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December 10, 2021BUS 225 Project Four
Press Release
“WRITE AN ATTENTION-GRABBING HEADLINE THAT
SUMMARIZES WHAT YOUR COMPANY IS DOING.
CONSIDER FORMATTING YOUR HEADLINE IN ALL
CAPITAL LETTERS.”
“First, draft a strong lead sentence. This will be the first
sentence of the opening paragraph for your press release. Now,
in 2–3 sentences, describe the key points that you would like
external audiences to understand about your company’s new
diversification strategy.”
“Provide an overview of the diversification strategy you
recommended.”
“Describe the current or future dilemma that led you to decide
the company needs to diversify and explain how diversification
will solve this problem.”
“Identify where in the marketplace the new product is launching
and why the company decided to launch in those areas.”
“Describe who benefits from this product in both the company
and the community.”
“Close by summarizing the who, what, when, where, and why of
your plan.”
For more information, contact: “State your name”, Sales
Department Manager.
First and Last NameInstructors NameDecember 10, 2021BUS 225 P

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First and Last NameInstructors NameDecember 10, 2021BUS 225 P

  • 1. First and Last Name Instructor's Name December 10, 2021BUS 225 Project Four Press Release “WRITE AN ATTENTION-GRABBING HEADLINE THAT SUMMARIZES WHAT YOUR COMPANY IS DOING. CONSIDER FORMATTING YOUR HEADLINE IN ALL CAPITAL LETTERS.” “First, draft a strong lead sentence. This will be the first sentence of the opening paragraph for your press release. Now, in 2–3 sentences, describe the key points that you would like external audiences to understand about your company’s new diversification strategy.” “Provide an overview of the diversification strategy you recommended.” “Describe the current or future dilemma that led you to decide the company needs to diversify and explain how diversification will solve this problem.” “Identify where in the marketplace the new product is launching and why the company decided to launch in those areas.” “Describe who benefits from this product in both the company and the community.” “Close by summarizing the who, what, when, where, and why of your plan.” For more information, contact: “State your name”, Sales Department Manager.