How to use facebook ads manager by Shara Aguirre.

1. FACE ADS FOR BUZZ
(A guide on how to use facebook ads manager.)

2. What is Facebook Ads
Manager?
- It is a tool where you can promote or
advertise your products and services.

3. By using the Facebook Ads Manager, you can:
 Set up Facebook ad campaigns
 Create new ad sets
 Manage Facebook ad bids
 Target many different audiences
 Optimize your ad campaigns
 Keep track of campaigns performance

4. How to set up Facebook
Ads Manager Account?

5. I. On your
facebook
account, click
the drop down
menu then
“CreateAds”.

6. *Ads manager will generate an account and it will serve
as a guide through setting up of first ad campaign.

7. Once the
account is set-
up, this
dashboard
appears.

8. II. PLAN SECTION:
Audience Insights

9. a. Select/
customize the
kind of audience
you want to see
your ad.

10. b. Analyze the
demographics:
audience’s age,
gender, status,
education, etc.

11. c. On “Page
Likes” tab,
study the
information
that helps you
create ads that
target people’ s
interest.

12. III. PLAN SECTION
Creative Hub

13. a. Create ad
mockups to
share with your
team and get
fresh ideas for
content.

14. IV. CREATE AND MANAGE SECTION
A. Ads Manager

15. 1. Choose your
marketing
objective.

16. 2. Give your Ad
campaign a
name.

17. 3. Set up the
audience
targeting.

18. 4. Set up your
Ad placement.

19. 5. Set up your
facebook ads.

20. 6. On “Account
Overview tab” ,
see how your
ads perform.

21. 7. Filter
campaigns to
switch from
active ads to a
different
timeframe.

22. B. Power Editor
A tool which
offers few
advanced
options and
features when
creating ads.

23. C. Page Posts

24. A tool which
allows you to
see how people
are engaging
with the ad.

25. D. App Dashboard
A tool that drive
traffic to apps
for more
downloads.

26. E. Automated Rules

27. A feature which
use to set up
rules for ad
campaigns and
automate
alerts.

28. V. MEASURE AND REPORT
A. Ads Reporting
A tool to create
a report for any
ad you’re
running.

29. V. MEASURE AND REPORT
B. Custom Convertions
A tool which
tracks a specific
action you
define.

30. To create a new
custom
conversion, just
fill out the
information and
select a specific
URL.

31. C. Analytics

32. A tool that
analyze data
from the
Facebook pixel
and pages.

33. V. ASSETS
A. Audiences

34. A tool to create
an audience for
future use
based on a:

35. For
engagement on
facebook,
choose the
engagement
option you
want.

36. Select the page-
specific options
you prefer.

37. This features a list of
sort images.
B. Images

38. C. Pixels

39. A tool where
you can see the
data points to
create targeted
facebook ads.

40. A tool that will track
activity that happens
outside facebook.
D. Offline events

41. E. Product Catalogs

42. A tool that
shows potential
customers
details based on
past
interactions
with your
business.

43. A convenient place
to upload and
manage your videos.
F. Videos

44. A convenient place
to upload and
manage your videos.
F. Videos

45. Go here to update
payment
information, email
and so on.
VI. SETTINGS

46. Be ready for your business
to prosper, start using
facebook ads today!