1. 2016
About
Shannon Eterginio

2. Shannon Eterginio
I am an experienced (15+ years!), energetic, creative
and dedicated marketing communications and public
relations practitioner. I am committed to designing
and executing programs that help companies meet
their sales and marketing goals.
I take great pride in that I have broad industry
experience including consumer, nonprofit, healthcare,
business-to-business, financial and State. I draw on
past experiences and bring new thinking with a unique
perspective.

3. Shannon Eterginio
What Sets Me Apart?
 Innovative
 Energetic
 Fresh thinking
 Experience from working with large companies,
agencies and small companies
 Work tirelessly to get the job done

4. Shannon Eterginio
I strategically design marketing communications programs
that deliver results tapping into five main business
components, including:
Public Relations
Social Media
Graphic Design
Corporate Communications
Events & Promotions
Marketing

5. Shannon Eterginio
Public Relations Examples:
 News Media Relations (digital, broadcast and print)
 Product Launches
 Retail Store launches
 Bylined Articles
 Customized News Stories
 Video News Releases
 Radio News Releases
 Public Service Announcements
 Speaking Engagements
 Media Spokesperson Training

6. Shannon Eterginio
Social Media Examples:
 Strategic Planning
 Social Media Content Calendar
 Social Media Content
 Posts
 Images
 Videos
 Relationship Management
 Reporting & Measurement

7. Shannon Eterginio
Graphic Design Examples:
 Corporate identity (e.g., logos, design guidelines, etc.)
 Collateral (e.g., brochures, posters, etc.)
 Web
 Copywriting
 Production management
 Project management

8. Shannon Eterginio
Corporate Communications Examples:
 Newsletters
 Speech writing
 Sales training materials
 Crisis management
 Presentation development

9. Shannon Eterginio
Events/Promotions Examples:
 Alternative (e.g., mobile marketing, product sampling)
 Grand openings
 Product/program/service launches
 Celebrity appearances/endorsements
 Tradeshows/conferences
 Contests
 Meeting planning/coordination
 Community relations events (e.g., fundraisers, benefit dinners, etc.)
 On-site management

10. Shannon Eterginio
Marketing Communications Examples:
 Branding
 Direct mail & E-mail marketing
 Web site marketing
 Newsletters

11. Shannon Eterginio
Goals:
 Move the needle
 Generate the right kind of awareness
 Learn the business inside and out
 Produce top-quality work on time, on target and on
budget
 Understand the competitive environment

12. Shannon Eterginio
Results Focused:
 Publicity measurement (e.g., advertising equivalency,
impressions, number of placements and quality)
 Sales (e.g., incoming leads, movement, etc.)
 Responses (e.g., to surveys, call-to-action direct
marketing, etc.)
 Web site activity
 Contest entries
 Number of event attendees

13. Shannon Eterginio
I Have Worked With:

14. Shannon Eterginio
 I have over a 15 years of experience developing award-winning marketing communications
programs. Recognized for my strategic counsel and creative tactics, I lead with a unique
perspective and global thinking.
 I have worked on both the client side and agency side, within the United States and
internationally. I’ve worked with some of the world’s most recognizable brands, including
L’Oréal Paris, LEGO®, California Pizza Kitchen, British American Tobacco’s Lucky Strike,
Domain Home Fashions and Aga Ranges.
 I has been a member of both national and local chapters of the Public Relations Society of
America and served on the Board of Directors of the Connecticut Valley Chapter. I have also
served as a Board member of the Connecticut Aids Resource Coalition (CARC), have served as
Vice President and on the Board of Directors of the Make-a-Wish Foundation of Western and
Central Massachusetts, and been a member of the Connecticut Women’s Council (CWC),
including serving on the organization’s marketing committee. I have actively supported the
Connecticut March of Dimes, Alex’s Lemonade Stand, as well as the Connecticut Women’s Hall
of Fame. In 2006, I founded the volunteer organization Project SHE, which supported
disadvantaged high school girls in Hartford. And I was named a member of the Hartford
Business Journal’s “40 under Forty” Class of 2005.

15. Shannon Eterginio
Contact Info.:
E-mail: ShannonEterginio@gmail.com
Tel: 860.919.2639
THANK YOU!