Parachute Digital provides social media services to help businesses effectively utilize social media. They offer social media strategy, guidelines, content planning, advertising, and measurement. Their services include developing social media strategies to determine the best platforms for a business's goals, creating content calendars, advertising to build communities and drive leads, and analyzing metrics like reach, engagement, traffic and ROI to optimize performance.

1. Parachute Digital loves
Social Media
But only when it’s the right fit for your business

2. Who we’ve helped

3. How we help them (with social media)
• Social media guidelines & documentation
• Social media curation and moderation
• Social media competitive analysis
• Social media strategy
• Social media content planning
• Blogging
• Video
• Engagement objectives
• Infographics
• Polls & surveys
• Images
• Social media customer service
• Social media advertising
• Social media reporting

4. Social media guidelines & moderation
Response assessment and planning

5. Social media response

6. Social media moderation

7. Social media roles & responsibilities

8. Social media approach & guidelines

9. Social media strategy
Using social media for the right reasons
- For the customers and community as well
as the business.

10. Always start by watching & listening

11. Social media strategy
• Determining the best avenue to achieve the business &
marketing goals - Brand awareness, customer retention,
community engagement, online sales acquisition, customer service.
• Knowing the right place to be, for instance;
• Pinterest may work well for a retail client
• LinkedIn for B2B messages and talent acquisition
• Facebook for general brand awareness and customer
service
• Instagram for business with visual/ artistic content
• YouTube for brand awareness and engagement
• StumbleUpon for traffic generation and SEO
• Twitter for fast moving, news/ fact based media.

12. Social media strategy
Understanding where social & advertising overlap

13. Social media content planning
Content creation, curation and moderation

15. Social media content planning
• Messages
• And the corresponding website or social content to drive
them to learn more
• Call to actions
• User needs & wants and
• Business desired outcomes
• Images – Infographics and Videos
• Highest engagement rates
• Offers – Exclusives – Competitions
• Keeps the community loyal and active
• Polls & Survey’s/ Data Capture
• Added value for the business
• Customer Services and moderation
• Because customers will be talking about your brand
anyway.

16. Social media content planning
S ocial Content P lan DR AFT (week Commencing)
Them e or Top ic + suggested posts 1/ 05/ 11 8/ 05/ 11 15/ 05/ 11 22/ 05/ 11 29/ 05/ 11 5/ 06/ 11 12/ 06/ 11 19/ 06/ 11 26/ 06/ 11 3/ 07/ 11 10/ 07/ 11 17/ 07/ 11 24/ 07/ 11 31/ 07/ 11 7/ 0 8/ 11 14/ 08/ 11 21/ 08/ 11
TOP I C 1
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 2
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 3
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 4
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives Same Day Tweet
Polls/ Surveys- Data Capture
TOP I C 5
Messages a Same Da y Tweet
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 6
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 7
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 8
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 9
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 10
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 11
Messages Same Day Tweet
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 12
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives s
Polls/ Surveys- Data Capture
TOP I C 13
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives Same Day Tweet
Polls/ Surveys- Data Capture
TOP I C 14
Messages Same Day Tweet
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 15
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives Same Day Tweet
Polls/ Surveys- Data Capture
TOP I C 16
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 17
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 18
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
TOP I C 19
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture
9
TOP I C 20
Messages
Images - Videos - Infographics
Call to actions
Offers - Competitions - Exclusives
Polls/ Surveys- Data Capture

17. Social customer service
Be where they are already talking about your brand

19. Social media guidelines in practice

20. Social media – Online advertising
Build your community or drive enquiry & acquisition

21. Online advertising - social

22. Social media advertising

23. Social media measurement
Reporting, analysis and optimisation

24. Understanding the important metrics
• The important things to measure in social media are
• Reach & Sharing. The ability to reach friends of fans
• Engagement. The comments, likes, shares of posts
• Retention. Are you able to keep your audience active?
• Traffic. Does your social media audience also visit your
website?
• ROI. Does your social media activity drive traffic,
conversion to leads or sales, drive word of mouth
Of course the volume of likes and followers you have is
sometimes important, but growing your community size
should not be the primary objective of engaging in the
social media space.

25. Holistic measurement

26. Social media measurement tools

27. Questions?