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Episode 18: Google Analytics (Part 1)
Who Am I? 
Chris Mercer 
• Content Developer 
• Optimization Expert 
• Host of DMTW 
• Call me “Mercer” 
This Week’s Focus Topic…
www.SeriouslySimpleMarketing.com
Have A Question? 
http://ssm.tips/question
Your Goal: 
• Get ONE Idea 
• Act On That ONE Idea 
• Repeat!
“A Beginners Guide To 
Google Analytics” 
(Part 1: Who Is Visiting My Site?)
Why Should You Care? 
Because Today You’ll Discover… 
• Who Your Visitors Are 
• What Browsers They’re Using 
• How Many Use Mobile 
• If Your Competition Is Beating You 
• And more…
The Audience: “Who Is Visiting?”
Overview: A Snapshot
Demographics: Age & Sex
Interest: Personas
Geo: Location
Behavior: Type & Frequency
Technology: Browser & OS
Mobile: Devices
Custom: Custom Fields
Benchmarking: Comparison
Users Flow: Visualization Tool
What Was 
Your One Idea? 
• Mobile vs Desktop? 
• User Flow Report? 
• Psychographic Research? 
• Action Brings Results!
How To Ask A Question... 
http://ssm.tips/question
Are You A DMTW Insider? 
Insiders get expanded 
access, are able to join 
the live recordings, a 
dedicated Q&A and 
more! 
Visit www.SeriouslySimpleMarketing.com & join free!
Digital Marketing This Week Episode: Google Analytics For Beginners Part 1 - Who Is Visiting My Site?

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Digital Marketing This Week Episode: Google Analytics For Beginners Part 1 - Who Is Visiting My Site?