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VOL 07 | ISSUE 07 | 2020
Green Cloud Computing
Saving Energy
through Technology
Energy Efficient
Technology
Embedded Systems are
Gaining Popularity across
all Domains
Tech Trend
The Ability to
Operate from
Anywhere, Anytime
emote workers have been able to find their way
Rthrough these dramatic changes in the last
couple of months and cloud solutions have
proved to be a blessing to facilitate this rather arduous
process. Companies are now responding to the question
many have asked before; would productivity fall off by
working from home? And for many companies the
answer is ‘no’. Thousands of professionals are taking
advantage of working from home, and this change has
created an additional question to consider–could remote
work be the new normal?
In 2019, more than 1.5 million people in the UK had
worked remotely, up to 50% from 2009, even before the
lockdowns started. Roughly 79% of telecoms companies
and 87% in the energy sector use cloud computing.
Twitter is an apt example of an enterprise that employs
people to work from their home permanently, followed
by many other organizations, including but not limited to
Facebook and Google, which have extended their home-
based work policy to 2021.
Not only technology giants are promoting remote work
using cloud technology, smaller companies also use low-
cost cloud solutions to develop domestic practices.
Thanks to the benefits offered by remote work platforms,
employers can implement it seamlessly.
Despite the global pandemic, employees report higher
productivity and job satisfaction. With the long-term
view, remote work offers businesses several economic
advantages. Overhead costs can be reduced in many
ways from office rent to equipment, with fewer people
working in the physical workplace.
Editor’s Desk
When the time comes for workers to return to their
offices, many will now have a choice of whether to
work from their offices or not. However, to do so,
organizations must first implement an appropriate
solution, in which employees can access their
applications easily wherever they are, without
compromising on productivity.
There are a range of cloud-based solutions that
enable companies to work productively and securely
from home. The mix of software, platform and
infrastructure, otherwise known as Everything-as-a-
Service (XaaS), allows employees to access any
local and cloud environments on the website.
And to make the selection process easier for
organizations, Insights Success has come up with
this edition titled, “10 Most Recommended Cloud
Computing Companies in 2020”, highlighting the
best cloud solution providers, exhibiting their
innovative approaches and demonstrating their
abilities as to why businesses must choose them as
their preferred technology partner.
08
COVER STORY
The Best Defense Against DDoS Attacks
24
CXO Standpoint:
Leverage Existing SAP
Solutions with
Cloud Procurement
34
Cloud Insights:
Using AI to Automatically
Optimize Cloud Costs
Energy Efficient
Technology
20
BizMerlin
Combining the
Power of AI and
Cloud
Technology to
Deliver
Intelligent HR
Management
Solutions
16
An Intelligent
Architect of
Futuristic Cloud
Solutions
28
Burstorm
Green Cloud Computing
Saving Energy
through Technology
Tech Trend
30
Embedded Systems are
Gaining Popularity across
all Domains
sales@insightssuccess.com
July, 2020
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Rohit Chaturvedi
Assistant Editors
Jenny Fernandes
Rohit Chaturvedi
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Iresh Mathapati
Kshitij S Andy Mitter
John Matthew
Sales Executives
David, Kevin, Vishnu
Business Development Executives
Steve, Joe, Alan, AnupJacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Kushagra Gupts
Co-designer
Copyright © 2020 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
CLOUD
Most Recommended
Companies in 2020
CLOUDCLOUD
COMPUTINGCOMPUTING
The
BizMerlinCombining the Power of AI and Cloud Technology to
Deliver Intelligent HR Management Solutions
HR management platforms are increasingly
becoming an integral part of the corporate
world, to be dubbed as the backbone of
operational efficiency. Just like a spine of a body,
Human Resourceplatforms are central to hiring,
retaining employees, and doing so with optimal
efficiency. However, there is a need for current HR
platforms to take the next big step and combine the
power of Artificial Intelligence (AI) with cloud
technology to provide managements with real and
actionable insights. This is not a distant dream.
BizMerlin is helping small, large and medium sized
businesses achieve this exact goal via cloud
technology to bring-in maximum efficiency in
operations.
BizMerlin aims to evolve with times and grab the
complex world of hiring today with its horns. The
world of recruiting today is undergoing significant
changes. People are nolonger working just to make a
living; many highly value satisfaction, longterm
association with a brand and the enriching experience
of learning. Additionally, these individuals with a
holistic understanding of life are at the forefront of
innovation, excellence and taking the economy
forward with their bright minds. Hence, BizMerlin is
helping companies keep up with times by analyzing
patterns and trends in recruiting using Big Data and
complex algorithms.
An Intelligent Investment in Business
Today’s business world demands different
expectations than it did a decade ago. Currently, the
work output is often driven by creativity and one of
the important parameters is quality. Additionally,
projects are often outsourced on yearly contracts and
require various different skill sets to complete. In
order to solve these challenges, BizMerlin prepares
itself with the same tech-savvy inspiration that drives
various companies to succeed and over the years, it
has developed a concrete plan to give its competitors a
run for their money. For example, apart from
providing actionable insights, the BizMerlinHR
platform automates tasks and HR processes. This has
resulted in saving valuable time and provides a peace
of mind to clients to focus on core products and
services.
The uniqueness of the BizMerlin HR tool lies in its
ability to process data intelligently and respond to
with recommendation based on historical data driven
by complex algorithms to support the decision
making. -. For example, the flagship ATS feature has
the power to analyze each application and provide
smart recommendations about candidates. Moreover,
the platform integrates simple and advanced features
such as Company Wall of Fame, the strategic
Resource Forecasting and Optimization solution, and
the irreplaceable Expertise Evolution Pathways.
BizMerlin HR platform is not merely a software
application, rather a unique bridge between
technology and people that speaks the universal
language of HR professionals.
A Seed of Aspiration and Inspiration
Every leader brings a unique dimension to an
organization and guides the spirit of their team with a
rock solid belief. BizMerlin too is led by such an
inspirational figure with a deep insight in areas of HR
consulting, data analytics and artificial intelligence.
The company is led by Dr. Amrinder Arora, the Co-
founder and CEO -highlighted that there were several
inefficiencies in the current recruiting process and he
envisioned a wholesome platform to fill this gap.
July 2020|16
His name in the industry requires no introduction as
he has won numerous awards and has made a giant
contribution to the industry. He was recognized as one
of 30 Most Influential Young Entrepreneurs in 2016
and has published a book titled, ’Analysis and Design
of Algorithms.’, which continues to fascinate experts
on Artificial Intelligence. His first hand observations
about the vast inefficiencies in recruiting have led
BizMerlin to creating a top HR management solution
and inspire a success story which is as personal as is
professional.
A Challenging World of Business and a Rewarding
Opportunity
Earlier, HR portals were too often complex, required
installation and were unreasonably expensive.
BizMerlin addressed these historical challenges with a
unique direction and path to success. The company
offers free trial of its platform to interested clients.
These clients can sign up a trial, import their data, on-
board their employees, and roll out the system to their
workforce, all in the space of a few hours. The
company has also integrated its platform via cloud,
which lowers the cost, outsources management of the
portal and gives employees an unparalleled access.
One of the primal strategic ploys embedded by the
company to become successful is the meaningful
interaction between the HR professionals and the
platform. The company is confident in its rock solid
product, and the free trial would enable the HR
management to apply their instincts and easily manage
processes with a highly flexible solution.
Over the years, BizMerlin has undergone an eventful
journey to become a quality provider of intelligent HR
management solutions. It has evolved like most by
responding to client demands and sticking to its
principle to become an intelligent value provider to its
clients.
BizMerlin recently launched retention management
solutions to help organizations identify the causes for
the churn rate and thereby take necessary steps to
mitigate the risks of losing people. BizMerlin
leadership will also focus on creating a synergy
between its partners and BizMerlin HCM. It also plans
to build a bridge between already established state of
the art applications like Monster, ZipRecruiter and
Indeed in the near future.
We are focused
on building the
best HR system
that today’s
talent deserves.
17|July 2020
Dr. Amrinder Arora
Co-founder & CEO
CLOUD
Most Recommended
Companies in 2020
CLOUDCLOUD
COMPUTINGCOMPUTING
The
Green
Cloud Computing
Saving Energy through Technology
The rapid expansion in data centers, due to the exponential growth of the cloud computing has
caused the dramatic increase in energy consumption and its effect on the environment in terms of
the carbon footprints. To reduce the power consumption, it is required to develop some energy
efficient solutions. The Green Computing is the practice of executing policies and the procedures to
improve efficiency of the computing resources in such a way as to reduce the energy consumption and
environmental impact of their utilization. Green Cloud Architecture is rising from these trends leading, not
only to energy efficiency, but also a carbon emission aware concept. In order to reduce energy
consumption, a greener environment needs to be built.
Among all industries, the information communication technology (ICT) industry is arguably responsible
for a larger portion of the worldwide growth in energy consumption. The goal of green cloud computing is
to promote the recyclability or biodegradability of defunct products and factory waste by reducing the use
of hazardous materials and maximizing the energy efficiency during the product's lifetime.
Energy to be saved
The objective is to reduce power consumption of the data center. It offers the features like
online monitoring, live virtual machine migration, and optimization of Virtual Machine
Placement. Through this proposed Green Cloud Architecture, energy up to 27% can be
saved. The need to manage multiple applications in a data center creates the challenge of
on-demand resource provisioning and allocation in response to time-varying
workloads. Data center resources are statically possessed to applications, based on
the peak load characteristics, in order to provide performance guarantees and to
maintain the isolation.
Energy-efficient resource management has been first introduced in the context of
battery fed mobile devices, where energy consumption has to be reduced in
order to improve the battery lifetime. Techniques which are developed for
mobile devices also can be applied or adapted for servers and data centers; this
kind of systems requires specific methods.
The primary method is to consolidate the Dynamic Voltage Frequency Scaling
technique in an efficient way to maximize the resource utilization and to
minimize energy consumption of the datacenters which will result in the reduced
Energy Efcient Technology
July 2020|20
21|July 2020
carbon footprints and thus will help more in achieving
the Green Computing.
The Green Benefits
Cloud computing is the way to save money and
energy for the business. Users emphasize
Infrastructure as a Service (IaaS) and can improve
their manageability and facilitate the maintenance
of the resources. It means that benefit of business
enterprises implicates to avoid spending on
software and infrastructure resources, and allow
business clients to focus on earning money rather
than being weighted down with infrastructure
concerns. Therefore, operating this model allows
reducing the consummation of the power energy
without spending money on running the servers.
Moreover, with no servers to repair, the absence of
hardware to upgrade and no software to install, labor
costs are also reduced.
With SaaS software accesses usually through a browser-
based client, i.e., it can run on virtually any authorized
computer, making desktop and laptop resources easily
replaceable. Thus, when the user also saves on the support, it doubles
the impact and in fact increases green role in business. The employees can
work remotely, traveling and moving from one place to another because they have
fast access to the internet and the ability to use all the services at hand, on the other hand, it reduces the consumption of fossil
fuels and the harmful pollution that results from vehicle emissions as well.
The reduction of energy and power consumption has become a first-order objective in the design of modern computing
systems. The roots of energy-efficient computing, practices can be traced back to 1992, when the U.S. environmental
protection agency had launched Energy Star, a voluntary labeling program which was designed to identify and promote the
energy-efficient products in order to reduce the greenhouse gas emissions. Computers and monitors were the first labeled
products. This has led to the widespread adoption of the sleep mode in electronic devices. The term “green computing” was
introduced to refer to the energy-efficient personal computers.
Interesting Research Findings
While deploying data center, the sole concern is high-performance, and this demand has been fulfilled without paying much
attention to the energy consumption. An average data center guzzles energy as much as 25,000 households. There is a
necessity to move the focus to optimizing for energy efficiency while maintaining high service level performance than
optimizing data center resource management for pure performance, as the energy cost is increasing while the availability
dwindles. According to certain reports, the total estimated energy bill for data centers in the year 2010 was $11.5 billion and
energy costs in a typical data center doubles every five years.
For the development of cloud computing and it to sustain green technologies is exceedingly essential. Of the numerous green
methodologies enquired, the DVFS technology is a highly hardware oriented approach and hence it is less flexible.
Cloud computing is a highly scalable and cost-effective infrastructure for running an enterprise and the web applications. But
the critical issue is the drastic surge in the energy consumption of data centers which is triggering by the growing demand for
cloud infrastructure. Hence, the energy-efficient solutions are required which results in less number of carbon footprints and
thus help in achieving greener computing.
July 2020|22
The birth of Spotinst: Rising cloud costs
Today, there is a similar revolution beginning in the
world of cloud computing. One still in its early stages,
but seemingly destined to grow just as quickly as AWS.
“Spotinst aims to be the largest provider of cloud
infrastructure without running any servers,” says
Amiram Shachar, CEO & Founder of Spotinst. The
statement is bold on its own, but when you dive a bit
deeper, not much bolder a claim than had you asked
Andy Jassy the same back in 2003.
Just as Jassy found an internal struggle today, Spotinst
began with Shachar’s identification of a problem at his
company, then Lycos Global Group. As Director of
DevOps, Shachar was pressed with the task of migrating
all Lycos’ servers to the cloud, but costs quickly jumped.
“Within a couple of months of moving to the cloud, our
costs had actually risen dramatically, way beyond any
calculator that we used to predict it” continued Shachar.
“To the point where we were actually planning to move
everything back to on-premise.”
Just around that time, Shachar encountered the relatively
unused offering at AWS, called Spot Instances. Spot
The Birth of Cloud Computing
Back in the early days of cloud computing, if we would
tell you that every business and consumer would
eventually be running their entire compute and storage
infrastructure digitally, we would sound crazy. But just
17 years later, it seems inevitable that the old world of
data centers and on-premise servers will go the way of
the physical newspaper and radio.
Indeed, even Andy Jassy, CEO of AWS, didn’t envision
this future back in 2000. At the time, Amazon was
simply struggling to scale despite hiring a lot of new
developers. Jassy, who was Amazon’s Chief of Staff at
the time, dove into the problem to discover that the
hardware and infrastructural needs simply were not
being met fast enough. Jassy set out to speed up this
process internally, allowing the internal R&D team to
access a pool of common compute and storage resources,
making it easier for each to launch their own projects
without needing to deal with the underlying
infrastructure. Eventually, at a team summit in 2003,
they realized this was a need for every other company on
the planet, and so AWS was born.
Using AIto
Automatically Optimize
Cloud Costs
Cloud Insights
July 2020|24
Amiram Shachar is CEO & Founder of Spotinst,
which leverages excess cloud capacity to help
customers save ~80% on cloud costs. Before
Spotinst, he was Director of DevOps at Ybrant
Media and led the Israeli Defense Forces
migration to the cloud.
Amiram Shachar
CEO & Founder
Spotinst
About the CEO
25|July 2020
most cost-effective servers, given your performance
requirements. Instead of exploring the long list of
alternatives within and across the different cloud
providers, Spotinst will take care of it all under the hood.
Today, their platform recognizes any workload that could
be run on a cheaper server. Just put those workloads
under Spotinst’s control and their algorithms will take
care of the rest - those workloads will forever run on the
cheapest servers available. All without compromising
performance or availability.
Using a new Serverless offering, where developers can
simply write code without dealing with any of the
underlying infrastructure, Spotinst aims to deliver on this
promise in a major way. “All you should ever have to do
is write code,” says Shachar. “Our algorithms will make
sure it is always running on the most cost-effective
infrastructure, across all cloud providers, for your
performance and availability needs.” In other words, just
write the code, and Spotinst will make sure it always
runs at the lowest cost possible for your performance
needs.
As Shachar says, “in 10 years, just as everyone is
making the shift to cloud today, they will be making the
shift to Serverless computing. Only with Spotinst, they’ll
be able to also ensure they are paying the best possible
price, all without doing anything.” The promise of
companies all running a perfectly optimized cloud
without ever dealing with the infrastructure seems bold.
But as we learned from Jassy and AWS, in another 10-15
years, it may just be an inevitability.
Instances were spare server capacity at AWS, cleverly
packaged to enable monetization of these servers. AWS
offered these idle servers for massive 90% discounts
with one major caveat - they’ll kick you off once a
customer wants to pay full price for those servers.
Shachar smelled opportunity. “By building algorithms
that could predict the spare capacity terminations in
advance, we could then migrate to another spare server
beforehand, saving us 80% on our cloud costs.” After a
few months, Shachar and his team were running nearly
75% of their compute power on AWS spare capacity. Just
like Jassy back in 2003, the lightbulb eventually went off
- there was a far larger opportunity at hand here.
The virtual cloud: run code without dealing with
cloud providers
“All companies running on cloud struggle to keep costs
down,” Shachar says. “But with a long list of priorities
including security and maintaining site reliability,
DevOps teams often don’t have the time to do all of the
work required to optimize cost.” But while Spotinst’s
first product was aimed at helping companies reliably
leverage spare capacity to reduce costs, Shachar and his
co-founders, Liran Polak and Aharon Twizer, had a
bigger vision.
Today, managing cloud infrastructure has become just as
complex as running on-premises. With a plethora of new
AWS, Google, and Azure offerings launching every
month, along with an increasingly vast list of companies
that build off these offerings, figuring out the balance
between cost and performance is a major challenge. But,
Shachar envisions a world where you don’t have to.
The promise of the virtual cloud
The promise of Shachar’s vision is simple at heart - a
virtual cloud. Spotinst will leverage machine learning to
ensure that your applications are always running on the
July 2020|26
BurstormAn Intelligent Architect of Futuristic Cloud Solutions
Fulfilling a large part of our daily virtual
experience, cloud solutions are increasingly
becoming an integral part of our lives. It stores,
backs up, recovers data and helps create new
applications. Additionally, it hosts websites, blogs,
streams audio-visual content, and provides on-demand
software. To top it all, cloud solutions include Big
Data to make intelligent analysis and predictions,
saving costs and improving productivity for
enterprises in the process. It would be fair to say that
the experience of living in a virtual world would be
far less exciting without the availability of cloud
services at our fingertips.
On the other hand, increasing demands for cloud
solutions is creating a chain of problems of its own.
With a huge number of cloud solution providers
emerging in the market,, enterprises are having a hard
time telling them apart from each other without a fair
overview, objective comparison and real insights.
Similarly, cloud solution providers have had a tough
ask competing with tech giants owing to their limited
expertise and resources. In order to win this prevalent
cloud war, it is imperative for cloud providers position
themselves at the forefront of innovation through
transformation in ideas, design, real-time dynamic
quotations and deployment.
Burstorm offers a fitting solution to this headache,
which aims to bring enterprises, cloud solution
providers and futuristic minded developers together to
architect an ideal world of cloud solutions.
A Platform to Build Dream Cloud Solutions
An ideal platform brings various stakeholders together
and bridges their various differences in order to unite
them in solidarity towards a common goal. Burstorm
platform aims to meet these exact criteria to build the
cloud solutions of tomorrow. The platform delivers
five key functionalities to enterprises and cloud
solution providers. These five key functionalities
include providing a visual model to compute, storage,
network, and datacenter infrastructure. Secondly, it
provides a product catalogue consisting of over
40,000 options provided by thousands of vendors. Its
third benefit hammers home the bottom line of
corporates and helps companies reduce costs.
Burstorm provides a comparison of price,
performance and value gained with an objective
overview in realtime. Additionally, the platform
delivers a summary to its clients about the existing
state of its infrastructure. It also allows enterprises and
cloud solution providers to build and sell applications
based on location, performance, price and security.
Lastly, it allows colleagues to collaborate in
real-time across the globe to envision and build the
futuristic cloud solutions.
An Enriching Experience and a Perceptive
Leadership
Burstorm was incepted by Brandon Abbey, the
current CEO of the company when he united with
leaders from the cloud industry, former Oracle On-
Demand President Dr. Timothy Chou and ex-Netflix
Cloud architecture guru Edward Wustenhoff.
Prior to Burstorm Brandon worked in the Silicon
Valley for some of the largest network and data center
providers including AT&T, Qwest and Savvis (now
Centurylink). After an enriching professional journey,
he moved on to put his own ideas to work as a
entrepreneur in the data center colocation space.
July 2020|28
In late 2009 Brandon, Timothy and Edward formed
Burstorm. The company began as an IT brokerage
firm working with companies to avail an ideal cloud
infrastructure. As the company helped various
enterprises, the Founders felt the need to create a
platform-based solution to meet the challenges of a
booming, rapidly evolving and complex IT ecosystem
and thus, Burstorm platform came into existence.
Adding a Touch of Transparency and Innovation to
the Future
Burstorm provides a touch of magical innovation to
the cloud solution industry. This includes providing a
digital sales and design platform for providers. The
platform also automates the process of sending
quotation and delivering insights to the clients based
on intelligent analysis. The current tools have
transformed the ideation, design and quotation process
to make it more efficient and competitive.
Burstorm plans to add a touch of transparency and
innovation on to its platform, in the upcoming future.
The company will add more tools, more insight and
more value to the clients. Currently there are several
projects in the pipeline to achieve this goal. One
example of these projects automates and adds
visibility to the design process. Earlier, the sales
people did not see designing of projects in real-time
and hence, were unable to participate with their
suggestions or inputs. With the newly introduced
Salesforce Integration , sales people are always on
board in the designing process and can communicate
their feedback in real-time.
Burstorm continues to rise to new heights due to
innovation and constant improvements. Its recent
success include receiving the seal of approval from
prestigious firms in the industry including the likes of
Fidelity Investments, Telmex, managed service
providers like Hostway, Systems Integrators like
Engility and many more. The reason behind the
continuous rise of the company can be attributed to
the early challenges it encountered and strategic
thinking that developed as a result. In its initial
consulting phase, Burstorm was simply providing
solutions based on human insights and experiences to
enrich IT infrastructures. Over time, the management
at Burstorm realized that these human relied solutions
were insufficient to deliver the desired results to the
clients. It was important to bring in machine learning,
rich insight built into a platform to lead the industry;
Burstorm has not looked back since.
Our platform helps
organizations make
decisions more
quickly and
accurately assess to
select the optimal
cloud solutions.
Brandon Abbey
CEO & Founder
29|July 2020
CLOUD
Most Recommended
Companies in 2020
CLOUDCLOUD
COMPUTINGCOMPUTING
The
n today’s emerging world,
Isystems have bought an ease of
work due to its inherent
advancements and features. The
embedded system is one of the most
imperative subjects in the digital
world. Thinking about technology,
daily lifestyle essential devices like
mobile phones, tablets and laptops
come to our mind, but the internal
features is not known to most of us.
The presence of these devices is
almost inevitable in all facades of the
human endeavor. In order to
understand more about the operations,
functions and features of embedded
systems, it is defined here ahead.
Embedded Systems -It is an electronic
system incorporating hardware
integrated circuit with software
programming techniques for
delivering various projects solutions.
The main advantage of using an
embedded system is it helps to reduce
the complexity of the circuits which
becomes expedient. It also offers a
cost effective and an appropriate size
which is suitable for the system. This
electronic system can perform single
or multiple tasks based on the
application. An embedded system
consist of hardware such as power
supply kit, central processing unit,
memory devices, timers, output
circuits, serial communication ports
and system application specific circuit
components and circuits.
Types of Embedded Systems
The Embedded systems are classified
into categories such as
· Based on its performance and
functional requirements
· Performance of the
Microcontroller
The category- based on its
performance and functional
requirements are classified into four
types that are Stand alone, Real time,
Networked, and Mobile embedded
systems. Further, the category-
performance of the microcontroller is
classified into three types that are
small scale, medium scale and
sophisticated embedded systems.
An Excellent Application Provider
The embedded systems are highly
applicable as it is a special-purpose
system due to its unique
characteristics. It is used in a
diversified area of things as its
components and functions of
hardware and software are different
for each system. It is applicable in
areas like communication, space,
transportation, robotic systems, and
home appliances and many more.
EMBEDDED
SYSTEMS
POPULARITYARE
GAINING
ACROSS ALL DOMAINS
Tech-Trend
July 2020|30
Real Time Applications of Embedded
Systems
As it has a vast variety of application
domains it differs from high expense
to low, consumer electronics to
industrial equipment, academic
equipment to entertainment devices
and from weapons to medical
instruments and aerospace control
systems. Here goes some of the
categories embedded systems are
used:
Ø Consumer electronics- Mobile
phones, videogame consoles,
digital camera
Ø Household appliances- Washing
machines, microwave ovens,
refrigerators
Ø Medical Equipment- CT Scanners,
heartbeat monitors,
electrocardiogram
Ø Automobiles- Antilock braking
systems, air-conditioner controls,
electronic fuel injection systems
Ø Industrial Applications- Assembly
lines, multiple parameter
monitoring systems, data collection
systems
Ø Aerospace- Navigation systems,
guidance systems, GPS
Ø Communications- Routers,
network hubs, satellite phones
Progression of Embedded Systems
over the Decade
With changing times, inventions have
become a routine in the world of
technology; the embedded systems
have also undergone some salient
modifications. In the existing times,
the embedded technologies are
responsible for the intellectual
capabilities of utmost modern devices,
for both consumers as well as
industrial. To present this in a simpler
manner, the embedded systems not
just control the lifestyle devices like
microwaves, smartphones, tablets,
and other consumer electronics but
also directs the telecommunication
systems, submarines, ATMs, and
many more.
The upper echelons in the field of
embedded technologies have created
some innovative technologies over the
last decade which is highly admired.
Multi-core processors, virtualization,
the expansion of devices with
improved security requirements,
64-bit processors and new chip
manufacturing processes are some of
the innovative achievements.
31|July 2020
Embracing such innovative technologies addresses the scale of the market and the number of its players which
include companies like semiconductor suppliers, system software development, and mechanical components
suppliers, system software development companies, and mechanical components suppliers. The embedded systems
market leaders include national and international renowned companies.
Advancing with Multifunctional Features
With the advent of multi-functional engineering, the next age of wireless communication systems is encouraging a
new level of technology integration. Incorporating effective measures like progressive data rates, great connectivity
for systems such as the Internet of Things (IoT), less power consumption, and other striving goals can be achieved by
joining advanced digital, RF, and antenna technologies.
An embedded system which performs multiple applications is known as a multi-mode embedded system as it
dynamically recomposes the system functionality. Moreover, an embedded system which additionally assists
multiple tasks to be executed in a mode is known as a multi-mode multi-task embedded system. The multi-material
additive manufacturing processes offer the potential for multi-functional parts to be manufactured in a single
procedure. To utilize the potential benefits of the developing technology, analysis, new designs, and optimization
methods are needed. Such methods are facilitated in the optimization of a multifunctional part by pairing both the
structural design aspects and system. An application development platform known as Multifunctional Embedded
Application Platform (MEAP) is used to create customized applications.
Trends to Watch
Developers should constantly keep an eye on the trends and make appropriate use of the latest advances in
techniques and technologies. Some of the trends include Internet of Things (IoT), processor technology, storage,
artificial intelligence and, virtual and augmented reality. Also, there are several trends like embedded security, real-
time visualization; cloud connectivity and Bluetooth mesh networking, low power consumption and optimization
that will help developers working with microcontroller-based solutions.
Elevating with Time
Over the years, embedded systems have come a long way and contributed to every aspect of the industrial sector. All
the devices or appliances used in our daily lives are designed in such a way that can be used without creating
difficulties using the embedded systems. Taking this into account, in coming times every object around will consist
of a either a small processor or sensor embedded within itself. Even though it is invisible to the naked eye it still
connects with multiple other devices to make the lives more allied and accessible than ever before. Using embedded
systems, wonders like driverless cars, fully automated factories, adaptive home appliances and many more devices
have successfully been created.
In the upcoming times, the embedded systems are looking forward to evolve with technologies that will assist large
data storage dimensions, faster communication and highly linked connections among the devices.
July 2020|32
C
ompanies that have already invested in SAP find
that they can achieve even better results from their
existing investment with cloud technology and
eProcurement. After the initial investment, companies find
certain roadblocks preventing mass user adoption and
diminishing cost savings. Issues such as inability to stay
connected, lack of insight into data, and complex and
fragmented business rules stop businesses from using the
full power of SAP. As cloud application technologies
advance, companies gain the benefits of rapid deployment
cycles, increased self-service tools, and faster performance.
Vroozi delivers on the promise and power of eProcurement
in the Cloud with seamless integration into SAP.
SAP users looking to the cloud generally face a few
questions, including:
· How can I benefit from using cloud procurement?
· Will my transition to the cloud be cost-effective?
· How will my business processes be affected by cloud
technology?
To understand the benefits of cloud technology to existing
SAP users, let’s evaluate three procurement strategies that
highlight the power of cloud procurement.
Value Realization
Return on Investment (ROI) is a central factor in any
procurement strategy. Buyers and trading partners of cloud
procurement solutions need to feel confident that solutions
will lead to cost savings and higher productivity and
efficiency. Users quickly see returns by focusing on user
adoption, compliance, and spend management. Spend
Management allows companies to visualize purchasing
spending patterns and usage and drives employees to
leverage preferred pricing with contract suppliers. To
increase user adoption and compliance, the cloud empowers
a mobile workforce with the right resources and experience
so everyone stays connected and available so that business
is not disrupted. As user adoption and compliance
frameworks increase with cloud-based systems,
organizations gain immediate cost savings in procurement
by decreasing transaction costs and preventing spend
leakage with your supply chain.
Efficiencies
Process efficiency is key for a successful, healthy business.
Cloud technology enables better processes by keeping
everyone connected through a mobile experience and
automating transaction tasks through the use of machine
learning and pattern matching. With a centralized, unified
system, cloud automation can yield immediate benefits in
requisition to invoice and payment business processes and
reduced errors and issues leading to higher productivity and
decreased processing costs. Further, by allowing employees
to interact with cloud procurement via smart Phones and
CXO Standpoint
Leverage Existing
SAP Solutions
with Cloud Procurement
July 2020|34
Brad Hill, Director of Global Sales & Marketing
of Vroozi is a passionate leader and is
responsible for expanding the Vroozi Product
Suite, Brand Adoption, Partnership Network &
ensuring our customers receive an unparalleled
experience with Vroozi. Brad spent the last 20
years building Enterprise Sales and Product
strategies with leading IT Services
organizations. His entrepreneurial strategies
have served a vast number of Fortune 500
industries and verticals. He is also an aspiring
mechanic and frustrated golfer, two good
reminders to keep his day job.
tablets, business can continue to move with
efficiency and speed.
IT Cost Savings
Perhaps no determinant is more important in
realizing the benefits of cloud technologies
versus traditional on premise software is in IT
Cost Savings. Systems and applications which
required large physical infrastructure and
monetary investments can now provide
inexpensive and scalable solutions through the
Cloud and cloud infrastructure providers. A
procurement solution that integrates with SAP is
easier to access, less expensive, and takes a
fraction of the implementation time companies
once faced with traditional software solutions.
Cloud technology relieves the user of hidden
costs such as hardware, consultants,
infrastructure, maintenance, and costly upgrade
cycles, providing lower risk and lower total cost
of ownership.
Conclusion
The cloud offers little upfront expense, automatic
upgrades, and pre-integrated best practices which
allow organizations to focus on business growth
and improved operating margins. Vroozi’s
eProcurement solution that takes SAP solutions
to the cloud empower users with better returns,
better processes and higher savings, so their
overall SAP investment’s ROI is accelerated.
According to IDC, spending on Cloud computing
is growing at 4.5 times the rate of IT spending
since 2009 and is expected to continue growing
at more than 6 times the rate of IT spending from
2015 through 2020. (via Forbes) This massive
growth is easily understood when businesses
understand the power and value of cloud
solutions. With the Vroozi Platform, companies
can take advantage of robust eProcurement
technology delivered in the Cloud and integrated
seamlessly with SAP.
Brad Hill
Director of Global Sales & Marketing
Vroozi
35|July 2020
10 most recommended cloud computing companies in 2020
10 most recommended cloud computing companies in 2020
10 most recommended cloud computing companies in 2020

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10 most recommended cloud computing companies in 2020

  • 1. VOL 07 | ISSUE 07 | 2020 Green Cloud Computing Saving Energy through Technology Energy Efficient Technology Embedded Systems are Gaining Popularity across all Domains Tech Trend
  • 2.
  • 3.
  • 4. The Ability to Operate from Anywhere, Anytime emote workers have been able to find their way Rthrough these dramatic changes in the last couple of months and cloud solutions have proved to be a blessing to facilitate this rather arduous process. Companies are now responding to the question many have asked before; would productivity fall off by working from home? And for many companies the answer is ‘no’. Thousands of professionals are taking advantage of working from home, and this change has created an additional question to consider–could remote work be the new normal? In 2019, more than 1.5 million people in the UK had worked remotely, up to 50% from 2009, even before the lockdowns started. Roughly 79% of telecoms companies and 87% in the energy sector use cloud computing. Twitter is an apt example of an enterprise that employs people to work from their home permanently, followed by many other organizations, including but not limited to Facebook and Google, which have extended their home- based work policy to 2021. Not only technology giants are promoting remote work using cloud technology, smaller companies also use low- cost cloud solutions to develop domestic practices. Thanks to the benefits offered by remote work platforms, employers can implement it seamlessly. Despite the global pandemic, employees report higher productivity and job satisfaction. With the long-term view, remote work offers businesses several economic advantages. Overhead costs can be reduced in many ways from office rent to equipment, with fewer people working in the physical workplace. Editor’s Desk
  • 5. When the time comes for workers to return to their offices, many will now have a choice of whether to work from their offices or not. However, to do so, organizations must first implement an appropriate solution, in which employees can access their applications easily wherever they are, without compromising on productivity. There are a range of cloud-based solutions that enable companies to work productively and securely from home. The mix of software, platform and infrastructure, otherwise known as Everything-as-a- Service (XaaS), allows employees to access any local and cloud environments on the website. And to make the selection process easier for organizations, Insights Success has come up with this edition titled, “10 Most Recommended Cloud Computing Companies in 2020”, highlighting the best cloud solution providers, exhibiting their innovative approaches and demonstrating their abilities as to why businesses must choose them as their preferred technology partner.
  • 6. 08 COVER STORY The Best Defense Against DDoS Attacks 24 CXO Standpoint: Leverage Existing SAP Solutions with Cloud Procurement 34 Cloud Insights: Using AI to Automatically Optimize Cloud Costs
  • 7. Energy Efficient Technology 20 BizMerlin Combining the Power of AI and Cloud Technology to Deliver Intelligent HR Management Solutions 16 An Intelligent Architect of Futuristic Cloud Solutions 28 Burstorm Green Cloud Computing Saving Energy through Technology Tech Trend 30 Embedded Systems are Gaining Popularity across all Domains
  • 8.
  • 9. sales@insightssuccess.com July, 2020 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Pooja M. Bansal Managing Editor Anish Miller Executive Editor Rohit Chaturvedi Assistant Editors Jenny Fernandes Rohit Chaturvedi Visualizer David King Art & Design Director Amol Kamble Associate Designer Iresh Mathapati Kshitij S Andy Mitter John Matthew Sales Executives David, Kevin, Vishnu Business Development Executives Steve, Joe, Alan, AnupJacob Smile Aditya Marry D'Souza SME-SMO Executive Amol Wadekar Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Kushagra Gupts Co-designer Copyright © 2020 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on :
  • 10.
  • 11. CLOUD Most Recommended Companies in 2020 CLOUDCLOUD COMPUTINGCOMPUTING The
  • 12.
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  • 18. BizMerlinCombining the Power of AI and Cloud Technology to Deliver Intelligent HR Management Solutions HR management platforms are increasingly becoming an integral part of the corporate world, to be dubbed as the backbone of operational efficiency. Just like a spine of a body, Human Resourceplatforms are central to hiring, retaining employees, and doing so with optimal efficiency. However, there is a need for current HR platforms to take the next big step and combine the power of Artificial Intelligence (AI) with cloud technology to provide managements with real and actionable insights. This is not a distant dream. BizMerlin is helping small, large and medium sized businesses achieve this exact goal via cloud technology to bring-in maximum efficiency in operations. BizMerlin aims to evolve with times and grab the complex world of hiring today with its horns. The world of recruiting today is undergoing significant changes. People are nolonger working just to make a living; many highly value satisfaction, longterm association with a brand and the enriching experience of learning. Additionally, these individuals with a holistic understanding of life are at the forefront of innovation, excellence and taking the economy forward with their bright minds. Hence, BizMerlin is helping companies keep up with times by analyzing patterns and trends in recruiting using Big Data and complex algorithms. An Intelligent Investment in Business Today’s business world demands different expectations than it did a decade ago. Currently, the work output is often driven by creativity and one of the important parameters is quality. Additionally, projects are often outsourced on yearly contracts and require various different skill sets to complete. In order to solve these challenges, BizMerlin prepares itself with the same tech-savvy inspiration that drives various companies to succeed and over the years, it has developed a concrete plan to give its competitors a run for their money. For example, apart from providing actionable insights, the BizMerlinHR platform automates tasks and HR processes. This has resulted in saving valuable time and provides a peace of mind to clients to focus on core products and services. The uniqueness of the BizMerlin HR tool lies in its ability to process data intelligently and respond to with recommendation based on historical data driven by complex algorithms to support the decision making. -. For example, the flagship ATS feature has the power to analyze each application and provide smart recommendations about candidates. Moreover, the platform integrates simple and advanced features such as Company Wall of Fame, the strategic Resource Forecasting and Optimization solution, and the irreplaceable Expertise Evolution Pathways. BizMerlin HR platform is not merely a software application, rather a unique bridge between technology and people that speaks the universal language of HR professionals. A Seed of Aspiration and Inspiration Every leader brings a unique dimension to an organization and guides the spirit of their team with a rock solid belief. BizMerlin too is led by such an inspirational figure with a deep insight in areas of HR consulting, data analytics and artificial intelligence. The company is led by Dr. Amrinder Arora, the Co- founder and CEO -highlighted that there were several inefficiencies in the current recruiting process and he envisioned a wholesome platform to fill this gap. July 2020|16
  • 19. His name in the industry requires no introduction as he has won numerous awards and has made a giant contribution to the industry. He was recognized as one of 30 Most Influential Young Entrepreneurs in 2016 and has published a book titled, ’Analysis and Design of Algorithms.’, which continues to fascinate experts on Artificial Intelligence. His first hand observations about the vast inefficiencies in recruiting have led BizMerlin to creating a top HR management solution and inspire a success story which is as personal as is professional. A Challenging World of Business and a Rewarding Opportunity Earlier, HR portals were too often complex, required installation and were unreasonably expensive. BizMerlin addressed these historical challenges with a unique direction and path to success. The company offers free trial of its platform to interested clients. These clients can sign up a trial, import their data, on- board their employees, and roll out the system to their workforce, all in the space of a few hours. The company has also integrated its platform via cloud, which lowers the cost, outsources management of the portal and gives employees an unparalleled access. One of the primal strategic ploys embedded by the company to become successful is the meaningful interaction between the HR professionals and the platform. The company is confident in its rock solid product, and the free trial would enable the HR management to apply their instincts and easily manage processes with a highly flexible solution. Over the years, BizMerlin has undergone an eventful journey to become a quality provider of intelligent HR management solutions. It has evolved like most by responding to client demands and sticking to its principle to become an intelligent value provider to its clients. BizMerlin recently launched retention management solutions to help organizations identify the causes for the churn rate and thereby take necessary steps to mitigate the risks of losing people. BizMerlin leadership will also focus on creating a synergy between its partners and BizMerlin HCM. It also plans to build a bridge between already established state of the art applications like Monster, ZipRecruiter and Indeed in the near future. We are focused on building the best HR system that today’s talent deserves. 17|July 2020 Dr. Amrinder Arora Co-founder & CEO CLOUD Most Recommended Companies in 2020 CLOUDCLOUD COMPUTINGCOMPUTING The
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  • 22. Green Cloud Computing Saving Energy through Technology The rapid expansion in data centers, due to the exponential growth of the cloud computing has caused the dramatic increase in energy consumption and its effect on the environment in terms of the carbon footprints. To reduce the power consumption, it is required to develop some energy efficient solutions. The Green Computing is the practice of executing policies and the procedures to improve efficiency of the computing resources in such a way as to reduce the energy consumption and environmental impact of their utilization. Green Cloud Architecture is rising from these trends leading, not only to energy efficiency, but also a carbon emission aware concept. In order to reduce energy consumption, a greener environment needs to be built. Among all industries, the information communication technology (ICT) industry is arguably responsible for a larger portion of the worldwide growth in energy consumption. The goal of green cloud computing is to promote the recyclability or biodegradability of defunct products and factory waste by reducing the use of hazardous materials and maximizing the energy efficiency during the product's lifetime. Energy to be saved The objective is to reduce power consumption of the data center. It offers the features like online monitoring, live virtual machine migration, and optimization of Virtual Machine Placement. Through this proposed Green Cloud Architecture, energy up to 27% can be saved. The need to manage multiple applications in a data center creates the challenge of on-demand resource provisioning and allocation in response to time-varying workloads. Data center resources are statically possessed to applications, based on the peak load characteristics, in order to provide performance guarantees and to maintain the isolation. Energy-efficient resource management has been first introduced in the context of battery fed mobile devices, where energy consumption has to be reduced in order to improve the battery lifetime. Techniques which are developed for mobile devices also can be applied or adapted for servers and data centers; this kind of systems requires specific methods. The primary method is to consolidate the Dynamic Voltage Frequency Scaling technique in an efficient way to maximize the resource utilization and to minimize energy consumption of the datacenters which will result in the reduced Energy Efcient Technology July 2020|20
  • 24. carbon footprints and thus will help more in achieving the Green Computing. The Green Benefits Cloud computing is the way to save money and energy for the business. Users emphasize Infrastructure as a Service (IaaS) and can improve their manageability and facilitate the maintenance of the resources. It means that benefit of business enterprises implicates to avoid spending on software and infrastructure resources, and allow business clients to focus on earning money rather than being weighted down with infrastructure concerns. Therefore, operating this model allows reducing the consummation of the power energy without spending money on running the servers. Moreover, with no servers to repair, the absence of hardware to upgrade and no software to install, labor costs are also reduced. With SaaS software accesses usually through a browser- based client, i.e., it can run on virtually any authorized computer, making desktop and laptop resources easily replaceable. Thus, when the user also saves on the support, it doubles the impact and in fact increases green role in business. The employees can work remotely, traveling and moving from one place to another because they have fast access to the internet and the ability to use all the services at hand, on the other hand, it reduces the consumption of fossil fuels and the harmful pollution that results from vehicle emissions as well. The reduction of energy and power consumption has become a first-order objective in the design of modern computing systems. The roots of energy-efficient computing, practices can be traced back to 1992, when the U.S. environmental protection agency had launched Energy Star, a voluntary labeling program which was designed to identify and promote the energy-efficient products in order to reduce the greenhouse gas emissions. Computers and monitors were the first labeled products. This has led to the widespread adoption of the sleep mode in electronic devices. The term “green computing” was introduced to refer to the energy-efficient personal computers. Interesting Research Findings While deploying data center, the sole concern is high-performance, and this demand has been fulfilled without paying much attention to the energy consumption. An average data center guzzles energy as much as 25,000 households. There is a necessity to move the focus to optimizing for energy efficiency while maintaining high service level performance than optimizing data center resource management for pure performance, as the energy cost is increasing while the availability dwindles. According to certain reports, the total estimated energy bill for data centers in the year 2010 was $11.5 billion and energy costs in a typical data center doubles every five years. For the development of cloud computing and it to sustain green technologies is exceedingly essential. Of the numerous green methodologies enquired, the DVFS technology is a highly hardware oriented approach and hence it is less flexible. Cloud computing is a highly scalable and cost-effective infrastructure for running an enterprise and the web applications. But the critical issue is the drastic surge in the energy consumption of data centers which is triggering by the growing demand for cloud infrastructure. Hence, the energy-efficient solutions are required which results in less number of carbon footprints and thus help in achieving greener computing. July 2020|22
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  • 26. The birth of Spotinst: Rising cloud costs Today, there is a similar revolution beginning in the world of cloud computing. One still in its early stages, but seemingly destined to grow just as quickly as AWS. “Spotinst aims to be the largest provider of cloud infrastructure without running any servers,” says Amiram Shachar, CEO & Founder of Spotinst. The statement is bold on its own, but when you dive a bit deeper, not much bolder a claim than had you asked Andy Jassy the same back in 2003. Just as Jassy found an internal struggle today, Spotinst began with Shachar’s identification of a problem at his company, then Lycos Global Group. As Director of DevOps, Shachar was pressed with the task of migrating all Lycos’ servers to the cloud, but costs quickly jumped. “Within a couple of months of moving to the cloud, our costs had actually risen dramatically, way beyond any calculator that we used to predict it” continued Shachar. “To the point where we were actually planning to move everything back to on-premise.” Just around that time, Shachar encountered the relatively unused offering at AWS, called Spot Instances. Spot The Birth of Cloud Computing Back in the early days of cloud computing, if we would tell you that every business and consumer would eventually be running their entire compute and storage infrastructure digitally, we would sound crazy. But just 17 years later, it seems inevitable that the old world of data centers and on-premise servers will go the way of the physical newspaper and radio. Indeed, even Andy Jassy, CEO of AWS, didn’t envision this future back in 2000. At the time, Amazon was simply struggling to scale despite hiring a lot of new developers. Jassy, who was Amazon’s Chief of Staff at the time, dove into the problem to discover that the hardware and infrastructural needs simply were not being met fast enough. Jassy set out to speed up this process internally, allowing the internal R&D team to access a pool of common compute and storage resources, making it easier for each to launch their own projects without needing to deal with the underlying infrastructure. Eventually, at a team summit in 2003, they realized this was a need for every other company on the planet, and so AWS was born. Using AIto Automatically Optimize Cloud Costs Cloud Insights July 2020|24
  • 27. Amiram Shachar is CEO & Founder of Spotinst, which leverages excess cloud capacity to help customers save ~80% on cloud costs. Before Spotinst, he was Director of DevOps at Ybrant Media and led the Israeli Defense Forces migration to the cloud. Amiram Shachar CEO & Founder Spotinst About the CEO 25|July 2020
  • 28. most cost-effective servers, given your performance requirements. Instead of exploring the long list of alternatives within and across the different cloud providers, Spotinst will take care of it all under the hood. Today, their platform recognizes any workload that could be run on a cheaper server. Just put those workloads under Spotinst’s control and their algorithms will take care of the rest - those workloads will forever run on the cheapest servers available. All without compromising performance or availability. Using a new Serverless offering, where developers can simply write code without dealing with any of the underlying infrastructure, Spotinst aims to deliver on this promise in a major way. “All you should ever have to do is write code,” says Shachar. “Our algorithms will make sure it is always running on the most cost-effective infrastructure, across all cloud providers, for your performance and availability needs.” In other words, just write the code, and Spotinst will make sure it always runs at the lowest cost possible for your performance needs. As Shachar says, “in 10 years, just as everyone is making the shift to cloud today, they will be making the shift to Serverless computing. Only with Spotinst, they’ll be able to also ensure they are paying the best possible price, all without doing anything.” The promise of companies all running a perfectly optimized cloud without ever dealing with the infrastructure seems bold. But as we learned from Jassy and AWS, in another 10-15 years, it may just be an inevitability. Instances were spare server capacity at AWS, cleverly packaged to enable monetization of these servers. AWS offered these idle servers for massive 90% discounts with one major caveat - they’ll kick you off once a customer wants to pay full price for those servers. Shachar smelled opportunity. “By building algorithms that could predict the spare capacity terminations in advance, we could then migrate to another spare server beforehand, saving us 80% on our cloud costs.” After a few months, Shachar and his team were running nearly 75% of their compute power on AWS spare capacity. Just like Jassy back in 2003, the lightbulb eventually went off - there was a far larger opportunity at hand here. The virtual cloud: run code without dealing with cloud providers “All companies running on cloud struggle to keep costs down,” Shachar says. “But with a long list of priorities including security and maintaining site reliability, DevOps teams often don’t have the time to do all of the work required to optimize cost.” But while Spotinst’s first product was aimed at helping companies reliably leverage spare capacity to reduce costs, Shachar and his co-founders, Liran Polak and Aharon Twizer, had a bigger vision. Today, managing cloud infrastructure has become just as complex as running on-premises. With a plethora of new AWS, Google, and Azure offerings launching every month, along with an increasingly vast list of companies that build off these offerings, figuring out the balance between cost and performance is a major challenge. But, Shachar envisions a world where you don’t have to. The promise of the virtual cloud The promise of Shachar’s vision is simple at heart - a virtual cloud. Spotinst will leverage machine learning to ensure that your applications are always running on the July 2020|26
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  • 30. BurstormAn Intelligent Architect of Futuristic Cloud Solutions Fulfilling a large part of our daily virtual experience, cloud solutions are increasingly becoming an integral part of our lives. It stores, backs up, recovers data and helps create new applications. Additionally, it hosts websites, blogs, streams audio-visual content, and provides on-demand software. To top it all, cloud solutions include Big Data to make intelligent analysis and predictions, saving costs and improving productivity for enterprises in the process. It would be fair to say that the experience of living in a virtual world would be far less exciting without the availability of cloud services at our fingertips. On the other hand, increasing demands for cloud solutions is creating a chain of problems of its own. With a huge number of cloud solution providers emerging in the market,, enterprises are having a hard time telling them apart from each other without a fair overview, objective comparison and real insights. Similarly, cloud solution providers have had a tough ask competing with tech giants owing to their limited expertise and resources. In order to win this prevalent cloud war, it is imperative for cloud providers position themselves at the forefront of innovation through transformation in ideas, design, real-time dynamic quotations and deployment. Burstorm offers a fitting solution to this headache, which aims to bring enterprises, cloud solution providers and futuristic minded developers together to architect an ideal world of cloud solutions. A Platform to Build Dream Cloud Solutions An ideal platform brings various stakeholders together and bridges their various differences in order to unite them in solidarity towards a common goal. Burstorm platform aims to meet these exact criteria to build the cloud solutions of tomorrow. The platform delivers five key functionalities to enterprises and cloud solution providers. These five key functionalities include providing a visual model to compute, storage, network, and datacenter infrastructure. Secondly, it provides a product catalogue consisting of over 40,000 options provided by thousands of vendors. Its third benefit hammers home the bottom line of corporates and helps companies reduce costs. Burstorm provides a comparison of price, performance and value gained with an objective overview in realtime. Additionally, the platform delivers a summary to its clients about the existing state of its infrastructure. It also allows enterprises and cloud solution providers to build and sell applications based on location, performance, price and security. Lastly, it allows colleagues to collaborate in real-time across the globe to envision and build the futuristic cloud solutions. An Enriching Experience and a Perceptive Leadership Burstorm was incepted by Brandon Abbey, the current CEO of the company when he united with leaders from the cloud industry, former Oracle On- Demand President Dr. Timothy Chou and ex-Netflix Cloud architecture guru Edward Wustenhoff. Prior to Burstorm Brandon worked in the Silicon Valley for some of the largest network and data center providers including AT&T, Qwest and Savvis (now Centurylink). After an enriching professional journey, he moved on to put his own ideas to work as a entrepreneur in the data center colocation space. July 2020|28
  • 31. In late 2009 Brandon, Timothy and Edward formed Burstorm. The company began as an IT brokerage firm working with companies to avail an ideal cloud infrastructure. As the company helped various enterprises, the Founders felt the need to create a platform-based solution to meet the challenges of a booming, rapidly evolving and complex IT ecosystem and thus, Burstorm platform came into existence. Adding a Touch of Transparency and Innovation to the Future Burstorm provides a touch of magical innovation to the cloud solution industry. This includes providing a digital sales and design platform for providers. The platform also automates the process of sending quotation and delivering insights to the clients based on intelligent analysis. The current tools have transformed the ideation, design and quotation process to make it more efficient and competitive. Burstorm plans to add a touch of transparency and innovation on to its platform, in the upcoming future. The company will add more tools, more insight and more value to the clients. Currently there are several projects in the pipeline to achieve this goal. One example of these projects automates and adds visibility to the design process. Earlier, the sales people did not see designing of projects in real-time and hence, were unable to participate with their suggestions or inputs. With the newly introduced Salesforce Integration , sales people are always on board in the designing process and can communicate their feedback in real-time. Burstorm continues to rise to new heights due to innovation and constant improvements. Its recent success include receiving the seal of approval from prestigious firms in the industry including the likes of Fidelity Investments, Telmex, managed service providers like Hostway, Systems Integrators like Engility and many more. The reason behind the continuous rise of the company can be attributed to the early challenges it encountered and strategic thinking that developed as a result. In its initial consulting phase, Burstorm was simply providing solutions based on human insights and experiences to enrich IT infrastructures. Over time, the management at Burstorm realized that these human relied solutions were insufficient to deliver the desired results to the clients. It was important to bring in machine learning, rich insight built into a platform to lead the industry; Burstorm has not looked back since. Our platform helps organizations make decisions more quickly and accurately assess to select the optimal cloud solutions. Brandon Abbey CEO & Founder 29|July 2020 CLOUD Most Recommended Companies in 2020 CLOUDCLOUD COMPUTINGCOMPUTING The
  • 32. n today’s emerging world, Isystems have bought an ease of work due to its inherent advancements and features. The embedded system is one of the most imperative subjects in the digital world. Thinking about technology, daily lifestyle essential devices like mobile phones, tablets and laptops come to our mind, but the internal features is not known to most of us. The presence of these devices is almost inevitable in all facades of the human endeavor. In order to understand more about the operations, functions and features of embedded systems, it is defined here ahead. Embedded Systems -It is an electronic system incorporating hardware integrated circuit with software programming techniques for delivering various projects solutions. The main advantage of using an embedded system is it helps to reduce the complexity of the circuits which becomes expedient. It also offers a cost effective and an appropriate size which is suitable for the system. This electronic system can perform single or multiple tasks based on the application. An embedded system consist of hardware such as power supply kit, central processing unit, memory devices, timers, output circuits, serial communication ports and system application specific circuit components and circuits. Types of Embedded Systems The Embedded systems are classified into categories such as · Based on its performance and functional requirements · Performance of the Microcontroller The category- based on its performance and functional requirements are classified into four types that are Stand alone, Real time, Networked, and Mobile embedded systems. Further, the category- performance of the microcontroller is classified into three types that are small scale, medium scale and sophisticated embedded systems. An Excellent Application Provider The embedded systems are highly applicable as it is a special-purpose system due to its unique characteristics. It is used in a diversified area of things as its components and functions of hardware and software are different for each system. It is applicable in areas like communication, space, transportation, robotic systems, and home appliances and many more. EMBEDDED SYSTEMS POPULARITYARE GAINING ACROSS ALL DOMAINS Tech-Trend July 2020|30
  • 33. Real Time Applications of Embedded Systems As it has a vast variety of application domains it differs from high expense to low, consumer electronics to industrial equipment, academic equipment to entertainment devices and from weapons to medical instruments and aerospace control systems. Here goes some of the categories embedded systems are used: Ø Consumer electronics- Mobile phones, videogame consoles, digital camera Ø Household appliances- Washing machines, microwave ovens, refrigerators Ø Medical Equipment- CT Scanners, heartbeat monitors, electrocardiogram Ø Automobiles- Antilock braking systems, air-conditioner controls, electronic fuel injection systems Ø Industrial Applications- Assembly lines, multiple parameter monitoring systems, data collection systems Ø Aerospace- Navigation systems, guidance systems, GPS Ø Communications- Routers, network hubs, satellite phones Progression of Embedded Systems over the Decade With changing times, inventions have become a routine in the world of technology; the embedded systems have also undergone some salient modifications. In the existing times, the embedded technologies are responsible for the intellectual capabilities of utmost modern devices, for both consumers as well as industrial. To present this in a simpler manner, the embedded systems not just control the lifestyle devices like microwaves, smartphones, tablets, and other consumer electronics but also directs the telecommunication systems, submarines, ATMs, and many more. The upper echelons in the field of embedded technologies have created some innovative technologies over the last decade which is highly admired. Multi-core processors, virtualization, the expansion of devices with improved security requirements, 64-bit processors and new chip manufacturing processes are some of the innovative achievements. 31|July 2020
  • 34. Embracing such innovative technologies addresses the scale of the market and the number of its players which include companies like semiconductor suppliers, system software development, and mechanical components suppliers, system software development companies, and mechanical components suppliers. The embedded systems market leaders include national and international renowned companies. Advancing with Multifunctional Features With the advent of multi-functional engineering, the next age of wireless communication systems is encouraging a new level of technology integration. Incorporating effective measures like progressive data rates, great connectivity for systems such as the Internet of Things (IoT), less power consumption, and other striving goals can be achieved by joining advanced digital, RF, and antenna technologies. An embedded system which performs multiple applications is known as a multi-mode embedded system as it dynamically recomposes the system functionality. Moreover, an embedded system which additionally assists multiple tasks to be executed in a mode is known as a multi-mode multi-task embedded system. The multi-material additive manufacturing processes offer the potential for multi-functional parts to be manufactured in a single procedure. To utilize the potential benefits of the developing technology, analysis, new designs, and optimization methods are needed. Such methods are facilitated in the optimization of a multifunctional part by pairing both the structural design aspects and system. An application development platform known as Multifunctional Embedded Application Platform (MEAP) is used to create customized applications. Trends to Watch Developers should constantly keep an eye on the trends and make appropriate use of the latest advances in techniques and technologies. Some of the trends include Internet of Things (IoT), processor technology, storage, artificial intelligence and, virtual and augmented reality. Also, there are several trends like embedded security, real- time visualization; cloud connectivity and Bluetooth mesh networking, low power consumption and optimization that will help developers working with microcontroller-based solutions. Elevating with Time Over the years, embedded systems have come a long way and contributed to every aspect of the industrial sector. All the devices or appliances used in our daily lives are designed in such a way that can be used without creating difficulties using the embedded systems. Taking this into account, in coming times every object around will consist of a either a small processor or sensor embedded within itself. Even though it is invisible to the naked eye it still connects with multiple other devices to make the lives more allied and accessible than ever before. Using embedded systems, wonders like driverless cars, fully automated factories, adaptive home appliances and many more devices have successfully been created. In the upcoming times, the embedded systems are looking forward to evolve with technologies that will assist large data storage dimensions, faster communication and highly linked connections among the devices. July 2020|32
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  • 36. C ompanies that have already invested in SAP find that they can achieve even better results from their existing investment with cloud technology and eProcurement. After the initial investment, companies find certain roadblocks preventing mass user adoption and diminishing cost savings. Issues such as inability to stay connected, lack of insight into data, and complex and fragmented business rules stop businesses from using the full power of SAP. As cloud application technologies advance, companies gain the benefits of rapid deployment cycles, increased self-service tools, and faster performance. Vroozi delivers on the promise and power of eProcurement in the Cloud with seamless integration into SAP. SAP users looking to the cloud generally face a few questions, including: · How can I benefit from using cloud procurement? · Will my transition to the cloud be cost-effective? · How will my business processes be affected by cloud technology? To understand the benefits of cloud technology to existing SAP users, let’s evaluate three procurement strategies that highlight the power of cloud procurement. Value Realization Return on Investment (ROI) is a central factor in any procurement strategy. Buyers and trading partners of cloud procurement solutions need to feel confident that solutions will lead to cost savings and higher productivity and efficiency. Users quickly see returns by focusing on user adoption, compliance, and spend management. Spend Management allows companies to visualize purchasing spending patterns and usage and drives employees to leverage preferred pricing with contract suppliers. To increase user adoption and compliance, the cloud empowers a mobile workforce with the right resources and experience so everyone stays connected and available so that business is not disrupted. As user adoption and compliance frameworks increase with cloud-based systems, organizations gain immediate cost savings in procurement by decreasing transaction costs and preventing spend leakage with your supply chain. Efficiencies Process efficiency is key for a successful, healthy business. Cloud technology enables better processes by keeping everyone connected through a mobile experience and automating transaction tasks through the use of machine learning and pattern matching. With a centralized, unified system, cloud automation can yield immediate benefits in requisition to invoice and payment business processes and reduced errors and issues leading to higher productivity and decreased processing costs. Further, by allowing employees to interact with cloud procurement via smart Phones and CXO Standpoint Leverage Existing SAP Solutions with Cloud Procurement July 2020|34
  • 37. Brad Hill, Director of Global Sales & Marketing of Vroozi is a passionate leader and is responsible for expanding the Vroozi Product Suite, Brand Adoption, Partnership Network & ensuring our customers receive an unparalleled experience with Vroozi. Brad spent the last 20 years building Enterprise Sales and Product strategies with leading IT Services organizations. His entrepreneurial strategies have served a vast number of Fortune 500 industries and verticals. He is also an aspiring mechanic and frustrated golfer, two good reminders to keep his day job. tablets, business can continue to move with efficiency and speed. IT Cost Savings Perhaps no determinant is more important in realizing the benefits of cloud technologies versus traditional on premise software is in IT Cost Savings. Systems and applications which required large physical infrastructure and monetary investments can now provide inexpensive and scalable solutions through the Cloud and cloud infrastructure providers. A procurement solution that integrates with SAP is easier to access, less expensive, and takes a fraction of the implementation time companies once faced with traditional software solutions. Cloud technology relieves the user of hidden costs such as hardware, consultants, infrastructure, maintenance, and costly upgrade cycles, providing lower risk and lower total cost of ownership. Conclusion The cloud offers little upfront expense, automatic upgrades, and pre-integrated best practices which allow organizations to focus on business growth and improved operating margins. Vroozi’s eProcurement solution that takes SAP solutions to the cloud empower users with better returns, better processes and higher savings, so their overall SAP investment’s ROI is accelerated. According to IDC, spending on Cloud computing is growing at 4.5 times the rate of IT spending since 2009 and is expected to continue growing at more than 6 times the rate of IT spending from 2015 through 2020. (via Forbes) This massive growth is easily understood when businesses understand the power and value of cloud solutions. With the Vroozi Platform, companies can take advantage of robust eProcurement technology delivered in the Cloud and integrated seamlessly with SAP. Brad Hill Director of Global Sales & Marketing Vroozi 35|July 2020