4. While Video marketing is on the first stage of its
development, today a growing
number
of businesses
are integrating
video into
their institutional
marketing and
sales campaigns
5. The majority of customers prefer to
see company’s descriptions or
overview in a video mode rather than
text document
6. Video has many positive features:
• It can be far more cost-effective than sales
force, spread to geographically diverse areas.
• Video can go viral very quickly with help of
social media and other online networks.
• It is favorable by many consumers because it
allows them to proceed and go back and
review material.
• Routinely generates the highest response
rates of any marketing medium.
8. Promote their businesses,
build brand awareness,
demonstrate products and services,
deliver training and support,
spread instruction for their product ”
“
9. It was found that 85% of consumers
are likely to visit a seller’s website after
viewing an online video.
11. Research shows that your brand is 53
times more likely to appear on the
first page of the Search Engine results
if you have a video on your website or
profile page.
12. You can explain complicated product
via video guidance!
Engagement rate of audiovisual
content is 4, 7 times higher than text
or image
13. “Online video can do face
to face communication” -
- Chris Anderson, TED
15. Video is fun and easy marketing,
because it can be watched on almost
any digital device, and is easily shared
across individual networks. Moreover
it catch people attention much faster
than static image or boring text.
17. As with other forms of digital
marketing, there are a number of ways
to measure the effectiveness of your
video placements
19. Views
The simplest and most obvious means
of measurement criteria.
It shows how many people watched
the video
20. Ratings
It allows viewers to rate the popularity
of the video. This can be anything from
a simple like/dislike button to a 5-star
system.
21. Comments
The most subjective of
measurement tools but
also potentially the most
valuable, since it offers a
more detailed
description into what
viewers thought of the
video
22. Viral
Track how often your video content is
shared through social networks and
email.
24. Be short.
Long videos make people bored. The
great video should be no longer than
20-30 seconds. Here we are talking
about promotional video, not demo or
educational.
25. Focus.
Try to send the key message to your audience.
You should craft every word, image, and sound.
Video needs to support the sales process and to
correspond your customer needs. In same time
your video should support brand values, main
company description points, which enhances
the shopping experience.
26. Authenticity.
Usually people don’t like to feel they’re being
marketed to. Advertising message should
naturally goes along your video presentation.
Advertising message should be substantive, It
should be helpful and brings value to the
viewer.
27. Content.
You have a good content about your company,
description of your products, instructions to use.
it just needs to be rebuilt for video. For example,
video can contain white papers; interview
customers at a tradeshow.
29. .. just a few of the highlights:
• Video provides higher online conversion rates
• Optimized video is rated higher by search
engine.
• Video is increasingly being used by different
companies.
30. Video is trusted by the public and
business representatives.
Video is perceived better suited to
the human brain than is text.
31. Adding video to a company’s or
product marketing is not costly,
complicated, or daunting.
Uploading your video to facebook,
youtube or linking it to your business
profile on Glabex, brings you much
more leads than any other article.
32. By uploading video on Your Glabex business page, allows you simultaneously
share it cross multiplatform including but not limited
facebook, youtube, google, mns,
yahoo
Claim Your business profile now
33. A unique multifunctional platform.
Glabex delivers enhanced professional business
development. It is a trusted resource that helps
every business to succeed in online business. It
helps to establish strong social appearance,
tightly collaborate with customers; moreover it
also gives opportunity to distribute products and
services online via comprehensive online
distribution system.
LEARN MORE
35. Accordingly the research
Fewer than half (42.9%) of companies are
deploying video as part of their marketing effort
Why does it happen?
36. Your Web-site capabilities do not allow you to
upload video files?
because of bandwidth problem, hosting etc ..
Your online store also has its limitation or does
not have functionality to add video description
to products?
37. So your website needs to be relocated
to another server with more capacity
or bigger bandwidth..
38. But would you get awareness, attention from
social media, other platforms, or video
websites..?
You will be charged more …
39. Most probably NO ..
As you need to spend even more for your
marketing to make this video accessible and
searchable..
40. On Glabex.com you can do for free
You can upload, Manage and Share your company
videos, video instruction/descriptions for your
products or services, read your customer comment
and synchronize them with the major social
networks.
You are welcome to upload videos to your product
listings, such videos as usability guides.
With just one click promote your products
enhance your business presence.
CREATE PRODUCT LISTING WITH EMBDED VIDEO CHANNEL
41. With Glabex
your team will be working together to
utilize their total potation and
improve business effectiveness
42. With Video you can
showcase your
company, products
and internal spirit
which attract your
customers and
brings your
business to the new
level
43. IT IS FREE
GRAB YOUR BUSINESS ACCOUNT
START SELLING ON GLABEX
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