gained with us is good health and an active lifestyle. We put in the best of our endeavours to
make our clients satisfied and pain-free. We help them achieve their health goals. Not only this we help them prevent a
myriad of diseases with our specialised Medical training therapy and our individualised nutrition program.
7. What is the USP of your company?
A combination of active and passive treatment under the care of specialized doctors and therapists to help people be relieved
of pains and lead an active lifestyle. The one on one care and multiple lines of treatment working synergistically under one
roof is our USP.
8. What can be expected from your company in the upcoming years? Brief us about the future vision of the company.
AktivHealth has established a strong name in the advanced physiotherapy sector and has proven its mettle. We already have 7
centres in Delhi & NCR and have grown well in the past 8 years. We plan to expand our lines of services within our centres
and also have plans to grow throughout India. We already have a great inhouse treatment setup and are also bringing in India
the concept of online physiotherapy. In coming times we will make changes for the betterment and will try to be responsive to
the changing workforce and health demands.
August 2019|16

20. ETPADelivering Excellence in Wellness Programs
Dr
In a candid conversation with Insights Success,
Krishna Jaiswal the Managing Director & CEO, of
the gave someERICSON Insurance TPA Pvt. Ltd
insightful answers highlighting the influences made by the
company to take wellness industry to next level.
Kindly answer the following Questions.
1. Kindly brief us about your Company and what kind of
wellness programs does the company provide to their
customers.
ETPA is formed in the year 2011 and started functioning
from the year 2012 as a Third Party Claim Settling
Authority under IRDAI.
ETPA is providing the Wellness Programs to our
Customers for following:-
Ÿ Physical – fitness, nutrition, medical self-care
Ÿ Emotional – stress management, depression, crisis care
Ÿ Social – community, family, friends, co-workers
Ÿ Intellectual – educational, career development,
achievement
Ÿ Spiritual – love, hope, charity
Ÿ Occupational – safe, nurturing worksite environment
Ericson TPA is in process to build up tone of the largest
direct billing hospital (Cashless) network hospitals across
the India. We are in better position to provides full-range
comprehensive health insurance services, including,
enrollment, claims processing, pre-authorization, case
management, emergency assistance, network maintenance
and other customer services right in all over India.
Innovation, flexibility, speed and superior service are the
hallmarks of our commitment to our valued clients
Our core competence lies in:
Ÿ Reducing claims cost while ensuring quality care for our
valued customers.
Ÿ Checking fraud & abuse, promoting preventive care &
wellness programs.
Ÿ Advanced analytics and predictive modeling.
Our Vision is “TO BECOME MOST RELIABLE &
FASTEST TPA OF COUNTRY”
Employee wellness programs are aimed at maintaining and
improving employee’s health and overall wellbeing. We
conduct overall Health Checkups, YOGA, Stretching
exercises as wellness programs for the customers.
2. Tell us something about the CEO/founder/MD of the
company?
Dr Krishna Jaiswal is the Managing Director & CEO of the
Company. He is MD Physician. While doing the practice
for 5 years, he had seen the difficulties faced by human
being as to how they suffer if the Insurance coverage are
delayed/rejected. With the object of helping to customers,
he had started ERICSON INSURANCE TPA PVT. LTD.
He is also the Managing Director for Ericson Healthcare
Pvt Ltd. and Ericson Enterprises.
He is also actively participating in the Day to Day activities
of the Company.
3. How has wellness programs proven to be an excellent
way to ‘change’ and lifestyle enhancement of people?
Maintaining an optimal level of wellness is absolutely
crucial to live a higher quality life. Wellness matters.
Wellness matters because everything we do and every
emotion we feel relates to our well-being. In turn, our well-
being directly affects our actions and emotions. It’s an
ongoing circle. Therefore, it is important for everyone to
achieve optimal wellness in order to subdue stress, reduce
the risk of illness and ensure positive interactions.
August 2019|18

21. Employee wellness programs have multiple benefits, both
for the employers and the employees. Encouraging and
helping employees to stay healthy is beneficial for company
as well. Employees who take part in wellness programs are
healthier and satisfied with their jobs. As a result, they are
less absent from work, more engaged and productive,
wellness programs can help them keep employees happy
and productive as well as attract new talent.
4. Mention some of the achievements and clients’ feedback
that are notable to you.
Staff morale, comradely, and cohesiveness.
Friendly competitions support healthy practices.
Reinforces personal commitment to healthy behaviors
Participating staff serve as health role models for
students
Your Health, Your Choice” Wellness Program is to
encourage, promote and celebrate healthy choices that
lead employees to a lifelong commitment to wellness.
5. What are the biggest challenges or opportunities in this
sector and how are you deal with them?
A is a fun addition to any corporatewellness challenge
wellness program that helps increase user engagement.
A cultivates healthy competitionwellness challenge
among employees while encouraging positive lifestyle
behaviors, such as working out or eating right. ...
physical fitness. diet and nutrition.
Here s a quick list of employee wellness’
program ideas:-
1. Create a healthy office cookbook.
2. Provide employees with healthy office snacks.
3. Publish a workplace wellness newsletter.
4. Create standing desks.
5. Incentivize smoking cessation.
6. Create flexible work hours.
7. Offer one remote working day each week.
Following are the opportunities for Healthcare in India :-
Demographic dividend advantage for India translates to a
significant labor force which represents a potential to
contribute to the economic growth. Currently India’s
economy is around ~1.8trillion USD and is expected to
become the 3rdlargest economy next to China and the USA
in 2050•Services sector is the largest contributor to
economic growth and is expected to constitute ~ 60% of the
national GDP in 2016•In terms of growth rate, agriculture
sector is expected to grow at an average rate of 4.3%
,whereas industrial and service sector show a forecasted
growth of 9.5% and 10.1% respectively during the next
decade
Favorable demographics, increasing incidences of lifestyle
diseases, emerging middle class and rising healthcare
consumption, Growing health insurance penetration,
increased investments from PE funds, Medical value travel
advantage, Diversifying delivery models are the further
types of opportunities.
6. What steps do you take to increase your client bookings
and retentions? Kindly brief us about the most satisfactory
experience with a client.
7. What are the benefits gained by your clients through your
membership?
Our Clients had got the benefits of getting aware about all
typesofactivitiesandhadstartedusingthesame.
Customer is enriched by Knowledge and he is trying to bring
inpracticebyway of increasinghisdaytodaylifestyle.
Our Members had got the confidence that Ericson Insurance
TPA is the correct place where their all types of Healthcare
requirements are catered to their satisfaction and with the
changes in the economy, they Healthcare systems are
transforming in to reality of becoming Best Human Being
withenrichedKnowledgeandHealthcareactivities.
August 2019| 19

22. October – Walk and Roll - Get Your Move On
November – How Sweet It Is
December – Maintain Don’t Gain
January – 30 Day Challenge
February – Heart Healthy
March – Nutrition Matters
April – Fun Field Days
May – Brain Power
8. What is USP of your company?
9. Whatcanbeexpectedfromyour companyintheupcomingyears?Briefus aboutthefuturevisionofthecompany.
Ÿ We are expecting that Healthcare will focus basically to cater all the Health related activities and customer understand it
properly so that Customer Awareness would get the success. Ericson Insurance TPA is having full-fledged Department for
Healthcare which can be converted in to Healthcare Pvt Ltd. Company which will give the facilities for all kinds of Health
relatedfunctionalactivities.Staffmorale,comradery,andcohesiveness
Ÿ Friendlycompetitionssupporthealthypractices
Ÿ Reinforcespersonalcommitmenttohealthybehaviors
Ÿ Participatingstaffserveas healthrolemodelsfor students
Additional InformationAbout -
Monthly Theme Options
August 2019|20

23. Healthy Vending Machine
Community Supported Agriculture Boxes
Farmer’s Markets at School Sites
Anyone who has ever tried to start an exercise routine,
quit smoking, or change a sleep pattern knows how
powerfulahabitcanbe.
Ÿ During this challenge, employees can write down
specificplansfor achievingasetgoal.
Ÿ Wellness Champions can nominate colleagues to be
spotlightedon thewebsite.
Supporting Healthy Food Choices
Employee 30 Day Challenge
August 2019| 21

24. Ravi Krishnan
Chairman & Co-founder
Stepathlon
August 2019|22

25. STEPATHLONMotivating people to lead a Healthy Lifestyle
n a candid conversation with Insights Success, Ravi
IKrishnan, the Chairman and Shivam Srivastava the
Deputy Managing Director of the Company gave
some insightful answers highlighting the influences made
by the company to take wellness industry to next level.
1. Kindly brief us about your Company and what kind
of wellness programs does the company provide to their
customers.
Stepathlon is a unique health and wellness program that
effectively combines wellness and social participation. It’s
global, mass participation format motivates the ‘everyday
athlete’ to take 10,000 steps a day, by providing them with
an inclusive wellbeing engagement platform. The
Stepathlon format aims to break the cycle of sedentary
behavior and help people understand and manage their
health and wellbeing, by rewarding them for achieving their
health goals.
Stepathlon was established in 2012, as a B2B wellness
program catering to corporates globally, with the vision of
providing a holistic health and wellness ecosystem and
changing lives for the better. Over the last seven years,
Stepathlon has evolved towards fulfilling this vision by
engaging over 500,000 Stepathletes from 722 companies
across 1500 locations in 65 countries.
Recently Stepathlon forayed into the consumer space by
tying up with Manchester City Football Club, leveraging
Stepathlon’s Corporate Wellness Platform in the pursuit of
the ‘Holy Grail’ of Fan Engagement. The Stepathlon
‘10,000 step- Anyone, Anywhere, Anytime’ principle was
extended to a larger audience by combining competitive
and co-operative motivators in a growing community of
health enthusiasts via Tecno Race to Manchester City
powered by Stepathlon.
2.Tell us something about the CEO/founder/MD of the
company?
Bestowed with the title of the ‘First Man of Sports’ by a
leading Sports Business publication, Ravi Krishnan is one
of the most prominent names in the Indian Sports, Media &
Entertainment Business.
Ravi is the Chairman of KWANAbler, a Company focused
on partnering global stakeholders in Sports, Media and
Entertainment, looking to create long term value for both
sides in the Indian market. In this venture, he has partnered
with KWAN, India's premier marketplace for entertainment
and pop culture.
Recently KWANAbler has partnered with City Football
Group (Owners of the Premier League, Carabao Cup and
FA Cup Champions--Manchester City FC) to build
commercial opportunities in India.
Adding to his notable ventures, Ravi has joined the World’s
First Franchisee-Based Motor Racing Series, X1 Racing
League as Chairman (NE). The League is backed and
sanctioned by the Federation Internationale de
I’Automobile (FIA) and the Federation of Motor Sports
Clubs of India (FMSCI).
Additionally, Ravi is also currently the Chairman & Co-
Founder of Stepathlon, India’s largest mass participation
platform that, in his words, “brings a sports marketing
approach to wellness” for corporates and the employees and
consumers via Fan Engagement.
To develop healthier, happier and more productive future
generations, Ravi has partnered with Indian cricket captain
Virat Kohli and his management company, Cornerstone
Sports & Entertainment, to launch Stepathlon Kids.
Ravi moved to India, from Australia, in 1995 to set up IMG
in the region and went on to serve as Managing Director for
South Asia. He created multiple successful properties
during his time with IMG such as; India’s only ATP event,
The (Indo-Pakistan) Sahara Cup (Cricket), Lakme Fashion
Week (India’s first fashion week).
Since 2011, Ravi has been on a path to create an IP focused
SME business, partnering/advising global stakeholders on
market entry and establishment in India.
Ravi has been named in the Top 50 Most Influential People
in Indian Sport by Sports Illustrated and the Top 25
Executives under the age of 40 in Business Today.
3.How has wellness programs proven to be an excellent
way to ‘change’ and lifestyle enhancement of people?
Stepathlon is a ‘movement’ event that also incorporates
nutrition and mental health. It focuses on teamwork and
‘community’. When you are doing something in a group,
research shows you are better motivated to continue and do
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26. well. Stepathlon helps participants bring about positive,
sustainable, behavioural change. Through our various
interactions and surveys with the participants, the results
brought out were -- 61% Stepathletes saw higher energy
levels, 17% of Stepathletes who smoked prior to Stepathlon
quit smoking and 45% of Stepathletes experienced lower
levels of stress. 58% Stepatheles reported improved quality
of sleep, 50% of Stepathletes increased their frequency of
exercise, 77% of Stepathletes lost weight and 90%
Stepathletes were more responsible about their health and
well-being.
4. Mention some of the achievements and clients’
feedback that are notable to you
Stepathlon has had close to 5,00,000 participants in over
1500 locations in 65 countries.
Stepathlon has had participation from 700+ companies in
the last 7 years. It provides a solution that transforms the
sedentary into active and the active into more active,
irrespective of age, gender, designation, location and fitness
levels. We help participants make positive, sustainable,
behavioural change.
Over the years we have received a lot of positive feedback
from the participants and the employers alike.
“Stepathlon’s simplicity, relevance and accessibility make it
universally applicable, promoting health as a right and not a
privilege, in a goal and team-oriented environment. The
good news from Stepathlon is that by making small changes
we can individually and collectively achieve big results.” -
Anand Mahindra, Chairman & Managing Director,
Mahindra & Mahindra
“Stepathlon is a proactive way to assist our resources in
leading a Healthier Lifestyle. It allows more and more
people to become a lot more aware as to what they need to
do to become healthier”. - Rajeev Menon, Chief Operating
Officer, APEC, Marriott International
5. What steps do you take to increase your client
bookings and retentions? Kindly brief us about the most
satisfactory experience with a client.
Companies want to have more productive employees, and if
companies make a contribution to their health, that goal can
be achieved.
Over the past 7 years, Stepathlon has built a brand for itself
that companies trust and believe in. Our clients are
corporates that have seen a positive change in their
workforce or corporates that have heard about us from their
counterparts in other companies that have participated in
Stepathlon before.
Employee health is a business investment, and good
companies recognise that.
Recently, a customized version of Stepathlon was run
Marriott Hotels across Asia Pacific. A successful build up
and engagement campaign attracted participation from
close to 12,500 Marriott Associates from 600 Marriott
properties with 93% actively participating on the platform
and a total step count of over 6 Billion steps.
An End of Event Survey was conducted with the key
stakeholders and the results from the survey were: Overall
Event Rating: 4 out of 5, Overall Stepathlon Support
Rating: 4.5 out of 5, Key Outcome of the Event: “More
Associates getting engaged and having fun”
6. What are the benefits gained by your clients through
your membership?
Companies have been facing high levels of absenteeism due
to sickness arising from a sedentary lifestyle. There is also a
growing syndrome called ‘presenteeism’ – which means
employees are physically present in office but productivity
is low as they are feeling under-energised or over- stressed
and regularly take breaks – either for cigarettes or coffee
and are unable to give their 100% to their jobs.
Over the years, Stepathlon has helped reduce absenteeism
and presenteeism by 48%. Participants have reported a 34%
increase engagement levels and a 35% Increased
productivity levels. Stepathlon has successfully helped
create a ‘one’ company feeling amongst participants of
various corporates
7. What is USP of your company?
Stepathlon focuses on activation and engagement to get
participants moving towards their health and fitness goals
by engaging first and then making healthy. Stepathlon
brings a ‘sports marketing approach to wellness’ and that is
why we are still around while many other players have
fallen by the wayside. The shoes don’t make you fit, the
device doesn’t make you fit, and the gym membership
doesn’t make you fit. It’s all about behaviour—Stepathlon is
in the human behaviour business.
8. What can be expected from your company in the
upcoming years? Brief us about the future vision of the
company.
At Stepathlon, we believe in glancing back and “glaring”
forward as a way of creating path breaking initiatives. With
respect to what’s on the anvil for the future, we prefer to
“walk the walk” than just talk. We do believe there are
many more firsts to come from Stepathlon.
With the tremendous success of our first Fan Engagement
B2C offering, we plan to extend the platform to relevant
stakeholders. It’s a question of being both strategic and
opportunistic through a combination of structure and
spontaneity.
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