2. A great way to promote your business locally
on LinkedIn is to become an expert in your
subject matter. You probably wonder, “How
do I become an expert?” One way you become
an expert in any subject is to study it
extensively, write about it, and then share
your knowledge. Most experts share a lot of
their knowledge freely. You can do the same.
The best way to do it on LinkedIn is to answer
questions.
3. Answering questions on LinkedIn is actually
quite simple. First, you must have a
LinkedIn.com account and profile. I highly
advise that before you start answering
questions, you create the very best profile,
headline and summary that you possibly can.
The reason for this is that when you answer
questions people can link to your profile and
see it. If you have an incomplete profile, a
terrible photograph, and a childish, poorly
written summary, no one will take you
seriously.
4. As you would with anything that you write,
double check for typos, grammar, and
commonly misused words. If you typically hire
a ghostwriter, it's probably a good idea to
continue using a ghostwriter to help you write
your profile, especially your summary. You
want the summary to expertly showcase your
talents. Hiring a talented copywriter can do
wonders for your LinkedIn.com profile. In fact,
this is also a good time to consider hiring a
photographer who can take really good head
shots.
5. Once you have a complete and well developed
profile is time to add a few connections of
people that you already know and do business
with. Ask people to recommend you, which
will further fill out your profile and help
establish you as an expert. Next, ensure that
your website and your blog are fully updated.
Even though these are not technically part of
your LinkedIn.com profile, you will be linking to
them from your profile. Therefore, they need
to look very professional so that you and your
talents are highlighted.
6. Now that your profile showcases a complete and
professional background, you can now focus on
finding and answering questions. Currently, you
can find the answers section by selecting ‘more’
(near the search bar), then ‘answers’ from the
drop-down menu. Once you have selected
answers, type a keyword into the search bar that is
relevant to your niche. Click search. You might
have to try different keywords until you discover
some questions that you can answer. But don't
give up; keep trying different keywords until you
find just the right questions.
7. When you answer the questions, ensure that
you are highly professional, ethical, and that
you explain your sources. It is okay to link to
your own blog as a source it is truly 100%
relevant. In addition, if you come across a
question that can be answered by one of your
colleagues and does not compete with the same
target market as you do, go ahead and refer
them to the right expert. Your connections will
appreciate the referral by doing the same for
you when the opportune ad arises.
8. Your imagination, creativity and business
experience let you use LinkedIn to
promote your business locally through
answers. Don't forget, that you can also
ask questions. Avoid asking questions
that you have no intention of
participating in once you ask the
question.
9. If you ask an intelligent question, you'll get
some really excellent answers, and possibly
connect with someone new that can lead to
your next big sale. Answering enough
questions and having your answer voted as the
best answer will earn your ‘expert’ status on
LinkedIn.com. Once you do, a lot of doors will
start opening for you in your local area.