The slides from my lecture on disruptive innovations, strategy and new technologies in a business perspective. I hope you get lots of ideas from the presentation and I hope it will inspire you to expand your normal thought process. Enjoy and Think the Unthinkable!

1. THE FUTURE OF
EXPERIENCES
IN A TECH WORLD
UNLOCKING THE DOOR TO FUTURE GROWTH
@AnjaHoffmann
SENTIO LAB

2. YOU HAVE TO WATCH
10 TRENDS

3. 1. MAKERS
THE THIRD WAWE OF THE INDUSTRIAL REVOLUTION
3D PRINTING WILL TURN MANUFACTURING ON ITS HEAD
 Makers: Where the latest in digital technology meets the classic do-it-yourself (DIY) world of
crafting and small scale construction.
 3D printing, where physical objects are printed are getting cheaper, which will make them
available to all of us in the foreseeable future. 3D printing has the potential to change
everything.
 Hardware is the new software. People and businesses are creating new experiences through
user generated content and starting to make unique physical things.

4. 1. MAKERS
NEW SHOPPING EXPERIENCES
Remember when you thought personalized ceramic mugs were cool? Forget
that. With 3D printing, you can now turn yourself into an action figure or piece
of chocolate.
Just Design, Upload and Print!
Source: Shapeways

5. 1. MAKERS
THE THIRD WAWE OF THE INDUSTRIAL REVOLUTION
 How will 3D printing affect the future of experiences?, and how will it change YOUR
business model?
 What about LEGO? Today, manufacturing, but tomorrow? Kids printing Legos at
home.
 Maybe that’s why the experience economy has never been more important for
growth and employment.
 ”Mini-experiences” will rule the future. Local manufacturing is the new service
economy.

6. 1. MAKERS
EXPLORING 3D BUSINESS OPPORTUNITIES
Source: Forbes

7. 1. MAKERS
LOW PRICE + EASY ACCESS + PERSONALIZATION = NEW EXPERIENCES
Source: Shapeways

8. 2. THE CROWD
OPEN + CROWDSOURCING = INNOVATION
By forward-looking companies, crowdsourcing has become more
popular as more businesses use it to get results for projects, such
as designing products, building predictive models and improving
customer experiences.
Communities is driven the falling cost of technology, and the popularity of
crowdfunding in the worlds of art, dance, design, fashion, film, food, games,
music, publishing, technology, and theater.

9. 2. THE CROWD
THE POWER OF YOU AND ME

10. 2. THE CROWD
THE POWER OF YOU AND ME

11. THE PHYSICAL AND DIGITAL WORLD
3. MERGING
 Digital companies like Amazon are building real experiences to gain competitive
advantage and growth. Where could your digital business benefit from a real world
presence?
 Retailers face the challenge of adding digital experiences to their physical shops.
 QR code: ’Virtual shops’ at city hotspots
 Apps: The app Pogoseat lets fans upgrade to better seats while at the game, and
lets teams recoup some of the money lost on good tickets that go unsold.
Maximize customer experiences!

12. THE PHYSICAL AND DIGITAL WORLD
3. MERGING

13. THE PHYSICAL AND DIGITAL WORLD
3. MERGING

14. THE PHYSICAL AND DIGITAL WORLD
3. MERGING

15. IT’S A GROUP THING!
EXERCISE
GROUP DISCUSSION [20 MINUTES]:
HOW WILL 3D PRINTING CHANGE YOUR INDUSTRY?
WHAT’S NEXT FOR
COFFEE EXPERIENCES?!
WHAT’S NEXT FOR
YOUR BUSINESS?!
Source: Progression of Economic Value [Joe Pine]

16. THE NEXT FRONTIER FOR BUSINESS INNOVATION
4. BIG DATA
Isn’t ’Big Data’ just another way of saying ’analytics’?
No! Data-driven decisions are better decisions.
Three Key Factors:
 Variety of sources [social networks, GPS signals and more]
 Real-time information
 Volume
Bridge the physical and digital worlds with revenue generating customer
experiences delivered from the cloud. Analyze customer behavior, target and
improve campaigns, and drive loyalty with detailed customer and product
analytics.

17. THE NEXT FRONTIER FOR BUSINESS INNOVATION
4. BIG DATA

18. THE NEXT FRONTIER FOR BUSINESS INNOVATION
4. BIG DATA
”We’ve collected more information in the past two years than all
the years before. Time to do something creative with it.”
– Fastcompany

19. INFLUENCE: THE NEW MONEY MAKER
5. SOCIAL
 Social influence is the new currency.
 What’s your score? Services like Klout and Kred will tell you more about your social
influence – and brands will use it!
 Pay with a tweet!

20. INFLUENCE: THE NEW MONEY MAKER
5. SOCIAL

21. 6. GAMIFICATION
LET THE GAME BEGIN!
 Gamification is a process of using game thinking and mechanics to engage
users. Gamification can be applied to both employee and customer
experiences in the business model.
 In other words: Nudging the world through gaming and experiences

22. 6. GAMIFICATION
IT’S A GAME. IT’S BUSINESS.

23. 6. GAMIFICATION
LET THE GAME BEGIN!

24. 7. AUGMENTED
A NEW REALITY!
 Augmented Reality [AR] may seem like a futuristic concept, but it will be a reality of
our digital lives. AR is a new technology that blurs the line between what’s real and
what’s digital generated by enhancing what we hear, see and feel.

25. 7. AUGMENTED
A NEW REALITY

26. 7. AUGMENTED
A NEW REALITY

27. MACHINES WILL OUTSMART HUMANS
8. SINGULARITY
 The Singularity is the technological creation of smarter-than-human intelligence. A
future that contains smarter-than-human minds is genuinely different in a way that
goes beyond the usual visions of a future filled with bigger and better gadgets.

28. MACHINES WILL OUTSMART HUMANS
8. SINGULARITY
Source: The Singularity Hub

29. MACHINES WILL OUTSMART HUMANS
8. SINGULARITY
Source: Fastcompany

30. IT’S PERSONAL!
9. GOOD HEALTH
 Will Disruptive innovations Cure Your Personal Health?
 Health data in a cool package [Nike Fuelband, Jawbone]

31. IT’S PERSONAL!
9. GOOD HEALTH

32. 10. AUTHENTICITY
DON’T TELL IT – SHOW IT!
 Transparency is not just big. It’s huge!
 CSR: It’s green. It’s social. It’s good business.
 Brands must show they have nothing to hide.

33. IT’S A GROUP THING!
EXERCISE
ARE YOU IN?!
WHAT BUSINESS

34. THINK ABOUT
QUESTIONS TO KICK OFF A GREATER FUTURE
WHAT IF?!
create
the ultimate customer experience

35. THANKS!
@AnjaHoffmann
SENTIO LAB
Photo:
Anja
Hoffmann