On-page optimization involves directly optimizing web pages for search engines and users. This includes optimizing elements like page titles, URLs, meta descriptions, content, keywords, images, videos, and links. Proper on-page optimization helps search engines understand what the page is about and whether it is relevant to search queries. The document provides tips for optimizing various on-page elements like using targeted keywords in titles and meta descriptions, optimizing images with alt text and file names, and using structured data to enhance search engine results pages.

1. On-Page Optimization

2. On-Page SEO is the
Practice of directly
optimizing web
pages for search
engines and users
Also known as On-Site SEO or Front-
Page SEO

3. Why On-Page SEO is Important?
It helps search engines understand your website and
its content, as well as identify whether it is relevant to a
searcher’s query.

4. On-Page SEO
Check List
Page Title Page URLs
Meta
description
Content
Optimization
Keyword
Optimization
Image
optimization
Video
optimization
Inbound link
Outbound
link
Voice search
Optimization
Featured
snippet
Structured
data

5. Snippet Optimization
Optimize snippet to rank higher
on SERP. It include optimization
of,
 Page Title
 URL
 Meta Description

6. Page Title
 Most important SEO factor
 Include Targeted keyword at the beginning
of the title
 Limit the Title length under 70
characters.(512-pixel)
 Unique and eye-catching title
 Improve CTR
 Shouldn’t be too long or too short
 Use title tag modifiers
Page title

7. SEO-Friendly URL
 Unique and descriptive URLs
 It’s Your online address
 Avoid special characters, commas, brackets,
etc.
 Pretty permalinks
 Should include Primary keyword and make it
short

8. Write a compelling Meta description
 Brief description about the page
content present on SERP
 Unique and impressive description
 Include Focusing Keyword
 Character limitation 155 to 160
(1024-pixel width)
 strong and compelling call to action
to encourage readers to click, read,
or learn more about your content
Meta
description

9. Content Optimization
 Write relevant, quality, &long
form content
 Well-optimized, readable and
UX-friendly
 Optimize for search intent
 Use focusing keyword initially
 Use LSI keywords also
 Arrange the content in a logical
order which makes it easier to
scan

10. Continues…
 Use subheadings for a better user
experience
 Avoid Broken Links
 Include images, videos, info
graphics etc.
 Improve loading speed
 Include inbound and outbound
links
 Use strong call to action button

11. Keyword Optimization
 Use relevant keywords in
relevant places
 Use long tailed keywords
for VSO
 Use targeted keyword and
LSI keyword
 Avoid Keyword stuffing
 Avoid keyword cannibalism
 Add modifiers to form long
tailed keywords

12. Image
Optimization
USING IMAGES MAKES
YOUR PAGE
INTERESTING AND
EASIER TO UNDERSTAND
CREATE CUSTOM IMAGES OPTIMIZE IMAGES FOR A
BETTER LOADING SPEED
WRITE ALT TEXT IT IS IDEAL TO ADD THE
KEYWORD IN THE IMAGE
FILE NAME, TITLE, AND
ALT TEXT
USE HIGH QUALITY
IMAGES BUT COMPRESS
IT BEFORE UPLOADING

13. Video Optimization
Title of the video
should be
concise,
engaging, and
must include your
primary keyword
Choose high-
quality and
relevant
thumbnails
Add description
including targeted
keyword and LSI
keywords
Add subtitles, if
possible
Video should be
relevant to the
rest of your
content

14. Anchor tag optimization
 In-Bound Links
 Out-Bound Links

15. Internal Links
 Use clear, Keyword rich, relevant, and
descriptive anchor text
 Add Links from high authority to pages that
need a boost
 Give link to pages relevant to the topic
 Avoid broken links

16. External Links
 Give links to websites related
to the content
 Valid out-bound links improves
SERP ranking
 Use proper “rel” attributes
 Open external link in a new
window
 Avoid broken links

17. Advanced SEO
Techniques

18. Voice Search
Optimization
 Be mobile-friendly
 Use structured data
 Use Google my
business listing

19. Featured Snippet

20. Featured Snippet Optimization
 Increase the no: of zero
clicks
 Optimize for search
intention
 Average length of content is
in between 40-60 characters
 Structure and format the
contents
 Optimize it for voice search

21. STRUCTURED DATA

22. Schema Mark-up
 Improves the brand presence online
 Enhances the appearance on SERP
 Use a number of headers to make more
precise snippet
 Use proper knowledge graph
 Use sitemap
 Introduce FAQ schema

23. Schema Markup Types

24. Knowledge Graph

25. Site link Search Box

26. Breadcrumbs

27. Video Object

28. Review
Mark-up

29. On-site SEO refers to
optimizing your presence on
the search results page
itself. Optimize website for
both human eyes and search
engine bots to obtain higher
rank on SERP and drive
organic traffic

30. THANK YOU
Shamna Bayis