Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change – consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.

1. Gerd Leonhard
Futurist, Author, CEO
TheFuturesAgency
Basel, Switzerland
Total Reset -
The Future of Media and Marketing

3. Welcome to
The future is already here!
The Networked Society

4. Every screen is becoming some
The future is already here!
kind of connected TV, Radio or Reader

5. Imagine 5 Billion connected devices
The future is already here!

6. Welcome to The Networked Society...
But
Marketing
is still
largely
centralized

7. The future is already here!
A connected ‘consumer’ does not
really need most of what used to be called
‘Advertising
& Marketing’
#askgerd

8. The future is already here!

9. The future is already here!

10. The future is already here!

11. The future is already here!

12. Mobile ‘Marketing’ is... not.

13. On tomorrow’s smart phones,
Telephony is just a feature tx Clay Shirky

14. How will people want to hear from you?

15. Broadcasters meet Broadbanders
- huge opportunities for innovation!

16. With Television, our job was to consume
...on Mobile Devices our ‘job’ is to engage:)

17. Re-Imagination is crucial

18. Next 3 years: SoLoMo Re-Imagination of...everything:)
Source: Mary Meeker State of the Internet Report 2012 / KPCB

19. The future is already here!
A mobile and multi-screen world

21. The future is already here!
Business as usual is dead

22. Interaction
Transaction Transaction

24. Try ‘finding the backdoor’

25. “Creativity is the residue of time wasted” *Albert Einstein
Image via Flicrk/burningMan

27. The future is already here!
Some time ago...:)
The Social O.S.

28. t ing
rke
M a
ia &
M ed

29. The Internet is centering around
The future is already here!
SoLoMo(VideoCloud)

30. The future is already here!
The user is the
•Marketing
•Product
•Content
Image licensed from sevensheaven.nl

31. The future is already here!
Hyper-Fragmentation:
User behavior and preferences, UIs
and devices, payment-readiness...

34. Practice Likeonomics

35. But there is such a thing as ‘too much’ :)

36. The future is already here!
Explosion of disruptive technologies

37. Cloud- Futures !!

38. Coming soon: automatic, real-time translation

39. Multi-Platform | Channel Futures

40. The future is already here!
New Interfaces | External Brains?
Dr. Michio Kaku via Youtube

41. Google
Facebook knows what
we say - but Google
Facebook
knows what we think:)

42. The future is already here!
Advertising☯ Content

43. ‘Tablet Commerce’ & Social Commerce

44. Distributed
Media | Content Commerce |
Users| Marketing | Advertising

45. The future is already here!
Centralized
De-Centralized

46. The future is already here!
The Future of Media: real-time, P2P, distributed

47. Speed

48. The complete convergence of
The future is already here! Internet and Television

49. SoLoMo: Yelling and Interruption is ...

50. Heads-Up: 75% of what Marketers are used
The future is already here!
to doing will not work on mobile devices
‘YeDiLi’ becomes SoLoMo
Yell Disrupt Lie

51. Mobile means the End of Attention Monopolies (for
publishers) and the End of Disruption (for marketers)

52. Most mobile advertising will become
Content - or be utterly useless

53. The future is already here!
Open is the new ‘captive’

54. The importance of Shared Passion

55. The future is already here!
The SoLoMo web is
Destroying Disruption
as an effective and efficient advertising mechanism
(adapted from a quote by Paul Adams / Think Outside In Blog)

56. Your story
Consumers

57. Tesco CEO Philip Clarke

58. The future is already here!
Thanks for
your time!
• gerdfuturist.com
• thefuturesagency.com
• gerdtube.com (video)
• slideshare.net/gleonhard
• Download: Futurist App
D E S I G N :

59. The future is already here!
Reputation Economy & Social Capital