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Customer
Experience
Measured




             www.ragscores.com
“Interaction Audits”

When answers and insights are required with intricate details on a
continuous basis…..

- Interaction Audits are highly effective
in finding out consumer opinions

- Through carefully designed audit
you can specifically identify the areas
of strength & improvement alike




                                                        www.ragscores.com
Interaction Audits : Areas
                                    Interaction Audit




        Call Listening               Mystery Calls                       Walk In




                               System Check for loop closure
                                                                      Key Advantages

                                                               • Sanity Check: “Inspecting”
                                          Audit                what you are “Expecting”
        Customer Feedback                 Result
                                                               • Regular Feedback: Ensures
                                                               similar experience every time to
   1.   Reporting of observations                              the patients

   2.   Suggest actionables                                    • Training : Clearly highlights
                                                               training needs
   3.   Suggest training & quality improvement
        modules
                                                                            www.ragscores.com
Suitability


Interaction Audits are ideal for:

• Identifying process issues

• Improving productivities

• Identifying training needs




 Customer Experience mapped ongoing will ensure you improve Satisfaction
                          & optimize Cost



                                                         www.ragscores.com
Various Models
                                                     Mystery
                                                    Shopping




     Interaction          Conformance               Life Cycle                                  Alternate
                                                       Audit           Benchmarking
        Audit                Audit                                                            Channel Audit

Trained shoppers       Trained shoppers to     Defining end to end    Feedback through:     Auditing interaction
to anonymously         anonymously evaluate:   customer touch point   Benchmarking,         quality & customer
evaluate :             •Operational Efficacy   and auditing each                            experience at IVR,
                                                                      Focussed Groups &
•Customer              •Employee integrity     interaction for        Mystery Audits for    SMS, Website,
Experience                                     compliance and                               Written
                       •Merchandising          further improvement    Self, Competition &   communication
•Softer elements
like overall                                                          Best In class         (Email, letter & fax)
environment,
selling skills, body
language

                                           • Training & Workshop
                                           • Process Optimization
                                           • Process Audits                          www.ragscores.com
The Methodology
I(DA)2T: Developed in-house to deliver
superior experience                                                              Interact




                                           I                          Transfer              Discover


 Interact & Discover                                                             I(DA)2T
                                                                                 (IDEATE)


   • Discussions
   • First hand product & service experience            D              Agree                Assess


   • Q&A session
                                                                                  Discuss
   • Frontline meeting
 Assess & Discuss
   • Cross-functional discussions         A

   • Process designing                                      • Inclusive Approach : All the stake
                                                D           holders are involved
   • Brainstorming
   • Discussions                                            • Result Oriented : Unlike an “only-
                                                    A       consultative” approach
 Agree & Transfer
   • Solution discussion                                    • Time Tested : Has been
                                                            successfully implemented across
   • Solutions walkthrough                  T               various service industries
   • Agreement & sign offs
   • Train core team
                                                                                 www.ragscores.com
   • Implementation
Expertise in Experience Management
                              Industry                  Assignment                               Clients
                                           Outbound telecalling, Field data
                                           collection, Database Mgt, Mystery
• Service Strategy            Telecom      audit, Process audit, Guest Retention,
  Development
                                           Call centre set up, Technology design,
                                           Training
• Market Research                          Service Quality, Process audit,
                              Banking      Guest Retention, Technology
                                           design, Training, KYC
• Mystery audits
                                          Proactive Life cycle Mgt, Process audit,
                              Hospitality Database Mgt, Guest retention,
                                          Mystery dining
• Benchmarking
                                           Service Marketing, Distribution Process & Training,
                              FMCG &       Feasibility Study, Product Test Study, Mystery
• Process Audit               Retail       Shopping, Guest response Mgt.

                                         Service audit – Experience & Standardization.
• Process Optimization        Healthcare Recommendations on service improvement, standardization
                                         & technology deployment

• Service Technology Design
                                           Management Development Program,
                              BPO          Performance Management system,
• Process Outsourcing                      Skills’ training

                              Educational Visiting faculty : CRM for MBA students
• MDP, Training               / Training Corporate training                                 www.ragscores.com
Contact us :

Arti Prakash         Vijay Jassal
arti@ragscores.com   vijay@ragscores.com
+91-9811476972       +91-9811318202



                                 www.ragscores.com

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Interaction Audits by RAG Scores

  • 1. Customer Experience Measured www.ragscores.com
  • 2. “Interaction Audits” When answers and insights are required with intricate details on a continuous basis….. - Interaction Audits are highly effective in finding out consumer opinions - Through carefully designed audit you can specifically identify the areas of strength & improvement alike www.ragscores.com
  • 3. Interaction Audits : Areas Interaction Audit Call Listening Mystery Calls Walk In System Check for loop closure Key Advantages • Sanity Check: “Inspecting” Audit what you are “Expecting” Customer Feedback Result • Regular Feedback: Ensures similar experience every time to 1. Reporting of observations the patients 2. Suggest actionables • Training : Clearly highlights training needs 3. Suggest training & quality improvement modules www.ragscores.com
  • 4. Suitability Interaction Audits are ideal for: • Identifying process issues • Improving productivities • Identifying training needs Customer Experience mapped ongoing will ensure you improve Satisfaction & optimize Cost www.ragscores.com
  • 5. Various Models Mystery Shopping Interaction Conformance Life Cycle Alternate Audit Benchmarking Audit Audit Channel Audit Trained shoppers Trained shoppers to Defining end to end Feedback through: Auditing interaction to anonymously anonymously evaluate: customer touch point Benchmarking, quality & customer evaluate : •Operational Efficacy and auditing each experience at IVR, Focussed Groups & •Customer •Employee integrity interaction for Mystery Audits for SMS, Website, Experience compliance and Written •Merchandising further improvement Self, Competition & communication •Softer elements like overall Best In class (Email, letter & fax) environment, selling skills, body language • Training & Workshop • Process Optimization • Process Audits www.ragscores.com
  • 6. The Methodology I(DA)2T: Developed in-house to deliver superior experience Interact I Transfer Discover Interact & Discover I(DA)2T (IDEATE) • Discussions • First hand product & service experience D Agree Assess • Q&A session Discuss • Frontline meeting Assess & Discuss • Cross-functional discussions A • Process designing • Inclusive Approach : All the stake D holders are involved • Brainstorming • Discussions • Result Oriented : Unlike an “only- A consultative” approach Agree & Transfer • Solution discussion • Time Tested : Has been successfully implemented across • Solutions walkthrough T various service industries • Agreement & sign offs • Train core team www.ragscores.com • Implementation
  • 7. Expertise in Experience Management Industry Assignment Clients Outbound telecalling, Field data collection, Database Mgt, Mystery • Service Strategy Telecom audit, Process audit, Guest Retention, Development Call centre set up, Technology design, Training • Market Research Service Quality, Process audit, Banking Guest Retention, Technology design, Training, KYC • Mystery audits Proactive Life cycle Mgt, Process audit, Hospitality Database Mgt, Guest retention, Mystery dining • Benchmarking Service Marketing, Distribution Process & Training, FMCG & Feasibility Study, Product Test Study, Mystery • Process Audit Retail Shopping, Guest response Mgt. Service audit – Experience & Standardization. • Process Optimization Healthcare Recommendations on service improvement, standardization & technology deployment • Service Technology Design Management Development Program, BPO Performance Management system, • Process Outsourcing Skills’ training Educational Visiting faculty : CRM for MBA students • MDP, Training / Training Corporate training www.ragscores.com
  • 8. Contact us : Arti Prakash Vijay Jassal arti@ragscores.com vijay@ragscores.com +91-9811476972 +91-9811318202 www.ragscores.com