2. Social media is a very popular and
easy way to spread the word
about your business but to get the
most return on investment (ROI)
it’s best to have a social media
plan. Otherwise you can get
caught up in Twitter drama or
Facebook games.
3. Working effectively with Google
Plus involves a simple three-step
process: Setup, Networking and
Marketing. After the Setup phase
is complete, then it’s really only
the networking and marketing that
will need your attention.
4. Setting Up Google Plus
First, set up your Google Plus profile. Simply
fill in the fields with your name, company
name, location and a photo and you you’re
now ready to venture further into using
Google Plus. Of course, if you have a
physical location for your company and are
looking to use Google Plus as a way to grow
and promote your business, make sure you
include your location.
5. Second, create a Google Page for your
business. In the left sidebar of your profile
you’ll notice an icon that says “Pages” (it may
also be under the “More” icon). Click this icon
and then choose which type of page you
want to create. Just keep following the very
easy instructions for choosing your category,
personalizing the page’s profile, and adding a
photo.
6. Networking
Remember that you now have two Google
Plus profiles: 1 personal and 1 business.
Most likely, if you’re trying to grow your
business and get your brand recognized,
you’ll want to do your business networking
under your business profile. When you log
in to Google Plus, simply click the “Pages”
icon and begin posting information, tips,
photos or videos.
7. To really jumpstart your networking efforts,
you will have to search out people who fit
into your target market. You can search for
these people using the search function and
then fit them into one of your circles. The
same is true of local businesses or your
chamber of commerce.
8. Once people start to find your Google Plus
business page, they will add you to their
own circles and you will receive
notifications. Now you can add those
people to your circles, which is a function
not available with Facebook.
9. Keep in mind that it’s not enough to just add
people to your circles. They will forget about your
page very quickly if you don’t post useful
information for them to read. Even before you get
your first follower, you should write some posts
that others will find useful. Start with an
introduction post telling what you have to offer
and then keep following it up with tips, recipes, or
photos of local events that are interesting to your
readers. If people ask questions or make
comments on your posts, answer them back right
away. Strike up conversations as frequently as
possible to engage your audience.
10. Marketing
There’s nothing wrong with self-
promotion on social media provided
that you’re not doing it every single day
or with every single post. The key is to
always ask yourself how you can help
others and what information will your
readers find useful.
11. Encourage your readers to share your
website content by adding the +1 badge to
your site. This is the small, orange button
that allows readers to share your website
link with others in their Google Plus circles.
The more useful the information, the more
people will share it which will hopefully lead
to more sales.