Google Analytics is a broad subject. So I’ve decided to divide it all up according to its different (and most important or relevant) elements which brings us to the first in this series—bounce rates. I covered the following: * What Does “Bounce Rate” Mean? * What’s A Good Bounce Rate? * Is Bounce Rate Important? * Want To Improve Your Bounce Rates?

1. Understanding Google Analytics
How to Understand Bounce Rates

2. Google’s Definition Of Bounce Rate
“Bounce Rate is the
percentage of single-page
sessions (i.e. sessions in
which the person left your
site from the entrance page
without interacting with the
page).”

3. Example

4. What Counts As A Bounce?
• When a user clicks on the back button.
• When a user types in another URL on
the browser.
• When a user closes the tab or window.
• When a user clicks on an external link
from your page.
• When a visitor doesn’t interact with
your page for a given amount of time.

5. What Can Bounce Rate Tell You?
• Whether you’re providing
relevant information to your
audience
• Whether your site is an
interesting online destination
• Whether you’re engaging your
visitors or not
• Whether your ad is congruent to
your website’s content

6. What Is An Acceptable Bounce Rate?

7. How To Improve Bounce Rate
1. Ensure that your site’s navigation is
easy and simple.
2. Avoid cluttering your site with
unnecessary elements above the fold.
3. Make sure that you site loads quickly.
4. External links should open in a new
tab or window.
5. Make sure you produce great and
relevant content.

8. For More Information Visit:
www.SeriouslySimpleMarketing.com