Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine, or even ISO certification. Believe me, I know, as these are some of the clients I work with. It can be really tough to come up with ideas, and it really makes me jealous when I see other people in my team having an absolute field day coming up with creative, exciting ideas for our B2C clients. It’s easy to see B2B and B2C as worlds apart, but the truth is that it doesn’t have to be like that. In fact, there are many ways you can adopt B2C marketing tactics, and make them work for your B2B audience. With that in mind, here are four things that B2B marketers can learn from their B2C counterparts, with some examples along the way. Read the full transcript at: https://www.selesti.com/knowledge-hub/4-things-that-b2b-brands-can-learn-from-b2c