This document outlines an agenda for a one-day service design jam in Los Angeles in 2013. It introduces the event organizers and describes several sessions that will take place, including discussions about effectively communicating ideas through storytelling and different presentation methods that can be used to describe a new service in one day. Attendees will work in groups to develop stories about characters, obstacles, and solutions that could form the basis for a new service design.

1. 34.0194° N, 118.4903° W
SERVICE DESIGN JAM
LOS ANGELES 2013
SERVICE DESIGN JAM 2013
Saturday, March 2, 13

2. CONTENTS
HEREIN
Killing Your Darlings
The Paris Hilton Principle
Storytelling for Service Design
Presenting Your Story in 1 Day
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3. HELLO.
I’M TARA GREER
EXECUTIVE CREATIVE DIRECTOR EXPERIENCE DESIGN AT R/GA
I’M LUKE STILES
SENIOR TECHNICAL DIRECTOR AT R/GA
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4. TODAY IS THE DAY
TO KILL YOUR
DARLINGS
(SORRY DARLINGS)
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5. THE PARIS HILTON
PRINCIPLE
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6. THAT’S H.O.T
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7. H IS FOR HELPFUL
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8. ARE YOU
MAKING
A SLAP
CHOP?
8
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9. WHEN A
KNIFE
EXISTS?
9
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10. O IS FOR ORIGINAL
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11. ARE YOU
GOING
AFTER
THE
SAME
PRIZE?
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12. WHEN YOU CAN
GO YOUR
OWN WAY
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13. T IS FOR THRILLING
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14. ARE YOU DOING
THE EXPECTED?
14
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15. SERVICE DESIGN JAM 2013 15
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16. EXERCISE: HOW IS IT
HELPFUL ___________________
ORIGINAL ___________________
THRILLING _________________
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17. STORYTELLING FOR
SERVICE DESIGN
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18. 18
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19. A CHARACTER YOU LOVE
[WHERE THE
WILD THINGS ARE]
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20. ENCOUNTERS AN OBSTACLE
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21. THEN OVERCOMES IT
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22. AND LIVES
HAPPILY
EVER AFTER
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23. STORY EXERCISE:
THE CHARACTER _________________________________
THE OBSTACLE __________________________________
OVERCOMING IT _________________________________
HAPPY ENDING __________________________________
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24. PRESENTING
YOUR STORY IN
1 DAY
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25. SOME SIMPLE TOOLS
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26. SOME SIMPLE TOOLS
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27. SOME SIMPLE TOOLS
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28. SOME SIMPLE TOOLS
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29. SOME SIMPLE TOOLS
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30. SKETCH A JOURNEY
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31. MAKE AN
EXPERIENCE MAP
ANIMATIC
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32. Saturday, March 2, 13

33. MAKE A
‘KICKSTARTER’
VIDEO
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34. Saturday, March 2, 13

35. Saturday, March 2, 13

36. MAKE IT OUT
OF PAPER,
STRING,
COATHANGERS &
CHOPSTICKS.
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37. 33
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38. STRENGTHS EXERCISE:
DOODLER _____________________________________
FRONTMAN ___________________________________
CAMERAMAN __________________________________
ROLE PLAYER __________________________________
MACGUYVER ___________________________________
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39. GOOD LUCK TODAY
GO FORTH
AND TELL GREAT
STORIES
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