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Meta Data: 17 Tips to Deploy Effective Structured Mark Up

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17 tips on how to deploy effective structured mark up, improve your website ranking, site speed and Meta data. Download Checklist.

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Meta Data: 17 Tips to Deploy Effective Structured Mark Up

  1. 1. FIRST: SEO Site Health AFTER: Structured Data
  2. 2. SEO-related issues to check before implementing Structured Data:
  3. 3. Use Google Webmaster Tools (GWT)
  4. 4. 1 www or non-www :
  5. 5. 2
  6. 6. 3
  7. 7. 4
  8. 8. 5 Allow them to crawl your website!
  9. 9. 6
  10. 10. 7 http://example.com/index.php?page=name http://example.com/name !
  11. 11. http://www.xyz.com/folder/sub_folder_1/2/day/content http://www.xyz.com/content 8
  12. 12. 9
  13. 13. 10 Use rel=canonical link tag.
  14. 14. Make sure your pagination is properly coded pagination...
  15. 15. 12 <title>This describes me</title> www.domain.com Use unique title tags.
  16. 16. 13 <meta name= "description" content="..."> Pay extra attention to meta description!
  17. 17. 14 Check for keywords in H-1 and H-2 tags!
  18. 18. 15 Use unique and high-quality body text on pages.
  19. 19. 16 All the list should be checked for Mobile as well!
  20. 20. 17 HTTPS with properly working SSL certificate is important!
  21. 21. Site health done? Ready for Structured Markup!

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