This writeup has been developed for CEO's of large companies to better understand Search engine marketing also known as SEO.

1. 4 Essential SEO Points a CEO needs to understand
If you speak to the big shot CEO’s of the fortune 500
companies you quickly realize that they don’t necessarily
understand the concept of “search engine marketing”.
When they hear the words “Search Engine Optimization”
they see easy money and high rankings -- they do not
necessarily comprehend how Search Engine Optimization
actually works and what sort of work is needed to
actually develop and generate an effective search engine
marketing campaign.
We believe that a CEO of a company should concern
themselves with the company and not about every small
little thing that is happening on the online marketing
front. In an attempt to assist CEOs and the decision
makers on the working of Search Engine Optimization we
have accumulated a 4 point list on the workings of SEO’s
and what CEO’s need to look out for. Our main objective
in this write up is to make sure the reader understands
how digital marketing fits into a business model and how
you can help to make it a success.

2. 1. Search Engine Optimization does not come
cheap
Let’s start the hardest; get this out of the way. If you
want SEO done on your business website you need to
know that it’s not free and it’s not cheap either. You will
sometimes find SEO companies advertising their SEO
services to the public at insane low prices. These people
will not help your cause. In fact these firms will only give
you or your boss a headache.
Decision makers and the finance dept. are always
focusing on cash and means to conserve it. This really is
standard corporate practices, but it's rather important to
comprehend that quality Search Engine Optimization will
cost money. A number of the expenses associated with
search engine optimization for a big brand comprise of:
SEO Company Services:Many businesses hire an SEO
firm to take care of search engine marketing. Again you
need to avoid these cheap E-marketing companies that
attempt to sell you with a so called "seo bundles" that
contains a pre-defined amount of incoming links. Please

3. note that absolutely no reputable Search Engine
Optimization firm works on yearly or monthly retainer.
Each website is different, how would these SEO
specialists know how many links and social links your
website will need before you have even started.
Link Building: When we refer to link building we are not
talking about creating thousands of links everywhere,
this will only lead problems with the search engines and
may even make your website disappear from the
rankings. With link building we refer to writing content,
reaching out to other businesses in the same niche,
forming relationships with niche websites, and doing
guest posting on big authority niche website that will
provide no follow or do follow links to your business
website.
Onsite SEOs: Some of the bigger firms will hire an in
house search specialist to managethe whole search
marketing operation. Do understand that this not mean
the Seo-guy is actually doing the work. They may be the
middle man that is organizing everything search engine

4. related. This includes creating content, building links,
making friends with authority website etc.
2. Search Engine Optimization does start today and
end tomorrow
In the event you’re CEO wants immediate traffic to his
website then your company needs to look at rather going
for PPC marketing. Any technique used to fast game the
search engines and place your site on top is extremely
dangerous and may eventually destroy your site and
remove you from the Google search results. I personally
believe in developing a strong base before starting any
kind of link building. It takes more time but at the end of
day when you competitors are caught out, you are the
one that wins. You have to view search engine marketing
as a long term strategy.
3. Search Engine Optimization is only a part of the
online marketing strategy
SEO should not be seen as the - be all end all. But
whatever advertising you do, you should always keep

5. SEO in mind. For instance:
Content that is written for your web site and blogs
should be customized around the company Search
Engine Optimization effort. The content should contain
certain keywords and phrases that describe your services
and products.
Press releases and media outreach ought to be produced
with SEO in mind. When you upload the article to a press
release website you need to add a link to products or the
home page.
Search optimization should be considered when creating
a new web site layout.
4. Search Engine Optimization is constantly
Evolving
While no search Engine optimization service company
can make “performance guarantees” and promises, we
know that the only thing that is certain is that Search
Engine Optimization is always evolving and will keep on

6. changing for many years to come.
If you're serious about your company then you are going
to need SEO. In the electronic age we now live in, you
cannot just blow it off anymore. Most people use the
internet these days and the number is growing. If you as
an CEO of an company do not see the benefits of having
an online presence you have to readjust your
understanding of Google and the internet. Search metric
companies and Google have mentioned that over there is
an average of 3.2 billion searches on Google each day.
That is insane if you think that Google only have about
60% of the search market.
This SEO article was brought to you by Cape Town
favorite Seo Company – http://www.seoland.co.za . For
more information you can contact us @
http://www.seoland.co.za/contact-us