The 10 most innovative arvr solution providers 2018

Screwtop MediaNavigator of Business Solutions and Casting AR
Expert's Thought
Cinematic Virtual Reality for
Visual Storytelling: Transitioning
between Worlds with Nothing but a
Headset
Tech Talk
Most Promising Applications of
Wearable Technologies in Enterprise
T
h
e10Most
Innovative
AR/VRSolution Providers
2 0 1 8
www.insightssuccess.com
April 2018
Counsel's insight
The Status of the Enterprise Augmented
Reality Ecosystem
Todd Brown
Co-founder, Managing Partner
Visual Storytelling: Transitioning
between Worlds with Nothing but a
Headset
Most Promising Applications of
The Status of the Enterprise Augmented
Reality Ecosystem

AR and VR:
the most 'Sought-After'
tool in Business
tanding on the cusp of a transformation unlike seen before, the world is being dominated by
Shigh end technologies. The advancements in technologies like Augmented Reality and Virtual
Reality has unearthed a wide range of opportunities for tech world, fuelled a massive
disruption in the market and resulted in the evolution of customers. These technologies have changed
every aspect of business, including how it is being perceived and performed. With everything
changing in business the values of yesteryears are getting analyzed every now and then. This has
resulted in redeﬁning the fundamentals of business.
Having found the possibilities beyond the realm of games, AR and VR is now the part of a bigger
world. Starting from retail, real estate, fashion, tourism, medicine, education, marketing, military, and
IT etc., there is no sector, which has not been inﬂuenced by the pervasive power of these
technologies. Unleashing the yet hidden powers of AR and VR into business has helped companies to
stand out among the competitors, manage and develop a larger customer base and a new and
improved way of showcasing services.

Making its way into solutions these technologies are impacting the lives of humans both at home and
work. This is one of the reasons why solution provider companies are trying to change their method
of providing service while also introducing these technologies to its clients through which the larger
possibilities of these technologies can be envisioned. However, with the passing time, humans have
witnessed the evolution of AR and VR into their lives and how it is changing constantly. The swift
pace of advancement and the omnipresence of these technologies have heralded a new dynamics in
Editor’s Note

the arena of business. It has also created a challenge to make sure the solutions are serviceable and
provide real utility features. Thus, industries in general have to move beyond the “Wow” factor to the
real value. Henceforth, one who adapts to these changes constantly and innovatively will lead.
Looking at the larger and growing possibilities of AR and VR we have decided to go for this issue
which has been entitled as, ‘The 10 Most Innovative AR/VR Solution Providers 2018’.
Highlighting the most innovative and inventive way of adapting these cutting-edge technologies in
business, we have featured Screwtop Media on the cover. Despite the fact that any business is tricky
and digital marketing is the trickier part of it, Screwtop Media has chosen to follow the path less
travelled and has developed quality web development and email marketing services which are
incorporated by AR and VR. Screwtop media is leading the market of digital marketing with its AR
edged platform and undertakes all business related issues and provides solutions like reaching out to
®
new markets and attracting new customers. Screwtop has developed an AR platform, Mobile-Eyes ,
which now is recognized as its brand. This platform represents the most cutting edge, highly adaptive,
and customizable technology to allow a customer’s end user to immerse themselves fully into a
brand. The innate function of this platform is to foster brand interaction and better customer
engagements.
We have also enlisted Augmently; for delivering an exceptional AR experience, Champagne
Soda;for reforming the world of real estate, Cthrough; for its unique approach in navigation, Creote
Studio; for exhibiting user friendly business applications powered with AR and VR, Jawstrow; for
its unique tactic towards transforming retail business, WaveOptics;who are improving the AR
experience with its waveguides and zSpace; for revolutionizing the learning experience.
This issue also includes few Experts’ Insights on ‘Most Promising Applications of Wearable
Technologies in Enterprise’, ‘The Status of the Enterprise Augmented Reality Ecosystem’and
‘Cinematic Virtual Reality for Visual Storytelling: Transitioning between Worlds with Nothing but a
Headset’. Also take a look into the Editor’s Pick wherein you can ﬁnd articles that discuss about the
emerging trends in the arena of AR and VR.
So, do ﬂip pages and enjoy reading.
Suhel Mashayak

C
over story
16 Augmently, Inc.:
Delivering The
Exceptional AR
ExperienceA
rticles
22
Innovation Archives
Reaching out to every
possibility of Augmented
and Virtual Reality
Optimization
30
Tech Insights
How Immense Augmented
Reality can be?
08
Screwtop Media:
Navigator of Business
Solutions and
Casting AR
18 Champagne
Soda:
A Global Disruptor in
the Realm of Real
Estate
26 Creote Studio:
Innovative Designers,
Galvanized by
AR and VR
28 Cthrough:
The AR-Enabled
Navigator to
Amusement Arcades

36Jawstrow:
Reforming the Retail
Business while
Incorporating AR
38WaveOptics:
Enhancing Your
Experience of
Augmented Reality
40zSpace:
Transforming Learning
Through AR/VR
Experiences
42
32
20
Expert's Thought
Visual Storytelling:
Transitioning between Worlds
with Nothing but a Headset
Counsel's insight
The Status of the Enterprise
Augmented Reality
Ecosystem
Tech Talk
Most Promising Applications
of Wearable Technologies
in Enterprise

sales@insightssuccess.com
Corporate Ofces:
April, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Manager Robert, Tanaji
Research Analyst Chidiebere Moses
Josh, Sophie, George, Abhijeet
Editor-in-Chief Pooja M. Bansal
Anish MillerSenior Editor
Executive Editors Jenny Fernandes
Art Design Director
Associate Designer Aparna Vanzul
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
Marketing Manager Urvi Sharma
Managing Editor Suhel Mashayak
Crescent CU
Assistant Editors SmithBrian
Kaustav Roy
Art Picture Editor BelinPaul
Co-designer Sapana, Karan
KhannaJayant
Peter CollinsBusiness Development Manager
Sales Executives
David, Kevin, Nick, Mark
SME-SMO Executives
Prashant Chauhan, Uma Dhenge, Gemson, Irfan
Online Marketing Strategist
Alina Sege, Shubham Mahadik, Vaibhav K
Digital Marketing Manager Marry D’Souza
Technical Specialist Amar, Pratiksha
Technical Head Jacob Smile
Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in
any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Insights Success Media and Technology Pvt. Ltd.
Off. No. 513 510, 5th Flr., Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
Amol Kamble

COVER STORY
Todd Brown
Co-founder
Managing Partner

Screwtop Media
Navigator of Business Solutions and Casting AR
The game ‘Pokémon Go’ can be considered as
one of the well-defined example of Augmented
Reality as in this game one can actually see a
‘Pokémon’ in front of them. AR does not start and end
with only games. AR is being implemented in day to day
life. Augmented Reality has been used in the armed
forces since a long time now. This technology that has
been overlaying digital elements has now paved its way
into business. Let it be manufacturing or retail, AR has
created new ways to engage with the world.
Digital marketing is one of the flourishing arenas of
business. Advertising delivered through
digital channels such as emails, search engines, websites
and mobile apps are now changing the face of
advertising. There is a new business, start up or idea that
is always digging its roots in the world. With the endless
competitions one should be very much prepared to enter
into the market.
For any business or idea to succeed, one must market it
uniquely. Digital marketing being the most adaptable
tool is now playing a great role in the success of many
businesses. However, the drifting ways how customers
react to internet finding success through digital media
might be challenging. Screwtop Media has accepted this
challenge and managed to successfully outshine.
Established with the motive to develop quality web
development and email marketing services at an
affordable price, Screwtop Media has managed to place
themselves amongst few of the best digital marketing
service providers.
Leading the path of Digital Marketing
Established by a small group of marketing and
technology professionals, Screwtop Media is a media
and digital marketing company which provide web based
marketing solutions. This company undertakes all
business related issues and provides solution like
reaching out to new markets and attracting new
customers. The company’s goal is to assist its clients
with brand development, market share expansion and
increased marketing ROI. It has succeeded in
accomplishing this by providing technology solutions
necessary to increase customer engagement with their
brands in a way that delivers efficiency and profitability
seamlessly.
However, during the initial days the company had only
focused on the traditional website development and
email marketing. But soon as the traditional ways started
“Screwtop Media- the technology service
business partner that you can trust.”
The
10 Most Innovative
AR VRSOLUTION PROVIDERS 2018

being outdated; Screwtop Media took a major step by
engulfing the technology and infusing it with their method.
The team at Screwtop Media then realized the need and demand
of interactive marketing that utilizes augmented reality technology
to promote various business industries including travel/tourism,
mobile telecommunications, and the retail sector. In this process they
have set themselves apart from other digital media companies by leveraging
and combining cutting-edge technologies of augmented reality. Screwtop
Media has built a powerful suite of technology-based solutions for businesses
spanning nearly all industries, including tools for design and development, e-mail
and social media campaigns, and interactive mobile brand engagement through
augmented reality.
The Vigorous Leader who Aids the Company
This digital marketing platform is steered by Todd Brown, who is the Co-founder and also serves
as the Managing Partner of Screwtop Media. Before entering business, Todd was a third-generation
veteran of the US Army and a graduate of Texas Tech University. Todd decided to enter the world of
technology in the year 1996, during which he worked for a local Dallas interactive marketing company.
After gaining experience for multiple interactive marketing and advertising companies, Todd along with his
colleagues, Brady Tinker and Matt Ferrell, established Screwtop Media, LLC.
Outshining the Competitors
Screwtop Media is not any regular technology service provider or marketing partner, it has the capacity to
pinpoint solutions for any industry type, and has specialized in the development of technology-centric marketing
opportunities that increase user engagement levels, expand application adoption rates, and has the innate ability to
track all analytics associated with its service as a holistic business partner for any company. Todd Brown, the CEO
has quoted that, “By fostering an environment of collaboration, we can build and deliver the comprehensive
solutions necessary to overcome challenges with customization and flexibility in mind ”.
While many of the agencies are viewing Augmented Reality in a traditional way, the team at Screwtop Media has
positioned itself in a way that they expand the understanding of what AR can be used for and how it can be
integrated into marketing. The firm developed an AR platform, Mobile-Eyes®, which now is recognized as their
brand. This platform represents the most cutting edge, highly adaptive, and customizable technology to allow a
customer’s end user to immerse themselves fully into a brand. The innate function of this platform is to foster
brand interaction and better customer engagements. The Mobile-Eyes®; which is Screwtop Media’s “White
Label” content delivery platform, is designed in a way to provide companies with a website, mobile site and
native mobile application- all from one single code base. This platform is extensible and scalable software which
works for all digital needs. Mobile Eyes is profoundly compatible with functions including geo-targeting,
We are not
just another
technology
service provider,
nor are we
just another
marketing partner,
or media
provider,
or analytics
partner
“
“

ecommerce and social media as well as augmented
reality technology. For example, this platform can be
utilized in the retail industry, providing its customers a
customized, immersive experience, highlighting various
actions provided across all one’s business’s marketing
touch points at once. The only limitations placed before
it is the imagination of the retailer. The uses of this
immersive experience do not end with just brick-and-
mortar facilities. Mobile Eyes has been used at festivals
and other large events, as well as with off-site
engagement opportunities.
Exceptional Services Provided
Being a digital marketing consultant, it offers all kinds of
marketing solutions including designing websites. The
team undertakes the designing task with great caution
and everything they design is done with keeping the
needs of the retailer’s customers. Irrespective of the
medium they provide thoughtful, researched and
intelligent design concepts that will draw your customers
in, and keep them engaged. Using one of the fascinating
technologies is an upper hand, with the help of AR,
Screwtop Media helps in creating a customized reality
mobile app that helps in promoting the products and
services of one’s business. This firm also offers the most
refined, vibrant and real-time targeted email messaging
that is completely automated, taking advantage of
powerful segmentation, automation, and predictive
capabilities, along with powerful reporting tools to
understand campaign and program performance.
The company also conducts a social media program
evaluation for prospective which provides the clients
with feedback regarding their existing program as well
as how well their social media efforts fit into their
overall marketing strategy. With the help of this
approach they make few recommendations using the
Mobile-Eyes® which helps in fostering brand interaction
and better customer engagements. With the increasing
number of media and technology industries and the
expansion of the services the company offers, Screwtop
Media also has included additional services which
include email marketing, ecommerce development and
interactive content production.
Strategic Method of Work
Screwtop Media’s sole purpose and aim is to help its
customers with its business. To succeed in their goal they
have set few procedures which include steps like Pre-
Discovery, Discovery, Design, Development and
Deployment.
Under the first phase; Pre- discovery, the team learns
about the goals of their customers and aspirations to
develop a thorough understanding on how to best serve
their company and their customers. At the second phase
comes the Discovery, a custom architecture and project
plan to make absolutely certain that their customers are
receiving exactly what they need, perfectly tailored to
the company’s digital goals. The third phase includes the
Design, under which the talented team of designers at
Screwtop Media will work to understand every detail of
their customer’s brand, voice and mission and how they
combine to communicate to their customers and a site is
built. Under the fourth phase Development, the web
development professionals will tirelessly test the site to
identify and eliminate any flaws to ensure complete
functionality. The last phase which is the Deployment,
which includes help in monitoring the new developed
site and also the market experts at Screwtop Media,
would train its customers how to maintain the website.
The company monitors the overall function of the
projects of their clients.
Success Stories and Client Satisfaction
Employees play a major role in the success of Screwtop
Media and Todd adds, “At Screwtop Media, the level of
character and integrity of our employees is paramount”.
Screwtop Media has been crowned as one of the Top
We have the capacity to identify technical marketing solutions;
we will continue to focus on developing technology-centric marketing

Interactive Marketing Agencies in Dallas for the year 2017. The greatest accomplishment of Screwtop Media was its
involvement with WinStar World Casino and Resort. Using the Mobile Eye, Screwtop Media developed a native
mobile app that provides a digital experience based on the same functionalities found on their website and other
functional options. They also helped in creating a more comprehensive email program that would provide attractive
and track-able emails for entertainment events, hotel and casino operations. Collaborating with WinStar, Screwtop
Media has created several custom templates that coincided perfectly with other marketing efforts for consistent brand
messaging. As a result at present, WinStar has a reliable email marketing campaign with full analytical capabilities
which has boosted open and click-through rates, helping to produce consistently profitable ROI figures. Among many
other satisfied clients, Samsung, Shermco Industries, Metro PCS, Purus Labs and Ag Power are some of the
beneficiaries.
Advice for the Growing Startups from the CEO’s Desk
“Stay persistent and never give up. You must be relentless in everything you do and remember that quality is found in
the details. Finally, never forget that your integrity is non-negotiable…Always do what is right, even when it hurts,”
adds Todd.
“We will continue to market Mobile Eyes
to any company that has a library of content
that can be leveraged and monetized through
pass-through functionality.”

Address :
Country :City : State : Zip :
Global Subscription
Date :
Check should be drawn in favor of : INSIGHTS SUCCESS MEDIA TECH LLC
Name :
Telephone :
Email :
1 Year.......... $250.00(12 Issues) .... 6 Months ..... (06 Issues) ..... $130.00
3 Months ... (03 Issues) .... $70.00 1 Month ...... (01 Issue) ..... $25.00
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754,(302)-319-9947
Email: info@insightssuccess.com
For Subscription : www.insightssuccess.com
CORPORATE OFFICE
Yes I would like to subscribe to Insights Success Magazine.
Read it FirstRead it First
Subscribe today

Management BriefCompany Name
Augmently
getaugmently.com
Augmently is an LA-based new kind of “Augmented Realism”
technology company which specializes in manipulating and
molding it into an authentic augmented experience.
Ziggy Kormandel
CEO Co-founder
Champagne Soda
champagnesoda.com.au
Champagne Soda is a Virtual Augmented Reality Marketing
Firm (VAR) working in partnership with Developers, Real
Estate Agents, Project Marketing Agents and Architects to add
value to the design and development of any project.
Brooke Smith
CEO
Creote Studio
creote.com
Creote Studio is a team of professional designers that strive to
create intuitive experiences through adopting new technologies
into our design philosophy.
Roy Lo
Co-founder
Cthrough
cthroughmap.com
Cthrough is a technology company that focuses on providing
outdoor/indoor navigation solutions through interactive
Augmented Reality.
Elaine Wang
CEO
Jawstrow
jawstrow.com
Jawstrow is a SaaS provider that leverages the power of
VR/AR to empower traditional retail.
Charles Wong
Founder
Kagiso Interactive
kagisointeractive.com
Kagiso Interactive is a leading, Durban based, web and mobile
applications development agency.
Priven Reddy
CEO Founder
ThirdEye Gen
thirdeyegen.com
ThirdEye Gen is a technological company which is developing
the next generation of Augmented Reality for both the
Commercial and Consumer worlds.
Nick Cherukuri
President
WaveOptics
enhancedworld.com
WaveOptics is a global provider of pioneering Augmented
Reality waveguides offering exceptional picture quality in
ﬂexible form factors.
Sumanta Talukdar
CEO Co-founder
zSpace
zspace.com
zSpace is a technology ﬁrm based in Sunnyvale, California that
creates mixed reality systems that combine elements of virtual
and augmented reality in a computer.
Paul Kellenberger
CMO
Screwtop Media
screwtopmedia.com
Screwtop Media is a full service digital marketing and media production
company that specializes in Marketing Technology Integration that
includes traditional web development, mobile application development,
augmented reality technology and data-driven email marketing solutions.
Todd Brown
CEO
Managing Partner
The
10 Most Innovative

Augmently, Inc.:
Delivering The Exceptional AR Experience
Augmented Reality (AR) and Virtual Reality
(VR) have been the hot topics among tech
developers for several years. During that time,
consumers living in the digital world have made the
journey from two dimensions to three-dimensional
realism. At present, there are frequent demonstrations of
AR in our daily lives. It is both surprising and exciting to
witness what engineers and designers are capable of
doing with this technology. A group of creative designers
at Augmently, Inc. are transforming the virtual world
and taking it to an entirely new level.
Reforming the ‘Immersive’ World
Transformations in the world of AR and VR have
changed our outlook on the future. Augmently is one
such change agent which has opened the gates to this
brave new virtual world. Known as “the Augmented
Realism Agency,” Augmently has thrived for the last
three and-a-half years by delivering quality creative and
successful implementation of the augmented reality
experience for its customers and their brands.
In particular, Augmently has developed a patented
augmented reality technology that allows mobile device
users to virtually place and set at any angle a celebrity,
character or product in a 360°environment of their
choice. It seamlessly delivers matching lighting, color,
and focus to make the finished image or product look
strikingly real. While offering a quixotic experience and
introducing customers to a new and advanced virtual
world, Augmently has built custom campaigns for
companies that not only deliver strong ROI, but most
importantly, drive truly memorable brand engagement.
The Innovator CEO
The man behind the company is Ziggy Kormandel.
Having founded Augmently, Ziggy also currently serves
as its CEO. He began his career in visual entertainment
as an art director during the “dotcom boom,” and is
considered an expert in brand marketing.
Prior to establishing Augmently, Ziggy was the Founder
and CEO of 3DX, where he leveraged 18 years of
experience to assemble a dream team of 3D experts.
Inspired by the Kim Kardashian app when it reportedly
was generating $800k daily, Ziggy found an opportunity
to take fan-driven mobile apps and personalizing them in
ways that were never before imaginable. Leveraging the
power and largely untapped capabilities of augmented
reality, Ziggy then proposed a platform that would put
lifelike video renderings of the world’s foremost
celebrities in a fan’s living room or a company’s retail
location.
Incomparable Advocacy
Another defining feature of the company is Augmently’s
dedication to solving any AR-related tech and creative
challenge. According to Ziggy: “We’re a diverse team
that boasts twenty-five years of technology, branding,
and marketing experience. Our core strength is a unique
ability to solve problems that most AR companies can’t.”
Augmently provides AR technology and campaign
expertise for global brands who are looking to stand out
from the competition. Its patented technology uses real
video and photo images to create hyper realistic AR
experiences for clients and partners rather than relying
on traditional 3D computer generated objects. The
technology created by the team of elite designers at
Augmently is also enabled with video-on-video
recording features that allow users to walk into their
mobile device frame and record real-time video or
upload a previously taken photo from any angle. Users
can also add a celebrity, character or object to their scene
and share it with their peers online and via social media.
16
| April 2018 |

We are a team of creative
designers and engineers boasting
over twenty-ve years of technology,
branding, and marketing experience while
our core strength is the ability to solve
problems that most AR companies can't.
“
“
Ziggy Kormandel, Founder CEO
A recent trailblazing service provided by Augmently
allows customers to present 3D models in AR that have
an endless number of polygons. Augmently has
developed the patented software which allows for 3D
cinematic models (with hundreds of millions of
polygons), to be used on AR for mobile phones.
Having a team with robust experience is the biggest
advantage of Augmently. The company is not only a
service provider, but a creative agency that creates
winning campaigns for global brands. Augmently takes
pride in supporting its clients with unique, engaging
campaigns that drive sales, increase ROI, produce
shareable content and help them stand out above the
noise. Ziggy adds, “When done right, AR can be one of
the single most powerful marketing tools wielded by any
brand large or small.”
Overstepping Competitors
Augmently is proud to have partnered with ISBX as its
development partner with its stellar team of over 50
expert developers. As Southern California’s leading
mobile app developer, ISBX has done hundreds of
successful apps for brands ranging from Nike and Sony
to Lexus and Red Bull.
Most recently, Augmently has entered the healthcare
sector in a partnership with stayhealthy.com, a leading
healthcare lifestyle, engagement, and technology
business. Already collaborating with global celebrities to
launch unique AR consumer products and
hardware/software devices, Augmently is continuing to
innovate the kind of patented solutions that distinguish
the company in the crowded AR marketplace. Ziggy
speaks to this ongoing commitment: “Augmently’s
mission is to provide the best and most realistic AR
experiences possible with the devices of yesterday, today
and the future”.
www. getaugmently.com
| April 2018 |
17
The
10 Most Innovative

Champagne Soda:
A Global Disruptor in the Realm of Real Estate
Digital disruption is the new buzzword that has
gained popularity with the rise of Virtual and
Augmented Reality. In true sense of the term,
VR and AR have disrupted the traditional formula of the
world, changing our way of living with its smart
appearance in almost every aspect of our life and society.
Like all other industries, virtual reality has made its way
into the global real estate market as well.
Champagne Soda is Australia’s leading Virtual and
Augmented Reality Marketing Firm working in
partnership with Property Developers, Real Estate
Agents, Project Marketing Agents and Architects to add
value to the design and development of any project. With
the use of virtual and augmented reality technology, the
company enables property developers a unique selling
tool to offer their potential buyers an amazing
experience. With the help of this technology, a
prospective buyer can view and walkthrough any
property virtually, at any time, from anywhere in the
world. This smart service can build up the confidence in
the end buyer and reassure them, so that purchasing
property off the plan becomes faster and more effective
than ever before.
The Passionate and Enthusiastic Leader
Brooke Smith is the Co-founder and CEO of
Champagne Soda. Brooke has given her fascination and
passion for Real Estate a new dimension, transforming
them into a global disruptor. She tried to visualize how
her next investment property would look like prior to
build and this was what eventually led to the creation of
Champagne Soda.
Unable to comprehend or understand dimensions from a
floor map and given some color swatches to go off, she
began to research how she could develop a way to view
any property, from anywhere in the world at any time
prior to construction.
Brooke applied her creative vibes to pave a way that
leads to an immersive buying experience through virtual
reality. Champagne soda allows the buyer to visually
experience how the buyer’s future purchase will look
like, while making it easier to customize the interior- the
wall colors, the designs, decorations, and even can
choose the furniture as per their own choice.
The Unique Qualities and Services
Quality is in fact the element that sets the company apart
from its competitors. From the time of its initiation, the
company wanted to represent the market. It was the time
when the market and the technology themselves were not
up to the standard. As the technology improved and
evolved with time, the leadership was finally in a
position where they could decide to launch Champagne
Soda and be proud of the intricate detail they were
finally able to create with VR.
Challenges along the Way
AR/VR being a new technology in the Real Estate
Industry, educating the industry about the technology
and its benefits, has been proved to be a major challenge
for the team from the time of its establishment.
Champagne Soda wants to excel in the real estate
industry with the help of this technology. The leaders
have a firm belief that they possess all the positive vibes
to make those waves occur.
“The improvement we are seeing with VR/AR is the tech
itself. With new headsets coming onto the market with
18
| April 2018 |

Virtual reality allows the buye
r to visually experience
and to create an emotional
connection to their purchase
“
“
Brooke Smith, Co-Founder CEO
higher resolution, cable free and easier to use it’s a joy
to be able to evolve as the tech does”, asserts Brooke.
A Disruption worth Embracing
The company came into existence with an aim of
disrupting the industry. The leaders want to change the
way people buy property with the smart usage of virtual
and augmented reality technology. In addition to saving
time and money of clients, it helps the clients by
increasing efﬁciency and engagement, shortening
property cycles, cutting marketing budgets, helping
agents winning more listings and decreasing barriers to
sale for off-plan properties.
Maintaining an Employee friendly Environment
Regular ideation sessions are conducted for every
employee in the business which helps the entire team to
stay motivated and be at their creative best. This allows
everyone in the organization to have a voice of their own
and to explore opportunities that might never have been
looked at if this process was left solely to the leaders.
Future Perspective
Currently, the company has its presence in Australia and
Europe. However, the ambitious team is planning to
expand the business into the U.S in near future.
Champagne Soda is also looking forward to explore
other sectors with its virtual reality technology such as
VR Travel and the team is working on some projects
currently in this space.
19
| April 2018 |
The
10 Most Innovative

Cinematic Virtual Reality
for Visual Storytelling:
Transitioning between Worlds with Nothing but a Headset
Have you ever been inside a human hamster ball?
Imagine standing still in that sphere. You can see
the inside, every angle, as you move your head
around, right?
That’s precisely how a 360-degree image is. A panorama
that extends in every direction, as if the pictures were
sprawled on the insides of a sphere.
Cinematic Virtual Reality is an improvement upon this
concept, as it lets you feel how the movie unfolds. You strap
the gear to your head, and everything looks real, sounds
real.
What Does Cinematic VR Bring to the Table?
For the viewers, a suspension of disbelief via a sense of
presence. For the makers, a chance to create compelling
stories in a medium that can deliver authentic familiarity to
the audience.
Cinematic paradigms are shifting. Film festivals like
Cannes, Sundance, and Tribeca are showcasing virtual
reality cinema. Industry trade shows are putting weight on
360-degree cameras and gears. The technology, as well as
its dimensions, are being explored, recognised, appreciated.
In May 2016, for the first time in India, a specially made
360-degree video for his psychological thriller movie
Phobia was made. Created by Meraki VR, this wasn’t the
only example of using immersive video to put forth a point.
The Oscars organisation presented a special award to
director Alejandro Iñárritu in 2017 for his direction of
CARNE y ARENA, a simulated experience. An immersive
tour of Palava, another documentary about the first literate
generation of the tribals of Keonjhar, Orissa, are two other
similar examples, both produced by Meraki VR.
It’s an abundance of evidence that right now, every creator
wants to try, test, and work with this technology, not just
because it’s innovation at its current best but also because it
is a mighty weapon for storytellers.
But, Creating Virtual Cinema Involves a Good Amount
of Trial and Error
The Lumiere brothers shot and released the first film in
1895 in Paris. It was a fresh change of perspective and
technique from the theatre. The director was in charge of
not just what the artists would perform but how the
audience would see it, from which angles, with which
effects, thus empowering the storytelling.
With VR, the control goes to the audience. Every
component of an environment becomes the frame. It’s
immersive but requires a strong narrative and subtle clues
to convey the story in all intended meanings. Both your
technique and tools need to be up to the mark.
The Perfect Camera Rig, and VR Video Issues
The rig used here is a sphere, with many cameras mounted
on each side, with their specific field of view, who record at
the same time. The market offers you different shooting
gears, each with a set of pros and cons.
Ricoh Theta S
It’s probably the cheapest point and shoot camera for 360-
degree videos. It comes with HD live streaming, prolonged
exposure, live view via a dedicated application, and 8 GB
memory.
Insta 360 Pro Version 2.0
With its recent firmware update, it is excellent for colour
accurate, good quality images. You get 12K super-
resolution pictures, optimised dynamic range, white
balance, and clarity, and manual frame rate adjustment. You
can also accelerate image stitching by using Pro’s
processor.
Obsidian S
It comes with a stitching software and companion app, and
it’s a Meraki VR favourite, because it’s optimised for
higher frame rates, 6K stereoscopic video along with depth
mapping.
However, as different lenses capture different angles of any
20
Expert's Thought
| April 2018 |

environment, they have to be stitched together while editing to provide a sense of continuity. Poor stitching
can wreck a VR video. While shooting motion shots, average work can be downright sickening if the
movements are unexpected, rough, and hence, often nauseous.
VR Filmmaking Has Begun Walking; It’s yet to Break into a Run
Steven Spielberg calls virtual reality a dangerous medium because it allows the viewer to ignore the
storyteller’s perspective and determine their direction themselves. And, without a threaded narrative,
Spielberg fears the story could be lost among the effects.
Simply put, there’s a lot that cinematic virtual reality has to ﬁgure out before you can create or witness a
movie that you empathise with in every sense.
Parth Choksi is an IIT Bombay alumnus with Masters in Mechanical
Engineering, who holds great passion about work in the areas of branding
and marketing. Parth had previously co-founded LevoDrive, an intra-city
public bus transport system. He has also worked with ITC, where he worked
on projects based on renewal energy, having commissioned a 1MW solar
power plant and designed a 10MW solar power pack. He has also
commissioned a complete storage facility for Finished Goods for the group.
He currently heads the technical and marketing function at Meraki, one of
India's rst Virtual Reality Studios.
AbouttheAuthor
Sairam Sagiraju (Co-Founder), Balaji (Associate VR Specialist),
Parth Choksi (Co-Founder), Agam Garg (Co-Founder)
21
| April 2018 |

22
Innovation Archives
| April 2018 |

ith every second passing, the advancements in technologies are insanely surprising the world.
WUnorthodoxly, the digital world has given us the glimpse of bringing the virtual world into reality. Over
the past few years, the world has seen a sudden upliftment in virtual and augmented reality technologies
which are dominating the new era of digitalization. As it is a growing entity, many giants in enterprise world have
already implemented AR in their numerous sectors. Meanwhile, small businesses are also planning to invest into
AR/VR in order to catch-up with the big league enterprises.
AR and VR are probable to get cheaper with time. In order to meet-up with the demand of enterprises, there has been a
tremendous growth in the production of technological devices. Hence, as the production rises; cheaper will be its
price—Reverse Inflation. Considering both AR and VR separately, VR has very much benefited the gaming industries
while AR has dug its roots in specific sectors of the enterprises.
Outlook on such implementations are followed as…
Handy Estimation in Retail
Augmented Reality will be very beneficial to the retailing industry, as it will be offering a customer perceptual context
of the product before purchasing process. In retailing business, customer satisfaction is most prior thing than others,
thus, implementing AR will assist customers to choose product according to the area acquired by it. In other words,
AR will generate an augmented image of the product into the real-world so that, a customer can easily estimate the
23
| April 2018 |

size and shape as per its residing place. Also, it will help customers to choose the edible products as well as other
grocery products. This practice will reduce the chances of wrong product arrival, damage product arrival, miss
sized and others. Big giants in retailing business are planning to implement AR technology, as it will reduce time
consumption as well as be able to provide a better transparency, resulting in maintain good relationships between
customers and enterprise.
Digitally visualizing Supply Chain
Maintaining a proper supply chain is considered as a tough work, as it requires more number of manpower for
different mid-segments; such as data management, transportation management, and others. Considering the data
management, it’s really necessary for an enterprise to get notified with the data regarding the goods exchange.
Here, AR could play a crucial role in visualizing the data faster and comfort-ease. AR will help an enterprise to
visualize data or process without transporting from one place to another. This technology is considered to be
portable and more adaptable as it can ease-up the process by providing 360º visualization of the processes. In
accordance to that, Mixed Reality (i.e. the collaboration of both augmented and virtual reality) has been a better
option than just an AR. In upcoming years, AR and MR will be dominating the industries into more compact and
digital enterprise resulting in more efficiency.
Training through VR
Before becoming a part of an enterprise, every personnel go through a training period in order to comprehend
crucial processes of the company and work accordingly. This training period helps employees to implement
innovative ideas without disturbing the earlier methodology. Many enterprises are planning to implement virtual
reality VR in order to set-up better training programs for the trainees of the company. This practice will benefit
both trainee as well as enterprise; as the training is virtually-oriented, it helps a trainee to attempt multiple times
even after the failure. Also, it prevents from any injuries occurrence to trainees during the machine-handling
process. Whereas, in some sectors, which are totally subjected to nano-technology generally requires lab with
certain conditions which are quite hard to attain. Hence, implementing VR or MR in such sectors it will make the
learning process much easier and cheaper as well. Meanwhile, some processes are extremely expensive to
facilitate in training program so, to ensure that all the employees should be enlightened with the new industrial
machineries; VR stands to be the best and cost-reducing methodology. Hopefully, it is estimated that the future of
VR is nowhere to saturate in up-coming years.
Inside-out Technology Tracking
Until now, many VR/AR headsets are based on outside-in technology—a system which allows users to utilize AR
by bringing the virtual imaging into real life. While it has some natural limitations that a user can only be able to
experience all the benefits of AR under strictly defined space controlled by AR sensors. Unlike this technology,
Inside-out is far much advanced and consists fewer limitations. Inside-out sensors are placed on the device itself
so that it can easily scan the environment and provide a better VR/AR experience to the user. As Inside Out
technology can generate a virtual image according to the surroundings of the user, it clarifies the idea that VR can
be used infinitely.
In the future, there’s a possibility of a substantial rise in demand AR, VR and MR as immersive technologies are
already at its verge to abundantly hold its feet strongly in the industrial world. Soon in up-coming years, more
implementations of such technologies could be seen in commercial as well as in enterprises. But, as it’s the age of
technological disruption; the innovations and advancements of technologies will never stop. AR and VR are very
much in the race to surpass other technological competitors.
24
| April 2018 |

Creote Studio:
Innovative Designers, Galvanized by AR and VR
With the increasing opportunities and the
technology at its best every capitalist is
trying to stand out in the crowd. Since it has
become mandatory for every small or big scale
industrialist to mark their presence online, a big deal of
time is spent to design websites, apps or any such online
platform. With countless service providers and business
solution providers choosing the apt one that would
satisfy the client’s needs is equally important. The good
news is that the search for such a service provider ends
here. Creote Studio– an outstanding company has come
up with a unique idea that exhibits user friendly business
applications while incorporating technologies like AR
and VR. Uniqueness and easily noticeable is one of the
factors why this technology is acknowledged and thus
the team at Creote Studio provides a new and exciting
experience to its clients.
The Nimble Creators and the Proud Designers
Founded by a team of innovative and creative designers,
Creote Studio has specialized in linking technologies like
AR and VR into their designs to create a new and
improved business application. Unlike any technology
service provider, this firm stands out with its exclusivity
as a designing company that supplies exceptional
business specific applications for its customers. Roy Lo,
Co-founder of Creote Studio adds, “We pride ourselves
to be innovative designers that create intuitive
experiences with the adoption of newest technologies”.
The firm has been focusing on creating new experience
using AR and VR technology. Apart from this it also
provides various other digital services which help the
customers enhance their business.
Creote Studio considers its entire design team a valuable
asset for their success. Roy adds saying that, “Majority
of our employees comprises of designers. Design is the
core value of our business and we strive to create unique
and intuitive experiences for our clients with the
incorporation of Design Thinking into Technology
Applications.” The architects of this radiant thought are
the co-founders of Creote Studio, Roy Lo and Coby Or.
Based out in Hong Kong this company today is one of
most promising innovative designers using AR/VR
technologies. The technologies can be perceived as a
gimmick, but “AR/VR can be very practical that helps
businesses generate revenue and reduce operation costs.
It is up to us in what we do with the technologies to
create real values for the real world”, Or added.
The Road Towards Success
Roy and Coby co-founded Creote Studio with an aim to
provide professional design services with AR/VR to
customers worldwide. Integrating creativity with
innovative ideas, the team currently is the leader under
making.
The duo first thought of blending AR in wedding
invitation cards. This variant idea was used by Roy and
Coby for their own wedding. This unique experience
created from the AR effects had gained appreciation and
popularity very soon. This distinctive invitation card had
a very appealing feature; while the AR wedding card
looked similar to any other card but once the guests
receives the card, they could scan it using a mobile app,
and Coby and Roy would instantly appear standing on
top of the card with a 3D castle and animated fireworks
in the background. Shortly after this, the vivacious
couple started taking offers for producing such AR
wedding cards, they realized the importance of design in
technology, and founded Creote Studio to promote the
value of design in the AR/VR industry.
Unprecedented Service Providers
Providing business solutions driven by AR and VR
remains the sole purpose and service that Creote Studio
provides. Their services include custom designing AR
26
| April 2018 |

It is not about what the
technologies can do for us,
but what we could do
with the technologies.
“
“
Coby Or, Co-Founder, Creative Director
Roy Lo, Co-Founder, Business Director
and VR solutions for corporate promotions, exhibitions,
trainings, merchandises, entertainment, simulations and
more. They have also developed an AR platform called
WedCam that targets to help small and medium
enterprises to utilize AR within an affordable budget and
a short production timeframe. WedCam is one of the
most widely used AR platforms in Asia Pacific and had
received first runner up for the Qualcomm Vuforia
Visions Award in 2015.
Creote Studio had been heavily involved with designing
interactive simulations with VR for corporate training
purposes. “The engagements generated from VR had
been very encouraging in corporate trainings. We have
applied VR in areas of health and safety, customer
service, operation, engineering and maintenance. The
results were out of our expectations”, said Lo. The
Creote team is also aggressively pushing VR
technologies into the healthcare sector with the
objectives to help children with autism and dyslexia, and
also utilize VR as a form of ability assessment.
Roy adds, “The limitation of AR/VR is unimaginable. We
are working our hardest to push forward the
technologies that could create real values and benefits
for different industries.” With Design Thinking as a core
value of Creote Studio, the company continues to
provide outstanding designed experiences with AR and
VR.
The Glorious Accomplishments
Creote Studio’s dedications in providing high quality and
professional design services with AR and VR had been
widely recognized by the industry. The company has
received global recognition when it was crowned as the
first runner up for the Qualcomm Vuforia Vision award
in the year 2015. This company was also capped with
HSBC Youth Business Award and HKACE Top 10 SME
Customer Service Excellence Award in the year 2016,
and Bright Future SME’s Youth Creative
Entrepreneurship Award in the year 2017.
27
| April 2018 |
The
10 Most Innovative

Cthrough:
The AR-Enabled Navigator to Amusement Arcades
It’s the rapid advancement of technology that our
lives have become cozier, more comfortable and
full of amazement than ever. It’s the wonder of the
technology that has made our every adventure effortless
ones. Nowadays one can depend upon GPS technology
to get anywhere in the world. With the help of GPS
navigation, we can reach any destination without much
effort.
However, at a place with a more complex layout like a
zoo, a museum, or a theme park where Google map often
fails, cannot cover the destination in detail, people get
stuck and compelled to use a piece of the paper map and
get lost.
Cthrough is an Augmented Reality tech startup that has
developed a digital map application that can be used at
large event venues and site of attractions, like zoos and
museums, to enhance the visitor experience. The map is
not only a “walking map” which provides the last-mile
solution for people to visit a place, but also an AR
platform where many incredible experiences can be built
on. For example, imagine you are following the map to
the tiger’s exhibit in a zoo, at the same time are also
going on a scavenger hunt relating to animal facts. While
walking through the zoo, you can also get real-time
notifications of the zoo’s education shows, and easily be
led there on your phone.
The Innovative Leaders
Elaine Wang is the Co-founder and CEO of the
company who has obtained an M.S.in Management
Science and B.S. in Finance. Being a serial entrepreneur,
Elaine also co-founded Venture Academy, which was
once the largest afterschool program in Plano, TX. A
Ph.D in Computer Science, Trusit Shah is the CTO and
another Co-Founder of Cthrough, who also co-founded
Plinth Technologies. Trusit has 10 years of experience of
software development, with 5 years of experience in the
field of wireless sensor network
“I am very bad at directions in general. The only four
directions I can respond without trouble is up, down,
front and back. I have to react to differentiate left and
right. When I sit on the passenger seat in a car and
giving instructions, I have to point my fingers and say
“this way”. And many people out there are just like me.
The easiest way to navigate to a place is having someone
lead you there, and with Augmented Reality, everyone
can have a personal guide”, asserts Elaine.
The Differentiating Factors of Cthrough
Differing from the existing map applications out there,
Cthrough is a walking map that helps people to reach the
places with ease. Comparing with the app development
companies who build apps for the attraction sites and
event venues, this company is more focused on
providing a superior experience. Instead of building 10
apps for 10 companies, Cthrough builds one map
platform and add sites to it. Cthrough’s main aim is to
provide user-friendly services to the visitors.
Existing AR apps may be able to display location
information with AR rendering, but they cannot fully
function as a map. Cthrough’s AR map is non-
provisional patent pending, which renovates the way
how people use a map.
Opportunities and Challenges in the Process of
Implementing AR
There’s no denying the fact that AR/VR/MR is going to
28
| April 2018 |

We want to be the Google of AR.
When you go on Google,
you get on the internet;
when you open Cthrough,
you enter the AR world
“
“
change our lives and our lifestyles in the upcoming
future, and because it is still new to the market and no
one knows what exactly will work. Every company has
the chance to succeed and make a huge impact in this
revolution.
The opportunity also creates the challenge. As AR is still
relatively new to the market, the consumers need more
time to adapt it and grow the habit of using AR for better
experiences in their life. That’s why it
happens a lot that users will download an
AR app for curiosity and uninstall it after
the fad is gone. That’s why the company
get in from a special angle by leveraging a
map as a tool to smoothly help the users to
transit from using 2D to AR.
Attracting Clients with Innovative Work Culture
The innovative team of Cthrough has designed a digital
map which is cost-efﬁcient and environment- friendly in
comparison to the traditional paper maps. The tech-
savvy millennials and generation Z use their phones for
any kind of information. The company helps the
attraction sites easily reachable for their visitors and
enhances the experience even better than ever with the
help of Augmented Reality.
Future Endeavors
Cthrough is currently using smartphones as the medium
for the AR map platform. However, once the AR glasses
are ready for consumer use, the existing infrastructure
will be adapted immediately to the AR glasses or other
hardware to further enhance the visitor experience.
Elaine Wang, CEO
29
| April 2018 |
The
10 Most Innovative

onsidering the fact that, it’s really high time to
Crecognize the potential of the ‘Augmented Reality’.
Past few years were totally subjected to the
changes occurred in technologies which has being
dominating the digital world to new heights. AR—bringing
out the uttermost possibilities of imagination into real-time;
visualizing an ideology in the three-planar axis in real
world is a way which is stretching the early-technological
factors beyond its limits. For the very first time, initiation of
such technology had begun with the introduction of virtual
reality, where a user can experience the virtual world in real
time resulting into opening the gates for its subordinates,
Augmented as well as Mixed Reality. Other hand,
applications of such technologies are continuously
increasing as they are showing more promising positive
outcomes in enterprises as well as in commercial use.
Augmented Reality can be considered as the big thing, as it
is single-handedly revolutionizing the modeling language.
Meanwhile, AR has specifically targeted some aspects in
different sectors where it offers help to grow enterprise
more precisely. Such aspects consist of core process of the
company which is totally subjected to the production and
management in enterprises. Nowadays, enterprises are
expanding according to the norms which are compatible
enough with the new technological advancements; due to
the technological disruption, it’s really necessary for an
enterprise to upgrade their systems and machinery from
time to time.
Lightening up some exclusive types of AR
Project one’s Imagination
Projector AR—a projection of arrays on a digital operating
canvas virtually which will not only provide instructions
but also, assist professionals in the enterprises. As its name
suggests, it is utilized to project a digital image on a
physical entity three-dimensionally. It is mostly
implemented in production sector as; it can assist the
technicians/workers to assemble a product by providing
guidelines directly on the desk. Though it is mostly
implemented in manufacturing process, it is used in various
other sectors as well; which regulate the revenue-generating
factors of the company. Meanwhile, the best example of
implementing AR is of having a projection of virtual
keyboards, mobile dialer, and switches on human hands
which will be interactive as per the command given by the
user. There are some technologies which are integrated to
work along with AR so that no further complications like
incompatibility should occur. Whereas, the data obtained
from this technology stimulate the revenue generation
factors by providing a systematic and quality way of
working.
Marking the details in objects
Imagine an enterprise where information is provided only if
a user wishes to see it. In other words, AR devices will help
users to look at the detailing on specific object iff, that
specific object is imprinted as per the AR marker. AR
marker—it works just like a QR code where a device
recognizes the marker and the digital picture will emerge on
the screen providing all the detailing of that object. This AR
marker technology offers benefits to most of the sectors in
an enterprise, the most constructive application can be seen
30
Tech Insights
| April 2018 |

in the manufacturing process. It will help workers to better
identify the assembly parts as, it will provide all the
information in front of the eyes. This technology will ease
up the process and will increase the productivity rate of the
company.
Virtual Outlining
The outlining here describes the object recognition
providing a proper digitalized 3D graphical structure of the
object. For example, in automobile industries, the testing of
any automobile takes more time, as it goes through every
physical test. In order to reduce some of the physical tests,
industries are using augmented reality which helps workers
to visualize the 3D image of the product. Testing on such
digitalized image gets easier than to set-up the physical
testing zones. Meanwhile, it can be also used in the
construction industries as it delivers a proper outlined
structure of the building. Hopefully, there are more
possibilities of outline AR in the upcoming future.
Imposition of AR in various segments
Earlier imposing augmented view in the real world was
portrayed only in science fiction movies; however, there
was a hope of bringing such idea into reality. Currently, this
technology seems more likely to get existence as the digital
world is outrageously growing with time. Superimposition
based AR—recognizes the object and completely replaces it
with another through AR viewing devices. In other words,
this type based-AR will allow users to visualize a digital
image which will be imposing on an object according to the
requirement of the user. Superimposition AR can be used in
various sectors such as in medical field as well as in
manufacturing enterprises. Considering the medical sector,
AR technology will be a boon to this field, as it will allow
doctors and nurses to examine the body by visualizing the
augmented view of the body from outside. This will
increase the success rate in operations and, surely will
reduce the time-taken for the treatment. Whereas, in
manufacturing enterprises, AR imposition technology will
provide engineers with an access to view inside the objects
through creating a digital image with all insights. Hence,
implementing such technology will boost up the
productivity resulting into more revenue generation.
The future is at verge to experience the beauty of
digitalization, such aspects of augmented reality will
change every bit of the enterprises soon. Hopefully,
disruption of this technology will not be early to experience
as., AR has more innovations to offer to the world. While,
the demand of AR is increasing in the enterprises and so,
are their implementations. Soon, this technology is going to
reshape the world at its best.
31
| April 2018 |

of
Wearable technologies, including body-worn
sensors, Augmented Reality glasses, Virtual
Reality headsets, and even exoskeletons, are
going to play a key role in the connected workplace of the
future. That future is near: The global mobile workforce is
set to reach nearly 2 billion by 2022—that’s 2 billion
workers who need their hands free to work better and in
tandem (not competition) with machines. Moreover, IoT-
derived business insights won’t be truly transformational
without human agents to act upon them in real time on the
factory floor and in the field; and that information is best
delivered heads-up and hands-free.
Ever since enterprises took control of the fate of Google
Glass in 2014, use cases of wearables in the workplace have
fallen under six distinct categories. The following are the
most promising applications for wearable technology –
especially head-worn devices – in business and industry:
1. Heads-up, hands-free information: Easy access to
information from an ERP system using gesture, touch or
voice; step-by-step instructions for assembling, fixing or
inspecting; safety alerts; and hands-free documentation of
information.
Paper work orders, tablets, and stationary PCs are not
ideal for workers who need their eyes and hands on the job.
Instructions and visual cues for everything from wiring the
wing of an airplane to servicing an elevator can be
displayed via smart glasses, overlaid on top of the user’s
real-world view. Glasses can also be used to record work
issues and progress, and smartwatches for short checklist
items and haptic feedback.
2. Remote guidance, collaboration and troubleshooting:
Using the embedded camera and microphone in smart
glasses to share a live, first-person view of a situation with
an off-site expert or colleague Machine downtime costs
businesses in terms of profit and customer satisfaction.
Rather than travel to the worksite (at the company’s
expense) to resolve an issue, an SME or seasoned worker
could diagnose the problem through an on-site operator’s
smart glasses, guiding her through the fix verbally or
annotating her field of view. For an inexperienced worker,
having a second pair of eyes reduces errors. Other
possibilities include collaborating in a 3D world through
immersive technologies.
3. Design and asset visualization: Using Augmented and
Virtual Reality for design development, collaboration and
review; for workspace, financial or operations planning
Building projects are notoriously uncoordinated and slow:
The process of conceiving a building idea in 3D, translating
it into 2D and then executing in the real environment makes
it difficult for all stakeholders to work off the same design.
Using one platform like AR or VR from design to
construction can help everyone from the client to the
drywall contractor visualize the final product, thereby
preventing expensive mistakes and rework. Non-AEC
professionals can use the same technology to digest
complex information, understand complex situations, and
plan with moving parts.
4. Training: Just-in-time, on-the-job training via step-by-
step instructions, AR content or remote teacher; having
experienced workers record first-person videos of best
practices; and AR/VR training simulations.
The workforce is changing: Baby boomers are retiring at a
faster rate than they can be replaced, creating a skilled
labor shortage in many industries. At the same time,
automation and robotics are taking over manual labor and
repetitive tasks, forcing workers to develop higher skills. AR
32
Tech Talk
| April 2018 |

Emily Friedman is a New York-based enterprise
emerging technology advocate, journalist and
facilitator. She currently serves as the Head of
Content and Lead Writer at BrainXchange, the
Manager, Lead Journalist and Senior Editor of
EnterpriseWear Blog; the leading resource for
new realities and all things wearable in business
and industry.
About the Author
and VR offer new paradigms for learning and
capturing knowledge that have proven quicker
and more effective than traditional training
methods like lectures and demonstrations.
5. Safety: Making sure workers follow proper
procedure via remote guidance or in-FOV
instruction; wearable sensors for tracking
safety-impacting metrics; safety warnings and
behavior modiﬁcation using a wearable; and
exoskeletons to augment physical ability and
reduce injuries.
Half the job of keeping employees safe is
knowing where they are and making sure they
do things correctly. Advanced biometric,
ergonomic, GPS and environmental sensors
can be embedded in a wide variety of
wearable form factors, alerting workers to
risks in real time and training them to use
proper form. Insight gleaned from wearable
sensor data can also lead to safety-improving
changes to the workplace itself.
6. Sales: Improving customer service by
enabling remote shopping, virtual product and
service experiences, and contactless payments;
allowing employees to view customer
information at the point of sale to provide
faster, more personalized service; and using
AR/VR as a sales and marketing tool.
Wearable tech allows for new, convenient and
highly persuasive shopping opportunities. A
car buyer using AR glasses to view hundreds
of different vehicle options and an architect
creating a VR tour of a client’s new home
design are two examples. Wearables can also
create consumer trust, for instance by
allowing workers to stream video from a job to
the customer as proof of service.
Wearable technologies can be applied in the
above six ways in nearly every industry.
Despite consumer misgivings about
wearables, tomorrow’s workers will wear their
technology, from glasses to discreet sensors,
making them safer and more productive.
33
| April 2018 |

Jawstrow:
Reforming the Retail Business while Incorporating AR
The cutting-edge technology, Augmented Reality
(AR) has changed the vision of the world. AR
has already yet to proven its efficiency in many
sectors. Retail has always been one of the most trending
sectors and with the endless opportunities provided by
AR, there is no limitation to how it would be evolved.
This would be gateway to many revolutionary changes in
the fashion or the retail world.
This advanced technology will now allow the customers
to have a more detailed and personalized shopping
experience. By now we are very much familiar with the
fact that there are no confines placed and hence it
wouldn’t come as a surprise if in the near future we
would have an electric stylist, or shopping with the help
of AR devices.
Jawstrow, a company based out in Los Angeles is on its
way to revolutionize the way traditional retail is being
viewed. Taking advantage of the AR, the team at
Jawstrow has entered the mainstream of retail business
while carving its way out of the crowd.
An Innovative Approach towards Fashion Business
Running under the trade name, name SneakAR™;
Jawstrow Inc is a SaaS solution provider. Powered by
the untapped yet the pervasive power of AR, Jawstrow
has developed an internal currency, which is being paired
with its designed behavioral reward system in order to
revitalize the traditional shopping experience. By thus, it
has also renewed a quality foot-traffic to local retail.
The Backstage Story of Jawstrow
This revolutionary thought is the creation of Charles
Wong. After completing his graduation, Charles and his
friends decided to go on a backpack trip to Europe.
While his stay in Europe he was accommodated next to
Koelnmesse, an expo center. Coincidentally, a VR/AR
conference was being held by Digility which gained
Charles attention. Upon attending this conference,
Charles was enlightened with the revolutionary
technology, AR and its products. Charles got a glimpse
of what this technology can do and what all can be done.
However, the real source of inspiration for Charles that
helped him start Jawstrow was his encounter with the
locals of that area. While his stay at Europe he had
befriended a local girl, who guided him through the city.
Upon being invited to her place for dinner, Charles and
his friends learned about their boutique, namely
Madamski. The design and the products on sale had
grabbed Charles whole attention. Further, he came to
know about the hardships of running a boutique and how
they might shut down their business as most of the
customers have shifted to online shopping. She also
added how other boutiques are facing the same
challenge.
This made Charles wonder, what if he were to build the
same shop but with the help of VR? What if boutique
leverages both the immersive realism of VR, novelty
experience of AR and online channels to boost sale
without having to compromise? Once Charles had
returned back from his Europe trip he started thinking
about the same. He spent months exploring the
opportunities of AR and VR space with the people who
shared the same mindset of saving the traditional retail.
Marching Ahead of the Obstacles
Despite of the lower adoption rate of VR, Jawstrow has
successfully built a SaaS platform that provides endless
services to the retailer. It stands out from others in the
market or among the competitors as the team at
Jawstrow has built a whole reward incentivized system
with integrated AR capabilities and gamified it. With the
constantly advancing technology and the evolving
36
| April 2018 |

We at Jawstrow believe
we can leverage the pervasive power
of AR to service brick mortar
and the eventuality of that is to
build out your entire store in VR
“
“
Charles Wong, Founder CEO
challenges, Jawstrow has managed to stay unwavering
from its goal. “Though this endeavor has been
challenging, we’ve always stayed true to our founding
values which is both to revamp traditional retail and also
create an initiative for people to value virtual goods”
adds, Charles.
Embracing Technology and Racing Ahead
“If we were taking the gartner curve into the
consideration, I think we are slowly climbing out of the
trough of disillusionment”, quotes Charles when asked
about the advancements in AR/VR. Charles adds that
even if there have been commendable significant strides
made in VR there is still a barrier prevalent for the
average consumers to reach up to it. “Mobile VR
headsets I think are taking people away from truly
experiencing a quality immersive experience”, adds
Charles. However, Charles is very much optimistic
about the advancements in AR. “I am more optimistic
with AR. ARkit and ARcore SDKs have made the
technology much more accessible, Magic Leap recently
released their SDK too. I think we’d be witnessing more
use cases coming from AR.”, Charles quoted.
The rise of e-commerce added with the advancing in
technology has resulted in the downfall of traditional
retail market. Taking this into consideration Jawstrow
has put forward measures to help the traditional markets
to sustain and flourish in the market. Charles commented
saying that, “We want our traditional brick mortar
stores to leverage their advantage in their physical
locations— don’t play catch up with online retailers.”
The team of innovative thinkers at Jawstrow has realized
that these brick motor stores can’t fill their stores like
an inventory warehouse.
Instead it needs to become an immersive environment, a
place to both educate and entertain their customers. The
technology designed by Jawstrow creates that particular
experience for store owners, thereby increasing foot-
traffic.
37
| April 2018 |
The
10 Most Innovative

WaveOptics:
Enhancing Your Experience of Augmented Reality
Augmented Reality and Virtual Reality gets better as
the day passes. Each passing day makes everyone
wonder what more can be done with this
technology and there are no boundaries to it. Designers,
technicians and researchers, scientists everyone is on their
own to find new opportunities and the untapped power of
AR. While many bright minds have successfully
incorporated this technology into business many are
working on the unexplored areas of AR. WaveOptics, a
company based out in Oxfordshire, England is the global
provider of revolutionary AR waveguides, which offers an
exceptional service.
WaveOptics is the leading designer and manufacturer of
diffractive waveguides, which is a key component that
enables the wide adoption of the vast immersive AR
experience among all Industrial, Enterprise and Consumer
markets. WaveOptics has the manufacturing process,
designing flexibility, price, and performance to make
wearable AR commercially and technically viable.
Combining the Real and Virtual World
WaveOptics precisely helps its clients to see ‘Augmented
Reality’. The Waveguides developed by the team at
WaveOptics is a widely recognized key technology which
enables the working of both augmented and mixed reality.
This task is undergone by guiding waves of light from a
projector to the glass in front of the user’s eye so that
virtual objects can be viewed comfortably in a compact
form factor.
This ‘waveguides’ enables near-eye displays even with
small, light form factors, high field of view and large eye-
box. Combining all these features, Waveguides delivers
stable, crisp text and imagery, seamlessly layered onto the
natural view of the outside world. The conventional
waveguide has three distinct grating regions, namely the
input grating, a turn grating and an output grating which
makes it more complex and expensive. However, the
waveguides manufactured by WaveOptics have a similar
structure with just two gratings: an input grating and an
output grating. The technology that can be witnessed here is
known as the ‘two-dimensional pupil expansion’, it gives
WaveOptics the ability to create a large eye-box – the
volume of space within which an augmented world is
formed. David Hayes, CEO of WaveOptics comments,
“In simple terms, WaveOptics technology has a compact
form factor which is producing a large eye-box user AR
experience.”
WaveOptics develops high-performance, highly
manufacturable diffractive waveguides –through which
people experience augmented reality. WaveOptics’
revolutionary waveguides successfully combine elements
including, the patented diffractive waveguide design with
unique material science, enables high performance,
versatility and manufacturing scalability for real-world AR
applications at a cost that encourages mass market
adoption.
Uncharted Tale of WaveOptics
Founded by Sumanta Talukdar and David Grey,
WaveOptics commenced trading in 2014. David Hayes
who is currently serving as the CEO of WaveOptics has set
new benchmarks and by thus creating great interest in the
industry. His extensive experience in hardware and
technology innovation across research, product
development and manufacturing and his previous position
at DAQRI smart helmet and glasses producers is an added
advantage.
However, WaveOptics needed to tackle a key challenge to
be successful – how to deliver a great viewing experience
and high volume capable manufacturing process. The great
part is that WaveOptics has addressed both these problems
through their waveguide technology.
The unsung heroes of any company are the employees.
Nevertheless, WaveOptics takes great pride in its pool of
experienced team members. WaveOptics’ management
team of AR experts spans over seven decades of
accumulated experience covering a range of sectors
38
| April 2018 |

We aim our waveguides to be
the core ingredient used
in all AR wearable devices,driven by
its unique technology and expertise,
which enable unparalleled scalability,
performance and versatilit
for real world applications
“
“
David Hayes, CEO
including consumer electronics, gaming, and defence,
medical and mobile. The expertise at the application sector
includes heads-up displays (HUDs) and head mounted
displays (HMDs), while the technology expertise is very
well represented with deep know-how in refractive and
diffractive optical systems, optical design, imaging,
illumination and integration into other parts of AR systems.
This vast knowledge along with practical real life
experience has enabled WaveOptics to create waveguides
with best in class fields of view, cost effective mass
production and maximum design versatility.
The Attributes of Growth
The innovative and experienced team is the one of the
characteristics of success for WaveOptics. WaveOptics
attracts talent from all corners of the globe. Being solely
focused on waveguides for AR, the team of engineers are
very much aware of the end product and its application in
the real world. With technology racing at a breakneck
speed, the employees at WaveOptics are encouraged to be
creative and innovative to constantly push the boundaries of
what is possible. This creates a very exciting and rewarding
environment to work in, often with a project-based
approach.
WaveOptics follows a very friendly and open style of work
management, which focuses on two-way communication
between the senior management and staff to be clear on the
direction of this fast-paced company. The company also
invests in staff training and development to ensure every
member of staff feels valued and has a clear development
plan.
The other characteristic of growth is the waveguides
themselves. Waveguides signals the next revolution in AR
displays, changing the way we communicate, work and
play. David quotes, “In order to achieve successful
widespread adoption, AR waveguides need to provide a
large field of view with a high quality, persistent, stable
image in full color”, when asked about the developments
and arising challenges in AR. However, WaveOptics has
readily accepted the evolving changes in this technology
and have maintained to offer services that help its clients in
their business growth. WaveOptics’ patented technology
can be adapted to fit any end user’s characteristics for an
optimal and fully customized AR experience.
A Peek into Future
WaveOptics aims to continue working towards new
partnerships, and has announced to launch a module
program, that will give early access to waveguide
development for faster prototyping. As part of its
development cycle, WaveOptics also designs light engines,
purely to assist its partners in keeping pace with its
waveguide iterations and to accurately present the full
potential of its technology.
39
| April 2018 |
The
10 Most Innovative

zSpace:
Transforming Learning Through
AR/VR Experiences
magine a fifth-grade student holding a human heart
Iin his hands, feeling the beat and discovering how it
pumps blood through the blood vessels of the
circulatory system. Or a third-grader building a virtual
network of tracks and ramps and exploring how changes
in gravity affect movement and velocity. Or thousands of
high school students having lifelike learning experiences
that help them build skills to earn industry certifications,
such as certified medical administrative assistant or
automotive technician, even before they graduate.
All of this and more is happening in thousands of
classrooms around the world where students are learning
with zSpace. zSpace combines elements of augmented
and virtual reality to create lifelike experiences that
inspire curiosity, create engagement and deepen
understanding. zSpace enables experiential learning
through student-centered activities that supplement and
align with existing K-12 and career and technical
education (CTE) curriculum in more than 600 school
districts, medical schools and colleges and universities
across North America.
Unlike most VR technology, students don’t need to wear
headsets because zSpace is screen-based. The “mouse” is
a stylus, which students use to pick up and move items
right off the screen. Lightweight glasses transform items
into 3D objects that can be seen by everyone wearing the
glasses, or the student can cast images onto a screen for
the entire class to view.
Moving Beyond the “Wow” Factor for AR/VR
zSpace is playing a pivotal role in moving the AR/VR
industry beyond the “wow” factor to real value.
Company CEO Paul Kellenberger said, “A students can
put on a VR headset and take a field trip, but that is a
solo experience. It doesn’t encourage making
connections, creativity or collaboration. Our experience
is created specifically for learners. It helps both children
and adult learners share the experience as they dive deep
into educational concepts that can now be explored
virtually.”
zSpace creates a comfortable, interactive learning
experience while allowing the user to see and collaborate
with those around them. The all-in-one platform also
includes learning apps with hundreds of standards-based
activities aligned with Next Generation Science
Standards and state standards.
Innovative, Creative – and Fun -- Workplace
Under the leadership of CEO Kellenberger, a veteran of
the edtech and tech industries, the Sunnyvale, California
based company is keenly focused on its mission. The
company’s team of more than 120 employees works in
an environment where innovation is valued and
rewarded. In the spirit of the Silicon Valley, perks
include competitive compensation and vacation, holiday
and sick time packages; 401(k); and company supported
40
| April 2018 |

When students learn with zSpace,
the walls of the classroom disappear
as they explore new and exciting concepts.
Best of all, our AR/VR technology
allows them the opportunity
to connect and collaborate while they learn
which is crucial to deep understanding
“
“
Paul Kellenberger, CEO
benefits including family medical, dental, and vision
coverage, plus payment of premiums for life and
long/short term disability; flexible spending accounts
for dependent care, transit and parking; and a fully
stocked kitchen and weekly hot lunch.
The Future
The future is bright at zSpace. Every day, educators
are finding new and innovative ways to use its
technology to transform learning for their students.
The company’s footprint in K-12 schools, colleges
and universities is expanding as education leaders
recognize the ways that learning with zSpace
increases interest an engagement in STEM (science,
technology, engineering and math) and CTE (career
technical education) careers, both major government
priorities.
Named one of the fastest growing private companies
in the United States by the Inc 5000 for two
consecutive years, the company continues to grow at a
rapid pace. Going forward, zSpace continues to be
committed to continuing its history of delivering
innovative solutions that improve student outcomes.
41
| April 2018 |
The
10 Most Innovative

ENTERPRISE AUGMENTED
Immersive technology and Mixed, Virtual and
Augmented Reality are all terms that have analysts and
industry visionaries excited, predicting that billions
will be spent in the coming years. Virtual and Augmented
Reality alone are forecast by IDC to grow to $162 billion in
revenue by 2020.
One sector where actual performance, efficiency and
bottom line improvements are already being made is
Enterprise Augmented Reality (AR).
Mark Sage, the Executive Director of the Augmented
Reality Enterprise Alliance (AREA) explains, “Enterprise
AR solutions are providing real benefit to organisations
right now.” Sage notes that there are many different
business problems that can be solved or improved,
including:
• Relevant data - presenting only the latest, contextual and
useful information to workers, when they need it
• Better resource management - making experts available
to the entire workforce
• Real-time compliance - capturing, recording and
certifying processes for policy compliance
• Reduced time – improving the efficiency of infrequent
and complex tasks
• Minimised errors - preventing human error and
miscalculation
• Lower costs – lowering the impact of task interruption
and errors
Any new technology requires the ecosystem players to
come together. This includes Enterprises (benefiting from
AR technology), Providers (developing service, software
and hardware AR solutions) and Non-commercial
supporting organisations (universities, public research
institutes and agencies that deliver research and push the
boundaries of AR technology).
Many organisations want and need a better understanding
of the AR tools available, use cases, methods of
implementation and return on investment (ROI) for
Enterprise AR.
This is the goal of the AREA, according to Mark Sage.
The AREA is the only global, membership-funded non-
profit alliance dedicated to helping accelerate the adoption
of Enterprise AR by supporting the growth of a
comprehensive ecosystem.
At the highest level, AREA members focus on creating
three key benefits:
1. Providing the latest, relevant, neutral and useful
information to help Enterprise executives make
informed decisions on how to invest in AR
2. Creating a network with opportunities to learn, co-
innovate and build partnerships for the long-term
adoption of AR technology
3. Identifying barriers to Enterprise AR adoption and
working together to find solutions for the benefit of all
As the enterprise AR ecosystem continues to develop, many
enterprises are prototyping and delivering AR proofs of
concept. However, these trials are not always being
transferred into full deployments to benefit the wider
organisation. AREA members are working on reducing the
barriers to adoption by Identifying, classifying and
prioritizing AR safety and security risks, developing risk
reduction recommendations, and providing useful insight
| April 2018 |
42
Counsel's insight

and tools to help deliver solutions that deliver
real benefits.
AREA membership is growing as organisations
understand the need to work together to gain
tangible benefit.
AREA members include industry
heavyweights, such as Boeing, Bosch,
Lockheed Martin and Newport News
Shipbuilding. To ensure all parts of the
ecosystem can benefit from AREA initiatives,
the AREA recently created a startup package to
allow new companies to benefit from the
networking, content and partnership
opportunities.
With the ecosystem starting to thrive, the work
of the AREA Research Committee is creating
thought leadership and valuable content. All
members can suggest research projects and all
projects are then reviewed and voted upon. The
proposal with the most votes is paid for and
delivered by the AREA. So far, two member-
exclusive research projects have been
delivered;
• Security risks and management in
wearables
Mark Sage Executiveis the
Director of the Augmented Reality for
Enterprise Alliance (AREA). The AREA
is a membership funded alliance,
helping to accelerate the adoption
of Augmented Reality (AR) through a
comprehensive ecosystem. With a focus
on creating value and ROI for its
members, his goal is to develop a robust
and active ecosystem for AR. His background
includes a strong interest in mobile, AR, VR, and IoT
and he is excited to work with enterprises,
providers and research organizations to the
benefit and growth of the AR within the
enterprise.
• Enterprise AR ROI calculator, model and best practices report
The third research project is underway and will focus on defining best
practices and a framework for wearable AR technology safety and human
factors assessment for the Enterprise. Currently there is no consistent
approach or methodology to assess or certify how safe a wearable AR
system/platform is (or could be) for an operator in a specific use case or
industry. This original and member-exclusive research will encourage
confidence in the efficient and safe adoption of AR technology as well as
aid wearable technology providers/developers in considering specific
safety protocols when designing and delivering their AR technology
solutions.
The AREA research program is a great way for members to gain exclusive
and informative content that can be difficult to source without the AREA.
Mark Sage
Executive Director
43
| April 2018 |

The 10 most innovative arvr solution providers 2018

The 10 most innovative arvr solution providers 2018

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a The 10 most innovative arvr solution providers 2018

Semelhante a The 10 most innovative arvr solution providers 2018 (20)

Mais de Merry D'souza

Mais de Merry D'souza (20)

Último

Último (20)

The 10 most innovative arvr solution providers 2018