For years, we have been talking about Business-IT alignment and to be honest, limited organisations have successfully accomplished that. In most organisations, the relationship is "dry", which causes friction. We are getting to the point where we need to realize that the love between the business and IT requires more than just alignment... With thanks for Ca Technologies for sponsoring TFT14 slides. For a free trial of Nimsoft go to bit.ly/1df6jY7

1. Peter%Lijnse%
The%Business/IT%love%
requires%lubrica8on%

2. Business-IT Love Requires
Lubrication"
Peter Lijnse
Managing Partner
Twitter:
@PeterJLijnse
Blog:
www.lijnse.com"
proven experience • proven tactics • proven success
© Service Management Art 2013"

3. Les Amants - Magritte"

4. Business Relationship Management Institute"
www.brminstitute.org!
Twitter: @BRMInstitute!
"
""Business Relationship Management
Institute (BRMI) is a leading training,
certification and professional development
organization that serves the Business
Relationship Management professional
community and corporations. " ""

5. Topics"
Business-IT Relationship Management
Organizational Capability"
"
Business Relationship Manager Role"
"

6. Business – IT Organizational
Capability"
The Challenge"

7. Business IT Alignment"
Strategic Alignment focuses on activities to
achieve cohesive goals across IT and the
Business"
"
Achieving alignment is evolutionary and
dynamic"
"
J. Luftman"

8. Current situation"
Business'Rela+onship'Management'
'
Enterprise'Governance'of'IT'

9. Strategic Alignment (Luftman, 1999)"
ENABLERS"
• Senior executive support
for IT"
• IT involved in strategy
development"
• IT understands the
business"
• Business-IT Partnership"
• Well-prioritized IT
projects"
• IT demonstrates
Leadership"
INHIBITORS"
• IT/Business lack close
relationships"
• IT does not prioritize well"
• IT fails to meet
commitments"
• IT does not understand
the business"
• Senior executives do not
support IT"
• IT Management lacks
Leadership"

10. Business Demand/Provider Supply
Maturity
Demand'
#
'
Improve'
Business
'
Effec5veness
'
Level'
"'
'
Business
'
Efficiency
'
Support'
Level'2'Business'Needs'
•
•
•
•
Level'
!'
Founda+on'systems'
Cost'savings'
Opera+onal'informa+on'
Func+onal'orienta+on'
•
•
•
•
•
Con+nuous'strategy'and'planning'
Converge'business'and'IT'
Expand'and'extend'infrastructure'
Enable'flexibility'and'agility'
Embrace'‘Consumeriza+on'of'IT’'
Level'2'IT'Focus'
Business'network/process'redesign'
Enable'business'and'partnerships'
Management'informa+on'
Process'orienta+on'
Level'1'Business'Needs'
•
•
•
•
Level'3'IT'Focus'
Business'growth'and'Innova+on'
Rapid'reconfigura+on'capability'
Market'informa+on'
Business'integra+on'orienta+on'
•
•
•
•
•
Establish'common'IT'infrastructure'
Build'IT'credibility'
Improve'solu+on'delivery'
Establish'Enterprise'Architecture'
Respond'to'‘Consumeriza+on'of'IT’'
Level'1'IT'Focus'
•
•
•
•
Provide'basic'systems'and'services'
Stabilize'opera+ons'and'support'
Improve'service'delivery'
IT'management'fundamentals'
Supply'
Time'
Focus'is'Demand'Management'
Level'
•
•
•
•
Focus'is'Supply'Management'
Level'3'Business'Needs'
“Tac+cal”'BRM'
Innovate'
Business
'
Transforma5on
'
“Strategic”'BRM'
Value'

11. “If you want to
improve the
relationship with
the business you
need someone to
lubricate that
relationship”!
© Service Management Art 2013"
istockphoto'

12. Business Relationship Manager"
The Role"
"

13. What Is a Business Relationship Manager?"
This role:"
Sits at intersection of service provider and business partner"
S+mulates,'surfaces'and,'shapes'business'demand'for'maximized'value'
Is'a'Member'of'both'business'and'provider'management'teams'

14. Business Relationship Manager activities"
Demand Shaping
Aligning business expectations with service provider offerings and
(service) portfolio"
Exploring
Identifying and rationalizing demand"
Servicing
Ensuring the service provider understands the value, outcomes, costs
and risk"
Value Harvesting
Realizing Value realization, waste reduction, measuring value"

15. Demand Shaping"
How does demand enter the value chain?"
"
How are decisions made when demand
exceeds supply?"
"
How do we handle demand changes?"
"
How is the backlog of demand tracked?"

16. Exploring"
What demand is not on the radar and should
be?"
"
How much can we invest in exploring?"
"
How do we break down demand in workable
initiatives?"
"
How can we innovate while operating the
current services?"

17. Servicing"
How do we ensure that through use of the
services the value is realized?"
"
How do we ensure the service provider
understands the value of the services they
deliver?"
"
How do we maximize business value, while
taking into account risk and cost?"

18. Value Harvesting"
Where do we see waste in the value chain?
How do we reduce waste?"
"
How do the stakeholders participate in
realizing value?"
"
How is value measured and monitored?"

19. Role Clarity"
With different IT groups"
"
"

20. Role of the BRM"
Service Status!
"
-Requirements
-Definition
-Analysis
-Chartered"
Business'
Analyst' Enterprise'
Architecture'
Project'
Management'
-Design"
-Development"
Applica+on''
Development'
-Build"
-Test"
-Release"
-Operational / Live"
-Retiring"
-Retired"
Service'Level'
Management'
Service'Delivery'
Manager'
Applica+on'
Management'
Service'Desk'

21. Portfolio Management"
Service Status!
"
-Requirements
-Definition
-Analysis
-Chartered"
-Design"
-Development"
-Build"
Project'PorUolio'
V Programs'
V Projects'
Service'PorUolio'
Service'Pipeline'
Service'Catalogue'
-Test"
-Release"
-Operational / Live"
-Retiring"
-Retired"
Re+red'Services'

22. Business Demand/Provider Supply
Maturity
Demand'
#
'
Improve'
Business
'
Effec5veness
'
Level'
"'
'
Business
'
Efficiency
'
Support'
Level'2'Business'Needs'
•
•
•
•
Level'
!'
Founda+on'systems'
Cost'savings'
Opera+onal'informa+on'
Func+onal'orienta+on'
•
•
•
•
•
Con+nuous'strategy'and'planning'
Converge'business'and'IT'
Expand'and'extend'infrastructure'
Enable'flexibility'and'agility'
Embrace'‘Consumeriza+on'of'IT’'
Level'2'IT'Focus'
Business'network/process'redesign'
Enable'business'and'partnerships'
Management'informa+on'
Process'orienta+on'
Level'1'Business'Needs'
•
•
•
•
Level'3'IT'Focus'
Business'growth'and'Innova+on'
Rapid'reconfigura+on'capability'
Market'informa+on'
Business'integra+on'orienta+on'
•
•
•
•
•
Establish'common'IT'infrastructure'
Build'IT'credibility'
Improve'solu+on'delivery'
Establish'Enterprise'Architecture'
Respond'to'‘Consumeriza+on'of'IT’'
Level'1'IT'Focus'
•
•
•
•
Provide'basic'systems'and'services'
Stabilize'opera+ons'and'support'
Improve'service'delivery'
IT'management'fundamentals'
Supply'
Time'
Focus'is'Demand'Management'
Level'
•
•
•
•
Focus'is'Supply'Management'
Level'3'Business'Needs'
“Tac+cal”'BRM'
Innovate'
Business
'
Transforma5on
'
“Strategic”'BRM'
Value'

23. Business IT Love requires Lubrication"

24. Peter Lijnse
Twitter:
@PeterJLijnse
Blog:
www.lijnse.com"
proven experience • proven tactics • proven success
© Service Management Art 2013"

25. With thanks to our slides
sponsor, CA Technologies
Try Nimsoft for free at
ca.com/NSD-trial