on- field task in kirloskar institute of advanced management studies. ( KIAMS )

1. Business to Business Marketing
GROUP- 4
Submitted By-
Shaivi Kharbikar, Sekhar Choudhury, Swastika Kundu, Tarun Pandey,
Ankit Kumar Singh

2. VALUE
Customer associate lingerie with fashion and look for value added
products and in terms of cuts and styles.
All Day Long (comfortable), Cotton Essentials, Encircle and Tease.
With our studio,
• Latest software
• International trend and innovative features updated from visits to
international women’s innerwear and raw materials fairs, industry
literature and women’s innerwear websites.

3. VALUE CREATION
Lace and fabric for the women’s innerwear products.
• Providing moderate support
• Provide additional support
• Foam pads for coverage
• Elasticized for easy
• Flexible fit
• A clean, contemporary look
• Mesh fabric for ventilation
• Most sports bras have breathability features, unique smoothing “petals” are
strategically placed inside seamless cups for complete modesty, bras conform to
your curves for a naturally shapely look.

4. CAPTURE VALUE
A must for every woman's wardrobe.
• Personal selling to distributors, awareness created to end user through various
‘FASHION-SHOWS’, i.e. Lake Fashion Week.
• Advertisement done by the company will motivate end user to but from retailers
resulting in creation of demand to our buyers i.e. Distributors.

5. COMMUNICATE VALUE
Benefits in Appearance
There are three primary areas that are addressed by body shaping lingerie: the bust, waist,
and the hips. One big benefit of wearing shaping lingerie is that you instantly get that
feminine silhouette. With the right push-up bra, corset, and thigh shaper, you have that
hourglass figure that will go well with your sexiest dress.
Benefits in Self-Esteem
Believe it or not, not only does shaping lingerie change your outward appearance, it can change your
attitude towards weight-loss as well. Most women who wear body shaping lingerie are encouraged to
retain a healthy and active lifestyle. This is because once you get a sneak peek of what your body
shape can possibly become, you start to believe that your dream figure is achievable.

6. DELIVER VALUE
• Basic line- Cotton, denim, dynamite fabric.
Ranged from 200-500 INR.
• Medium line- Melange, Micro, Power stretch lace, Cotton lining.
Ranged from 500-800 INR.
• Premium line- Satin, Swiss velvet, Thermo stat fabric, Jacquard fabric.
Ranged from 900-3000 INR.