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Researcher’s Brand
How to get recognized and
cited
Sergey Paramonov, PhD
Consultant on Information Resources for Science
Customer Education Specialist
How to get recognition
in scientific community?
Armenia Research Output in
Web of Science Core Collection (1995-2014)
Source: Thomson Reuters Web of Science as per 29.07.2014
Armenian Publications by Journals
Web of Science Core Collection (1995-2014)
Source: Thomson Reuters Web of Science as per 29.07.2014
22%
How to get recognition
in scientific community?
Create your BRAND
Researcher’s
Name

Subject
Area
You can easily identify
thought leaders in each area
What brand is for?
Recognition
Citations
Every researcher is
the architect of his own brand
Research Results
BRAND
Conferences Journal Papers Internet
Communication in science
Your research is the basis
of your personal brand
Web of Science
discovery starts here
Web of Science
Core Collection
SCIE – backfiles 1900+
SSCI – backfiles 1900+
AHCI – backfiles 1975+
CPCI – backfiles 1990+
BkCI – backfiles 2005+
IC/CCR – backfiles 1840+
Data Citation Index
backfiles 1900+
Zoological Records
backfiles 1864+
Derwent Innovations Index
backfiles 1963+
CABI
backfiles 1910+
FSTA
backfiles 1969+
Inspec
backfiles 1898+
MEDLINE
backfiles 1950+
BIOSIS Citation Index
backfiles 1926+
Web of science Core Collection
covers the most trusted and influential sources
60 000+ journals in the world
(2% increase annually)
General Databases
(20 000+ journals)
Gold
Standard
12 500+ high quality journals
WEB OF SCIENCE CC
current
paper
sources which the
paper was citing
sources which
cited the paper
Citation analysis in
Web of Science Core Collection
50th Anniversary of citation indexing
1964
Original Science Citation Index (SCI) is
made commercially available to the
research community.
2014
Dr. Eugene Garfield
Being in demand and novel
webofscience.com
Powerful search capabilities
Refine your search at each step
Sort results to reveal correlations
• authors with highest number of publications
• research institutions
• country distribution
• journals
• conferences
• books
• funding bodies
• open access options
Analyze results
Create citation reports
Personal profile
Web of Science
discovery starts here
• Find what is essential to your research
• Identify the most recent and influential papers in the field
• Use the power of citations to establish links between
publications and subjects
• Identify key opinion leaders in the field and find potential
collaborators
• Find the relevant journals and conferences to present
your research
Research Results
BRAND
Conferences Journal papers
Communication in science
Publish or perish:
Choose wisely WHERE to publish
JournalCitationReports
create your publication
strategy
Web of Science
Core Collection
SCIE – backfiles 1900+
SSCI – backfiles 1900+
AHCI – backfiles 1975+
CPCI – backfiles 1990+
BkCI – backfiles 2005+
IC/CCR – backfiles 1840+
Data Citation Index
backfiles 1900+
Zoological Records
backfiles 1864+
Derwent Innovations Index
backfiles 1963+
CABI
backfiles 1910+
FSTA
backfiles 1969+
Inspec
backfiles 1898+
MEDLINE
backfiles 1950+
BIOSIS Citation Index
backfiles 1926+
Web of Science
Core Collection
SCIE – backfiles 1900+
SSCI – backfiles 1900+
AHCI – backfiles 1975+
CPCI – backfiles 1990+
BkCI – backfiles 2005+
IC/CCR – backfiles 1840+
Journal Citation
Reports
Annual reports based
on citation data from
Web of Science Core
Collection
Explore journals by categories
See relations among journals
Check the latest citation metrics
Compare journals easily
The world well-known Journal Impact Factor
2011 2012 2013
IF2013 =
times cited in 2013
total publications in 2011 and 2012
Subject category at a glance
min
max
25%
25%
25%
25%
median
Q1
Q2
Q3
Q4
ImpactFactor
Three scenarios for publication strategy
min
max
25%
25%
25%
25%
median
Q1
Q2
Q3
Q4
Moderate
Approach
Conservative
Approach
Aggressive
Approach
ImpactFactor
Journal Citation Reports
create your publication strategy
• Explore journals by 200+ subject categories from Web of
Science Core Collection
• Find related journals within a category or even beyond
• Evaluate and compare journal using citation metrics
• Segment your approach by quartiles
• Build up your own publication strategy by combining
findings in Web of Science and Journal Citation Reports
Research Results
BRAND
Conferences Journal papers
Communication in science
Publish or perish:
Choose wisely WHAT/HOW to publish
A good paper is defined by…
QUALITY
convincing arguments content in demand
trustworthy information
logic and structure
text formatted
as recommended
reference list
formatted correctly
references to recent
results and publications
Pay attention to formatting
• Descriptive title
• Structured abstract
• Relevant keywords
• Your name and co-authors names –
this is part of your brand!
berty1879@yahoo.com
crazy_physicist@gmail.com
romashka@mail.ru
a.eistein@uzh.ch
albert.einstein@uzh.ch
Pay attention to formatting
• Descriptive title
• Structured abstract
• Relevant keywords
• Your name and co-authors names –
this is part of your brand!
• Your organization name –
this is part of your brand!
• Reference list formatted correctly
EndNote online
collect, manage, share and
format your references
EndNote online is
your personal digital library
webofscience.com
my.endnote.com
Collect and manage references
Format references online…
…or directly in the document
Get your references organized with
EndNote online
• Integrated with Web of Science
• Save full text in the cloud (up to 2GB!)
• Format reference list on the web…
• …or use Cite-While-You-Write for MS Word to format
them directly in the text
• Free access anywhere
• NEW! User community
Get access at preview.endnote.com
BRAND
Internet
Communication in science
Research Results
Conferences Journal Papers
ResearcherID
promote your
research
Keep all your publications in one place
accessible anytime and anywhere on the web
webofscience.com
researcherid.com
All my research work at a glance
Citation metrics from Web of Science
Connect to researchers in your field
and region
Retrieve all your papers in
Web of Science in a click
Promote your research with ResearcherID
• Keep your own publication organized: any records from
any resources in any language
• Access citation metrics for your publications as well as
for other researchers
• Connect to experts and collaborators in your field
• Easily access to your publications in Web of Science by
searching your distinct identifier
• Free access anywhere
Research Results
BRAND
Conferences Journal Papers Internet
Communication in science
Your research is the basis
of your personal brand
Q&A and Useful Links
webofscience.com
my.endnote.com
researcherid.com
wokinfo.com
wokinfo.com/russian
youtube.com/WoSTraining
youtube.com/WOKtrainingsRussian
twitter.com/sparamonov_tr
linkedin.com/in/sparamonov
slideshare.net/SergeyParamonov

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