Paymetrics gives PayPal users a simple, powerful dashboard that provides an at-a-glance view of their business sales. It aims to increase seller revenue by providing metrics, generating actionable statistics and graphs, educating users on driving forces behind metrics, and integrating with third-party solutions. Paymetrics offers both free access to its complete dashboard to quickly gain users, as well as paid subscriptions for additional features and third-party integrations.

1. PAYMETRICS
ANALYTICS FOR PAYPAL
Shannon Sofield
shannon@paymetrics.com angel.co/paymetrics

2. 2 • 14ANGEL.CO/PAYMETRICS
WHAT WE DO
PAYMETRICS GIVES PAYPAL USERS A
SIMPLE, POWERFUL reporting
DASHBOARD THAT PROVIDES AN AT-A-
GLANCE VIEW OF THEIR BUSINESS sales.

3. THE PROBLEM
3 • 14ANGEL.CO/PAYMETRICS
PayPal does not provide tools that allows merchants to get an
understanding of their business.
Monthly Revenue is a commonly used metric, but it is often a
poor, lagging indicator of business health.
The current reporting process involves laborious, manual tasks which are
prone to user error.
Without accurate KPIs, business owners make uneducated
decisions that fail to grow their business.
‣ LACK OF UNDERSTANDING
‣ REVENUE IS A POOR METRIC
‣ MANUAL REPORTING ISSUES
‣ STRATEGIC BUSINESS DECISIONS

4. 7 • 14ANGEL.CO/PAYMETRICS
market opportunity
PayPal has more than 8 Million Business Accounts. In 2014,
PayPal Merchant Services transacted $168B, an increase of
34% Year Over Year.
IDC predicts that Visual Data Discovery Tools will grow 2.5X
faster than the rest of the Business Intelligence (BI) market.
PayPal Checkout was added to 69,379 websites last month.
- https://www.paypal-media.com/about
- http://www.idc.com/getdoc.jsp?containerId=prUS25329114
- https://www.similartech.com/technologies/paypal
$56B
$77B
$97B
$125B
$168B

5. 8 • 14ANGEL.CO/PAYMETRICS
‣ PROVIDING A METRICS DASHBOARD FOR SALES HEALTH
‣ GENERATING ACTIONABLE STATISTICS, METRICS, AND GRAPHS
‣ EDUCATING USERS ON DRIVING FORCES BEHIND METRICS
‣ INTEGRATING WITH 3RD PARTY SOLUTIONS FOR CRM AND MARKETING
‣ PROVIDING GOAL-BASED TRACKING AND NOTIFICATIONS OF KPI
In less than five minutes a Paymetrics user can
sign up and connect their PayPal account
enabling our service to import and analyze their
sales history providing metrics that identify
opportunities for business growth.
paymetrics solution
PAYMETRICS INCREASES SELLER REVENUE BY:
Customer Lifetime Value Annual Run Rate Average Transaction Value Transaction Fee Ratio
Purchase Velocity
Average Product Value Customer Growth Subscription Reporting
SOME OF OUR METRICS:

6. BUSINESS model
9 • 14ANGEL.CO/PAYMETRICS
FREE
ACCESS
PLUG IN
SUBSCRIPTION
AFFILIATE
REVENUE
POWER
USER FEES
‣free access to complete dashboard
Quickly grab market share and become the default tool for PayPal Sales Analysis.
‣subscription for plug-in add ons
Third Party integrations (CRM, HelpDesk, Marketing) require a monthly subscription to activate.
‣affiliate revenue for 3rd party integrations
Third Party service pay for new account referrals.
‣subscriptions for enhanced features
Power User features (Data Portability, Custom API Integration) incur a monthly subscription fee.

7. 10 • 14ANGEL.CO/PAYMETRICS
competition
PAYPAL OTHER GATEWAYS SAAS VS. APP
PAYMETRICS YES - SAAS
CHARTMOGUL -
STRIPE, BRAINTREE,
CHARGIFY, RECURLY
SAAS
BAREMETRICS* - STRIPE SAAS
MAINMETRICS - BRAINTREE SAAS
SAAS-METRICS - STRIPE SAAS
CASHMETRICS - BRAINTREE SAAS
PUTLER YES MOST GATEWAYS APP/SAAS
PAYSKETCH YES - APP
*Baremetrics.io has raised $500K seed and publicly discloses monthly revenue: $28K (Up 900% YoY).
Website gateway Integrations: 1M
12K
1K
PayPal:
STRIPE:
BRAINTREE:
Estimated number of websites using the designated payment gateway.
https://www.similartech.com/technologies/paypal
https://www.similartech.com/technologies/stripe
https://www.similartech.com/technologies/braintree

8. 11 • 14ANGEL.CO/PAYMETRICS
paymetrics TEAM
Shannon Sofield
Founder
Founded PayLoadz.com, a Digital Gods eCommerce SaaS which processed over $75M on PayPal
Top 10 eLance Developer
400+ Developers on Staff
CMMI 3 Company
Started PayPalDev.org, an online forum with 22K registered PayPal Developers
Author: PayPal Hacks, published by O’Reilly.
Served as a founding member of the PayPal Developer Advisory Board
PayPal Star Developer of the Year 2004
eBay Star Developer of the Year 2006
Author: Dotcometrics: Measuring Online Success
DEVELOPMENT PARTNER:
http://www.smartdatainc.com/

9. LAUNCH STRATEGY
12 • 14ANGEL.CO/PAYMETRICS
Launched as part of the PSLU Accelerator Program on February 2nd, 2015.
Targeting 50% weekly user registration growth during accelerator Feb 2- Apr 28.
Direct recruiting top 2,000 PayLoadz seller ($63M in sales).
Placement and direct email soliciting of 22K PayPalDev.org members.
AdWords, facebook, twitter, and direct placement (digitalpoint forums).
20,000 websiteS using PayPal sorted by category, location, and monthly visits.
5
4
3
2
1 ‣ PSLU Accelerator
‣ payloadz USERS
‣ paypal dev foRum
‣ managed ppc
‣ the big list

10. WE ARE RAISING: $300,000
C O N T E N T
C R E AT I O N
S C A L E A W S
B A C K E N D
D I R E C T
M A R K E T I N G
D E V E L O P E R S
A N D D E S I G N
Use of Funds: Continue to
bootstrap development
and expand direct
marketing and content
creation to grow the user
base as quickly as
possible.
PAYMETRICS IS A DELAWARE C CORPORATION
Shannon Sofield
shannon@paymetrics.com angel.co/paymetrics

11. PAYMETRICS
ANALYTICS FOR PAYPAL
Shannon Sofield
shannon@paymetrics.com angel.co/paymetrics