Combining systems thinking and design thinking to solve wicked problems.

1. ASHA LABS
systems + design
thinking

2. the consulting industry is huge but broken
• traditional consulting is great on strategy (using past
frameworks and information)
• has a global market size of $133Bn (and growing)
but the flaw in the services these firms provide are
• time bound value: new trends and technologies make
the strategic plan obsolete once delivered
• knowledge commoditization with most of the
frameworks available in public domain or made less
valuable due to technology
• little to no capability to provide innovation consulting,
a critical client requirement in the future

3. design firms have an opportunity.
• to provide a customer centric approach to product
development and innovation
• as markets move to serving the ‘customer of 1’
research that clients need will be more customer
research than the aggregate projections that
consulting firms provide
• transformative and radical thinking. examples
(where consulting cannot serve the customer):
• designing for Artificial Intelligence,
• designing for the disappearance of ‘digital’
• a world where tech levels & brands win

4. working with asha labs
• systems thinking (solving wicked problems) &
futurecasting
• identifying use-cases for design work in incumbent
industries
• traditional incumbent industries strategy (add-on)
• content development & business development (add-on)
structure of arrangement
• contractual, providing backend support to source, quote
and win opportunities. one monthly Skype meeting and
24/7 email access and milestone based checkpoints.

6. seyi fabode, partner
• 2 company sales/exits in the utility tech space.
• LinkedIn Top Voice in Technology 2016 & 2017
• Systems and Innovation Brand with ~100k followers
• Speaker (SXSW, Fortune 500 Company Conferences)
• Advisor to ~12 Utility Tech Startups (globally)
• global utility/tech industry reputation having worked,
spoken, and funded companies on three continents.
• Founder/CEO, Power2Switch (acquired, Choose Energy)
• VP Innovation/Partnerships, Clean Energy Trust ($5M led
investments in 5 companies)
• Operations Analyst, 1000MW Power Plant
• MBA Booth School of Business Univ. of Chicago
• MSc. Systems Engineering, Warwick University UK
Confidential
6

7. ASHA LABS
seyi fabode, seyi@asha-labs.com
systems + design
thinking