Maximizing The Value Of Your News: From Twitter to Google

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Kye Strance Director, Product Development Vocus, Inc. Maximizing the Value of Your News: From Twitter to Google

Jenni Bowring-McDonough ,[object Object],[object Object],[object Object]

Sandra Fathi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sandra Fathi President, Affect Strategies

Where does news come from? ,[object Object],[object Object],[object Object]

Old School: Who Owns the Relationship? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company ‘Owns’ Message Press Filters Message Company Owns Content Company Delivers Message

New School: No Rules, Many Roads

New School: Who Owns the Relationship? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How is News Consumed? Search Engines Mobile Devices Television Radio Online Publications Social Media Print Publications

Press Release: Academic Approach ,[object Object],[object Object],Image Source: www.district196.org

Traditional Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FOR IMMEDIATE RELEASE: Contact: Contact Person Company Name Telephone Number Fax Number Email Address Web site address Headline Here Subhead City, State, Date — Opening Paragraph (should contain: who, what, when, where, why). Body text – more detailed information about the announcement, why its important, why people should care, what value does it provide, how does this impact someone/something. Add more detail about the company or organization s involved in the announcement. Possible quote from customer, executive or industry expert. Contact information relevant to the announcement or resources for further information. About Company Company description(short paragraph with listing of website). # # #

Social Media Press Release NEW

Social Media Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization (Not Just for Press Releases) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Tips – From Lee Odden at TopRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Old Measures vs. New Measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR 2.0 – No Press Release at All ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Friend Me On Facebook Fan Me On Facebook

Twitterverse 06/08/09 Affect Strategies

10 Reasons to Tweet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Proof! Twitter Drives Traffic Google Analytics for TechAffect.com ,[object Object]

Googleverse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube is for Adults (& Businesses)

Individuals, Brands & Companies

Linking In to LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jenni Bowring-McDonough Publicity Manager, Free Spirit Publishing

• I have been with Free Spirit for nearly three years • We are a niche publisher Free Spirit has been Meeting Kids’ Social and Emotional Needs for 26 Years ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],As a Publicist, I Promote our Books and Authors to the Media

[object Object],[object Object],[object Object],Requires a Combination of Publicity Efforts

[object Object],[object Object],[object Object],[object Object],Recent Efforts Include Internet and Social Media

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Also on Twitter

Recent Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Other Social Media Efforts

Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Vocus ,[object Object],[object Object],[object Object],“ Innovation of the Year”

Maximizing The Value Of Your News: From Twitter to Google

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Maximizing The Value Of Your News: From Twitter to Google