This document provides a content strategy for a restaurant's social media plan. It recommends posting pictures of food to showcase menu items, sharing cooking tips and recipes, running food-related contests on holidays, promoting restaurant offers, celebrating special occasions with fans, sharing food facts, and showing photos of happy employees to humanize the brand. Examples of specific social media posts are also provided, such as highlighting seasonal ingredients, promoting breakfast, and engaging customers with questions and contests. The overall goal is to build an online community around food to attract new customers.

1. Restaurant
Social Media Plan

2. Content Strategy for Social Media
• Post around the brand identity
• Let your picture do talking – People love food when they see on Social media Platforms. Actual images of
food can go long way in showcasing your restaurant dishes.
• Share Health tips, kitchen tips and free recipes
• Doing exciting food related contest –Social Media page of a restaurant is all about food and there’s nothing
better then organizing the magic food based contest. For e.g. for World Pasta Day (Oct 25th )
• Promote your restaurant offers – Promote your restaurant offers through social media ads and reach out to a
larger targeted audience.
• Celebrate Special day with fans – Fans love when a brand wishes them on special occasion.
• Share interesting Food facts
• Spot the difference in the images.
• Show off your staff - Show off your staff doing what they do best! Seeing happy, smiling employees does
wonders for your reputation, as customers long to be served by joyful workers.

3. Examples of Social Media Post.

4. What’s in season? February
March April …
Remember, you can enjoy the taste
of any dish year round! Come and
enjoy the food and season.

5. Who doesn't love a good egg
dish?
The Egg with a story.
Make your own while you try
the Egg (dish name)

6. Each item is a gem and you are at a loss of ideas as to which one to pick. You could
see such a beautiful piece of art

7. So we hear that a good breakfast
starts our day out right.
In that spirit, Come and Enjoy
the Breakfast @

8. Our Friday table is always full of legendary food and drinks.

9. No matter what your
question is today.
Our answer is 'Pizza'.

10. At 4 pm today. That's the
perfect time to have
coffee

11. Lets explore
exciting Ideas to
engage your
customer.

12. Click Your Food Contest!
Ask fans and followers to pick up their
cameras and try their hand at food
photography.
Capture marvelous (and appetizing)
photographs of all types of food from fruit to
feasts and give caption for the photograph.
This campaign could be uploaded to:
Facebook, Instagram and Twitter using #tag
Best Photograph with great caption will win.
3 Winner will get dinner vouchers.

13. Food related Contest for World Pasta Day
(Oct 25th )
In celebration of World Pasta Day have an
exclusive competition.
Ask the fans and followers to tell “What
your favorite Pasta-based meal is?”
This campaign could be uploaded to: Face
book and Twitter using tag #PastaDay
Three winner will be chosen from all
entries.
Winner will get restaurants coupons.

14. Employee appreciation
Take a photo/video of your staff working with your
product or menu items. It could be a chef, a
waitress, or even a busboy.
Post them to your company social media platforms .
Use these types of photos to show that you’re an
establishment that values the people that work for
you.
It shows that you’re a fun place, and likely with great
customer service.