This document introduces the GM Suite, which provides a set of best practices for startups to manage communities using existing online tools. It aims to help startups overcome common problems like poor testing of hypotheses, lack of transparency, excessive spending, and co-founder issues. The GM Suite recommends tools for tasks like marketing, discussions, sharing information, and project updates. It also suggests using tokens to motivate community contributors who help with pivots to become shareholders. While public communities can help testing, unstructured management may distract founders. The GM Suite provides a structured approach using tools like Twitter, LinkedIn, Notion, and token-based systems.
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Trood GM Suite
1. GM Suite
A Community Driving Concept
A SPECIAL SHORT VERSION FOR COMMUNITY FRIENDS
Q1 2023
2. THE PROBLEM
§ Poor hypothesis testing cycle – what must be the core function of a startups – constant
hypothesis testing – often becomes third-priority activity on practice for founders, after
fundraising, product development, etc
§ Lack of transparency – nobody knows what the team is doing, often even the team
§ Excessive burn rate – startups are either not doing engineering and marketing, or
overpaying for it
§ Co-founders problems – it is a very rare situation when co-founders have shares and
responsibilities distribution which they find fair, and investors find effective
IN 95% LAUNCHING A STARTUP IS A PAIN AND THE LOSS FOR A WHOLE
BUNCH OF PEOPLE: STARTUPERS, INVESTORS, FIRST EMPLOYEES,
FIRST CUSTOMERS, FRIENDS, AND FAMILIES
2
AS A RESULT, 95% OF STARTUPS DIE, NOT REACHING PRODUCT-MARKET FIT AND
LEAVING THEIR FIRST SUPPORTERS WITHOUT MONEY, PRODUCT, AND JOY
3. THE CURE
§ A Community is a great way to test hypotheses, selling product ideas to people to engage
them
§ As a Community needs constant updates and deep information, a startup is naturally
forced to share any news and metrics it has
§ Having a strong community provides access to both cloud mass labor and strong
professionals, who are mostly unavailable for early-stage hiring
§ A prominent motivation program for a community helps to turn core contributors into
shareholders after sufficient time of collaboration and enough pivots, making sure the
team is strong and cool
COMMUNITY-DRIVEN BUSINESS DEVELOPMENT AND BUILD IN PUBLIC CONCEPTS
HELP TO SOLVE A LOT OF PROBLEMS:
HOWEVER, UNSTRUCTURED MANAGEMENT OF A COMMUNITY MAY LEAD TO EVEN
MORE FOUNDERS’ DISTRACTION AND RESOURCE LEAK ON COMMUNITY MANAGEMENT
THAT’S WHY WE ARE SHARING TROOD GM SUITE
5. NOTES ON HOW IT WORKS
§ Detailed instructions available on public Trood Process Wiki
§ In the current configuration, the solution uniting 3rd parties is fully free. However, most of
the functionalities might be implemented under the sole tokenhunt.club hood after
enough customer development
§ It is your right (and problem) to not believe in tokens, but we’d recommend at least to
see the short video on TRST Wiki page, as an example of Web3-powered community
management
§ The first example of Trood-powered products, being developed under Trood GM
Suite methodology, is Bambibloom, showing $0.3 CAC for early community members
§ Communities are great both for startup accelerators and their batch companies. The
solution Is decentralized and so does not need a separate white labeling
§ The further research development is talent management software for communities,
and a separate marketplace for early-stage products, which share revenue share
tokens with first customers
