Embarking on a special journey, this edition of The 10 Most Inspiring Entrepreneurs of 2019 showcases and celebrates the efforts of these entrepreneurs who are at the helm of changing the business world. On the cover page of this magazine, we have Pranali Vichare - Founder and Director of Talkd.

1. +
PRANALI
VICHARE
Breaking the Traditional
Shackles of Marketing
10Inspiring
e
of 2019
Most
FEATURING
Page No 08
Page No 24
Page No 36
Entrepreneurs
VOLUME - 12, ISSUE -1, 2019
Making the Difference
Future of
Social Media
Marketing
in India
Decoding AI
Importance
of ChatBot
in the Digital
World

4. he entrepreneurs at the global platform are influencing the market space with innovative business
Tmodels. While analyzing the miraculous achievements attained by these entrepreneurs, its high-
time we acknowledge these aspiring minds who have been at the forefront in revolutionizing the
change. Without a doubt, these success stories fuel the determination of buddying entrepreneurs and
professionals to take the entrepreneurial plunge.
The Indian business fraternity is currently booming with such inspiring entrepreneurs who have made it
large by the virtue of there knack of exploring new territories. We all are aware that creating milestones
and being at the forefront of innovation requires a unique blend of passion and expertise. Surpassing
countless challenges at every front is not everyone’s ball game and that’s what differentiates winners from
the crowd.
So what’s so unique about this generation of inspiring entrepreneurs that makes them stand so high?
Talent? Acumen? Funding? Proven experience? Yes, one has to have these traits to be ready to cross the
initial turns, but ultimately its the intent and belief that drives these individuals to cross the final line.
However, there is no one particular recipe that makes these inspiring entrepreneurs fly so high.
Entrepreneurship doesn’t flourish on any tried and tested formula and the more you swim against the tide,
the more difference you bring about.
Embarking on a special journey, this edition of The 10 Most Inspiring Entrepreneurs of 2019 showcases
and celebrates the efforts of these entrepreneurs who are at the helm of changing the business world.
On the cover page of this magazine, we have Pranali Vichare - Founder and Director of Talkd. Pvt. Ltd.
The Inspiring Entrepreneurs
of 2019- Making the Di erence
E

5. Pranali is a tech-marketing enthusiast and a passionate globetrotter. A thoughtful leader and a self-learner,
Pranali keeps herself updated with every development around her.
Alongside this, we have also enlisted Chetan K R & Ashish Koushik, Co-founders – SynctacticAI. The
duo launched SynctacticAI in early 2019 as a Data Engineering startup with a vision of building ‘Operating
System for Data as a Service’. Krushnkant Shelke, Co-founder - Shelke Developers who converted every
challenge into an opportunity and reached the epitome of success. Next, we have the designprenuers of the
New-Age- Jahanvi, Darshan, and Mona, Co-Founders of The Magic Beans Design Studio. This is a
journey of three ‘besties-turned-entrepreneurs’ who have made it to the big league. Nirav Choks, Co-
founder and CEO of CredAble. Nirav is a veteran with a proven history of building large successful
businesses in the technology, commodities, and the financial services arena. Pranshu Gupta, Founder, and
CEO of Trak N Tell. He is a software engineer by training with a passion for automobiles, Pranshu
combines his deep knowledge of both fields to create innovative products. Creya Learning & Research Pvt
Ltd. is the brain-child of Venkatesh Datla, Hari Verma, and Praveen Vudoagiri. Friends and ex-
colleagues, this trio were in senior leadership roles in one of the largest US Education company as well as
IT start-ups, before taking the final plunge to entrepreneurship in education.
We have encompassed few captivating pieces of interviews of known industry experts along with articles
penned one each by our in-house editor and industry expert.
So let’s come together to unveil the journeys of these extraordinary patriarchs of the entrepreneurial sector
and find out what makes them so distinctive and special.

6. Contents
Pranali Vichare
Breaking the Traditional
Shackles of Marketing
Making the Difference
Future of Social Media
Marketing in India
Article
Decoding AI
Importance of ChatBot
in the Digital World
CoverStory
36
08
24

7. Shubham Khare
A First-Generation
Entrepreneur and
Visionary
Aarti Chhabria
A Serial Entrepreneur
and Changmaker
in Ed Space
Sanjay Goyal
Decoding the
Tech-enabled Arena
InterviewWithInsightsSuccess
Akash Krushnarav
Shelke
Creating Ripples in
the Real Estate Sector
18
26
20
42
18
Chethan K R &
Ashish Koushik
Simplifying Data,
Amplifying Productivity
20
Creya Learning
Transforming the
Edu-Tech Domain with
Realistic Solutions
26
42
Nirav Choksi
Spearheading an
Innovative NBFC Platform
towards Success
32
34
Pranshu Gupta
Ensuring a Safe Ride
34
16
28
40
32
The Designprenuers
of the New-Age
Jahanvi, Darshan
and Mona

9. SME-SMO Executive Uma
Circulation Manager Tanaji
Digital Marketing Manager Prashant Chevale
Technical Specialist Amar Sawant
Co-designer
Shweta AmbilwadeArt & Picture Editor
Sapana Shinde
Art & Design Head Amol Kamble
Associate Designer Poonam Mahajan
Copyright © 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
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December, 2019
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Editor-in-Chief Pooja M. Bansal
Managing Editor
Shruti, RahulContributing Writers
RNI NUMBER: MAHENG/2018/75953
Technical Head Pratiksha Patil
Business Development Lead Ashwini Pahurkar
Sr. Business Development Executive Pravin Yalameli
Devasish Kanojiya
Business Development Manager Megha Mishra

10. Pranali Viche
Founder & Director

11. In today’s era of digital marketing, brands are grasping
countless strategies to be at the epicenter of the market.
While tech marketing is still in a nascent phase with the
current market following a conservative approach, response to
rising consumer expectations stands to be the ultimate key to
success. Over the last two-three years, the IT industry has
moved towards ‘Everything-as-a-Service’ model, empowered
with trending technologies like Cloud and AI.
PranaliVichareBreaking the Traditional
Shackles of Marketing
COVER STORY

12. Best of innovative concepts engaging
target markets for a long time is a
combined result of innovative
technology, strategic marketing, and
unmatched creativity. This renaissance
has enabled the ‘new-age’ leaders to be
agile and explore ‘out-of-the-box’
ideas that can eventually cement them
as trendsetters in the industry.
This excerpt highlights the journey of
one such gifted professional who has
been immensely successful in creating
her own space and continues to march
forward with utmost determination. A
tech-marketing enthusiast and a
passionate globetrotter, we introduce
Pranali Vichare – Founder and
Director of Talkd. Pvt. Ltd., in this
cover story edition. human Wikipedia
- to - Human Wikipedia as she believes
in Process and drives Talkd to the next
level through her powerful vision.
A Mindful Leader
Bridging the prevailing gap between
Technology and Marketing function,
for companies across the globe, has
been the most gratifying part of her
journey. While an MBA in IT
cemented her professional foundation,
studying psychology helped her to
understand thoughts and behaviours. In
her quest to acquire knowledge, this
journey of a decade and a half has
played a pivotal role in shaping her
professional career.
Right from the start to her career in
2004, Pranali has been fortunate to be
SHARINGOF IDEAS
BECOMING THE ESSENCE
OF
THE
COLLECTIVE
DECISION
MAKING
M
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The

13. mentored by industry leaders and ace consultants.
This phase also proved to be significant in her
career as she identified the industry gaps and the
need for tech marketing to bridge this space. As a
thoughtful leader and a self-learner, Pranali keeps
herself updated with every development around
her – be it a new word or innovations in the tech
space.
Inspired by some of the greatest tech-influencers
and storytellers of the era, like Steve Jobs and
Satyajit Ray, Pranali takes a cohesive approach
that results in a collective success in deliveries.
“My passion is intertwined with my aims and
goals – both professional and personal. Travelling
not only broadens the mind but allows me to
leverage experiences for creative ideas that might
come in handy at the workplace.” This is how
Pranali talks about her passion and goals of life,
with travelling as her ‘petri dish’ to learn and
collect experiences. Here, she ventures not only to
popular tourist places but even to terrains like
Kailash.
The Cornerstones
Leveraging years of professional experience,
Pranali has painted the canvass of her
entrepreneurial journey with countless milestones.
She has created an eco-system where every
opinion is counted and welcomed. Believing in the
thought-process that sharing ideas eventually
become the essence of the collective decision-
making process, Pranali has nurtured this practice
to the core.

14. However, she gives the credit to her family values of
transparency and maintaining a culture of openness.
Embracing the right values from her initial days, today she
is supported by her partner – Shashi Sudhanshu – the
Founder and CEO of Talkd.
Recognized as a Storyteller and Design Thinker, he is the
strategic guide and undoubtedly a pillar in the joint vision
for the company.
Talkd – Storytellers of the Digital World
Conceptualized in 2009 as a unique lead farming model that
converted business deals into leads, ileadfarmers saw the
light of the day. Later, it evolved to Talkd, was incorporated
in 2017 and located at the ‘Oxford of the East’ - Pune, in
India and has over 70+ employees today. Talkd is a Global
Agency exclusively catering to Tech Companies, supporting
the entirety of Marketing functions of the C-level
executives, with USP as a capable and proven Tech
Storyteller. After successfully delivering hundreds of
projects, it stands as the preferred design and marketing
agency for tech companies around the globe.
Gaining acumen and expertise has resulted in achieving
strategic partnerships and has bought accolades for Talkd at
countless platforms. Awards like ‘RED HERRING 100
ASIA’ and ‘HONORABLE MENTION at Awwwards’ and
accreditation from prestigious business magazines have
strengthened Pranali’s endeavour to reach the epitome of
success. Being associated with global IT giants like Hero
Electronix, Tessolve, Persistent, The Chatterjee Group
(TCG) and more, team Talkd has set the right trajectory of
growth. Recently, Talkd became the Official UX Partner of
the digital transformation arm of an Indian multinational
group, alongside being the preferred choice for a leading
semiconductor service provider, supported by its three
business units - Talkd Lead, Talkd Agency, and Talkd UX.
Core Business Units
Talkd Lead is all about Lead Nurturing and supporting the

15. Sales Engine of its technology clients, pitching application
suites to ITES. Talkd Agency, on the other hand, is the
Storytelling arm- through creatives and marketing. Agency
works on positioning, brand strategies, digital & traditional
campaigns, websites, production of collaterals and more.
With Talkd UX, the team leverages user research, design
thinking, and UI design to define better user experience
across interfaces, applications, platforms, etc.
Guiding the Novices
For the newbies aspiring to start their entrepreneurial
journey, Pranali advises them to be adaptive enough for the
changing and challenging conditions. Elaborating the
current scenario, she says, “Today, the lifecycle of
technology has decreased with continuous innovations
superseding earlier technology breakthroughs.
Entrepreneurs – especially the one’s building product based
tech-startups need to keep this mind”.
She also points out that one needs to have a clear
understanding of the pain points surrounding the proposed
business model. Having a robust business plan, that can
address the crucial business levers is another element.
However, the most important for an entrepreneur is to have
an inner circle for moral support, or else frustration and
isolation will get the better of one.
Alongside highlighting the roadblocks in the journey of an
entrepreneur, Pranali shares an effective solution that acts as
a deterrent against the pressures and demanding situations.
She adds, “One must simulate their inner being in the right
direction to avoid being consumed by their venture. After
all, an entrepreneur must be larger than entrepreneurship.”
It can be anything – learning music, yoga, travel, fitness,
art, community service, hikes/treks – possibilities are
infinite but one has to decide.
Collaborative Efforts to Create Milestones
While the journey has been memorable in countless ways,
Pranali carries an optimistic outlook for the future as well.
Commenting on the recent economic volatility, she feels
that innovations in Cloud technology, Machine Learning,
and AI will open up new avenues. While Intelligent
Applications, Wearables, Smart Electronics, and
Prescriptive Analytics are the preferred areas for Startups in
2019, the same will continue to the year ahead. Concluding
this story on a positive note, Pranali states that although
Talkd is competing with the agencies in the US and Europe,
the competition is still at the early stages and there’s a lot to
explore.
To know more about the captivating journey of Pranali
Vichare and about Talkd, do visit: https://www.talkd.co/
MY
TRAVEL
IS MY
SUCCESS

18. Shubham KhareA First-Generation Entrepreneur and Visionary
In an exclusive Interview with Insights Success,
Shubham Khare, CEO – Crossloop, talks about his
professional journey and explains his take on the
current industry scenario.
Shubham is the first-generation entrepreneur and also the
visionary in the true sense. He holds a strong lineage of the
Industry and has worked with several popular brands before
creating and building his own— Crossloop
Under his leadership, Crossloop’s innovative product and
marketing strategy has bridged Consumer Tech and
Fashion Upholding the philosophy of creating one’s own.
roadmaps, he is credited as one of the Industry Leaders who
pioneered design led tech brand in India.
For all the accomplishments that he knitted, Shubham
upholds the Success Mantra: “Team work divides
responsibilities and multiplies growth.” Shubham shows
keen interest in Reading, learning new technologies
cooking and is a driving enthusiast.
IS: Kindly brief us about yourself, your initial journey
since the beginning of your career?
Shubham: My career started with handling ERP
integrations. But I wanted something more tangible so
switched jobs pretty early and tried some other sectors
when I got an opportunity with Fab.com
The company had just started with ecommerce and I knew
this is something which excites me. So I jumped on the
train and it was an awesome ride. I gained first-hand
knowledge and an understanding of the ecommerce
industry across multiple western markets.
Post Fab.com, I dabbled with a couple of ideas for my own
venture, even tried to crowdsource a product in the US. I
started Crossloop with the vision of marrying design with
technology and making everyday products and extension of
the user’s personality.
IS: What drives you every day to work? Or what is your
motivation which pushes you to enhance your
performance?
Shubham: It’s a dream which I have been working on since
years, it’s the opportunity which I had been waiting for, to
bring innovation and design to the consumers. It is
definitely the most fulfilling emotion when people accept
your efforts with open arms.
IS: Kindly talk about the most memorable moments
along with the challenges you have been through?
Shubham: One of the most memorable moments was when
due to some system glitch, we oversold a product and a
customer really fought hard on why were we refunding the
money, as he wanted the product.
Challenges lie with the commoditised nature of the market,
consumers tend to compare on pricing and discount the
design aspect which defeats the purpose of the product in
the first place. We do try to help consumers understand the
nuances, to the best of our ability.
IS: How does your family contribute to your success?
Talk about your family values, the culture which has
strongly impacted your professional journey?
Shubham: My father is a doctor and my mother is a
homemaker. I have always found them very hard working
and sincere towards their duties towards society and our
then joint family. Even after ageing they both wake up at
five in the morning and always look forward to a long list of
tasks to do. I even think they might get crazy if they are
asked not to do anything for a day or two. I too am always
on my toes, looking for new ideas, planning for the future
Interview with Insights Success
December 2019|16

19. endeavours. Apart from work, the time I spend at home
with my lovely wife and kid gives me the most gratifying
feeling. Today’s kids I tell you, are way smarter than us and
we only have to take care not to hamper what comes
naturally to them.
IS: How has business domain transformed over the
years?
Shubham: Business transformation is a pretty wide subject
matter but I would stick to the sector Im currently playing
in. The business models are changing drastically, point of
sale is moving towards online and the offline is becoming
more of experience provider which is completely opposite
to what it was even 5 years ago. We have to act swiftly and
align with the trends while also enjoying the opportunities
which are driven from this revolution.
IS: How are you foreseeing the future in terms of
expansion of your business, the advent of new
technologies and increasing players in the market?
Shubham: We want to have an omnichannel presence
which is undoubtedly important. The expansion will be
multifaceted and we want to be at the forefront of the
technology revolution. There are a lot of exciting products
in the pipeline which would definitely give us the right
edge.
New players are always welcome in the market, it’s a
learning process for everyone. Talking about the Indian
market, hardly 3-4 % of the market is online right now,
there is enough room for everybody in here.
IS: Where do you see yourself in future? Or, what is
your ultimate professional objective of your life?
Shubham: I would like my brands to expand globally and
would be known as the brands which originated from India
with respect. There are very few global consumer brands
from our country and I would be very satisfied if I can add
even one name to the list.
IS: Share your views on the current business scenario in
India.
Shubham: Current business scenario is unique to India I
would say. In the west the malls are growing bankrupt
whereas in India we see new ones opening everyday.
Ecommerce is showing record growth and the broader
economy figures are showing downward growth trend. I
would say the market is reinventing and a lot of new
business models will be created which are unique to India.
Shubham Khare
CEO
December 2019| 17

20. The below excerpt showcases the commendable
knacks of Akash Krushnarav Shelke – Founder
of Shelke Developers who converted every
challenge into an opportunity and reached the epitome of
success.
Kindly brief us about yourself, your initial journey since
the beginning of your career?
I Akash Krushnarav Shelke completed my B.Com and then
did a course of Building construction (Civil Engineering).
My father Mr. Krushnarav Shelke (BABAJI) used to sell
dry dates in Mumbai and do farming in village in 1985.
After that he thought of coming in the business of real
estate or plotting business to be specific. He started the land
business in 1997.
After I completed my studies I choose to go for the real
estate sector but for building and flats because it had lot
more scope and I was able to show my potential in the
same.
I first registered the company with the name “Shelke
Developers” in the year 2016 and started my work with my
first building and then I never stopped, today we have
completed total of 4 projects and 2 are ongoing which
includes both residential and commercial along with 7 land
plotting projects.
What drives you every day to work? Or what is your
motivation which pushes you to enhance your
performance?
My Main motivation which drives me daily to work is that I
want to be a big and trusted name in the industry and want
to drive my company’s name to the top.
How does your family contribute to your success? Talk
about your family values, the culture which has strongly
impacted your professional journey?
I am the eldest son in the family and there was a big
challenge for me to do something and set a benchmark for
all my younger siblings and motivate them to be successful
in life and create a platform for them so that they can also
join and grow. I have a joint family and my father and uncle
had helped me a lot in my work. My uncle had experience
of 20 years in this field and without their support and
expertise it would not have been possible for me to work
and grow in this sector in such short span of time.
Also they have given me the mantra to work ethically and
for the customer and as they say the biggest marketing is
done my your customers only and that can be done by
gaining their trust only.
Please mention the challenges, issues you have faced in
your professional journey and your efforts or solutions you
have identified to overcome the challenges.
As I was new to the real estate sector I had no idea about
the construction process, material, cost, labor etc. It was
really tuff for me to understand the sector and work
accordingly in this competitive market. My uncle helped
me a lot and my family also supported me due to which I
am here.
Kindly describe in detail about your entrepreneurship
and its unique services and products.
I have learn with my father and uncle that never use bad
quality or local material in your building, construction
quality for long lasting buildings, customer satisfaction,
customer grievance redressal, and best services and
facilities in genuine price.
Brief us about the industry scenario from your
perspective.
AkashKrushnaravShelkeCreating Ripples in the Real Estate Sector
December 2019|18

21. The real estate sector now a days are not that profitable and
the market is down thus there are a lot of builders who try
to use bad construction material and the quality of building
goes down as they have cut throat competition in the
market. They try to find different alternatives to bring the
cost down which is not a good practice and will harm the
builder and their reputation in the long run.
What would you advise to the budding entrepreneurs?
Never try to save money and compromise with the quality
of your product let it be any field, remember that customer
is the one who is going to use your product and will become
the biggest ambassador of your products and you will never
require to market your product thus resulting profile in the
long run.
State your passions, aims, and goals.
My main Aim and goal is to be at the top in the real estate
market taking my ethics along, and want to be among the
top builders in India in coming 4-5 years.
How are you foreseeing the future in terms of
expansion of your business, the advent of new
technologies and increasing players in the market?
I want to expand the business all over India in coming
years and soon get into the luxury sector and
economical in residential and commercial as well. I
would like to innovate and the give the best at the
most reasonable rate possible and create a healthy
competition in the market.
What are the technologies that you feel is
underrated or overrated in today’s
tech-enabled business environment?
There are a lot of technologies which are over
and underrated but one of them is less use of red
brick in the building and more use of the
alternate bricks are underrated and overrated
technologies and also I don’t like high rise
buildings because they require more
maintenance than low rise buildings and the
quality is also compromised.
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Akash Krushnarav Shelke
Founder
December 2019| 19

22. hen I talk about the
Windustrial internet it’s really
capturing data off of
machines and throwing back into
valuable insights for our customers”
- Jeff Immelt, former GE CEO
The biggest achievement of the global
digital revolution is ‘Data’. Various
technologies are assisting the analysts
and researchers to generate gigantic
volumes of data that are transforming
the business paradigm by each passing
day. Today, digitalization is a
worldwide data-oriented phenomenon
as the explosive growth of digital
transactions are creating the biggest
funnel for nascent business and
economic models. However, using the
data most efficiently is still a concern
as reported by noted researchers. ‘Data
is the new oil’ in today’s era and hence,
having cost-efficient, user-friendly,
simple tools to achieve rapid and
scalable success is the need of the hour.
One such set of technocrats who have
aligned their thought-process to a
viable business model and have backed
themselves by their professional
acumen are Chethan K R and Ashish
Koushik. This excerpt showcases the
professional journey of these prolific
professionals alongside highlighting
the core idea behind SynctacticAI – a
Hybrid multi-cloud data science
platform.
As the Co-founders, this duo has
launched SynctacticAI in early 2019 as
a Data Engineering startup with a
vision of building ‘Operating System
for Data as a Service’. With a modest
team size of 8 employees at the start, it
intends to scale upto 15 employees by
the year-end. Headquartered at the
silicon city of India – Bengaluru, the
entity has raised an undisclosed
amount as seed funding from one the
leading angel investor. The duo is
passionate about solving problems.
Building solutions at large scale that
would make thousands of people's
lives easier is their ultimate objective
of life.
Rendezvous with the Leaders
Chethan K R
Startup evangelist • Digital
Transformation enthusiast • Enterprise
Mobility Strategy • Business
Development • Sales Operations
• Startup advisor
With 13+yrs of experience in the IT
and software development industry, he
CHETHAN K R &
ASHISH KOUSHIK
has acquired a predominant acumen to
work with startups. As a serial
entrepreneur with a bachelor’s in
engineering degree in Information
Science, he started his career in the
tech domain and soon raced up to the
management level.
Ashish Koushik
Having a pure science background has
assisted Ashish to craft his professional
career the way he wanted. Right from
the initial days, he carries the knack to
work on exciting stuff and building
things from scratch. Ashish asserts - “I
am the product guy and have been
individual contributor or problem
solver for many products in the market
so far”.
As professionals, both Chethan and
Ashish are heavily aligned with the
idea of building amazing products. The
level of motivation and enthusiasm
stands high for the duo when they are
aware that the end-product has the
potential to be a problem solver in the
current market. Another element that
plays a pivotal role in their success is
the strong support of their families.
The team firmly believes in the ethos
that family plays a vital role in every
entrepreneur’s life and both have been
“
M
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December 2019|20

23. DevOps suite. This platform tackle
metadata problems by delivering value
to customers by saving vital time and
money by generating structured
metadata models bound from
unconventional data sources.
Eclipsing Challenges and Rising to
the Occasion
The biggest challenge the duo
undertook was the risk of doing
something big and competing against
some of the biggest market players.
And therefore, building a unique
platform that is relevant and innovative
was the key, alongside ensuring a good
amount of cash flow was the primary
tasks for the duo.
The team crafted smarter
methodologies to stay ahead of the
peers which also helped them in
creating their niche in the industry.
Embracing the Agile and Lean
lucky since their families have always
acted as the supportive pillars, right
from the beginning. In testing times,
their families have stood rock solid in
their defence that has encouraged the
aspiring pair to push themselves to the
limit.
SynctacticAI - Journey fostering
Creativity and Innovation
With years of exposure in the B2B
segment along with software and
product development, the duo had the
vision to craft a platform that would
offer full-blown solutions to
enterprises. They analyzed the fact that
countless organizations had gathered
and created data at rates unprecedented
in history. However, studies revealed
that on an average, less than half of an
organization's structured data is
actively used in making decisions.
This gap in the industry inspired
Ashish and Chethan to think ‘out-of-
the-box’ and innovate a platform that
powers the future of Artificial
Intelligence and Machine Learning.
SynctacticAI is directly targeted
towards the Data Engineering,
Business Analysts and Data Science
fraternity by providing a completely
automated Data engineering and
‘
‘
framework, getting the products out
sooner in the market and allowing the
customers to validate the ideas helped
them to be relevant. Forming the core
team with expert professionals was
another masterstroke as hiring smarter
people ensured that even the founders
got opportunities to learn something
new.
Future Paramount
The Co-founders carry an optimistic
view of the future. They are confident
that with technology moving at a rapid
speed and adoption that is currently
happening in these markets, they would
have large customers and specifically
enterprises to adopt their solutions. To
conclude this story on a high note, the
team announces their future plan to
touch international territories by
catering their products in the
North-American and Singapore market
very soon.
December 2019| 21

26. FUTUREof
SOCIALMEDIA
MARKETING
ININDIA
o sum the topic in one word.
TBRIGHT! And the reason behind
such a prediction include some very
satisfying and positive facts and trends, like:
Population: India is more than a continent
(India’s approx. population is 135 crores/
1.35 billion. Africa’s approx. 129 crores/
1.29 billion. We aren’t even talking of the
land area!) squeezed into an area which is
just right for a country.
Mean age of population: 28 years for the
next 25-30 years
Positive facts about the economy which
promote the cause of social media:
• One of the largest growers of fruits and
vegetables
• One of the largest producers of milk and
milk products
• One of the largest land-area under
cultivation
th
• 6 largest economy in the world
• Largest mobile-phone ownership base in
the world
Negative facts about the country which
too promote the cause of social media:
• One of the worst and most skewed man v
December 2019|24

27. women ratios in the world
• One of the largest wasters of food
and food grains
• Worse than sub-Saharan Africa in
life-expectancy indices
• Most mal-nutritioned people in the
world
• Huge population living in abject
poverty
• Huge population needing basic
services including education
Put together these facts bring out one
thing: That India has every reason to
make digital marketing and promotion
the most sought-after service in the
country. We have all the positives and
the negatives which are reason enough
to make it viable for social media
marketing very successful within the
country. Some of the indications
besides the facts above are:
Presence of the largest base of
mobile-phone users who can be
converted with the right impressions
and impetus. And the best way to go
about is to tap social media.
Mobile telephony going the 5G way
which is poised to bring the biggest
revolution in communication ever
Use of solutions such as big data and
AI is making accesses to social-media
very easy. Voice activation, gesture
activation, multiple-language
activation remains some of the ways by
which sites can be accessed. Even a
person without a formal education can
in days to come, accesses social media
effectively and use the same to his/ her
advantage. So too the old and the
infirm whose reach gets restricted due
to physical handicap.
Use of live-videos! If not the social-
media, where else! It started with
You-tube and today its all over the
place. Social media helps having live
videos as the connect quality when
with live feed is way higher than with
stale stuff! About 95% of marketers on
social media want to use this feature!
Use of Augmented Reality! If it’s
about marketing, the best way to sell is
to make the customer aware of all the
possibilities that exist when using the
product. And that is exactly where AR
comes in. From realty to cars to
investments, AR can add the extra bit
by informing clients about what their
acquisition would bring them!
Use of Chatbots! India is a large
country with the largest concentration
of the most diverse set of customs and
languages. Try putting one person to
deal with such diversity and either the
person leaves or the person goes mad.
There is another option. Have more
than one person per state and culture.
What you get in the end, is a never-
ending mess! With AI coming to the
rescue chat-bots are the next best thing.
In time, it shall speak various
languages and understand everything
about every culture making India’s
befuddling marketing efforts rather
easy. And chatbots are now the latest
on social media!
As for the benefits which social-media
marketing brings to India in the present
and shall bring in the future shall
include:
It’s is the cheapest way to enter the
domain of such a huge group of
people simultaneously It helps both
locally and globally! Indian markets
are both local and global. Local its got
the advantage of a huge market which
today the entire world salivates for.
And global it can move from the
experiences it has gathered locally!
And helping it capture both these
markets with high speed and equal
efficiency is the medium of social
media!
It helps not only sell products,
services and ideas but also makes
people thought leaders and influencers.
Anyone not wanting to get into selling
can also be part of social media and
make a presence
It helps promote the most diverse
forms of goods, services and ideas!
Recently, a domestic help in Pune
printed her visiting cards and went
online. And guess what? She is being
bombarded by offers and needs from
places really far. Her reach which was
restricted to just a kilometre from her
home now extends to the fringes of
Pune!
It connects people from diverse
background without the fear of being
judged on the basis of physical traits
and histories. People become just
people on social media who can share
their ideas, concerns and interests in
neutral setting.
December 2019| 25
Making the Difference

28. Age and experience is no bar for the entrepreneurial
minds who are on a mission to break the
stereotypes of running the show with traditional
business models. While technology provides the momentum
to innovate, infinite possibilities and ideas give wings to
new business models. Be it Information Technology,
Finance, Education, Healthcare, and other sectors,
entrepreneurs are exploring new territories and creating a
market for themselves.
The Indian education system is one sector that has gained
the attention of the entrepreneurs over the last decade. With
one of the largest population of youth and a vast gap in
skills and knowledge for success required for success in the
st
21 Century, there is a vast scope of innovative models to
emerge in the education ecosystem.
Acknowledging this striking gap, a team of seasoned
entrepreneurs came together to create an innovative
platform with an intent to change the future of every child
and in turn transform the future of education in India.
Creya Learning & Research Pvt Ltd. is the brain-child of
Venkatesh Datla, Hari Verma, and Praveen Vudoagiri.
Friends and ex-colleagues, this cofounder trio were in
senior leadership roles in one of the largest US Education
company as well as IT start-ups, before taking the final
plunge to entrepreneurship in education.
The Leader Speaks
While Venkatesh completed his Engineering and Masters in
Business from MDI Gurgaon, Hari finished his Masters
from NITIE post Engineering and Praveen did his
Engineering from SV University. Their professional journey
is an even blend of large corporations across domains and
geographies as Asia Pacific, Europe, and Africa, and start-
ups, before co-founding Creya. This experience assisted
them in a long way to understand the start-up culture.
For Venkatesh, the biggest source of motivation is his who
encouraged him to push his limits. He feels that it’s
important for his family and close friends to understand
what he is doing. While managing a start-up, very little time
is spent with the family and friends while going through the
CREYA
LEARNINGTransforming the Edu-Tech Domain
with Realistic Solutions
“Inspiring to
Innovate”
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29. ups and downs, and hence the constant support from the
friends and family is what keeps him going.
Every profession comes with its baggage of challenges
alongside the rigid structure and monotony that might set-in
beyond a certain point. We were early in the market with
our integrative STEM program and Design Thinking in
Indian education system much before they became buzz
words. So that meant we had challenges of creating the
market and that motivated all of us to go all out and create
what is going to shape the learning for India.
He adds, “if you are restless, wants to do something new
every day, get out, after you have learnt enough.” He
further states that it’s always beneficial to experience a
cross-section of work environments before starting an
entrepreneurial journey. Working with different companies
in various verticals throws a wide variety of situations to
face and gives the right idea to face people with different
mind-sets.
For the aspiring entrepreneurs, Venkatesh says that a person
has to be prepared for a long haul as not every start-up goes
to be a unicorn within the first three years. A genius mind,
having an exceptional pool of talents, raising money in the
most appropriate times are some of the other elements that
help to stay afloat in the initial years.
The Core Idea
Conceptualized in 2011 and headquartered at Hyderabad,
Telangana, it has a talented workforce of 33 employees.
While doing surveys across India as a part of their previous
job, the trio figured out that our school students were very
good with theoretical concepts but were not too sure about
how and where to apply them. They were grossly ill-
st
equipped with skills for the 21 Century. This was the spark
that fuelled the idea of creating a platform that enables
students to have practical experience.
Creya XEL is India’s pioneering program for STEAM
st
Learning & Design Thinking for the 21 Century Skills
such as Thinking Skills, Digital Skills and Life Skills for
K12 students. The goal was to make students combine
emerging technologies with interdisciplinary concepts and
solve for real-world problems.
The emphasis was on helping students see the connections
between classroom theory to real-world problems outside
the four walls of the school. The program is also unique in
that it gets children exposed to all of the emerging
technologies like Engineering Design, Robotics, Internet of
Things (IoT), 3D Printing, Coding, and Digital Media &
Arts. It brings in concepts of ELA, Social Studies under &
Arts along with Math, Science and ICT that makes Creya
XEL the pioneer and leader of integrating Arts in STEM
Programs. It’s also the only program in the market that is
st-
aligned to the NCF as well as the P21 Framework for 21
century skills.
Over the years, Creya learning is delivering its promise
with utmost dedication by offering the latest equipment,
curriculum & resources and training and support. Every
day, over 50K+ students across India and UAE must be
experiencing the Creya XEL STEAM Learning and
working on solutions for making the world a better place.
Be it the launch of a co-branded AI & Computational
Thinking Program in partnership with IIIT Hyderabad or
Creya students winning the IIT Kharagpur Young
Innovators Award consecutively for 3 years or the largest
number of project selections at Maker Faire 2019, the
impact of Creya Learning in trail blazing.
Decoding the Future
As a pioneer, the company sees a lot of scope and
tremendous traction in the coming years. Expansion to new
territories beyond UAE and Oman is on the cards. It has
recently partnered with India’s leading AI Research
Institution to bring a pedagogically proper AI &
Computational thinking to High School students as well as
one of China’s largest robotics company to bring in Early
Grade Robotics.
On a concluding note, Venkatesh and cofounders Praveen
and Hari feel proud in stating that Creya learning is
delivering transformational impact by staying true to the
philosophy that it is not about learning tech for the sake of
it but tech for good.
For more info about the innovative services, kindly refer
https://www.creyalearning.com/.
Venkatesh Datla
Praveen Vudoagiri
Hari Verma
Co-founders
December 2019| 27

30. In an exclusive Interview with Insights Success
magazine, – spoke about herAarti Chhabria
entrepreneurial journey alongside giving a sneak
peak about her life.
IS: Kindly brief us about yourself, your initial
journey since the beginning of your career?
Aarti: Being a business graduate student and a classic
dancer, I had the privilege of teaching dance to visually
impaired children from the Save the Children India
foundation. Teaching dance through the medium of story
and experience gave me the urge to launch my maiden
company City Sproutz, experiential learning centres post
school hours. Going ahead I built Club Sproutz,
providing niche experiences to the parenting community
and now through Clap Global, my third launch I aim to
provide an opportunity to combine the vision of
experiential learning and building a compassionate
generation with the concept of travellers in classrooms.
IS: What drives you every day to work? Or what is
your motivation which pushes you to enhance your
performance?
Aarti: “Be the change you want to see” The fact that I
am getting an opportunity to make changes in the
learning system that I have always envisioned. In today’s
polarised world children must have a chance to
understand the world through first hand experiences so
that they can mould themselves to provide and prepare
for problems they foresee in the future. Education should
be egalitarian, accessible and available to all, is what I
strongly believe and try to provide through my platform.
An international pedagogy kind of experience that is
aspirational to all parents is made available through a
gamified fun version to kids.
IS: How does your family contribute to your success?
Talk about your family values, the culture which has
strongly impacted your professional journey?
Aarti: A loving and supportive husband who believes in
shared responsibility and completely stands by my side
through my journey. Together we have raised our lovely
6 year old daughter in a very balanced atmosphere. My
father a serial entrepreneur, an enterprising personality
who has changed various business profiles from being a
garment manufacturer to an agent for big garment houses
in Europe to now being in the finance sector has been a
great inspiration to me, I see myself following his
footsteps in the future. My mother with her spiritual
bend in life has brought in a balance in my personality
that keeps me grounded to a great extent.
IS: Please mention the challenges, issues you have
faced in your professional journey and your efforts or
solutions you have identified to overcome the
challenges.
Aarti: Coming from a family that never experienced
Aarti ChhabriaA Serial Entrepreneur and Changmaker in Ed Space
December 2019|28

31. working women initially there were struggles. But my passion
and vision for making the change in the educational scene and
benefiting a million kids was instrumental in gradually
changing the mind set of my family.
IS: Kindly describe in detail about your entrepreneurship
and its unique services and products.
Aarti: Clap Global is a platform that curtaes exchanges
between students and humans across the world to make them
great Global Citizens. Exceptional stories from extraordinary
yet ordinary people from all over the world is what we offer
through our products PCT-Physical Clap Talks, VCT-Virtual
Clap Talks and ACT- anytime clap talks, an online series of
mini video clips from individuals around the world. We
believe Global Competence is the need of the hour and hence
created this innovative product based on the ethics of building
Aarti Chhabria
Serial Entrepreneur
December 2019| 29

32. a whole new generation that is far more compassionate towards personal, social and cultural
differences.
IS: Brief us about the industry scenario from your perspective.
Aarti: Time could not be more perfect, with the growth of international schooling and
children wanting to be better Global Citizens, PISA making Global Competence as the fourth
component for ranking a country for education and CIE and IBE introducing global
competence as a subject in schools over past 2 years and of course Travel has become more
about real experiences and real people rather than monuments and hotels.
IS: What would you advise to the budding entrepreneurs?
Aarti: According to me every person has an independent journey, what worked for me was
the fact that I don’t go by assumptions, I believe in experimenting for complete satisfaction.
Try fast fail fast is my theory and I thrive on the ideology that there is always another
possibility it’s never the end.
IS: State your passions, aims, and goals.
Aarti: My passion is to build an egalitarian society when it comes to education. I aim to do
this through a learning platform which is true to its time, will continue to be there for decades
and centuries and will be of that time relevant like connecting children with real people who
enlighten them with stories of what is currently happening around, be it history, geography,
gender bias, innovation or technology and keeping them abreast with times. My goal is to
make sure all this made available to every child anywhere in the world. The immediate new
future goal is to reach out to 1 million children in 2 years in the India market.
IS: How are you foreseeing the future in terms of expansion of your business, the advent
of new technologies and increasing players in the market?
Aarti: There is direct competition for us yet; we have developed a strong product with 3
levels of curriculum a vetted assessment rubric, quizzes and projects with consultants from
UNICEF. The system is built both virtually and physical, we are using technology in the right
spaces for scaling. Recently we launched our programme in Sri Lanka, managing smooth
operations in another country at limited costs from our head office in Mumbai, made us realise
that the world is our playground here on…
IS: What are the technologies that you feel is underrated or overrated in today's tech-
enabled business environment?
Aarti: Technologies are overrated when it comes to touching the emotions of a person. The
human chapter is always going to be Important. As Jack Ma says, we need to teach our
children the soft skills to be able to connect with humans. They should be able to do
everything that machines can’t do because we will never be able to supersede something that a
machine can do.
December 2019|30
Interview with Insights Success

34. Nirav Choksi
The fact that today it’s an even
blend of entrepreneurs who
have a business background
but are exploring new avenues
alongside entrepreneurs who don’t
have any business background. This is
also one of the biggest reasons why
entrepreneurship is flourishing in India
at such a rapid pace.
When we explore the roots of this
ecosystem, it’s clear that the incubation
facility within the business is the
biggest driving force for the
entrepreneurs to innovate. Other key
factors that play a critical role is the
change in the mind-set of individuals
and the rise of positive aggression in
taking a risk.
A Man of All Seasons
This excerpt highlights the inspiring
journey of a seasoned entrepreneur
Nirav Choksi, the Co-founder and
CEO of CredAble. Amassing a vast
experience over eighteen years. Nirav
is a veteran with a proven history of
building large successful businesses in
the technology, commodities, and the
financial services arena.
He has a degree in BS in Computer
Science and Economics from the
prestigious University of Michigan,
USA. Well-versed in the areas of
Business Planning, International
Business Management, and
Fundraising, Nirav stands tall as a
multi-faceted entrepreneur and an
inspiration to countless aspiring
professionals.
Having the acumen and exposure to
incubation and scaling up businesses,
Nirav has founded several companies
in the Internet and Technology space
and has had three successful exits.
Prior to CredAble, he Co-founded and
led Equentia Natural Resources Pvt.
Ltd which is a multi-commodity
trading and structured finance company
with offices in Singapore, Jakarta,
Dubai, and Mumbai. He expresses that
being an early-stage investor in tech-
enabled and consumer-led ventures and
investing in over 25 opportunities has
been an exciting journey.
Alongside his dream venture, Nirav is
highly passionate about food, cooking,
and travelling. Needless to add,
founding and scaling businesses and
partnering with some of the best teams
are what he is passionate about, when
it comes to his professional expertise.
The Cornerstones
Nirav belongs to an entrepreneurial
family and has grown up seeing his
earlier generations building large
businesses from ground up with
limited initial resources. His
grandfather and father have always
encouraged him to dream big, achieve
bigger and imbibed in him, their values
of humility, generosity, and courage
during adversities. These values
continue to inspire him in his
entrepreneurial journey every day.
He proudly says that his grandfather is
his real-life hero and his inspiration in
every facet of his personal and
professional life. Nirav also ardently
acknowledges and expresses his
gratitude towards his wife who has
been a rock-solid support in tolerating
the ups and downs and being his pillar
of strength, despite having her own
professional career.
The biggest motivational factor in
Nirav’s life is his venture CredAble as
it serves the purpose to empower
everyone for their future generations.
Coming to work is the fuel that drives
Nirav and his team. Making a
difference for the customers becomes
the most exciting and gratifying
experience. Alongside this, having the
best team of professionals is another
factor that keeps him motivated.
Exclusive Services
CredAble was conceptualised in 2017
and currently has a workforce of over
70 employees. The company’s
objective is to partner with corporates
to unlock this valuable operating cash
flow and bridge the working capital
gap for their suppliers and distributors.
With a vision to exponentially increase
the availability of working capital in
India’s corporate supply chains. A lot
of suppliers and distributors are left out
as they are deemed “un-bankable” by
traditional working capital providers.
This is where CredAble comes into the
picture and has emerged as a pioneer
and has created a platform for suppliers
Spearheading an Innovative NBFC Platform towards Success
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35. and distributors, and corporates. It has three
basic programs:
Early Payment Program for Suppliers
(DDRX): This system assists all vendors
and suppliers to get early payment against
their invoices in exchange for a discount.
Alternatively, enterprise clients can also opt
for an extension to the days payable while
suppliers are paid early.
The Distributor Receivables Funding
Program (DFX): This ‘built-to-suit
solution’ caters to the enterprise clients and
offers an off-balance sheet, scalable,
efficient and flexible model to monetize
distributor receivables. The program
maximizes distribution network coverage,
streamlines the dealer onboarding process
and lowers the cost of funds through a
securitization trust structure.
Just in Time (JIT) Financing: The JIT
program enables your supplier to access
capital prior to their invoice being raised
based on certain ‘billable’ events being
completed. This innovative program is well
received amongst the suppliers who
provide transportation, facility
management, raw material, packaging, etc.
Bequeathing Excellence
For the aspiring entrepreneurs, Nirav has a
lot to offer by the virtue of his vast
experience in entrepreneurship. The first
and foremost is to build a great team – give
them the freedom to deliver and trust them.
Also, believing in one’s instinct is the
mantra of success. Lastly, values, ethics,
and one’s conviction is all that matters and
should not be compromised ever.
On a concluding note, Nirav expresses,
“My current focus and goal is to ensure
CredAble fulfils on its purpose, creates a
lasting impact and a significant
shareholder value over the next few years.”
For more information about Nirav and his
venture, click here.
We must
because
we can
‘‘
Nirav Choksi
Co-founder & CEO
December 2019| 33

36. Until the first ‘production’ automobile saw the light
of the day in 1885, little did we know about the
impact of this invention. From comfort to
convenience and redefining the concept of luxury, today’s
automobile industry undoubtedly stands as one of the
biggest inventions of mankind. While technology continues
to play a dominant role in modernizing the industry, we still
cannot guarantee to avoid mishaps or meeting unforeseen
emergencies.
An Indian startup that has successfully managed to stand
amongst its peers in the industry is Trak N Tell. Offering
sophisticated vehicle telematics solutions in the area of
Tracking, Safety, and Infotainment, this company is
committed to make every drive a safe and smarter drive.
This story highlights the inspiring journey of an ambitious
entrepreneur – Pranshu Gupta, the Founder and CEO of
Trak N Tell alongside putting the spotlight on the exclusive
offerings from the company.
A Multifaceted Story of Excellence
Apart from being a passionate automobile enthusiast,
Pranshu loves to fly airplanes and wishes to renew his pilot
license in the not too distant future. Watching movies,
listening to music, and off-roading are some of the pass-
time activities that he loves to indulge in when he is not
working. A software engineer by training with a passion for
automobiles, Pranshu combines his deep knowledge of both
fields to create innovative products.
Pranshu completed his B.Sc in Computer Engineering from
the University of Florida in 1995. His professional career
began with Exxon Exploration Company, the world’s
largest publicly traded Oil and Gas enterprise as a Systems
Analyst. In 1997, he joined Yahoo Inc. as a senior technical
PRANSHU GUPTA
executive and played a vital role in transforming the
company into one of the world’s biggest tech organizations.
A New Journey
2003 was the year that made the difference as Pranshu
entered the entrepreneurial world with Pran Enterprises – an
outsourcing company dedicated to providing web
development services. Later in 2007, he founded Bits N
Bytes Soft Private Limited and in 2009, he made a foray
into the emerging vehicle intelligence arena with his
entrepreneurial brain-child, Trak N Tell.
With over 15+ years’ experience of converting
groundbreaking ideas into customer-centric products and
later venturing into IoT startups, Pranshu has evolved as a
creative, problem-solving technologist and entrepreneur.
With a vision to provide best-in-class embedded
intelligence solutions to OEMs, he has garnered the
expertise that is helping him to set the right trajectory of
growth.
He got his first OEM customer in 2013 and successfully
raised his first round of funding within a year, followed by
the second round in 2015-16. Furthermore, Pranshu also
hopes to attain a large majority of Indian vehicle owners as
customers at Trak N Tell in the next five years.
Pranshu feels that his employees are the most valuable
aspects of his company’s growth. Additionally, with the
seasoned professionals working with him since its
inception, Trak N Tell is a prime example of loyalty and the
one that treats every employee as an integral part of the
company. Headquartered in Gurugram, today it has a
workforce of 120 professionals.
Trak N Tell is now trusted by car owners across the length
December 2019|34

37. and breadth of India, as well as some foreign regions. These
regions include countries like Nigeria, Kenya, Nepal,
Bangladesh, Sri Lanka, Colombia, USA and Canada.
The Cornerstones
Pranshu is thankful for having a supportive family that
stands firm and shares the pressure of managing the startup.
It also acts as a major motivation for him as ideas keep
pouring in at home. His daughter pitches in with
suggestions, performs testing, and even wrote a list of must-
have features and recommended other additional features
for ‘IntelliPlay Xtreme’ – a smart connected infotainment
product. His mom recently experienced the product in his
car and wants to upgrade the factory-fitted version in their
car with IntelliPlay Xtreme.
Talking about the factor that drives him to enhance his
performance, Pranshu feels that working in a startup is like
working in a
high-energy environment. He adds, “The sheer pleasure of
seeing a working POC of what started as a half-baked idea
is like a shot of pure adrenaline. This kick is what drives us
to build something new.”
Emphasizing on the fact that saving a few dollars is most
definitely not worth delaying the launch of the product,
spending time on looking for better cost-effective solutions
is not the ideal way. He further elaborates that the decision-
making process is faster in a startup, as often on-spot
decisions are taken after evaluating the pros and cons with
the core management team.
Obstacles On the Way
Speaking about the challenges, Pranshu candidly admits
that going as per statistics, nine out of ten startups fail – a
dark and scary reality. Explaining the scenario he adds,
“perseverance is the biggest challenge in running a
startup.” An entrepreneur has to have complete faith in the
product or service and sustain the fight of existence until the
end. At any point in time, if an entrepreneur succumbs to
pressure or negative thoughts, its the beginning of the end
of the journey.
On a concluding note, decoding the present-day tech
market, Pranshu feels that AI and “smart” are overly used
“Choose safety,
choose happiness”
and abused words as everybody is using AI and building
something smart. He feels “investors and customers are
getting to the point where they start rolling their eyes when
they hear these buzz words.”
For more info about the innovative products, click here.
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38. “Technology is best when it brings
people together” - MATT
MULLENWEG
levate your knowledge with an
Eenthralling new update in the
digital ecosystem which brings
more configuration under the hood.
Recently, a new tool introduce to
simplify the interaction between
internet world and humans. The tool
named as “CHATBOT” which is based
on Artificial Intelligence (AI).
What is ChatBot and What it is for
A chatbot is an AI (artificial
intelligence) based software that can
imitate a chat (or a conversation) with
the visitor in user-friendly language
through the application on their all
visiting platform; website, mobile apps
or through the messaging application.
Nowadays, this is the most prominent
and advanced software which helps to
build the conversation between humans
and machines. Taking into the
technological perspective, a chatbot
only leverages the Question Answering
System in a Natural language
processing (NLP).
Why Chatbots are important for
business
The application saves time and efforts
by automating customer request. The
forecast report shows that by 2020,
over 85% of customer requests will be
handled without a human. However, it
is creating huge opportunities for
building a healthy customer
relationship by providing an on-time
response to the customer requests. The
application can be used for numerous
business tasks as well, collecting
information about the users, analyse
their requirement, helping to
channelize their demand and reduce
overhead costs.There is no wonder that
chatbot brings the prodigious in the
market which is growing
exponentially.
How to create a chatbot that people
love to tap the buttons
Keep it short and simple!
The buttons on chatbot need to build as
user-friendly alongwith inclusion of all
clickable elements so that bot may
send to users to display multiple
options. If it is well created, they can
also help to improve the user
experience. But, most importantly, it is
proven that buttons play a very
important role even small and
seemingly insignificant elements can
add more value to the user interface. It
helps to analyse the user requirement
and analyse the real objective. So
IMPORTANCE OF
CHATBOT IN THE
DIGITAL WORLD
December 2019|36

39. Umesh Ahirrao - Founder & Managing Director, Osumare
Furthermore in educational quali cation; BE(IT), MBA in
Marketing & Pursuing PhD on the Topic CSR. Umesh is
Leading Osumare since its inception and in a very short
period, Osumare is one of the leading, fast-growing Digital
Marketing Company of India. Recently awarded as Best
Digital Marketing Company in India in the huge platform of
India Icon Awards 2019.
He has started the vivid initiatives like providing Free
Consultation to 10 budding Entrepreneurs, Job
Preference to women to encourage women
empowerment program and third foremost Free
Internship training programs to the sons and daughter of
Farmers for building up their career which helps to
secure future.
About the Author
Decoding AI
December 2019| 37

40. applying chatbot lures the user demand
and engage them in a conversion with
a chatbot.
Buttons for new user
Buttons entail the user perspective and
it should be clickable element so that
bot can send to a person immediately
on chat. The significant advantage is
the multiple options available which let
the user specify their needs without
functioning them. Every user who can
see the button can choose the
information which they are interested
in without even typing a word in a chat
window they just need to choose their
option.
After clicking the button it
automatically triggers multiple options.
If the option is not relevant to the users
perspective then dial a phone number
is the alternate option available on the
chatbot.
Pay Attention to the Add On Point
1. The length of the copy matters
The length of the copy in chatbot must
be user-friendly and easy to understand
which help to build the conversation
and engage the user in a long stretch.
The communication increase when the
bot shoots the relevant responses to the
user so try to make your copy short
enough so that the user responds.
2. Lacks of context in copy
The typical chatbot scenario where it
keeps asking irrelevant questions and
pops up with subscribe to the services
which are annoys the users repeatedly.
The role of a chatbot to asks a question
and let the user answer by using
“YES” or “NO” buttons.
The objective behind is that modern
users rarely read the text thoroughly. If
you provide some button or visuals
into this text which easily caught the
eyes on the elements that mark out not
the text. It might sound insignificant
but the proper context will help
customers immediately find out
expected some answer after clicking a
button. This will improve the flow of
conversion in the chatbot.
3. User-friendly chatbot language
It is crucial to create a clear and
informative copy on your button. The
chatbot also helps to analyse customer
needs which state that customers can
make a strong relationship.
4. The number of option give
User like to have a choice although
buttons are used to provide a set of
options which matches the customer
preferences.
How Chatbot Works
There are two major tasks which need
to perform
• User request analysis
• Returning the response
User request analysis is the first task
that needs to be performed by a
chatbot. It analyses and inspect the
user intent and to draw out relevant
queries.
Example of User request analysis and
Returning the response
It functions to identify the user’s intent
and extracts the relevant data which
contain the user's request, the most
relevant step at the core of a chatbot if
you fail to attempt the users request
then it won’t be able to provide the
correct answer.
Once the user’s intent has been clear
then the chatbot automatically provide
the most appropriate response but the
response should meet all the guidelines
• A generic text
• A text retrieved from a knowledge
which contains numerous answers
• Conceptualized information based on
user data
• Data should be stored in an operating
system
Global Trends and Analysis -
Chatbot Report 2019
• Business inside experts predicts that
80% of enterprises will use chatbot
by the year 2020.
• According to Relay, 65.1%of
companies using chatbot technology
which are engaged in web software
and 58% of companies using
chatbots technology which is majorly
focused on B2B.
• Adobe says, 28% of leading
companies use AI for marketing and
grow their business.
• According to Opus Research, 4.5
billion dollars will be invested in
chatbots by the year 2021.
Chatbots are already having a massive
impact on customer service and
marketing functions in the companies.
December 2019|38

42. anjay Goyal – Business Head, TimesJobs and
STechGig, interacts with Insight Success Magazine and
talks about the current trends and shares his views
about the TechGig Geek Goddess 2019 convention.
He has led several important portfolios in his tenure with The
Times of India group including heading the CMS product,
technology and backend services for the group’s media
portals such as TimesofIndia.com, EconomicTimes.com,
Navbharattimes.com, Maharashtratimes.com,
BusinessInsider.in and HuffingtonPost.in.
He has also led product and technology for central SSO and
content performance analytics teams, managed enterprise-
wide SAP upgrades and implementations among a host of
other functions. Prior to joining The Times of India group,
Sanjay has worked with multi-national organisations such as
GlobalLogic, RiverRun Software and HCL in the US and
Europe. His onsite and offshore work experience with these
organisations has given him a global perspective and unique
ability to lead distributed teams on diverse technology
platforms leveraging both outsourcing and insourcing models.
He is an Electronics & Telecommunications Engineer, and
has done his Masters in Software Systems from BITS, Pilani.
He has also attended Executive Management Programs from
ISB, Hyderabad and IIM, Ahmedabad.
1. Being an innate tech connoisseur, what are your views
on the current technological landscape of the country?
For instance, where does India stand in the race of AI and
Machine Learning?
Enterprise technology has evolved in the last five years and it
will see an exponential leap in the coming decade. Right now,
India is in the early stages of AI adoption and has an
immensely large playing field for Automation.
Industry watchers estimate that India’s AI industry has grown
about 30% in the last year, making it a staggering $230
million industry. However, the country is facing a talent
deficit when it comes to trained AI-related professions, in turn
pushing the demand for Data science professionals, Big Data
store Engineers, Algorithm Experts and more.
SANJAY
GOYAL
Decoding the
Tech-enabled
Arena
December 2019|40
Interview with Insights Success

43. 2. Considering your profound market knowledge and
professional experience, what is your take on the rise
and fall of more and more tech start-ups? What
according to you are the prime factors of success for
any tech-oriented company?
The one thing which keeps the startups from the
successful implementation of business is not focusing on
the business use case. If the foundation of the business is
not strong you don’t have any concrete product or
service which makes your customer’s lives easier, then
that startup is bound to fail. The business use case should
be prerequisite and established before initiating anything.
3. Coming to the TechGig Geek Goddess 2019
convention, apart from what the name suggests, what
else is in store for the participants as well as the
audience?
TechGig Geek Goddess is not merely a gathering of
tech-savvy people, but it is a place where we bring the
spotlight on the best IT talent from all walks of life.
Typically what I have seen is that more men are attracted
to Technology as a choice of profession. With the
TechGig Geek Goddess, we are on a mission to bring the
best women technologists to the forefront, boost their
participation and provide them with the opportunity to
grow and rise in their career.
Our participants are revered in their companies for their
competitive spirit and winners are hailed as the future
leaders in technology. This year, we introduced a career
fair for women technologists with an aim to connect
them with companies directly, face-to-face.
4. Pertaining to the motto of the convention, what is
your opinion on the current scenario of women
entering, innovating and disrupting the programming
niche? Do you think TechGig Geek Goddess 2020 will
see a greater number of participants than this year?
Women are already making their way to the top in every
field, whether it’s Banking, Finance or other aspects of
management. Women are making great strides in
Technology as well.
Every year we inspire more and more women
technologists with Geek Goddess, so the participation
numbers will certainly be more than what we have
received this year. However, our greater focus is to boost
innovation, new-age thinking and cutting edge ideation.
In 2018, a total of 68,791 women technologists took part
in the event while this year the number jumped to
staggering 73,388 entries and we are expecting the
number to swell next year as well.
5. What are your expectations from TechGig Geek
Goddess 2019? And what is your vision for similar
initiatives in the future via TechGig?
TechGig Geek Goddess is a unique initiative to celebrate
the competitive spirit and innovation among women
technologists. This year we hosted themes like Machine
learning, Cloudify Everything, Robotic Process
Automation (RPA), Solution Hunters Hackathon to offer
an opportunity to women technologists to try out
innovation in these new-age technologies.
Other versions of TechGig are revamped with new
energy and themes like TechGig Code Gladiators,
TechGig Code Wizards, and more where the men coding
community and college students compete on similar
topics. These events are hosted every year, so we are
constantly working on creating this new talent supply.
Sanjay Goyal
Business Head
December 2019| 41

44. India is a country of over a billion people and with very minimal
organised brand penetration. As the sky is the limit for exploring
infinite opportunities, this is the perfect time for entrepreneurial
minds to shape up their aspirations. The design industry in India is
growing at a staggering rate of twenty-three to twenty-five percent
annually and is only going to get bigger. The appetite and
appreciation for aesthetic, well thought out design solutions are
growing exponentially in India, as clients and industries as a whole
are waking up to the enormous value add of design thinking and
execution.
With continuous evolution and creating countless milestones, this
excerpt showcases an exciting journey of three ‘besties-turned-
entrepreneurs’ having known each other for over three decades.
Jahanvi, Darshan and Mona are the Co-founders of The Magic
Beans Design Studio, headquartered in Mumbai.
The Journey of Fun, Work and Togetherness
Sharing the same schools – primary, middle, and high school and
even receiving the BFA degrees from the same art college had
created a close-knit bond of friendship. Fuelled by friendship and
passion for designing, this bond eventually turned into a professional
commitment once they completed their Master’s degree. Embarking
on this adventurous journey in 2012, the trio is striving to reach the
epitome of success, all the while learning, exploring and creating!
The trio believes that graphic designing is the perfect amalgamation
of science, technology, and creative arts and the team has perfected
the art of embracing this blend while extending it to various
mediums. Being always taught to strive for excellence has enabled
them to keep learning new things and surpassing their limits with
each successful completion of projects. Based on the pillars of trust,
mutual respect, and admiration, the trio creates a rare synergy that
results in mindful, impactful and result-oriented design solutions.
The Staunch Support
Being an all women’s team and having unconditional support from
family has driven the core team to fight against all odds. The
uncounted support and guidance received have strengthened and
encouraged the trio to excel at whatever they do in their life. Right
from babysitting to giving financial advice, the support has been
rock-solid from the family front.
Sailing Against the Tides
Every entrepreneurial journey is a mixed bag with a bounty of
challenges as well as milestones. Speaking about challenges, the
team says, “the biggest hurdle is to educate people in business, about
the value of design within their respective business models and
strategies”. As the designing market is still at nascent stages, it
becomes quite tough to convince the clients that crafting quality-
enriched and impactful designs requires time. While the trio carries
Jahanvi, Darshan and
Mona
T he
Designprenuers
of the New-age
December 2019|42

45. an independent and individual approach, they share a common vision
and chip in with personal commitment that excels them to perform as
a team.
It all started with a few beans…The Magic Beans
“The morning after, when he stepped outside, Jack saw an amazing
sight.
A gigantic beanstalk, reaching far into the clouds, had grown
overnight”
Backed by a decade of experience and exposure, The Magic Beans is
a name to reckon with in today’s designing industry. This innovative
design studio is a hub of creativity that brings ideas to life, with a
solid combination of thought and aesthetics, all delivered with
uncompromising service. Bringing brands to life by visually
translating them across a spectrum of media has been the forte of The
Magic Beans.
Right from designing the logo of a product, designing the physical
packaging or a designated space or giving a brand new identity to an
online product – Magic Beans has no limits. Working in diverse
segments – Hospitality, Food & Beverage, Education, Tech, Online
Retail, Personal Care and Children’s Publications and Products, it has
acquired the industry space with absolute conviction.
The design studio has partnered with reputed clients and brands both
at the national and international levels. In its endeavour to deliver the
highest standard of quality, originality, and commitment, the team has
worked with over 100+ clients and counting.
The Pursuit for Success Continues
With a determined vision to bring global standards of professionalism
and execution of design to India, it intends to create awareness and
emphasize its importance for startups as well as large corporates. A
highly passionate team, the Magic Bean Design Studio aims to bring
sensible, sensitive and quality designs to its clientele.
Eyeing the Future
On a parting note, the team is optimistic about the coming days. The
team is confident to have a solid client-base by the virtue of its great
design, on-time service, and world-class quality. It looks forward to
setting up offices globally so that it can provide a more localized
experience for their international clients. This further assists in
introducing and bringing them closer to Indian designs and culture.
The Team also keeps an eye on the changing dynamics of technology.
It firmly believes that trending technologies are useful in creating
new designs and for printing, digital, and marketing.
For more info about the core creative team and the exclusive
offerings, kindly log on to https://www.themagicbeans.in/.
M
O
S
T
INSPIRING
ENTREPRENEURS
o f 2 0 1 9
1
The
“It all started with a
few beans…The Magic Beans”
December 2019| 43