Session 10
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Marketing Communication
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Session 10
- 1. Prepared by Shahin Rasoulian Session 10: Chapter 9 Communication 1 Fall 2015
- 2. Objectives 1. Understanding: the role of communication in marketing, sales promotion, advertising, public relations Session10 2
- 3. “If I was down to the last dollar of my marketing budget, I’d spend it on PR!” Bill Gates Session10 3
- 4. Marketing Model Session10 4 Business Analysis Objective Planning Implementation Control Market Need Demand Consumers Segments Information system Internal, secondary and primary data Marketing mix Product | Price | Promotion | Place | People | Personal selling
- 5. Communication Goals 5 Session10 Informing about products Reminding to buy Persuading to buy Building relationship
- 6. Communication strategies 6 Session10 Sales promotion Advertising Public relations Sponsorship Direct marketing Interactive communication
- 7. Communication strategies 7 Session10 Sales promotion Advertising Public relations Sponsorship Direct marketing Interactive communication
- 8. Communication strategies 8 Session10 Sales promotion Advertising Public relations Sponsorship Direct marketing Interactive communication
- 9. Communication strategies 9 Session10 Sales promotion Advertising Public relations Sponsorship Direct marketing Interactive communication