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Traditional Versus Online Marketing

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There will always be a debate whether businesses should focus their budget on traditional or digital marketing and some are even saying that digital is the new traditional. We think each has its own benefits and you can learn about them here.

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Traditional Versus Online Marketing

  1. 1. Traditional Vs. Online Marketing The Real Value Of Your Online Marketing Efforts
  2. 2. Here’s a long standing debate among online marketers…
  3. 3. Is Digital The New Normal?
  4. 4. The Two Sides Traditional Includes print media (newspaper and magazine ads, newsletters, brochures and other printed material) Broadcast media (such as TV and radio ads) Direct mail (including fliers, post cards, catalogs) Telemarketing Digital Includes marketing efforts anchored on electronic devices such as-- Websites Social networking sites Content marketing Banner ads Google ads Video marketing Proven techniques with high success rate Long-standing initiatives that the public already understands Metrics for measuring success Cost-efficient methods of marketing Unprecedented audience reach Allows direct response from intended audience
  5. 5. Do You Need To Have Both?
  6. 6. NO…
  7. 7. You Need To Do What Is Most Effective For Your Business
  8. 8. What Does This Mean? • Choosing the medium that is more cost-effective • Picking a strategy that has a better reach • Using a platform that gives you a tangible, direct response
  9. 9. Things To Consider When Deciding Whether You You Should Use Traditional Or Digital Marketing
  10. 10. Cost • Digital marketing wins this one, hands down. • Reach thousands with just a single post online. • But don’t be too quick to dismiss what traditional media can do in support of your digital efforts! • Traditional marketing that pulls focus to your online initiatives can be a great way to expand exposure.
  11. 11. Messaging • Digital platforms enables you to build meaningful connections with your audience. • Depending on who you want to speak to, you can tailor-fit your marketing efforts accordingly - If you’re targeting an older audience, you can use a mix of traditional and digital channels - If you’re targeting the Millennial generation, it’s better to focus all your resources on digital platforms
  12. 12. Metrics • Digital campaigns makes it easier to track and measure specific goals for your marketing efforts - Measure your site traffic - Gauge the level of engagement your audience has on your social networks - Count the people visiting your blog • This is in stark contrast to traditional marketing where it’s harder to track your marketing’s performance
  13. 13. Accessibility • The arrival of smartphones and the accessibility it offers has reshaped the way audience consumes media: - 4 our 5 mobile phone users use it to shop online - People will check their social networks on their smartphones rather than their desktops - 3 out of 5 mobile users pay attention to mobile ads - People spend nearly 2 hours on their smartphone every day • Mobile is now the leading medium around the world— and digital strategies can easily be a part of this growing platform.
  14. 14. Digital marketing gives businesses direct response for their efforts, even with limited budget. But it’s also important to find the right balance between digital and traditional methods.
  15. 15. Your Seriously Simple Marketing Hack 1. Take stock of all your online properties—do you have a website? A Facebook account? Linkedin? Twitter? YouTube? 2. Consider something from traditional marketing that will complement your business—flyers or posters work well for small businesses. 3. As part of the copy, add your website address or social network sites as your call to action.
  16. 16. For More Information Visit: www.SeriouslySimpleMarketing.com