Social Media and Your Reputation

Social Media and Your Reputation
Being Pro-Active, Not Reactive

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Shane Barker O: (916) 548-0399
3550 Watt Avenue
| O: (916) 548-0399
| www.shanebarker.com www.shanebarker.com F: (916) 415-6292
Sacramento, CA 95821 F: (916) 415-6292


Who is Shane Barker?

Shane Barker is serial and social entrepreneur who has a passion
for SEO and Internet marketing. He has a proven track record in
developing and executing long term marketing strategies, social
media campaigns, and is an experienced product development
specialist. As an acknowledged expert in growing businesses, he
was a partner in a startup venture that was valued at over 15
million dollar in less than 2 years. He enjoys developing
businesses and has a passion for giving back to the community.

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www.shanebarker.com F: (916) 415-6292


My Social Foot Print

Blog: www.shanebarker.com
Resume: www.shanebarker.co
About Me: www.about.me/shanebarker
LinkedIn: http://www.linkedin.com/in/shanebarker
Twitter: www.twitter.com/shane_barker
Facebook: www.facebook.com/shanebarker03
Awesomize.me: http://awesomize.me/shanebarker
Tumblr: http://shanebarker.tumblr.com/
Google+: www.gplus.to/shanebarker
FourSquare: https://foursquare.com/shane_barker
WordPress: http://shanebarker.wordpress.com/
Klout: http://klout.com/shane_barker
Flickr: http://www.flickr.com/photos/shanebarker/
Zerply.com http://www.zerply.com/profile/shanebarker

Plus about 100+ MORE….

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Social Media Facts
156 million – The number of blogs on the Internet (Wikipedia-2011)
1 billion – Tweets each week (March 2011-Huffington Post)
460,000– New accounts added daily on Twitter (March 2011-Huffington Post)
175 million – People on Twitter (Business Insider-March 2011)
14.6 million – People following @ladygaga (Most Twitter’s followers).
800 million – People on Facebook (facebook.com/press/info.php)
130- Average amount of friends per user (facebook.com/press/info.php)
5 billion – Pieces of content (links, notes, photos, etc.) shared on
Facebook per weekly. (www.socialtechnologyreview.com)
53.5 billion- Number of minutes Americans spent on Facebook in
May 2011.
6.4 hours-Average Time people spent on Facebook in May 2011
107 trillion-Total emails sent in 2010 (www.socialtechnologyreview.com)

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Q: Is Social Media for everybody?
A: No

Q: Is your personal/company online reputation important?
A: Yes

Q: Will Social Media and Your Reputation ever cross paths?
A: Absolutely!

Q: How will they cross paths?
A: When somebody “Googles” your name/brand?

Q: Have you “Googled” your name/company?
A: Yes? No?

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So what can I do today to help protect my image, my brand, my name, my
business?

1. Set up social profiles.

2. Set up social monitoring.

3. Respond to all comments (good or bad).

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I. Power of the Social Profile (Good side)
a. Create Profiles
i. Add content (pictures, video, articles)
b. All these profiles should index w/Google
i. You control the content (very important)

II. Power of the Social Profile (Bad side)
a. “They” create a profile
i. ripoffreport.com, cheaterville.com
b. “They” write a review for the whole world to see
i. The good, bad and ugly
c. Who is “They”
-Mad ex-employee
-Angry girlfriend(s), boyfriend(s), etc
-Competitors

1:0, 1:1, 1:5, 1:10

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I. Shane Barker (What have I done to protect my name/brand)
a. The Big Five plus one
(Google search: Shane Barker)

i. Facebook (#10 on pg.1)
ii. Twitter (#4 on pg.2)

iii. LinkedIn (#5 on pg.1)

iv. YouTube (N/A)
v. Google+ (#1 on pg.1)
vi. Your Name/Business (i.e. shanebarker.com) (#2, #3, #4 on pg.1)
*58.4% of clicks will come to the first three results on page one

* http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study

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I. Point all profiles to one site.
a. Informational or Ecommerce
i. I point my traffic to my shanebarker.com
ii. Informational site and For Hire

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A lie can travel halfway round the world while the truth is putting on its shoes. By: Mark Twain
I. Set up social monitoring for your profiles
a. Google Alerts (www.google.com/alerts) FREE
i. Set up Alerts
1. Business name, personal name or keywords
2. Type: News, Video, Blogs, Discussions or Everything
3. How often: As it happens, once a day or once a week
4. Volume: Only the best results or all results
5. Your email: Alerts will go to the email address

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I. Respond to all comments (good or bad).
a. Bad Comment
i. Breath, calm down and assess the damage
ii. Don’t reply on social platform
* Worst thing you can do
iii. Deal with it offline (in an email-still be careful)
iv. Be level headed in all communication
v. Take comments as constructive criticism
vi. Some people are just crazy

All online comments are permanent!
Stop and think…first!

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So in a nutshell…

I. Get your social profiles created
a. Add content so Google sees you (getting indexed)
b. Do it before “They” do it first

II. Set up Monitoring for your brand, name, keywords, competitors name

III. Respond to your comments good or bad
a. Be positive, level headed
b. Listen, assess the situation and respond accordingly

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Any Questions?
__________

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3550 Watt Avenue
Sacramento, CA 95821 O: (916) 548-0399 Shane Barker O: (916) 548-0399
___________________________________________
F: (916) 415-6292 www.shanebarker.com F: (916) 415-6292
www.shanebarker.com

Social Media and Your Reputation

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