Shantunu ghosh BBA North South University Dhaka Bangladesh.

2. We Are Group IV
Md. Mushfiqur Rahman (ID # 1110060030)
Santunu Ghosh (ID # 1030052030)
Bushra Rahman (ID # 1030274530)
Uzma Alve Rafa (ID #1030668530)

3. History of Dell
• Dell computer was founded by Michael Dell. Dell
traces origins to 1984 when Michael dell created PCs
limited. The company changed its name to “Dell
computer corporation” in 1988 and began expanding
globally as a multi national company first in Ireland.
• In 1992 Fortune magazine included Dell computer
corporation in its list of the world’s 500 largest
companies. Michael Dell is the youngest CEO of the
fortune 500 ever. Dell Inc. is now the 41st among the
fortune 500 companies.

4. Mission statement
• Customer satisfaction: Dell satisfies their
customer by providing their superior customer
service.
• Team satisfaction: Management and employees
of Dell inc. are committed to cooperating as a
team for the purpose of profitability and
gratification of a job well done.
• Community Satisfaction: Dell provides jobs in a
clean, safe, environmentally sound atmosphere
and be an active participant in community affairs.

5. Future Plan
• Dell Inc. is planning a major expansion of its retail
presence in China, one of the company’s largest and
fastest growing markets.
• Dell is planning six new tablets and three new
Smartphones.
• In recent times Dell is planning for more powerful
gaming laptops and desktops named “Alienware”.
• Dell’s supply chain optimization team has targeted
forecasting for process improvement. Each group used
its own judgment and biases to modify the forecasts of
demand.

6. SWOT Analysis
of Dell Inc.

7. • Strength :
 Dell is the world’s largest PC maker. For the last couple of
years it has held its position as market leader. The Dell brand
is the one of the best known and renowned computer brands
in the world.
 Dell cuts out the retailer and suppliers directly to the
customers. It uses information technology and Customer
Relationship Management approaches to capture data and its
loyal customers. Dell has total command of the supply chain.

8. • Weakness :
 The company has such a huge range of products and
components from many suppliers from different countries,
that there is occasional products recall that can cause Dell
some embarrassment.
 Dell is a computer maker, not a computer manufacturer. It
buys from a group of hi tech component manufacturers and
this allows Dell to focus on marketing, logistics and other
business operation.

9. • Opportunities :
 Dell is pursuing a diversification strategy by introducing many
new products to its product line. This initially has meant good
such as including printers and toners, but now also included
LCD television and other non-computing goods.
 Dell is making and selling low cost, low price computers to PC
retailers in the United States.

10. • Threats:
 The single biggest problem for Dell is the competitive rivalry
that exists in PC market globally. Dell sources from Far Eastern
nations where labor cost remain low. But there is nothing
stopping competitors doing the same. Even sourcing the
similar components from similar suppliers.
 Dell being global in its marketing and operations and is
exposed to fluctuations in the World Currency Markets.
Changes in exchange rates could leave the company exposed
to potential losses in parts of its supply chain.

11. Products Of Dell Inc.

12. Products
•Desktops
•Servers
•Notebooks
•Netbooks
•Peripherals
•Printers
•Televisions
•Scanners
•Pen Drives
•Smart Phones

13. The corporation markets specific brand
names to different market segments.
•Its Business/Corporate class represent brands where the
company advertises emphasizes long life-cycles, reliability,
and serviceability. Such brands include: Optiplex, Vostro,
Latitude and others.
•Dell's Home Office/Consumer class emphasizes value,
performance, and expandability. These brands include:
Insprion, XPS, Adamo and others.
•Dell's Peripherals class includes USB Pendrives and Printers;
Dell monitors includes LCD TVs, plasma TVs and projectors for
HDTV and monitors. Dell UltraSharp is further a high-end
brand of monitors.

14. Dell's
major
competitors

15. Dell As An Multi-National
Company

16. • Dell is an American multi national technology
based company centered in Round rock, Texas,
United states.
• Dell has a big market share in China and India.
• In 2006, Dell cut its price in an effort to
maintain its 19.2% market share

17. International market of Dell
• Dell International started in India about seven
or eight years back by opening a customer
contact center at Bangalore in 2001. In 2003,
the second contact center was opened at
Hyderabad.
• After the U.S., Dell India is the second biggest
centre with 13,000 employees.
• About 90% of dell computers are
manufactured in China.

18. Planning And Strategic
Factors of Dell

19. Growth strategy
• Process streamlining: Dell built a significant
advantage in the marketplace by focusing on
innovations in the supply chain. Dell focused on
enabling "just in time" delivery of parts and
components.
• Product diversification: Dell has used a
diversification strategy to enable business
growth.
• Market penetration: Dell has achieved market
penetration internationally with various
segmentation strategies

20. Contingency planning
• Dell does not use any contingency planning
instead Dell uses performance Assurance
Performance Assurance is about lowering risks
and controlling costs while ensuring
performance. Contingency planning shares
these same goals.

21. Global Product Development
•Dell’s global presence gives the
company an innovation edge in
important ways

22. Innovation Approach
•Dell helps drive the course of future
industry innovation through a time-
tested process that puts customer
needs first.

23. Decision making
• The board of directors usually sets up five
committees. Dell s functional structure included
employees grouped together by the common skill
and task performance to organize the value chain
activities. The value chain activities are controlled
by the managers. Later dell changed to be a
market structure company.
• EMEA Marketing Senior Management team,
develops and implements strategic solutions that
helps Dell to improve decision-making
capabilities.

24. Organizational design
• Dell follows the neoclassical organizational
design. As any other multinational company
delegation of authority also exist in Dell.
• Dells hierarchy is shrinking as managers are
increasingly delegation in everyday decision
making to employee.
• Project Managers at Dell have no direct
reports, they rely on their people skills to get
things done.

25. Delegation Of Authority
• Dells hierarchy is shrinking managers are increasingly
delegation everyday decision making to employee who
has access through it to the facts they need to provide
excellent customer service.

26. Diversity & Inclusion

27. • Dell is committed to building a diverse environment that is
reflective of a diverse global marketplace. They are striving to
ensure they are engage with key marketplace segments to
advance their global diversity and inclusion activities.
• Dell believes that to be a successful company and a great place
to work, our business must be able to leverage the similarities
and differences of all team members.
• Dell creates mutually beneficial partnerships with national civic
organizations, professional development organizations, and
multicultural business and community groups in advancing
their marketplace and workplace diversity and inclusion
activities.

28. Cultures And Values
• Dell actively foster a culture where employees can be
confident and proud that they act legally and ethically.
• Dell’s Code of Conduct, entitled “Winning with Integrity,”
encompasses a globally consistent set of guidelines
articulating our standard of ethical behavior.
• The culture of integrity at Dell encourages the courage of the
individual. The Global Ethics and Compliance Office receives
an average of 350 inquiries per quarter.

29. • Dell uses both organizational structure and
culture to have a direct bearing to their
companies’ profit.
• Dell has a highly collaboration and informative
process
• Dell uses development designs to maximize
networking technology.
• Dell plans to gain additional benefits from its
integrated identity environment by leveraging.

30. Thank
You :D