There will always be a debate whether businesses should focus their budget on traditional or digital marketing and some are even saying that digital is the new traditional. We think each has its own benefits and you can learn about them here.

1. Traditional Vs. Online
Marketing
The Real Value Of Your
Online Marketing Efforts

2. Here’s a long
standing debate
among online
marketers…

3. Is Digital The New Normal?

4. The Two Sides
Traditional
Includes print media (newspaper and
magazine ads, newsletters, brochures and
other printed material)
Broadcast media (such as TV and radio ads)
Direct mail (including fliers, post cards,
catalogs)
Telemarketing
Digital
Includes marketing efforts anchored on
electronic devices such as--
Websites
Social networking sites
Content marketing
Banner ads
Google ads
Video marketing
Proven techniques with high success rate
Long-standing initiatives that the public
already understands
Metrics for measuring success
Cost-efficient methods of marketing
Unprecedented audience reach
Allows direct response from intended
audience

5. Do You Need To Have Both?

6. NO…

7. You Need To Do What Is Most
Effective For Your Business

8. What Does This Mean?
• Choosing the medium that
is more cost-effective
• Picking a strategy that has
a better reach
• Using a platform that gives
you a tangible, direct
response

9. Things To Consider When Deciding
Whether You You Should Use
Traditional Or Digital Marketing

10. Cost
• Digital marketing wins this one, hands
down.
• Reach thousands with just a single post
online.
• But don’t be too quick to dismiss what
traditional media can do in support of your
digital efforts!
• Traditional marketing that pulls focus to
your online initiatives can be a great way
to expand exposure.

11. Messaging
• Digital platforms enables you to build
meaningful connections with your
audience.
• Depending on who you want to speak
to, you can tailor-fit your marketing
efforts accordingly
- If you’re targeting an older audience,
you can use a mix of traditional and
digital channels
- If you’re targeting the Millennial
generation, it’s better to focus all your
resources on digital platforms

12. Metrics
• Digital campaigns makes it easier to
track and measure specific goals for
your marketing efforts
- Measure your site traffic
- Gauge the level of engagement your
audience has on your social networks
- Count the people visiting your blog
• This is in stark contrast to traditional
marketing where it’s harder to track
your marketing’s performance

13. Accessibility
• The arrival of smartphones and the accessibility it
offers has reshaped the way audience consumes
media:
- 4 our 5 mobile phone users use it to shop online
- People will check their social networks on their
smartphones rather than their desktops
- 3 out of 5 mobile users pay attention to mobile ads
- People spend nearly 2 hours on their smartphone every
day
• Mobile is now the leading medium around the world—
and digital strategies can easily be a part of this
growing platform.

14. Digital marketing gives businesses direct response for
their efforts, even with limited budget.
But it’s also important to find the right balance
between digital and traditional methods.

15. Your Seriously Simple Marketing Hack
1. Take stock of all your online properties—do you
have a website? A Facebook account? Linkedin?
Twitter? YouTube?
2. Consider something from traditional marketing
that will complement your business—flyers or
posters work well for small businesses.
3. As part of the copy, add your website address
or social network sites as your call to action.

16. For More Information Visit:
www.SeriouslySimpleMarketing.com